Rewards4Earth

What Rewards4Earth does

Rewards4Earth Pty Ltd is an Australian blockchain-based loyalty rewards company founded in 2019 and headquartered in Worongary, Queensland. The company operates the Erth Points system, a 'ClyktoCurrency' token held on a proprietary blockchain distributed ledger, combined with REACTS (Rewards4Earth Automated Card Transaction Service), a patented card-transaction monitoring system integrated with Eftpos Australia, Mastercard, and Visa. When a supporter uses a registered debit or credit card at a participating merchant, Erth Points are automatically gifted and split on a patented basis: 30% to the supporter, 30% to a nominated Environmental or Community Organization (ECO), 30% to the Rewards4Earth Foundation Ltd (funding seven environmental pillars including plastic clean-up, ocean rejuvenation, and reforestation), and 10% to the onboarding Business Development Manager. The company operates through a group structure comprising Rewards4Earth Pty Ltd (parent), ErthMarketing Pty Ltd (REACTS operations), Erth Ambassadors Pty Ltd (ambassador network), and Rewards4Earth Foundation Ltd (philanthropic arm).

The platform addresses three customer segments: Australian businesses (ABN-registered merchants) that gain a pay-per-sale marketing channel with no upfront cost beyond a $50 minimum prepaid balance and a minimum 3% per-sale fee; ECOs (sports clubs, charities, churches, environmental causes) that receive passive token-based revenue from their supporters' spending; and individual consumers (Supporters) who download the free iOS/Android app, register payment cards, nominate an ECO, and earn tradeable Erth Points redeemable at any participating merchant or on listed crypto exchanges. The go-to-market combines a community-led motion (ECOs drive supporter adoption via B2B2C referrals), BDM field sales for merchant acquisition, and direct-to-consumer app downloads.

The company is privately held and bootstrapped, with three co-founders (Chris Bilborough as CEO, Steve Eccles as CTO, David Jenkins as Co-Founder) and a team of approximately 10 employees plus a network of Global Ambassadors. Revenue is generated entirely through transaction-based fees (pay-per-sale marketing, Erth Point sales to merchants) with no fixed-term contracts. As of the source data, the company has completed a 20-member pilot at Coolum Beach Surf Life Saving Club, secured token listings on Binance, Crypto.com, CoinMarketCap, and CoinGecko, and stated an objective to roll out across 1,000 Australian sports clubs with interest from the NRL and AFL.

Name

Rewards4Earth

Legal name

REWARDS4EARTH PTY LTD

Website

https://rewards4earth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewards4Earth operates a blockchain-based loyalty rewards platform (Erth Points) that lets Australian merchants run pay-per-sale marketing, automatically rewarding consumers, their nominated clubs/charities, and environmental causes through the Rewards4Earth Foundation on each registered card transaction.

Ownership category

akta.pro rank

Product category

Blockchain Loyalty Platform

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Blockchain loyalty platform
• Cryptocurrency rewards program
• Pay-per-sale marketing
• Community fundraising platform
• Merchant loyalty software

Headquarters

HQ city

Worongary

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. REACTS PAY-per-SALE Marketing Fees: Merchants prepurchase REACTS marketing credits and are charged a percentage (minimum 3%) of each sale transaction when customers use registered payment cards. This is the primary revenue stream - businesses only pay when they receive revenue, making it a performance-based marketing cost. The REACTS system automatically deducts marketing fees from the merchant's prepaid balance.
2. Erth Point Token Transactions: The Erth Point cryptocurrency can be traded on digital exchanges. As the token's value fluctuates based on supply and demand from business transactions, the company benefits from the growing ecosystem value. Businesses purchase Erth Points through the BIZ App for gifting to customers or for transactions outside the payment gateway system.
3. Erth Point Sales to Merchants: Merchants can purchase Erth Points directly through the BIZ App using the 'TRADE Erth' feature. Points can be used to purchase goods/services from other merchants, gifted to supporters as special incentives, or used for transactions outside the REACTS payment gateway. All transactions are conducted in Australian Dollars with GST added where applicable.
4. Marketing/Loyalty Services: The company markets its loyalty system as tax-deductible marketing for businesses under Australian tax regulations. Marketing/loyalty fees help businesses reduce overall marketing costs while increasing sales and supporting local ECOs. The marketing company (ErthMarketing) pays for all administration, enabling 100% of charity donations to reach intended recipients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Rewards4Earth operates a blockchain-based loyalty rewards platform centred on its Erth Points cryptocurrency token. Businesses (merchants) use the REACTS automated card transaction service to gift Erth Points to customers on qualifying purchases under a pay-per-sale marketing model, with points split across the customer, a nominated community organization (ECO), the Rewards4Earth Foundation for environmental causes, and the originating BDM. Customers earn and manage points through the Erth Points Supporter App, while merchants use the Erth Points BIZ App to operate the program.

