Down to Earth Therapy
Down to Earth Therapy is a private Twin Cities group therapy practice with ~30 independent-contractor licensed therapists delivering individual, couples, family, and play therapy across three clinics and statewide telehealth, with insurance accepted and a focus on LGBTQIA+ and BIPOC communities.
- Company typePrivate
- Founded-
- HeadquartersSt. Paul, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Down to Earth Therapy does
Down to Earth Therapy is a private group therapy practice headquartered in the Minneapolis-St. Paul metropolitan area, operating through three clinic locations (Grand Ave and Selby Ave in St. Paul, plus Northeast Minneapolis) and statewide telehealth services across Minnesota. The practice is staffed by approximately 30 independent-contractor licensed clinicians who deliver individual, couples, family, and play therapy for clients ranging from age 4 through elderly, with explicit specialization in trauma-informed care and in serving LGBTQIA+, BIPOC, and other historically marginalized communities. Its go-to-market is community-led: clients primarily discover the practice through in-network insurance participation, community referrals, and word-of-mouth, rather than paid acquisition; the website serves as the primary conversion point with free 15-minute therapist consultations to assess fit.
The practice operates a fee-for-service model funded by two streams: insurance reimbursement as an in-network provider with eight major Minnesota payers (Aetna, Blue Cross Blue Shield, HealthPartners, Medica, United Health Care, UCare, Medical Assistance, and UBH), and self-pay at $250 per hour with a sliding-fee scale for clients who need financial support. There is no proprietary technology platform — clinical operations rely on Sessions Health for the client portal and standard video conferencing for telehealth, and therapy delivery uses evidence-based modalities including EMDR, Accelerated Resolution Therapy (ART), Brainspotting, IFS, EFT, CBT, and DBT. Down to Earth Therapy also runs a clinical training program for marriage and family therapy interns and holds a strategic partnership with Soma-Sage, an integrative medicine provider, enabling cross-referral of mind-body wellness services.
The firm is independently owned and was founded by Kelly Evans (MA, LMFT, AAMFT Approved Supervisor), with three additional clinical-operations partners: Leah McEllistrem (Clinic Managing Partner), Kelsey Lundquist (Clinical Growth Partner), and Asha Williams (Community and Development Partner). There is no disclosed venture capital, private equity, or parent-company ownership, no public financials, and no M&A history; the practice appears to be a self-funded, organically scaling professional services group built around its clinician roster and community positioning.
Down to Earth Therapy firmographics
Firmographics- Name
- Down to Earth Therapy
- Legal name
- Down to Earth Therapy
- Website
- https://downtoearththerapy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Down to Earth Therapy is a private Twin Cities group therapy practice with ~30 independent-contractor licensed therapists delivering individual, couples, family, and play therapy across three clinics and statewide telehealth, with insurance accepted and a focus on LGBTQIA+ and BIPOC communities.
- Ownership category
- akta.pro rank
Down to Earth Therapy industry classification
Industry- Product category
- Mental Health Therapy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
Keywords
Where Down to Earth Therapy is headquartered
LocationHeadquarters
- HQ city
- St. Paul
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Down to Earth Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance-reimbursed therapy services: The majority of clients use health insurance. The practice is in-network with major Minnesota health plans including Aetna, Blue Cross Blue Shield, Healthpartners, Medical Assistance, Medica, UBH, United Health Care, and UCare. Both in-person and telehealth sessions are typically covered by insurance.
- Private pay: Hourly rate of $250 for clients without insurance coverage. Sliding fee scale offered to clients who need financial assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered therapy sessions |
| One time/ perpetual license | Pay-as-you-go | Self-pay rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Down to Earth Therapy product offering
Product offeringCore offering
Down to Earth Therapy is a group therapy clinic operating three physical locations in the Minneapolis-St. Paul metro area and a telehealth service, delivering individual, couples, family, and play therapy to clients ages 4 through elderly. Services are provided by a network of part-time and full-time independent-contractor licensed therapists using evidence-based modalities including EMDR, ART, Brainspotting, IFS, EFT, CBT, and DBT, with coverage from major Minnesota health insurers and a $250 hourly private-pay rate.
Product overview
Down to Earth Therapy is a group therapy practice offering individual, couples, family, and play therapy services through a network of independent contractor therapists. The practice specializes in trauma-informed care using evidence-based modalities including EMDR, Accelerated Resolution Therapy (ART), and Brainspotting. Services are delivered at three physical locations in the St. Paul/Minneapolis area with telehealth options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy for individuals ages 4 and older addressing mental health concerns, relationship issues, trauma, anxiety, depression, and identity exploration using modalities such as EMDR, ART, and Brainspotting.
- Couples Therapy Therapy for coupled relationships including affairs, communication struggles, addiction, polyamory, and life transitions, using Emotionally Focused Therapy and other approaches, with explicit inclusion of LGBTQIA+ and non-monogamous couples.
- Family Therapy Therapy for all types of family relationships addressing adjustment, conflict, adoption, grief, and parenting support with a focus on family resilience and healing.
- Play Therapy Therapeutic approach for children using play to help them heal in a safe and comfortable environment, with parent/caregiver involvement in treatment.
