REWIND VINTAGE AFFAIRS
Rewind Vintage Affairs is a London-based, Shopify-powered e-commerce platform that resells pre-owned luxury fashion, using AI-assisted authentication to serve individual consumers across 100+ countries.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What REWIND VINTAGE AFFAIRS does
Rewind Vintage Affairs is a London-based pre-owned luxury fashion e-commerce platform founded in 2010, operating as a private limited company in England and Wales (company number 07209307). The company curates and resells second-hand luxury items spanning handbags, clothing, accessories, shoes, and watches, with an active catalog of 2,336 products. It targets individual luxury consumers globally and ships to over 100 countries from its Chelsea base.
The platform runs on Shopify and layers proprietary AI-powered authentication technology that screens items against millions of stored patterns, followed by verification from in-house trained authentication professionals. This dual human-and-machine authentication process is positioned as the company's core trust mechanism for high-value resale. Rewind has also extended into adjacent services including bespoke customisation and painted-on-demand work, sell/consign intake, and insurance valuations.
Revenue is generated through direct product sales on the e-commerce storefront, consignment commissions on items sold on behalf of clients, customisation fees, and insurance valuation services. The company self-describes as a small dedicated team with no disclosed external funding, parent entity, or published revenue, and relies on organic press coverage in outlets including British Vogue, Harper's Bazaar, Evening Standard, Financial Times, and Channel 4 for brand credibility.
REWIND VINTAGE AFFAIRS firmographics
Firmographics- Name
- REWIND VINTAGE AFFAIRS
- Legal name
- Rewind Vintage Affairs Limited
- Website
- https://rewindvintage.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rewind Vintage Affairs is a London-based, Shopify-powered e-commerce platform that resells pre-owned luxury fashion, using AI-assisted authentication to serve individual consumers across 100+ countries.
- Ownership category
- akta.pro rank
REWIND VINTAGE AFFAIRS industry classification
Industry- Product category
- Luxury Resale & Pre-owned Designer Fashion
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Used Merchandise Retailers (459510)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)
- akta.pro secondary industries
- Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI), Jewelry, Watches & Accessories Resale (CRAFAGAJ), Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN), Refurbishment, Restoration & Reconditioning Services (CRAKAKAH)
Keywords
Where REWIND VINTAGE AFFAIRS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
REWIND VINTAGE AFFAIRS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase of pre-owned luxury fashion items including designer bags, clothing, jewellery, and accessories. Products are sold at fixed prices with typical luxury price points ranging from hundreds to tens of thousands of pounds.
- Sell & Consign Services: Consignment service where customers sell pre-owned designer items to the company or consign their pieces through the platform.
- Customisation Services: Custom painting and monogramming services for designer bags and accessories. Requires 50% deposit upfront, with remaining balance upon approval.
- Insurance Valuations: Expert appraisal services for insurance purposes. Charges £75 per item for online valuations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Sales |
| Other | Multi-year contract | Customisation Services |
| Unit Pricing | Pay-as-you-go | Insurance Valuation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
REWIND VINTAGE AFFAIRS product offering
Product offeringCore offering
Rewind Vintage Affairs is a London-based online retailer that buys, authenticates, and resells pre-owned luxury fashion items including designer handbags, clothing, jewellery, watches, and accessories from brands such as Hermès, Chanel, Louis Vuitton, Gucci, and Prada. The company complements its resale catalogue with consignment, professional insurance valuation (£75 per item), and bespoke customisation/painting services for luxury bags and accessories.
Product overview
Rewind Vintage Affairs is a London-based online luxury pre-owned fashion retailer offering a curated selection of authenticated designer items across multiple categories. The core product portfolio comprises pre-owned luxury handbags (including iconic pieces like Hermès Birkin and Kelly, Chanel Classic Flap, Louis Vuitton Keepall, and Prada Galleria), designer clothing, fine jewellery and watches (from Cartier, Van Cleef & Arpels, Boucheron, and Messika), accessories (scarves, wallets, shoes, sunglasses), and limited edition runway pieces. The company operates as a unified e-commerce platform powered by Shopify, supported by complementary services including a Sell & Consign service for buying pre-owned items from customers, professional authentication combining in-house expertise with AI technology, insurance valuation services, and bespoke customisation/painting services for luxury bags and accessories. All products are authenticated by trained professionals using an additional AI pattern comparison layer before being offered for sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Owned Designer Handbags
Quantifiable outcome
- Hermès Birkin and Chanel prices increase approximately 12% per year, making pre-owned luxury a smart investment choice
Companies that use REWIND VINTAGE AFFAIRS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
REWIND VINTAGE AFFAIRS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature1 record
REWIND VINTAGE AFFAIRS partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
REWIND VINTAGE AFFAIRS competitors and assessment
Company assessmentDirect peers
- Hardly Ever Worn It (HEWI): UK-based pre-owned designer fashion resale platform. Same London market, similar horizontal luxury fashion focus, and shared target customer of mid-market luxury consumers.