Product overview

Rewards4Earth operates as a unified loyalty rewards ecosystem combining blockchain-based cryptocurrency with traditional marketing services. The core product is Erth Points, a token held on blockchain that businesses gift to customers during purchases, with equal portions going to the customer, their nominated community organization (ECO), and the Rewards4Earth Foundation for environmental causes. The platform consists of two mobile applications—the Erth Points Supporter App for consumers to earn and manage points, and the Erth Points BIZ App for merchants and organizations to manage rewards and marketing. The REACTS (Rewards4Earth Automated Card Transaction Service) system automatically monitors registered payment card transactions to trigger point gifting. The Rewards4Earth Foundation channels funds to seven environmental pillars including plastic cleanup, ocean rejuvenation, reforestation, and endangered species preservation. Additional offerings include Gift Cards, Marketing Services, and Raffle Tickets, while the Erth Point BDM Program enables business development partners to earn from network transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Erth Points: The core loyalty rewards and cryptocurrency system where customers earn Erth Points from everyday shopping, supporting their nominated ECO and the planet
• REACTS

Products and services

• Erth Points Blockchain-based loyalty token that rewards customers with cryptocurrency points for everyday purchases at participating merchants, with points distributed across the customer, their nominated community organization (ECO), and the Rewards4Earth Foundation for environmental causes.
• Erth Points Supporter App Free mobile application for consumers (Supporters) to register, link debit or credit cards, earn Erth Points on qualifying purchases, manage their wallet, nominate an ECO beneficiary, receive special offers, and gift points to other supporters worldwide.
• Erth Points BIZ App Mobile application for merchants and organizations to gift Erth Points to customers, manage REACTS marketing services, top up prepaid marketing credit, track transactions, purchase Erth Points via 'TRADE Erth', and send VIP push notifications to opted-in supporters.
• REACTS (Rewards4Earth Automated Card Transaction Service) Automated marketing service that monitors registered debit/credit card transactions at participating merchants (via Eftpos Australia, Mastercard, and Visa) and automatically gifts Erth Points to supporters on qualifying purchases, operating on a pay-per-sale basis with a minimum 3% marketing fee.
• Erth Points BDM (Business Development Manager) Program Referral and partnership program where registered businesses can prospect merchants, conduct demonstrations, and earn a share of Erth Points from transactions generated through their 6-level network.
• Erth Pay Gift Cards Gift cards purchasable by customers through the Erth Points Supporter App, redeemable at participating businesses to earn Erth Points at locations where REACTS automated card transaction monitoring is not available.
• Marketing Services (REACTS prepaid marketing credit) Marketing services for businesses delivered through REACTS, where merchants prepay marketing credits (minimum $50 top-up) and are charged a minimum 3% fee on each sale where a registered supporter card is used; positioned as tax-deductible marketing under Australian tax rules.
• Raffle Tickets Raffle tickets sold by Rewards4Earth as a fundraising mechanism tied to the Erth Points ecosystem, refundable within 7 days less card fees up until the day before the draw.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, pilot, interested and minor.