- Trauma-Informed Therapy Specialized trauma treatment using EMDR (Eye Movement Desensitization and Reprocessing) and ART (Accelerated Resolution Therapy) modalities to address traumatic experiences and PTSD.
- Clinical Training Program for MFT Students Clinical training program for marriage and family therapy students offering supervision, collaborative relationships, and experience with diverse client populations, serving as a supervised practicum and licensure pipeline.
Companies that use Down to Earth Therapy
Customer profileSegments6 records
Ideal customer profiles4 records
Down to Earth Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Down to Earth Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Soma-SagecoreSoma-Sage is a healthcare partner combining modern conventional medicine with science-backed complementary integrative strategies. They offer whole-person care rooted in mind, body, spirit, and community, providing services including Food as Medicine, Supplement Management, Lifestyle Medicine, Botanical Medicine, Nature Based Therapies, Psychiatric Medication Management, Mind-Body Modalities, and Pediatric Integrative Medicine. The partnership allows Down to Earth Therapy to offer integrated wellness services alongside therapy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Down to Earth Therapy competitors and assessment
Company assessmentEmerging players
- Grow Therapy: Therapist network and practice-management platform helping independent clinicians accept insurance and run group practices. Comparable on insurance billing, telehealth delivery, and therapist recruitment dynamics, though operates as a platform rather than a clinic operator.
- Alma: Therapist network providing credentialing, insurance billing, and client matching services for individual and group practices. Comparable on insurance enablement and matching-driven client acquisition, though functions as infrastructure rather than clinical operator.
Broad incumbents
- BetterHelp: Large online counseling subscription service providing individual therapy, couples therapy, and teen therapy via a digital network. Comparable as a therapist marketplace serving individuals and couples, though operating at national scale rather than regional group practice.
- Talkspace: Public online therapy platform connecting clients to licensed therapists via messaging and live sessions. Broadly comparable on therapy delivery, insurance acceptance, and mental health service categories, though primarily a technology platform rather than a brick-and-mortar group practice.
- Lyra Health: Mental health benefits platform offering therapy and coaching services through employer-sponsored coverage. Comparable in therapy modality breadth and focus on culturally responsive care, though serves clients via employer contracts rather than as a community-rooted group practice.
Direct peers
- Ellie Mental Health: Franchised group mental health practice operating many community-based clinics with diverse therapist rosters and in-network insurance. Direct peer on group practice structure, community-led marketing, and modality breadth (individual, couples, family, play).
- Two Chairs: Group therapy practice with multiple brick-and-mortar clinics, in-network with major payers, and a therapist matching philosophy focused on client-therapist fit. Direct peer in modality, in-network insurance model, and multi-modality therapy roster (individual, couples).
- Octave: Group therapy practice operating multi-state clinics and virtual therapy services with in-network insurance coverage and curated client-therapist matching. Direct peer on group practice model, modality breadth, and insurance-driven revenue mix.
Regional players
- Nystrom & Associates: Large Minnesota-based mental health and substance use group practice with multiple Twin Cities locations and broad insurance coverage. Direct regional peer in geography, payer mix, and outpatient mental health service delivery.
- Minnesota Mental Health Clinics: Established Twin Cities-based outpatient mental health clinic network offering therapy, psychiatry, and substance use services with in-network insurance participation. Direct regional peer in geography, clinical scope, and multi-location group practice model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Down to Earth Therapy social profiles
Digital presenceDown to Earth Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Down to Earth Therapy leadership team
Management profileNumber of profiles
Profiles4 records
Down to Earth Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Down to Earth Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Down to Earth Therapy
What does Down to Earth Therapy do?
Down to Earth Therapy is a group therapy clinic operating three physical locations in the Minneapolis-St. Paul metro area and a telehealth service, delivering individual, couples, family, and play therapy to clients ages 4 through elderly. Services are provided by a network of part-time and full-time independent-contractor licensed therapists using evidence-based modalities including EMDR, ART, Brainspotting, IFS, EFT, CBT, and DBT, with coverage from major Minnesota health insurers and a $250 hourly private-pay rate.
Is Down to Earth Therapy a public or private company?
Down to Earth Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Down to Earth Therapy founded?
Down to Earth Therapy was founded in -1. It employs 11 to 50 people.
Where is Down to Earth Therapy based?
Down to Earth Therapy is headquartered in St. Paul, United States, in the North America region.
How does Down to Earth Therapy make money?
Two revenue lines are on record. Insurance-reimbursed therapy services are the primary driver. The others are private pay.
Who are Down to Earth Therapy's main competitors?
Emerging players on record are Grow Therapy and Alma. Broad incumbents are BetterHelp, Talkspace and Lyra Health. Direct peers are Ellie Mental Health, Two Chairs and Octave. Regional players are Nystrom & Associates and Minnesota Mental Health Clinics.
Does Down to Earth Therapy have an API?
No public API is recorded for Down to Earth Therapy.
What industry is Down to Earth Therapy in?
Down to Earth Therapy's product category is Mental Health Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers. Its NAICS code is 621420 and its SIC code is 8090.