What Right2Breathe does

Right2Breathe is a 501(c)(3) nonprofit organization founded in 2014 by Joe Morrison and Tim Charlet, both second-generation drag racers whose families have been affected by respiratory disease (Morrison's father Chuck was diagnosed with COPD in 2006). Headquartered in Flemington, New Jersey, the organization delivers education, awareness, free lung health screenings, and resources for people currently diagnosed with or at higher risk of respiratory diseases including COPD, asthma, pulmonary fibrosis, and lung cancer. Its flagship program, The Right2Breathe Project, conducts free spirometry screenings at motorsports events (NHRA National Events, nostalgia races) and sporting events across the United States, deliberately targeting the 50M+ U.S. motorsports fan base plus commercial truck drivers (3.5M+) as populations with elevated occupational exposure to lung irritants.

The organization's product surface spans Pulmonary Chat (a free online patient and caregiver support program held three times monthly with medical experts), RIDE2Breathe (a three-stage inhaler identification and education program with a GREEN/RED sticker-based labeling system for daily versus rescue inhalers), COPDHealthTips.com (a globally accessible educational website aligned to COPD GOLD Standards), MyCOPDStory (a patient storytelling platform), the COPD Risk Screener (a SurveyMonkey-based online self-assessment), Home Runs for Healthy Lungs (baseball-venue outreach), Burnouts4Kids (youth tobacco and nicotine prevention), and the Race Against Lung Cancer campaign. The underlying technology is intentionally light: spirometry equipment is sourced from partners (notably ndd Medical Technologies' EasyOne Air devices), and the digital properties are content/educational websites rather than proprietary software products; there is no disclosed AI/ML capability, software IP, or platform-architecture IP.

Right2Breathe's business model is donation- and grant-funded rather than revenue-generating: every service is provided free of charge to patients, caregivers, and healthcare providers. Funding sources comprise individual donations, pharmaceutical company grants (Novartis, Sunovion, Chiesi USA), medical-device manufacturer sponsorships (ResMed, BluZone, ndd Medical Technologies, Convexity Scientific, Drive-DeVilbiss), corporate healthcare-system partnerships (Cleveland Clinic, Temple Health), and nonprofit alliances (GAAPP, Allergy & Asthma Network, NHLBI's COPD Learn More Breathe Better network). The go-to-market is event-driven and community-led: physical activation at high-profile NHRA events (e.g., 70,000+ attendees at Norwalk, 35,000+ at the California Hot Rod Reunion) provides on-site screening access, while digital channels (website, Facebook/X/Instagram, email newsletter) and the thrice-monthly Pulmonary Chat webinars sustain ongoing patient engagement. No revenue, headcount, or financial figures are publicly disclosed.

Name

Right2Breathe

Legal name

Right2Breathe, Inc.

Website

https://right2breathe.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Right2Breathe is a 501(c)(3) nonprofit founded in 2014 that provides free lung health screenings, respiratory disease education, and patient support programs targeting the motorsports community, commercial truck drivers, and respiratory patients across the United States.

Ownership category

akta.pro rank

Product category

Respiratory Health Education and Nonprofit Patient Support

NAICS

Voluntary Health Organizations (813212), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Pulmonary Function Testing (PFT) & Respiratory Diagnostics (HLAKANAC)

akta.pro secondary industries

Asthma & Allergy-Related Pulmonary Care (HLAKANAD), Asthma & Airway Disease Specialty Care (HLAKAAAC), Pulmonary Function Testing (PFT) & Spirometry Equipment (HLAHAGAH), Inhalers (MDI/DPI/SMI) (HLAHAIAI), Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories) (HLAHAGAE)

Keywords

• Respiratory disease education
• Lung health screening
• Nonprofit health awareness
• COPD patient support
• Motorsports health outreach

Headquarters

HQ city

Flemington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: Right2Breathe is a 501(c)(3) nonprofit organization that relies on donations from individuals and organizations to fund its operations, screening events, and educational programs.
2. Grants and Sponsorship: Funding from pharmaceutical companies (Novartis, Sunovion, Chiesi USA), healthcare organizations, and corporate sponsors to support screening events and educational initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Right2Breathe is a 501(c)(3) nonprofit that provides free lung health education, awareness, and screening for people diagnosed with or at higher risk of respiratory diseases (COPD, asthma, pulmonary fibrosis, lung cancer). Its flagship Right2Breathe Project conducts free spirometry screenings at NHRA National Events, motorsports venues, and health fairs, supported by an online patient support program (Pulmonary Chat) and an inhaler identification education program (RIDE2Breathe). All services are offered free of charge and funded through donations, grants, and corporate sponsorships.

