What Rilix does

Rilix Ltda. is a Brazilian-founded virtual reality entertainment hardware company, incorporated in July 2014 in Santa Terezinha, Santa Catarina, and headquartered at Avenida Bruno Pieczarka, 1352. The company designs, manufactures, and sells a portfolio of VR roller coaster simulators — the flagship Rilix Coaster, the licensed Bubble Coaster (SpongeBob SquarePants VR, via a 2022 Andamiro/Nickelodeon partnership for the US market), and three newer variants: the Duel Coaster (large arcades, up to 4 players), the Mini Coaster (compact footprint for limited spaces), and the Portable Coaster (mobile events). The core technology pairs VR headsets with hand-tracking, synchronized haptic transducers, wind-effect fans, and a 16-game content library housed in compact fiberglass cabinets built for high-traffic commercial use.

Rilix operates a hybrid B2B sales and self-service model. Primary revenue comes from unit sales of hardware cabinets to amusement parks, children's party venues (buffet infantil in Brazil), shopping malls, family entertainment centers, large arcades, and event/activation companies. Pricing is quote-based per configuration; the 2019-launched self-service vending machine operating model enables venues — particularly shopping malls — to run the units 24/7 without dedicated operators, generating per-use transaction revenue. Distribution is direct sales in Brazil and Latin America, supplemented by a dedicated US sales/support presence out of Melbourne, Florida, and an Andamiro distribution partnership for the licensed Bubble Coaster in the United States.

Rilix serves an estimated 500+ commercial venues across more than 25 countries spanning the Americas, Europe, and Asia. The leadership team is led by founder and CEO Franco Gonçalves alongside President Jim Wyatt (20+ years of amusement-industry experience from National Entertainment Network, Coinstar, and American Coin Merchandising). The company is privately held, founder-owned, and bootstrapped with no disclosed external funding rounds, operating with a lean team of approximately 39 employees across Brazil and the United States.

Name

Rilix

Legal name

Rilix Ltda.

Website

https://rilix.business

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rilix is a Brazil-founded VR entertainment hardware company that designs, manufactures, and sells self-service VR roller coaster simulators to amusement parks, children's party venues, shopping malls, family entertainment centers, and arcades across more than 25 countries, with US manufacturing in Florida and an Andamiro/Nickelodeon-licensed Bubble Coaster for the US market.

Ownership category

akta.pro rank

Product category

VR Entertainment Simulators

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK), VR Headsets & Accessories Retail (CRACAFAE)

Keywords

• VR amusement simulators
• Virtual reality entertainment
• Roller coaster simulators
• Arcade gaming machines
• Immersive VR experiences

Headquarters

HQ city

Santa Terezinha

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. VR Simulator Hardware Sales: Rilix generates primary revenue from selling VR roller coaster simulators (Rilix Coaster, Bubble Coaster, Duel Coaster, Mini Coaster, Portable Coaster) to amusement parks, children's party venues, and shopping malls. The company manufactures and sells the physical cabinets which include integrated VR hardware, software, and peripherals.
2. Licensed Branded Content (SpongeBob): Through partnership with Nickelodeon and Andamiro, Rilix offers licensed SpongeBob SquarePants VR experiences (Bubble Coaster), generating revenue through branded content licensing arrangements for the underwater-themed VR attraction.
3. Autonomous Vending Machine Operations: The self-service vending machine model allows venues to operate Rilix simulators autonomously, generating per-use revenue. This model reduces operator costs and enables 24/7 revenue generation in shopping malls and high-traffic locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rilix designs, manufactures, and sells virtual reality roller coaster simulators built into compact fiberglass cabinets for amusement parks, children's party venues, family entertainment centers, and shopping malls. Each simulator integrates VR headsets, hand-tracking, haptic vibration feedback, and wind effects, and is engineered for fully autonomous (self-service vending machine) operation without dedicated staff. The portfolio includes the flagship Rilix Coaster, the licensed SpongeBob SquarePants Bubble Coaster, and variants (Duel, Mini, Portable) for different venue sizes and use cases.

Product overview

Rilix offers a portfolio of virtual reality roller coaster simulators for the entertainment industry. The core product is the Rilix Coaster, a VR simulator with 16 games available, featuring hand-tracking, haptic transducer, and wind system technologies. The portfolio includes licensed products (Bubble Coaster with SpongeBob SquarePants) and three newer models launched to address different market segments: Duel Coaster (high-traffic arcades, up to 4 players), Mini Coaster (compact for limited spaces), and Portable Coaster (mobile for events). All products operate autonomously and are designed for family entertainment centers, shopping malls, children's party venues, and vending machine operations.

