Rifaf

What Rifaf does

Rifaf (RIFAF Company for Automated Intralogistic Solutions) is a Saudi Arabia-based industrial equipment manufacturer founded in 2020 and headquartered in Sudair City. It designs and assembles Vertical Lift Modules (VLMs) under proprietary BIS, BES, GIO, and BID configurations, alongside Automated Storage and Retrieval Systems (AS/RS) covering pallet/bin, multi-depth shuttle, clad-rack warehouse, and mini-load architectures. The company positions itself as Saudi Arabia's first locally-engineered manufacturer in these categories, serving enterprise customers that include Saudi Electricity Company, Ramah, MEMCO, MLS Cosmetics, a Plastic Factory, Zulal Water, Al Shafiya Water, and Al Sad Modern Beverage — spanning energy, FMCG, cosmetics, plastics manufacturing, and water/beverage verticals.

Rifaf sells capital equipment on a project basis, typically integrating its mechanical systems with third-party ERP and WMS software stacks to deliver turnkey warehouse automation. Its technology and component access have been materially expanded through a 2024 partnership with SSI SCHÄFER, a global intralogistics incumbent, while operational and financial scaling is supported through partnerships with Saudi Arabia's National Industrial Development Center (NIDC) and Saudi Industrial Development Fund (SIDF). In February 2025 the company was accredited under the Kingdom's Future Factories Program, qualifying it as a recognized domestic provider of factory automation for Vision 2030-aligned industrial procurement.

The business model is B2B industrial equipment sales with associated integration services, operating through direct enterprise engagement and visibility at Kingdom-level industrial events such as the Riyadh Convention (2023) and the planned Saudi PPPP 2026 exhibition. Revenue is project-lumpy rather than recurring, with no disclosed ARR, installed-base unit count, or revenue figure. As of the latest reporting Rifaf employs approximately 15 people, consistent with an early-stage capital-equipment assembler building out its engineering, assembly, and project delivery functions inside the Saudi industrial base.

Name

Rifaf

Legal name

RIFAF Company for Automated Intralogistic Solutions

Website

https://rifaf.com.sa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rifaf is a Saudi Arabian manufacturer founded in 2020 that designs and assembles locally-engineered Vertical Lift Modules and AS/RS warehouse automation systems for enterprise customers across energy, FMCG, cosmetics, plastics, and water/beverage industries in the Kingdom.

Ownership category

akta.pro rank

Product category

Automated Material Handling Equipment / Warehouse Automation Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)

akta.pro secondary industry

Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

Keywords

• Automated storage retrieval
• Vertical lift modules
• Warehouse automation systems
• Intralogistic solutions
• Material handling equipment

Headquarters

HQ city

Sudair City

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Automated Storage and Retrieval Systems (AS/RS): Sale of automated storage systems including AS/RS for pallets and bins, multi-depth AS/RS with shuttle systems, clad-rack warehouses, and mini-load AS/RS for handling lightweight loads.
2. Vertical Lift Modules (VLM): Sale of VLM systems including various configurations (BIS, BES, GIO, BID) with different retrieval mechanisms and capacities up to 995kg per tray.
3. Custom Automated Racking Systems: Custom-built automated racking solutions engineered to meet industry-specific needs, including spare parts storage automation and custom configurations.
4. System Upgrades and Expansion: Upgrading and relocating existing systems (e.g., upgrading 6m units to 16m outdoor VLMs) to support client growth.
5. Installation and After-Sales Service: Saudi-based installation, training, and after-sales service for deployed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Rifaf designs, engineers, and manufactures automated intralogistic storage systems — specifically Vertical Lift Modules (VLM) and Automated Storage and Retrieval Systems (AS/RS) — for warehouse, manufacturing, and distribution customers. As the first locally-engineered AS/RS manufacturer in Saudi Arabia, the company delivers engineered-to-order storage automation solutions combining domestic manufacturing with technology from global intralogistics partner SSI SCHÄFER (Noack Group).

