ridemeister

What ridemeister does

Ridemeister B.V. is a Netherlands-based two-sided cycling experience marketplace founded in 2021 that connects passionate cyclists with more than thirty former professional riders (ridemeisters) for exclusive guided rides. The platform hosts detailed ridemeister profile pages, calendar management, and booking flows on its website (ridemeister.cc), and integrates with the Cyql app for broader marketplace discovery and consumer bookings. The core product lines are consumer Hometown Rides (half-day or full-day rides set at ridemeister-determined hourly rates, with a 15% platform commission and 21% VAT) and bespoke Business Cycling Events (premium corporate experiences with consulting-led sales, custom routes, professional photography/videography, Lotus electric car safety support, Il Magistrale pop-up barista service, and custom sustainable kits by Velor and Mascot Workwear).

The company monetizes via a marketplace commission on consumer bookings (15%) and individually negotiated B2B event pricing, with full payment via bank transfer required to confirm bookings. Go-to-market combines direct-to-consumer website and Cyql marketplace listings with field/enterprise sales for corporate clients (named customers include Adyen, Adobe, Freshfields, Aon, BP, DPG Media, Eight Advisory, A.M. Best, and Light Insurance). Customer segments span individual enthusiast cyclists, gift buyers, and corporate clients seeking client entertainment and team-building experiences, served through a hybrid direct and partner-channel distribution model across at least seven countries.

Operationally, Ridemeister is a small, founder-led organization (eight employees, co-founded by Bram Tankink and Bart) with no external funding, no parent company or subsidiaries, and a tightly curated supply side of independent ridemeisters who set their own rates and availability.

Name

ridemeister

Legal name

ridemeister B.V.

Website

https://ridemeister.cc

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ridemeister is a Netherlands-based two-sided marketplace connecting cycling enthusiasts and corporate clients with more than thirty former professional cyclists for exclusive guided rides and bespoke business cycling events.

Ownership category

akta.pro rank

Product category

Cycling Experiences and Sports Event Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Cycling experience booking
• Pro cyclist marketplace
• Corporate cycling events
• Guided bike tours
• Experience marketplace

Headquarters

HQ city

Bennebroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consumer Ride Bookings: Ridemeister charges a 15% B2C platform commission from hourly rates set by individual ridemeisters. Ridemeisters set their own hourly rates for consumer rides, with VAT of 21% applicable. The platform facilitates bookings and takes a commission on completed rides.
2. Business/Corporate Event Bookings: B2B event fees are negotiated separately upon request. Corporate cycling events for business relations are priced individually based on client requirements, group size, and event complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ridemeister operates a two-sided marketplace platform connecting passionate cyclists with former professional cyclists (ridemeisters) for exclusive guided cycling experiences. The core offering consists of two service lines: (1) consumer hometown rides booked through the platform with hourly rates set by individual ridemeisters, and (2) bespoke corporate cycling events for business clients that bundle a ride with Lotus electric car safety support, pop-up barista service, professional photography/videography, and custom cycling kits.

Product overview

Ridemeister is a booking platform and experience marketplace that connects cyclists with more than thirty former professional cyclists (ridemeisters) who host exclusive guided cycling experiences. The core offering consists of two service lines: (1) consumer Hometown Rides — half-day or full-day rides booked through the platform and guided by a ridemeister at their local region, including pre-ride briefings, route planning, and coffee stopovers; and (2) Business Cycling Events — high-end B2B experiences for corporate clients that bundle the ridemeister-led ride with Lotus electric car safety support, pop-up barista services (Il Magistrale Cycling Coffee), professional photography/videography, and custom sustainable cycling kits by Velor (partnered with Tom Leezer & Tom Dumoulin) and Mascot Workwear. The platform also offers individual ridemeister profile pages and integrates with the Cyql app for discovery and referral. The company is registered as Ridemeister B.V. in the Netherlands (KvK 83745394) and operates primarily through its website without a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Hometown Rides Half-day or full-day guided cycling experiences hosted by former pro cyclists at their local regions. Rides include pre-ride coffee briefings, route planning, road captain services, and coffee stopovers. Designed for passionate individual cyclists who want to ride with and learn from former professionals.
• Business Cycling Events Exclusive B2B cycling events for corporate clients, featuring former pros as road captains, Lotus electric car safety support, pop-up barista services, professional photography/videography, and custom sustainable cycling kits by Velor and Mascot Workwear. Designed for client entertainment, team building, and business relationship development.
• Ridemeister Marketplace Platform The core booking platform connecting cyclists with former professional cyclists (ridemeisters) who host exclusive guided cycling experiences. Consumers book hometown rides through the platform, with calendar management and integration with the Cyql marketplace app for broader discovery.

