What Reviving Roots Therapy & Wellness does

Reviving Roots Therapy & Wellness is a privately-held Social Enterprise operating as Revive Roots PLLC, founded in 2019 by CEO Marlee James in Minneapolis, Minnesota. The company provides Black-centered mental health and wellness services through a multi-modal practice that combines individual therapy, couples therapy, parent/adult child therapy, and seasonal group therapy with culturally responsive, liberation-focused care. Clinical services are complemented by wellness classes (yoga, boxing, martial arts), support groups (Black in America, Adulting Sucks!, The Weight Room), co-working community gatherings, and a retail merchandise line, all delivered from a physical headquarters in Loring Park with telehealth capability for virtual sessions.

The business model is diversified across four revenue streams. Direct-to-consumer therapy is billed per session at $150-$210 depending on session type, with insurance accepted from BCBS, Hennepin Health, Optum, Cigna, United Behavioural Health, Aetna, and Medica, plus a sliding fee scale and The Flourish Fund for subsidized access. Organizational wellness contracts provide recurring B2B revenue through drop-in therapy hours, workshops, mini retreats, and wellness consulting with named partners including The Link, Avenues for Youth, the Minnesota Black Collective Foundation, and the Minnesota Department of Education. Facility revenue is generated through hourly space rental ($30-$250/hour across four configurable rooms) to aligned practitioners, and ancillary revenue comes from branded merchandise and gift cards sold via e-commerce.

Go-to-market combines community-led growth (events such as the annual Black Healer's Brunch, blog content, social media, word-of-mouth within the Twin Cities Black community) with enterprise field sales targeting organizations serving Black populations. The company employs approximately 11 to 20+ personnel across clinical, administrative, outreach, and wellness instructor roles, with no disclosed external institutional funding or venture capital backing. The competitive positioning is built on cultural competency, a comprehensive in-person wellness ecosystem, and mission-driven brand recognition supported by mainstream media coverage and a TPT/PBS Midwest Emmy award.

Name

Reviving Roots Therapy & Wellness

Legal name

Revive Roots PLLC

Website

https://reviving-roots.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Reviving Roots Therapy & Wellness is a Black-centered mental health and wellness practice in Minneapolis offering culturally responsive individual and couples therapy, organizational wellness partnerships, support groups, movement classes, space rental, and merchandise for the Twin Cities Black community.

Ownership category

akta.pro rank

Product category

Mental Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Mental health therapy
• Culturally responsive care
• Wellness services
• Support group programs
• Organizational wellness

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual and Couples Therapy Sessions: Therapy services billed per session with different rates for initial discovery sessions, ongoing individual sessions, couples sessions, and clinical trainee rates. Accepts insurance from multiple providers and offers sliding fee scale.
2. Space Rental: Hourly rental of therapy and event spaces including The Living Room, Studio, Conference Room, and Full Space to aligned practitioners and organizations.
3. Merchandise Sales: Branded merchandise including hoodies, t-shirts, travel mugs, tote bags, and gift cards sold through e-commerce shop.
4. Organizational Wellness Services: Contracts with organizations for ongoing mental health support including drop-in therapy hours, workshops, retreats, and wellness consulting. Revenue from partnerships with organizations like The Link, Avenues for Youth, and MNBCF.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Reviving Roots Therapy & Wellness is a Black-centered mental health and wellness practice providing individual therapy, couples therapy, family/parent-adult child therapy, and group therapy, alongside peer-led support groups and body-based wellness classes such as yoga, boxing, and martial arts. The practice also contracts with organizations to deliver on-site drop-in wellness services, mental health workshops, and mini retreats, and operates a retail merchandise shop plus hourly space rentals for community practitioners.

