Lee Parks Design
Lee Parks Design is a founder-owned direct-to-consumer e-commerce company, founded in 2001 and based in Victorville, California, that designs and sells premium motorcycle gloves, precision tire tools, training equipment, and accessories to enthusiasts, training schools, and dealers across 40+ countries.
- Company typePrivate
- Founded2001
- HeadquartersVictorville, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lee Parks Design does
Lee Parks Design is a private, founder-owned direct-to-consumer e-commerce company founded in April 2001 by former professional motojournalist and WERA National Endurance Series champion Lee Parks, headquartered in Victorville, California. The company designs and sells premium motorcycle riding gear, accessories, and training products through its BigCommerce storefront (leeparksdesign.com), a small authorized dealer network in the US, Canada, and the UK, and a 5% affiliate program managed via Go Aff Pro. Its catalog is organized around four core product lines: deerskin motorcycle gloves (DeerTours, DeerSports, Sumo, Sumo R, including Outlast-lined PCi variants), precision tire maintenance tools (Psi Pro Air Chuck, Psi Pro Tire Pressure Gauge, EZ Caps, Accurate Tire Gauge), Total Control training equipment (vinyl cones, strap-on pucks, riding-skills book), and supporting accessories (tie-downs, earplugs, leather care, gaiters). The company also operates First Turn Coffee Co. as a wholly-owned adjacent subsidiary selling custom-roasted coffee.
The technology stack is conventional e-commerce infrastructure: BigCommerce storefront with AfterShip order tracking, Go Aff Pro affiliate tracking, and integrated gift certificate management. Product differentiation rests on mechanical design rather than software: patent-pending designs on the Psi Pro Air Chuck (dual 90°/0° head) and Psi Pro Tire Pressure Gauge (CNC-machined 90° aluminum head), a granted patent on the Sumo R TPR impact-protection glove, first-to-market use of Outlast phase-change lining in motorcycle gloves, and multiple registered trademarks (DeerTours, DeerSports, Sumo, Total Control, Lever Saver, LeatherAide). Pricing is unit-based retail with bulk discounts on select SKUs (e.g., EZ Caps at 250+; Freedom Cone Green tiered from $3.45 down to $2.70 per cone at 750+ units).
The business model is retail unit sales via DTC e-commerce supplemented by a small authorized-dealer channel and an affiliate program; no subscription, licensing, or contracted-revenue component is disclosed. International shipping extends to over 40 countries. The company is bootstrapped with no disclosed external funding, operates from a single California headquarters with a returns-processing location, and is privately held by founder Lee Parks as Lee Parks Design, LLC.
Lee Parks Design firmographics
Firmographics- Name
- Lee Parks Design
- Legal name
- Lee Parks Design, LLC
- Website
- https://leeparksdesign.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Lee Parks Design is a founder-owned direct-to-consumer e-commerce company, founded in 2001 and based in Victorville, California, that designs and sells premium motorcycle gloves, precision tire tools, training equipment, and accessories to enthusiasts, training schools, and dealers across 40+ countries.
- Ownership category
- akta.pro rank
Lee Parks Design industry classification
Industry- Product category
- Motorcycle Riding Gear and Accessories
- NAICS
- Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Riding Gloves & Hand Protection Retail (CRAMANAE)
Keywords
Where Lee Parks Design is headquartered
LocationHeadquarters
- HQ city
- Victorville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lee Parks Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer e-commerce sales through BigCommerce platform. Customers purchase directly from the website with shopping cart, wish lists, and account management. Offers gift certificates, order tracking, and promotional pricing.
- Affiliate Program: 5% commission on sales generated through affiliate links. Managed through Go Aff Pro with third-party tracking and monthly commission checks. Minimum $20 payout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products with tiered/bulk pricing |
| Unit Pricing | Pay-as-you-go | EZ Caps bulk pricing |
| Unit Pricing | Pay-as-you-go | Training Cone bulk discount rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Lee Parks Design product offering
Product offeringCore offering
Lee Parks Design designs and sells premium motorcycle riding gear, professional tire maintenance tools, and rider training equipment direct to consumers through its own e-commerce website and authorized dealers. The catalog centers on proprietary deerskin gloves (DeerTours, DeerSports, Sumo lines) with patented impact protection and Outlast phase-change lining, patent-pending tire gauges and air chucks, training cones, and supporting accessories such as tie-downs and leather care.
Product overview
Lee Parks Design is a direct-to-consumer e-commerce company specializing in premium motorcycle riding gear, accessories, and training products. The portfolio includes proprietary deerskin motorcycle gloves (DeerTours®, DeerSports®, Sumo®, Sumo® R) with various protection levels including outseam and temperature-regulating PCi versions with Outlast lining; professional tire maintenance tools (Psi Pro® Air Chuck, Psi Pro® Tire Pressure Gauge, Accurate Tire Gauge, EZ Caps); training equipment (Total Control Training Cones in multiple set sizes, Total Control High Performance Street Riding book); audio accessories (Filtered S Plug earplugs, S Plug earphones, Y 5 pin audio interfaces for major motorcycle brands); tie-downs (Cam Buckle and Ratchet styles); leather care products (LeatherAide Kit); and lifestyle products including First Turn Coffee Co. coffee. Many products are proudly made in the USA with premium materials and craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- First Turn Coffee Co. A custom-roasted coffee company founded by Lee Parks, a National Road Racing Champion, inspired by the drive of every competitor to lead into the first turn. Offers the Infinity Blend coffee.