Quantifiable outcome

• Small group experiences with maximum 8 riders including the ridemeister to ensure quality and attention
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CyqlcoreChannel Partner/ Reseller/ DistributorRidemeister is a proud partner of Cyql, an app-based marketplace for cycling experiences. Ridemeister profiles and hometown rides are listed on the Cyql platform, enabling wider customer reach. The partnership allows ridemeisters to manage their availability calendars through Cyql and customers can discover rides via the Cyql app.
• Lotus Electric CarsminorStrategic or Co-development PartnerLotus electric cars provide safety and mechanical support for cycling events. Vehicles are equipped with on-board mechanics to ensure continuity and safety during rides. This partnership enhances the premium experience by combining cycling with professional automotive support.
• Il Magistrale Cycling CoffeeminorGTM or Marketing PartnerThe pro peloton pop-up barista service Il Magistrale Cycling Coffee provides high-quality coffee for riders mid-ride. This adds a premium amenity to cycling events as part of the event content experience.
• Mascot WorkwearminorGTM or Marketing PartnerMascot Workwear provides custom and sustainable clothing for events and guests. Partnership enables professional attire options for cycling experiences.
• Tom Leezer & Tom DumoulinminorGTM or Marketing PartnerFormer professional cyclists who have created custom sustainable cycling kit lines for ridemeister events. Collaboration brings additional brand credibility and unique merchandise offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• BikeBrewers: Dutch-based cycling tour and bike-fitting specialist focused on the Netherlands and Belgium. Comparable as a locally-anchored premium cycling experience operator, with similar Benelux geographic overlap.

Broad incumbents

• Zwift: Virtual cycling platform serving enthusiast cyclists with structured training and events. Comparable in addressing the same enthusiast-cyclist customer base, though delivered virtually rather than as a guided real-world experience.
• Rapha: Premium cycling apparel brand that also runs RCC chapter rides, cycling clubs, and travel experiences. Comparable on premium brand-led cycling community and experience programming, though apparel is the larger revenue line.

Others

• Audax (Long Distance Cycling Events): Organizer of long-distance randonnée and brevet cycling events across Europe. Comparable as a cycling event operator serving enthusiast and corporate teams, though more mass-participation and less premium experience-led.

Direct peers

• Haute Route: Operator of multi-day amateur cycling events (sportives/gran fondos) across iconic routes. Comparable as a premium cycling event/experience business targeting affluent amateur riders and corporate teams.
• Trek Travel: Premium guided cycling tour operator offering destination rides, corporate and private events, and pro-led experiences. Comparable to Ridemeister as a high-end cycling experience provider monetizing both enthusiast travelers and corporate clients.
• ExperiencePlus! Bicycle Tours: Long-established guided cycling tour company offering European and Latin American itineraries for enthusiast riders. Comparable as a premium, professionally-led cycling experience brand.
• Saddle Skedaddle: UK-based guided cycling and mountain biking holiday operator covering Europe and beyond. Comparable on the guided small-group cycling experience model with premium pricing and destination expertise.
• Velo nomade: Curated guided cycling tours in Europe with a focus on authentic local experiences. Comparable as a boutique, pro/expert-led cycling experience operator targeting enthusiast cyclists.
• Mag Cycling: Premium cycling tour operator with pro-led rides and destination experiences in iconic cycling regions. Comparable in target customer (enthusiast riders seeking expert-led premium rides) and event format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ridemeister

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ridemeister