Ride & Shine Detailing

What Ride & Shine Detailing does

Ride & Shine Detailing is a privately held, owner-operated high-end automotive detailing business headquartered in Moordrecht, Zuid-Holland, Netherlands, founded in 2011 by Serge Langendoen. The company specialises in paint correction, paint protection film (PPF) installation using STEK and Suntek films (the latter co-developed with partner Presto Dimensions, whose owner Albert van Baaren works inside the shop), and Modesta ceramic glass coatings (BC-03 to BC-06), supplemented by a multi-step RUPES polishing process. Its customer base consists of owners of exclusive vehicles — Porsche, Ferrari, Lamborghini, Bugatti, BMW, Mercedes, Jaguar, and Tesla (with 200+ Teslas treated) — many travelling across Europe for treatments. The workshop includes an indoor high-end washbay and 24-hour secured perimeter, enabling custody of high-value vehicles on-site.

The business operates a direct-to-consumer, appointment-only model: prospective customers contact the shop by phone, email, or contact form, visit for a personal consultation with the owner, receive a customised quote after vehicle assessment, and pay a €250 ex-VAT deposit to secure the booking. Service tiers range from Luxury Hand Wash (€75) and Day Treatment (€325) through New Car Detail (€575) and Prestige Detail (€875+), with PPF and ceramic coating work quoted per vehicle. Side streams include damage repair (paintless dent removal, wheel repair, insurance handling), special services (bicycle PPF, window tinting, wrapping, photo reportages, purchase assistance), European/worldwide mobile service, and a webshop selling Aensõ-branded proprietary car care products plus Modesta maintenance sprays at €3.95-€115.95 per SKU. Distribution is direct through the workshop and the e-commerce storefront; marketing runs through Instagram, YouTube ("Ride My Vlog" content on Bugatti, Porsche GT2 RS, and Tesla projects), website testimonials, Google reviews (4.9/5.0 across 53+ reviews), and PR features including Puur Porsche Magazine.

The company's competitive position rests on a small perfectionist-led team of ~9 (Langendoen as RUPES trainer, Saskia Dudok as co-owner, plus named detailers), author-level relationships with STEK and Modesta (Modesta's 2022 Master Detailer and First European Service Center of Excellence designation), and a recurring-revenue dynamic from 3-5 year Modesta coatings and 10-year-warranty STEK PPF. There is no external funding, the company is a single-workshop operating entity, and revenue is not publicly disclosed.

Name

Ride & Shine Detailing

Legal name

Ride and Shine High End Car Detailing

Website

https://rideandshinedetailing.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ride & Shine Detailing is a Dutch owner-operated, appointment-only luxury car detailing business serving owners of high-end vehicles (Porsche, Ferrari, Bugatti, Tesla) with paint correction, STEK paint protection film, and Modesta ceramic coatings, plus damage repair and a proprietary car-care webshop.

Ownership category

akta.pro rank

Product category

Automotive Detailing Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Coating, Engraving & Allied Services (3470), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAHAC), Automotive & Transportation Coatings (IMAEAGAC)

Keywords

• Car detailing services
• Paint protection film
• Ceramic coatings
• Paint correction
• Automotive surface protection

Headquarters

HQ city

Moordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Car Detailing Services: High-end car detailing services including luxury hand wash, paint correction, prestige detail, new car detail, day treatment, interior detail. Customized treatment plans with prices ranging from €75 to €875+ depending on service level and vehicle condition.
2. Paint Protection Film (PPF) Installation: STEK and Suntek PPF installation for paint protection. Services include full-front PPF, full wrap, and custom PPF applications. Price on request after vehicle assessment.
3. Modesta Ceramic Coatings: Modesta glass coatings (BC-03, BC-04, BC-05, BC-06) applied for long-lasting paint protection lasting 3-5 years depending on product.
4. Damage Repair: Dent removal without repainting, wheel repair and coating, full damage repair in cooperation with their own damage repair specialist.
5. Webshop - Car Care Products: Online retail of professional car care products including Aensõ cleaning products, Modesta maintenance sprays, microfiber towels, wash mitts, buckets, and accessories. Products range from €3.95 to €115.95.
6. Special Services: Additional services including bicycle protection (PPF for bikes), window tinting, car wrapping, photo reportages, purchase assistance, and European/worldwide mobile service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ride & Shine Detailing is a specialized Dutch car detailing company that provides high-end automotive cleaning, polishing, Paint Protection Film (PPF) installation, and Modesta ceramic glass coating services. The company serves owners of luxury and exotic vehicles (Porsche, Ferrari, Bugatti, Tesla, BMW, Mercedes) with appointment-based consultations at their Moordrecht workshop, supplemented by an online webshop selling Aensõ car care products and detailing accessories.