Differentiator

Problem solved

Functional benefit

Brands

• Rilix Coaster: The original virtual reality roller coaster simulator - compact, reliable, with 16 games and hand-tracking capabilities. Features haptic transducer, wind system, and autonomous operation.
• Bubble Coaster
• Duel Coaster
• Mini Coaster
• Portable Coaster

Products and services

• Rilix Coaster Flagship virtual reality roller coaster simulator with 16 immersive rides, hand-tracking, haptic transducer, and wind system, available in 2 colors and designed for autonomous operation in amusement parks, children's party venues, and shopping mall vending machines.
• Bubble Coaster Licensed SpongeBob SquarePants VR roller coaster featuring three exclusive underwater episodes in Bikini Bottom, built on the Rilix Coaster cabinet platform with hand-tracking bubble-popping gameplay, haptic transducer, and wind system.
• Duel Coaster High-traffic VR simulator supporting up to 4 players per round with an exclusive competitive mode and real-time engagement, optimized for large arcades. Dimensions: 275cm length x 184cm width x 255cm height.
• Mini Coaster Compact VR roller coaster simulator designed for venues with limited space, supporting 1 player per round with easy installation and high profitability. Dimensions: 105cm length x 142cm width x 188cm height.
• Portable Coaster (Coaster Portátil) Mobile VR roller coaster simulator designed for events, activations, and promotional actions, supporting 2 players per round with quick assembly. Dimensions: 120cm length x 174cm width x 86cm height.

Quantifiable outcome

• Quick return on investment due to popularity and ability to attract large number of visitors
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AndamirocoreChannel Partner/ Reseller/ Distributor · 1 January 2022Partnership with amusement industry company Andamiro for US market distribution of the Bubble Coaster (SpongeBob SquarePants VR attraction). Andamiro serves as the primary distributor for this licensed product in the United States, leveraging their industry relationships and operational expertise.
• NickelodeoncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Licensing agreement with Nickelodeon (ViacomCBS) to develop and distribute the Bubble Coaster featuring SpongeBob SquarePants characters and underwater world. This licensed VR attraction became a major success in the United States, representing a significant milestone in Rilix's international expansion and brand recognition.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sandbox VR: Global VR entertainment venue chain offering premium location-based VR experiences. Overlaps with Rilix in the VR entertainment end-market but operates its own retail venues rather than selling hardware to operators.

Emerging players

• Two Bit Circus: US-based micro-amusement and VR entertainment venue operator and platform developer. Comparable to Rilix in the social, group-based VR entertainment experience layer for FECs.

Direct peers

• Immotion Group: UK-based provider of VR cinema pods and immersive seated VR experiences for FECs and attractions. Closely comparable to Rilix in delivering compact, seated, unattended VR attractions to venue operators.
• Zero Latency: Australian free-roam multiplayer VR entertainment operator and platform provider. Overlaps with Rilix in delivering venue-based VR experiences to consumers, though focused on larger free-room formats rather than compact cabinets.
• SimEx-Iwerks: US-based provider of 4D theaters and motion simulator rides for theme parks, museums, and FECs. Comparable to Rilix as a turnkey immersive simulator supplier to the amusement industry.
• Hologate: Germany-based developer of multiplayer VR entertainment systems and arena-scale VR attractions deployed in arcades and FECs. Directly comparable to Rilix as a hardware-plus-software VR entertainment platform targeting the same operator customers.
• CKAS Mechatronics: Australian designer and manufacturer of motion simulators and motion-based amusement rides. Comparable to Rilix in supplying motion-driven immersive entertainment hardware to amusement parks and attractions.
• Andamiro: Korean manufacturer of coin-op arcade and VR cabinet games (e.g., Pump It Up). Functions as both Rilix's US distribution partner and a direct competitor in VR amusement cabinets aimed at arcades and FECs.
• Simworx: UK-based maker of 4D cinemas, dark rides, and motion simulators for theme parks and FECs. Closely comparable to Rilix in delivering compact, motion-based immersive attractions for amusement venues.
• UNIS Technology: Chinese manufacturer of coin-operated arcade games including VR cabinets and motion simulators. Competes with Rilix in supplying FECs and arcades globally with immersive VR-based attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RilixVR
• Instagraminstagram.com/rilixvr
• LinkedInlinkedin.com/company/rilix-vr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rilix