Product overview

Right2Breathe is a 501(c)(3) nonprofit organization offering a unified set of educational programs, screening services, and online patient support resources focused on respiratory disease awareness and early diagnosis. The core offering is The Right2Breathe Project — a grass-roots lung health education, awareness, and free screening campaign conducted at motorsports and sporting events nationwide. This is complemented by Pulmonary Chat, a free online patient support webinar hosted three times monthly with medical experts, and RIDE2Breathe, a three-stage inhaler identification and education program with a sticker-based labeling system. Additional programs include Put Your Lungs on the Dyno (onsite spirometry screenings), Home Runs for Healthy Lungs (baseball fan outreach), and the COPD Risk Screener (online self-assessment tool). The organization also operates COPDHealthTips.com as an educational content hub featuring the MyCOPDStory patient storytelling platform, Burnouts4Kids for youth nicotine prevention, and the Race Against Lung Cancer campaign. Together these programs span free onsite screenings, online patient support groups, inhaler education, youth prevention education, and digital content resources — unified by the mission of providing Education, Awareness, Free Screening, and Resources for people diagnosed with or at higher risk of respiratory disease.

Differentiator

Problem solved

Functional benefit

Brands

• The Right2Breathe Project: Flagship grass-roots marketing Lung Health Education, Awareness and Screening Campaign hosted at public venues including automotive and sporting events across the US.
• Pulmonary Chat
• R.I.D.E. 2 Breathe
• COPDHealthTips.com
• Put Your Lungs on the Dyno
• Burnouts4Kids

Products and services

• The Right2Breathe Project The flagship grass-roots Lung Health Education, Awareness and Screening Campaign hosted at public venues including automotive and sporting events (such as NHRA National Events) across the US. Provides free spirometry screenings and educational materials for respiratory diseases including COPD, Asthma, and Pulmonary Fibrosis.
• Pulmonary Chat A free online chat and live video conference hosted three times per month with medical experts providing presentations and answering patient and caregiver questions about living with Asthma, COPD, Pulmonary Fibrosis, and other respiratory diseases.
• RIDE2Breathe The Right2Breathe Inhaler Identification and Education program simplifies inhaler education through a three-stage process (Identify, Organize, Assess) to help patients and caregivers identify, organize, and access which inhaler is best suited for individual situations. Includes a sticker-based labeling system and an inhaler assessment exam.
• COPD Risk Screener A free online risk assessment survey tool designed to help individuals determine their potential risk for COPD, based on a series of screening questions.
• COPDHealthTips.com A globally launched responsive website providing practical educational tips for COPD patients and caregivers to help reduce COPD exacerbations, based on COPD GOLD Standards of treatment. Content is targeted to automotive enthusiasts, blue-collar workers, and multiple age groups and geographic regions.
• Burnouts4Kids A youth tobacco and nicotine addiction prevention program presenting to high school and middle school students, providing education about the science of nicotine addiction, stress management, goal setting, and self-confidence for making healthy decisions.
• Race Against Lung Cancer A campaign expanding Right2Breathe's respiratory disease education and awareness to empower people affected by lung cancer, building on the Novartis Sound Up for Lung Cancer initiative to change conversation around lung cancer stigmas.

Quantifiable outcome

• Over 5,000 free lung health spirometry exams completed since 2014
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, primary and minor.