Product overview

Ride & Shine Detailing operates as a high-end automotive detailing service provider with a modular service architecture centered on core detailing, paint protection, and ceramic coatings, supplemented by an e-commerce product line. The core offering consists of Car Detailing Services (spanning luxury hand washes to multi-day prestige detailing), Paint Protection Film (PPF) installation using STEK and Suntek films, and Modesta Glass Coatings (BC-03, BC-04, BC-05, BC-06) providing 3-5 year durability. Supporting services include damage repair (paintless dent removal, wheel repair), special services (window tinting, wrapping, bicycle protection), and an e-commerce shop selling Aensõ-branded car care products and Modesta maintenance sprays. All services are delivered by appointment at the Moordrecht workshop, with pricing structured as custom quotations based on vehicle condition and selected treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Modesta Coatings: Modesta ceramic glass coatings for automotive paint protection, including BC-03, BC-04, BC-05, and BC-06 product lines.

Products and services

• Luxury Hand Wash Service
• Day Treatment Service
• New Car Detail Service
• Prestige Detail Service
• Interior Detail Service
• Paint Protection Film (PPF) Installation
• Modesta Glass Coatings Application
• Damage Repair Services
• Special Services
• Aensõ Car Care Products
• E-Foam Hand Foam Sprayer

Quantifiable outcome

• Modesta coatings last 3-5 years, reducing need for frequent reapplication
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Presto DimensionscoreTechnology or IntegrationPartnership with Presto Dimensions for PPF application. Together with Presto Dimensions, Ride & Shine has developed PPF installation into an art form. Albert van Baaren is owner of Presto Dimensions and also works as a detailer at Ride & Shine, creating a close collaboration on advanced PPF techniques.
• STEK (PPF Brand)coreTechnology or IntegrationAuthorized STEK dealer with access to special STEK installation software for perfect fitting on every part of the vehicle. STEK PPF features self-healing top layer and comes with 10-year warranty.
• Modesta InternationalcoreTechnology or IntegrationModesta dealer providing their full range of ceramic glass coatings (BC-03, BC-04, BC-05, BC-06) and maintenance products. Recognized as Master Detailer and First European Service Center of Excellence by Modesta International.
• RUPEScoreTechnology or IntegrationSerge Langendoen is an official RUPES trainer for the Netherlands. RUPES polishing system is used for paint correction and detailing work.
• Feyenoord Business ClubminorGTM or Marketing PartnerCorporate partnership with Feyenoord Business Club, suggesting business networking connections in the affluent customer segment.
• Van Leeuwen Auto CenterminorChannel Partner/ Reseller/ DistributorAutomotive dealership listed as a reference customer and business partner.
• Seevers-Breeman (Porsche Dealer)minorChannel Partner/ Reseller/ DistributorPorsche dealership listed as a reference customer and business partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UF Detailing Studio: UK-based high-end detailing studio working on supercars and luxury vehicles with multi-step paint correction, PPF, and ceramic coatings. Directly comparable service portfolio, customer profile, and price positioning to Ride & Shine.
• Miracle Detail: UK high-end detailing specialist focused on prestige and exotic cars with paint correction, protection film, and ceramic coating offerings. Comparable boutique service model and target customer base.
• DetailXPerts: US-based detailing franchise network offering paint correction, PPF, and ceramic coating services. Comparable service mix with broader geographic footprint; relevant as a potential franchise/expansion template for Ride & Shine.

Broad incumbents

• CarPro: Korean manufacturer of professional ceramic coatings (CQuartz line) and detailing products sold worldwide through certified installers. Directly competes in the same coatings category as Modesta for Ride & Shine's ceramic coating offering.
• Gyeon Quartz: Korean manufacturer of ceramic coatings, PPF, and car care products distributed globally through accredited detailers. Comparable coatings category to Modesta; relevant as an alternative supplier and competitive benchmark in coating durability.
• Chemical Guys: US-based mass-market detailing products brand with broad retail distribution and own training academy. Relevant as a scaled analogue and as the lower-tier competitive set Ride & Shine differentiates against in the consumer-product category.
• Auto Finesse: UK-based detailing products brand selling car care, coatings, and accessories to enthusiasts and professionals. Comparable retail/craft positioning with a comparable end-customer demographic to Ride & Shine's webshop line.
• SunTek: Manufacturer of paint protection films (one of the two brands Ride & Shine installs alongside STEK). Comparable value-chain position as a PPF supplier whose dealer network competes with Ride & Shine's installation business.
• XPEL Inc. US-listed manufacturer and installer of paint protection film with global dealer network. Operates in the same value chain as Ride & Shine's PPF business and represents both a supplier-adjacent incumbent and a competitive threat as it expands direct installation.

Regional players

• Molex Detailing: European luxury detailing operator with comparable boutique positioning. Regionally adjacent service provider whose footprint and pricing tiers can be benchmarked against Ride & Shine's Netherlands-led operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rideandshinedetailing
• LinkedInlinkedin.com/company/ride-shine-detailing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride & Shine Detailing