Product overview

Reviving Roots Therapy & Wellness is a Black-centered mental health and wellness practice offering a comprehensive suite of services for both individuals and organizations. For individuals, the core offerings include individual therapy, couples therapy, parent/adult child therapy, and seasonal group therapy sessions, complemented by peer-led and therapist-led support groups (Black in America, Adulting Sucks!, The Weight Room). The wellness portfolio extends to body-based movement classes (yoga, boxing, martial arts) and community gatherings. For organizational partners, services include drop-in wellness, mental health workshops, and mini retreats. The practice operates a retail shop with branded merchandise and offers space rental for like-minded organizations. A Sanctuary membership provides ongoing community access, while The Flourish Fund provides financial assistance for Black community members needing subsidized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions for adults delivered by clinicians trained in liberation-focused therapy, providing culturally responsive care tailored to Black experiences; designed for individuals navigating life challenges, personal growth, and emotional wellness.
• Couples Therapy Relationship therapy for couples aimed at strengthening partnerships, improving communication, resolving conflicts, and building lasting bonds, delivered within a Black-centered, culturally responsive framework.
• Parent & Adult Child Therapy Family-focused therapy improving understanding and communication between parents and adult children, supporting families in creating healthier and more fulfilling relationships.
• Group Therapy Seasonal group therapy sessions offering collective growth opportunities, where participants build connections, share experiences, and heal together in a culturally responsive setting.
• Support Groups (Black in America, Adulting Sucks!, The Weight Room) Peer-led and therapist-led support groups providing culturally affirming spaces for Black individuals to reflect, connect, and process shared experiences, including general community groups, young adult cohorts, and men-only emotional processing cohorts.
• Drop-In Wellness Services Recurring on-site mental health support for organizations, with clinicians providing accessible drop-in check-ins weekly or biweekly to staff and constituents of community-serving organizations.
• Mental Health Workshops Interactive, culturally grounded educational sessions on trauma, stress management, and resilience designed for schools, organizations, and community groups serving Black populations.
• Mini Retreats Half or full-day team retreats combining mindfulness, movement, and community connection, hosted at the Reviving Roots space or delivered at client organizations.
• Space Rental Hourly rental of The Living Room, The Studio, The Conference Room, and the Full Space for events, workshops, and meetings by aligned practitioners and organizations; requires application with a 5-day approval process.
• Move Classes Body movement classes including yoga, boxing, and martial arts designed to support regulation, release, and connection, open to participants with no prior experience required.
• Clothing & Merchandise Branded merchandise including hoodies, t-shirts, travel mugs, tote bags, and pins featuring wellness-focused messaging such as 'Black Joy,' 'Mental Wealth,' and 'Healing is Our Birthright.'
• Gift Cards Gift cards in denominations of $30, $60, $99, and $239 redeemable across the practice's therapy services, wellness classes, and Sanctuary membership.
• Sanctuary Membership Membership experience for the Black community providing ongoing access to wellness services, community support, and reduced-rate mental health care.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The LinkcoreStrategic or Co-development PartnerWeekly on-site drop-in therapy across 5-10 sites, plus staff support. Reviving Roots provides culturally responsive care that youth can trust. Beyond direct therapy, they support staff through trauma groups, case consultation, and workshops.
• Avenues for YouthcoreStrategic or Co-development PartnerOn-site and virtual drop-in therapy across 3 sites, plus staff care and monthly youth wellness. Consistent mental health support meeting residents where they are, in person or virtual, with layered youth wellness programming.
• Minnesota Black Collective Foundation (MNBCF)coreStrategic or Co-development PartnerQuarterly retreats, workshops, and ongoing wellness consulting. MNBCF wanted reliable wellness infrastructure, not one-time events. Quarterly retreats anchor the partnership with workshops and consulting keeping wellness embedded year-round.
• Minnesota Department of EducationminorStrategic or Co-development PartnerOrganizational wellness services including mental health workshops and staff support for education professionals.
• Fiscal Sponsorship AlliesminorStrategic or Co-development PartnerThe Flourish Fund is a fiscal sponsee of Fiscal Sponsorship Allies, enabling charitable donations to support Black mental health access.
• Dr. Sheila SweeneyminorStrategic or Co-development PartnerSpecial collaboration for the 3rd Annual Black Healers Brunch - a celebration of solidarity and well-being for Black healers and wellness practitioners.
• Down to Earth TherapyminorStrategic or Co-development PartnerReferral resource for white individuals who struggle to understand or respect Black-centered spaces. Alternative therapy organization for processing white discomfort.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Mass-market online therapy subscription service; competes on convenience and price for individual therapy, but lacks the cultural specialisation and community ecosystem Reviving Roots offers.
• Talkspace: Large telehealth therapy platform serving diverse populations including dedicated BIPOC provider networks; broad incumbent competing for insured individual therapy dollars that Reviving Roots captures.
• National Alliance on Mental Illness (NAMI): National mental health advocacy and support organization with community programs; comparable as a large-scale provider of peer support and community mental health education.

Emerging players

• Open Path Psychoeducational Foundation: Nonprofit connecting clients with reduced-fee therapy; competes with the accessibility/affordability angle of Reviving Roots' sliding fee scale and Flourish Fund.
• Alma: Network and software platform for independent therapists, including culturally competent providers; represents both a peer for solo practitioners and a potential infrastructure partner for scaling Reviving Roots.
• Hurdle: Digital mental health platform focused on Black employees and BIPOC communities through employer partnerships; competes with Reviving Roots' organizational wellness motion at a more scalable, tech-enabled level.

Direct peers

• BEAM (Black Emotional and Mental Health Collective): Black-focused mental health collective offering training, advocacy, and community programs for Black healing; aligned with Reviving Roots' cultural mission and community-led model.
• Melanin & Mental Health: Directory and resource hub connecting BIPOC individuals with culturally competent therapists; directly comparable directory/community function within the Black mental health ecosystem.
• Therapy for Black Men: Directory and platform connecting Black men with culturally competent therapists; overlaps Reviving Roots' \"Weight Room\" support group and Black male mental health focus.
• Boris Lawrence Henson Foundation: Nonprofit founded by Taraji P. Henson to eradicate the stigma of mental illness in the African American community; provides therapy, self-care resources, and scholarships for Black mental health, directly comparable to Reviving Roots' Black-centered mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reviving-roots

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reviving Roots Therapy & Wellness