• Deecell Power SystemscoreStrategic or Co-development Partner · 1 January 2026Strategic partnership aimed at raising awareness for improving commercial truck driver respiratory health. Deecell's Solar Power Units (SPUs) eliminate engine idling and reduce exposure to vehicle emissions that can lead to respiratory disease. This partnership represents Right2Breathe's first collaboration with a company offering a product that can significantly mitigate exposure to a leading cause of respiratory disease - essentially preventing disease before it starts.
• Chiesi USAprimaryGTM or Marketing PartnerCorporate primary partner for 2024. Chiesi USA is a specialty pharmaceutical company committed to development and commercialization of products for hospital, rare diseases and adjacent specialty care settings.
• BluZone HealthprimaryGTM or Marketing PartnerCorporate primary partner for 2024. BluZone is an online Cardiopulmonary rehab & wellness platform designed to strengthen lungs and improve quality of life for respiratory disease patients.
• ResMedprimaryGTM or Marketing PartnerCorporate primary partner for 2024. ResMed leads in cloud-connected medical devices that transform care for people with sleep apnea, COPD and other chronic diseases.
• Cleveland ClinicprimaryStrategic or Co-development PartnerCorporate primary partner providing team of medical professionals including Pulmonologists for free lung health screenings at NHRA events. Second consecutive year of partnership in 2024. Dr. Anu Suri, Brigita Smith (Director of Pulmonary Function Lab), and Stephanie McCarroll (Director of Community Lung Clinic) participate.
• Temple HealthprimaryGTM or Marketing PartnerCorporate primary partner for 2024. Major Philadelphia-based academic health system driving medical advances through clinical innovation, pioneering research and world-class education.
• Global Allergy & Airways Patient Platform (GAAPP)primaryGTM or Marketing PartnerCorporate primary partner for 2024. GAAPP raises global quality standards for access to treatment, diagnosis, and care and supports member organizations in meeting unmet needs of local patient communities.
• Allergy & Asthma NetworkcoreStrategic or Co-development PartnerPartner organization providing support for free asthma screening programs at NHRA events. The Allergy & Asthma Network is the leading national nonprofit dedicated to ending needless death and suffering due to asthma, allergies and related conditions.
• ndd Medical TechnologiescoreTechnology or IntegrationProvides EasyOne Air spirometers and screening supplies for free COPD and asthma screenings. NDD Medical Technologies is a leader in lung function testing with patented Ultrasonic TrueFlow technology. Also provides training support for respiratory therapists.
• Pack HealthminorGTM or Marketing PartnerHealthcare industry partner supporting COPD screening events and patient resources.
• Drive-DeVilbiss HealthcareminorGTM or Marketing PartnerHealthcare industry partner providing support for COPD screening events.
• Convexity ScientificminorGTM or Marketing PartnerPledged 5% of Flyp Nebulizer sales to Right2Breathe during National Asthma and Allergy Awareness Month. Convexity Scientific creates respiratory care devices with patients' lifestyles in mind.
• ThinkBreatheLivecoreStrategic or Co-development PartnerAward-winning video production studio that created The Right2Breathe Project documentary and 'Burn Outs' documentary about Joe Morrison's racing journey to raise COPD awareness.
• COPD Learn More Breathe Better - Breathe Better NetworkcoreStrategic or Co-development PartnerOfficial partnership with National Heart, Lung, and Blood Institute's COPD Educational Platform. Right2Breathe joins a network of over 80 health-related member groups focused on increasing awareness, screenings, diagnosis and education for COPD.
• Novartis (Sound Up for Lung Cancer)coreStrategic or Co-development PartnerPartnership through Sound Up for Lung Cancer campaign - a Novartis initiative aimed at changing the conversation concerning stigmas associated with lung cancer diagnosis and empowering patients to self-advocate.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Respiratory Health Association: Mid-size regional voluntary health organization focused on lung disease (COPD, asthma, lung cancer) education, research, and policy. Comparable to Right2Breathe in nonprofit operating model, disease focus, and reliance on community-based screening and education programming.
• Asthma and Allergy Foundation of America (AAFA): Major patient-focused nonprofit for asthma and allergic diseases, offering education, advocacy, and patient support programs. Comparable to Right2Breathe in disease focus (asthma/allergies) and nonprofit operating model, though at significantly larger scale.
• Global Allergy & Airways Patient Platform (GAAPP): Global alliance of patient organizations supporting respiratory and allergic disease communities. Already a Right2Breathe primary corporate partner in 2024, and directly comparable as a patient-advocacy and education network serving overlapping respiratory patient populations.
• Pulmonary Fibrosis Foundation: National nonprofit focused on pulmonary fibrosis awareness, education, and patient support. Comparable to Right2Breathe's broader respiratory-disease mission and patient-support community programming (Pulmonary Chat) where pulmonary fibrosis is explicitly included.
• COPD Foundation: National nonprofit focused exclusively on COPD education, awareness, and patient support. Highly comparable to Right2Breathe's COPD-focused programming (Pulmonary Chat, COPDHealthTips.com, MyCOPDStory) and competes for the same patient, caregiver, and pharma-sponsor mindshare.
• Allergy & Asthma Network: Leading national nonprofit dedicated to asthma and allergies, and an existing Right2Breathe partner that supports free asthma screening at NHRA events. Directly comparable mission (asthma/allergy education, screening, patient support) and shared screening-in-nontraditional-venues model.

Broad incumbents

• American Lung Association: The largest US voluntary health organization focused on lung health, including COPD, asthma, and lung cancer. Directly comparable to Right2Breathe in mission scope (lung disease education, awareness, screening advocacy) but operates at national scale with far broader programming, research funding, and policy advocacy than Right2Breathe.
• Cystic Fibrosis Foundation: Large national voluntary health organization focused on cystic fibrosis research, care, and patient support. Comparable to Right2Breathe as a respiratory-disease nonprofit with patient-support and education programming, though operating at substantially larger scale and with a different funding mix.

Emerging players

• BluZone Health: Online cardiopulmonary rehab and wellness platform designed to strengthen lungs and improve quality of life for respiratory disease patients. Already a Right2Breathe primary 2024 partner, and comparable as a digital respiratory-health resource that complements Right2Breathe's screening and education work.
• GO2 Foundation for Lung Cancer: Nonprofit dedicated to lung cancer education, screening, and support. Comparable to Right2Breathe's expanded lung-cancer focus via its Race Against Lung Cancer / Novartis Sound Up campaign, though Right2Breathe's lung cancer programming is more nascent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Right_2_Breathe
• Facebookfacebook.com/Right2Breathe.org
• Instagraminstagram.com/right_2_breathe
• LinkedInlinkedin.com/company/right2breathe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right2Breathe