Product overview

Rifaf is Saudi Arabia's first locally-engineered manufacturer of automated intralogistics solutions, offering two core product families: Vertical Lift Modules (VLMs) and Automated Storage and Retrieval Systems (AS/RS). VLMs are modular systems available in multiple configurations (Single Internal Bay BIS, Single External Bay BES, Double Internal Bay with Carousel GIO, Double Internal Bay Superimposed BID) designed for small-to-medium items, spare parts, and tools with load capacities up to 995kg per tray. AS/RS solutions cover the full spectrum of automated storage needs from pallet/bin handling via stacker cranes, multi-depth shuttle systems, clad-rack warehouses for extreme conditions, to mini-load systems for lightweight items. Both product families integrate with ERP and WMS systems to deliver real-time inventory visibility and control, enabling up to 85% floor space savings and approximately 99.9% picking accuracy.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertical Lift Module (VLM) Enclosed vertical storage device that automatically stores and retrieves goods using inserter/extractor mechanisms in a central column, delivering stored items to an ergonomically positioned access opening. Designed for industrial, manufacturing, and warehouse customers in Saudi Arabia seeking high-density storage, reduced footprint, and ergonomic picking.
• Automated Storage and Retrieval System (AS/RS) Automated system for the storage and retrieval of totes, cartons, and pallets in warehouse, manufacturing, and distribution environments. Designed as the first locally-engineered AS/RS solution in Saudi Arabia for industrial and logistics enterprises seeking world-class automated storage with local execution and Vision 2030-aligned localization.

Quantifiable outcome

• Up to 85% floor space savings through vertical storage optimization
• +6 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Ministry of Industry and Mineral ResourcescoreStrategic or Co-development Partner · 25 February 2025Accredited as certified provider of operational process automation under Future Factories Program. Strategic partner in transitioning 4,000 factories to advanced technological solutions and full automation under Vision 2030.
• SSI SCHÄFERcoreTechnology or Integration · 14 October 2024Transformative partnership blending world-class German technology (renowned for innovation, precision, and reliability) with Rifaf's manufacturing strength and rooted understanding of the Saudi intra-logistical market. Positions the partnership at forefront of logistics innovation in Saudi Arabia, enabling delivery of 'Made in Saudi' solutions that drive efficiency and contribute to national industrial capabilities under Vision 2030.
• National Industrial Development Center (NIDC)supportingStrategic or Co-development Partner · 14 October 2024Represented by Khalid Al-Homoud at partnership announcement ceremony. NIDC supports industrial transformation in Saudi Arabia.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hänel Büro- und Lagersysteme: German manufacturer of VLM systems and rotomat storage solutions. Closely comparable to Rifaf's VLM offerings with strong presence in industrial spare-parts and tool storage applications.
• Modula: Italian VLM and automated warehouse manufacturer with global dealer network. Directly competes in the VLM category with similar modular product architecture to Rifaf's BIS/BES/GIO/BID configurations.
• AutoStore: Norwegian cube-based AS/RS provider with rapid global expansion. Competes in automated storage for small-item and high-SKU environments, intersecting with Rifaf's mini-load and VLM segments.
• Kardex: Swiss-headquartered specialist in Vertical Lift Modules (VLM) and automated storage solutions. Directly comparable to Rifaf's core VLM product line and serves overlapping industrial customer segments globally.
• System Logistics (Krones Group): Italy-based AS/RS and warehouse automation specialist serving F&B, cosmetics, and manufacturing customers globally. Direct competitor to Rifaf in many of its named customer verticals (e.g., beverages, cosmetics).
• SSI SCHÄFER: Global German intralogistics leader and Rifaf's strategic technology partner. SSI SCHÄFER manufactures AS/RS, conveyors, and warehouse automation at global scale; Rifaf effectively competes with (and through) it in Saudi Arabia.

Broad incumbents

• Swisslog: KUKA-owned global provider of AS/RS, automated guided vehicles, and warehouse automation. Established competitor across Rifaf's target verticals including F&B, pharma, and retail.
• Dematic: KION-owned global intralogistics integrator offering broad AS/RS, conveyor, and WMS solutions. A scaled incumbent that Rifaf competes against on large enterprise deals in Saudi Arabia.
• TGW Logistics Group: Austrian-headquartered integrator of AS/RS, conveyors, and robotic systems for retail, grocery, and industrial customers. Comparable to Rifaf's AS/RS portfolio with deeper installed base.
• Honeywell Intelligrated: Honeywell's material handling automation arm offering AS/RS, conveyors, and pallet-handling solutions. A scaled incumbent competing for the same enterprise modernization spend in MENA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rifafsa
• LinkedInlinkedin.com/company/rifaf-company
• Instagraminstagram.com/rifafco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rifaf