- 1stDibs: Online marketplace for luxury items including vintage fashion, jewellery, and accessories. Comparable in vintage/curated positioning and high-net-worth buyer base, though broader in category scope.
- The RealReal: US-based authenticated luxury consignment marketplace for designer bags, clothing, jewellery, and watches. Comparable in authentication-led resale model, breadth of categories, and consignment flow.
- Vestiaire Collective: Global luxury resale marketplace for pre-owned designer fashion, bags, and accessories. Closest direct competitor with a consignment model, authentication, and international reach overlapping significantly with Rewind's offerings.
- Rebag: US-based luxury handbag resale platform focusing on Hermès, Chanel, and Louis Vuitton. Directly comparable product mix and authentication-led value proposition, with a strong buy-sell-trade model.
- Fashionphile: US-based authenticated pre-owned luxury handbag and accessories reseller. Directly comparable in authentication, handbag focus, and direct-to-consumer e-commerce model.
Broad incumbents
- Sotheby's: Global auction house for luxury items including handbags, jewellery, watches, and fashion. Comparable in luxury client base and authentication authority, though the model is auction rather than fixed-price resale.
- Vinted: Major European second-hand fashion marketplace. Operates in the same geography and channel but serves a broader, more accessible price-point customer and lacks the luxury/authentication specialisation.
- Depop: Large peer-to-peer resale platform owned by Etsy, covering fashion and accessories. Overlaps in pre-owned fashion e-commerce but targets a younger, mass-market customer rather than luxury collectors.
Emerging players
- BagHunter: Specialised US-based luxury handbag resale platform focused on Hermès Birkins and Kellys. Highly comparable in product focus and investment-grade positioning, though smaller and more niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
REWIND VINTAGE AFFAIRS social profiles
Digital presenceREWIND VINTAGE AFFAIRS financial estimates
Financial estimateRevenue estimate
Valuation estimate
REWIND VINTAGE AFFAIRS leadership team
Management profileNumber of profiles
REWIND VINTAGE AFFAIRS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REWIND VINTAGE AFFAIRS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REWIND VINTAGE AFFAIRS
What does REWIND VINTAGE AFFAIRS do?
Rewind Vintage Affairs is a London-based online retailer that buys, authenticates, and resells pre-owned luxury fashion items including designer handbags, clothing, jewellery, watches, and accessories from brands such as Hermès, Chanel, Louis Vuitton, Gucci, and Prada. The company complements its resale catalogue with consignment, professional insurance valuation (£75 per item), and bespoke customisation/painting services for luxury bags and accessories.
Is REWIND VINTAGE AFFAIRS a public or private company?
REWIND VINTAGE AFFAIRS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REWIND VINTAGE AFFAIRS founded?
REWIND VINTAGE AFFAIRS was founded in 2010. It employs 1 to 10 people.
Where is REWIND VINTAGE AFFAIRS based?
REWIND VINTAGE AFFAIRS is headquartered in London, United Kingdom, in the Europe region.
How does REWIND VINTAGE AFFAIRS make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are sell & Consign Services, customisation Services and insurance Valuations.
Who are REWIND VINTAGE AFFAIRS's main competitors?
Direct peers on record are Hardly Ever Worn It (HEWI), 1stDibs, The RealReal, Vestiaire Collective, Rebag and Fashionphile. Broad incumbents are Sotheby's, Vinted and Depop. BagHunter is listed as an emerging player.
Does REWIND VINTAGE AFFAIRS have an API?
No public API is recorded for REWIND VINTAGE AFFAIRS.
What industry is REWIND VINTAGE AFFAIRS in?
REWIND VINTAGE AFFAIRS's product category is Luxury Resale & Pre-owned Designer Fashion. Its primary akta.pro industry code is CRAAAFAN, Luxury Fashion Resale, Vintage & Pre-owned, with a secondary code of CRAKAGAI, Pre-owned/Vintage Jewelry & Watch Retail (Resale). Its NAICS code is 458 and its SIC code is 5600.