Products and services
- Psi Pro® Air Chuck Professional-grade motorcycle tire valve chuck with a dual-angle head for accessing both vertical and angled valve stems, featuring a replaceable air valve, machined anodized aluminum head, nickel-plated brass body, machined valve deflator, and a five-year warranty.
- Psi Pro® Tire Pressure Gauge (Gen 2)
Quantifiable outcome
- First motorcycle gloves on market with Outlast phase-change lining
- +3 more outcomes
Companies that use Lee Parks Design
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lee Parks Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Lee Parks Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Go Aff ProcoreAffiliate program management platform providing tracking, reporting, and commission payout services. Lee Parks Design affiliates earn 5% commission on sales with $20 minimum payout.
- Union GaragecoreAuthorized dealer of Lee Parks Design products located in Bridgeport, CT.
- Motorcycle InnovationscoreAuthorized dealer of Lee Parks Design products located in Whitby, ON Canada.
- Moto LegendscoreAuthorized dealer of Lee Parks Design products located in United Kingdom.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lee Parks Design competitors and assessment
Company assessmentBroad incumbents
- Dainese: Italian premium motorcycle apparel and protection brand offering gloves, jackets, and racing suits. Comparable premium positioning in motorcycle gloves and protective apparel with similar 'Made in Europe/Italy' premium craftsmanship narrative.
- RevZilla: Large online motorcycle gear retailer carrying multiple premium brands including Alpinestars and Dainese. Comparable direct-to-consumer e-commerce channel focus for motorcycle gear, though as a multi-brand retailer rather than manufacturer.
- Alpinestars: Global leader in motorcycle racing and street riding apparel, gloves, and protective gear. Directly comparable product category (motorcycle gloves, apparel, and accessories) but operates at vastly larger scale with broader retail distribution and motorsport sponsorships.
Direct peers
- Klim Technical Riding Gear: Premium technical motorcycle apparel and gear brand specializing in riding suits, gloves, and accessories for adventure/touring riders. Comparable mid-sized premium positioning, direct-to-consumer model, and product category overlap in motorcycle gloves and accessories.
- Icon Motorcycle Apparel: US-based motorcycle apparel brand offering gloves, jackets, and protective gear. Comparable independent US-based motorcycle apparel maker with similar target customer (street/track enthusiasts) and comparable product portfolio in gloves and protective gear.
- Cortech: US-based motorcycle apparel manufacturer specializing in leather and textile riding gear, gloves, and boots. Comparable product category overlap in motorcycle gloves, leather construction, and US-based manufacturing positioning.
- Held Gloves: German premium motorcycle glove specialist with deep product line in racing, touring, and sport gloves. Closest comparable product category focus on premium motorcycle gloves, including deerskin and leather construction, parallel to LPD's DeerTours/DeerSports lines.
- SIDI Sport: Italian motorcycle boot and glove manufacturer known for premium racing footwear and gloves. Comparable premium positioning in motorcycle hand protection and rider gear, with similar motorsport heritage and brand credibility in enthusiast communities.
- Joe Rocket: Mid-tier motorcycle apparel brand specializing in jackets, gloves, and riding gear. Comparable product portfolio in motorcycle gloves and apparel at a similar mid-market price tier ($100-$200 glove range), targeting similar street/sport rider segments.
- Tour Master: Motorcycle apparel and accessories brand offering riding gear, gloves, and luggage. Comparable mid-market motorcycle apparel focus with similar product categories in riding gloves and touring accessories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lee Parks Design social profiles
Digital presenceLee Parks Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lee Parks Design leadership team
Management profileNumber of profiles
Profiles1 record
Lee Parks Design subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lee Parks Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lee Parks Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lee Parks Design
What does Lee Parks Design do?
Lee Parks Design designs and sells premium motorcycle riding gear, professional tire maintenance tools, and rider training equipment direct to consumers through its own e-commerce website and authorized dealers. The catalog centers on proprietary deerskin gloves (DeerTours, DeerSports, Sumo lines) with patented impact protection and Outlast phase-change lining, patent-pending tire gauges and air chucks, training cones, and supporting accessories such as tie-downs and leather care.
Is Lee Parks Design a public or private company?
Lee Parks Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lee Parks Design founded?
Lee Parks Design was founded in 2001.
Where is Lee Parks Design based?
Lee Parks Design is headquartered in Victorville, United States, in the North America region.
How does Lee Parks Design make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are affiliate Program.
Who are Lee Parks Design's main competitors?
Broad incumbents on record are Dainese, RevZilla and Alpinestars. Direct peers are Klim Technical Riding Gear, Icon Motorcycle Apparel, Cortech, Held Gloves, SIDI Sport, Joe Rocket and Tour Master.
Does Lee Parks Design have an API?
No public API is recorded for Lee Parks Design.
What industry is Lee Parks Design in?
Lee Parks Design's product category is Motorcycle Riding Gear and Accessories. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAE, Riding Gloves & Hand Protection Retail. Its NAICS code is 45911 and its SIC code is 5600.