• BinancecoreTechnology or Integration · 30 August 2022Erth Point Coin can be tracked on Binance, one of the world's largest cryptocurrency exchanges. Binance supports trading, investing, staking, wallets, NFTs, and more.
• Crypto.comcoreTechnology or Integration · 30 August 2022Erth Point Coin is tracked on Crypto.com platform which supports trading, investing, staking, wallets, NFTs, and more.
• CoinMarketCapcoreTechnology or Integration · 14 July 2022Erth Point Coin is listed on CoinMarketCap - the world's most-referenced price-tracking website for crypto-assets. This listing enables global visibility and trading of the ERTH token.
• CoinGeckocoreTechnology or Integration · 12 July 2022Erth Point Coin is listed on CoinGecko - a digital currency price and information data platform that helps users quantitatively evaluate and rank coins.
• Coolum Beach Surf Life Saving ClubpilotStrategic or Co-development Partner · 1 July 2022Initial trial location where 20 members of the Coolum Surf Club participated in testing the Erth Point System. The surf club acts as an ECO (Environmental/Community Organization) and receives Erth Points when supporters shop at participating merchants.
• National Rugby League (NRL)interestedStrategic or Co-development Partner · 1 July 2022NRL has expressed strong interest in the Erth Point system. Doug Flockhart, former CEO of Clubs Queensland, indicated NRL is 'very keen' on the concept, which 'confirms the capacity of this system to deliver' for community clubs.
• Australian Football League (AFL)interestedStrategic or Co-development Partner · 1 July 2022AFL has expressed interest in the Erth Point system for community club integration. The league sees potential for the crypto rewards platform to benefit community football clubs across Australia.
• Clubs QueenslandcoreStrategic or Co-development Partner · 1 July 2022Clubs Queensland is the state body for community clubs. Former CEO Doug Flockhart is now a Global Ambassador leading the introduction of Rewards4Earth and Erth Points System to community clubs, with goal to integrate through over 1,000 community clubs.
• CoinTelegraphcoreGTM or Marketing Partner · 30 June 2022CoinTelegraph published an article about the Erth Points trial in Coolum Beach Surf Life Saving Club and plans to roll out to 1000 sports clubs. CoinTelegraph is a major cryptocurrency news publication providing coverage.
• theCryptoBasic.comminorGTM or Marketing Partner · 30 June 2022theCryptoBasic.com published an article titled 'Blockchain Tech Bridges The Gap In Funding Needs For Environmental Projects' covering Rewards4Earth and Erth Points.
• Eftpos AustraliacoreTechnology or IntegrationEftpos Australia is authorized to share transaction details with ERTHMARKETING PTY LTD to enable the REACTS system to track qualifying purchases and gift Erth Points to supporters.
• MastercardcoreTechnology or IntegrationMastercard is authorized to share transaction details with ERTHMARKETING PTY LTD to enable the REACTS system to track qualifying purchases and gift Erth Points to supporters.
• VisacoreTechnology or IntegrationVisa is authorized to share transaction details with ERTHMARKETING PTY LTD to enable the REACTS system to track qualifying purchases and gift Erth Points to supporters.
• Rewards4Earth Foundation LtdcoreStrategic or Co-development PartnerRewards4Earth Foundation Ltd is the philanthropic charity arm that receives donations from Erth Point transactions. The foundation focuses on 7 environmental pillars including plastic clean-up, ocean rejuvenation, endangered species, and reforestation. Marketing company pays for all foundation administration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honey (PayPal): Browser-extension rewards platform owned by PayPal offering coupons, cashback, and shopping rewards. Comparable on the merchant-funded consumer-rewards mechanic; dominant scale but no crypto/charity/distribution share model.
• Rakuten: Global cashback and shopping-rewards incumbent serving tens of thousands of merchants. Comparable on the merchant-funded-shopping-rewards model, but operates at vastly larger scale using cash (not crypto) and lacks the multi-party NGO distribution mechanism.
• Swagbucks: Long-running consumer rewards platform covering shopping, surveys, and offers. Comparable on the broad-rewards-for-shopping model; substantially larger but with no blockchain or charitable-distribution element.
• Fetch Rewards: Receipt-scanning rewards platform with large brand-funding roster. Comparable on the merchant-funded loyalty mechanic for SMBs; no crypto or multi-party distribution component.

Emerging players

• Loyalize: Blockchain-based loyalty platform for merchants and consumers with token rewards. Directly comparable niche and architecture, smaller scale and earlier stage than Rewards4Earth's stated ambitions.
• Mode (Bitcoin Mode): Bitcoin rewards app for everyday spending via linked card, comparable on the consumer crypto-earning mechanic but operating only on Bitcoin rails rather than a proprietary loyalty token.

Direct peers

• StormX: Cashback-in-crypto platform rewarding users for online shopping and task completion. Comparable on the crypto-cashback-for-shopping model and the exchange-listed utility token structure.
• Fold: Bitcoin rewards and payments app combining a debit card with merchant-funded bitcoin rewards. Closely comparable on the pay-in-crypto-for-everyday-spend thesis, with the key difference of being bitcoin-denominated vs. Erth Points' proprietary token.
• Lolli: US-based bitcoin rewards platform that gives consumers crypto cashback when shopping at partner merchants. Most direct comparable to Rewards4Earth's consumer-facing crypto loyalty mechanic, though US-only and bitcoin-denominated rather than proprietary token.
• Sweatcoin: Move-to-earn crypto token rewarded for verified physical activity, exchange-listed with merchant redemption. Comparable on the proprietary-token-plus-mobile-app model, though the earn trigger is activity rather than merchant spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rewards4earth
• Facebookfacebook.com/rewards4earth
• LinkedInlinkedin.com/company/rewards4earth
• Instagraminstagram.com/rewards4earth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewards4Earth