Rubicon 8

What Rubicon 8 does

Rubicon 8 is an Australian managed service provider headquartered in Mont Albert, Melbourne, with a secondary office in Sydney and combined post-acquisition headcount exceeding 145 employees across Victoria, Queensland, and New South Wales. The company delivers enterprise IT services organized around six solution pillars: Enterprise Mobility, Network and Connectivity (including SD-WAN, MPLS, Telstra Internet Direct, nbn, and cellular), Security (managed firewall, MDR, endpoint and mobile protection, email and internet protection), Collaboration (Cisco UC, Telstra IP Telephony, Telstra Calling for Office 365, Operator Connect, SIP), Enterprise Cloud (SaaS and IaaS with Microsoft Azure expertise), and Professional & Managed Services (procurement, cloud deployment, managed IT, managed mobility, managed UC, managed network devices). Its technology stack is integrator-led, built on certified vendor relationships with Telstra, Microsoft, Cisco Meraki, Palo Alto Networks, Fortinet, HPE, Pure Storage, Cradlepoint, Wandera, Equinix, and TeamViewer, with newer add-on modules including CallCabinet (AI conversation analytics), Clobba, Red Cactus Bubble, CC4Teams, and Datto SaaS Protection.

Rubicon 8 generates revenue primarily through recurring managed services contracts (24/7 monitoring, help desk, managed firewall, MDR, cloud optimization, network infrastructure management) supplemented by project-based professional services, hardware resale for enterprise mobility device lifecycles, and carrier-anchored connectivity solutions. Pricing is quote-based and subscription-billed monthly, reflecting a custom enterprise sales motion. The go-to-market combines direct enterprise field sales with channel distribution through the Telstra Enterprise Partner Program. The company serves medium-to-large Australian organizations across community services (Relationships Australia Victoria), healthcare (Heart Foundation, Blue-Cross), construction (Higgins, Hacer Group, Schiavello), retail (Storage King), manufacturing (Westkon), automotive/industrial (Würth, Club Assist), food services (Superior Food Services), and aviation (Qatar Airways), as well as apparel sector engagements (Nike), with hundreds of businesses served cumulatively.

In November 2025, Rubicon 8 was acquired by Queensland-based Entag, itself backed by Anchorage Capital Partners, creating a national platform combining Entag's enterprise delivery scale with Rubicon 8's specialized cloud networking, cybersecurity, and endpoint capabilities. The company has been recognized with the Telstra Enterprise Partner of the Year 2022 award, Telstra Australia Deal of the Year, and inclusion on the Channel Futures 2024 Next Generation List, one of only five Australian MSPs so recognized globally.

Name

Rubicon 8

Legal name

Rubicon 8 A.B.N. 90 644 635 441

Website

https://rubicon8.com.au

Company type

Private

Operating status

Acquired

Headcount range

101–250 employees

Short description

Rubicon 8 is an Australian managed service provider delivering enterprise IT services across cloud networking, cybersecurity, mobility, collaboration, and managed infrastructure to mid-market and enterprise clients nationwide, now operating within the Entag group.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Network Security Managed Services (Firewall/IDS/IPS/SASE) (BPAEADAG)

akta.pro secondary industries

Secure Access Service Edge (SASE) & Secure SD-WAN (HDAIAFAH), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Enterprise Branch/SD‑WAN Edge CPE (uCPE) (HDAFAIAG)

Keywords

• Managed IT services
• Cybersecurity solutions
• Enterprise network connectivity
• Enterprise mobility management
• Managed service provider

Headquarters

HQ city

Mont Albert

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Ongoing managed IT services including monitoring, support, help desk, cyber security services, cloud optimization, and network infrastructure management delivered on a recurring basis
2. Professional Services: IT consulting, strategic planning, cloud deployment services, managed mobility services, and managed unified communications delivered as project-based or one-time engagements
3. Enterprise Mobility Management: Device procurement, lifecycle management, and renewal services for mobile device fleets
4. Network and Connectivity Solutions: MPLS, SD-WAN, Telstra Internet Direct, nbn connectivity, cellular networks, and data centre solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rubicon 8 is an Australian managed service provider delivering enterprise technology solutions across six pillars: Enterprise Mobility, Network and Connectivity, Security, Collaboration, Enterprise Cloud, and Professional & Managed Services. The company provides 24/7 monitoring, help desk support, managed cybersecurity, cloud optimisation, SD-WAN, and unified communications to medium and large enterprise clients in Australia. Services are delivered via recurring managed-service contracts and project-based professional engagements, backed by vendor partnerships with Telstra, Microsoft, Cisco, Palo Alto Networks, Fortinet, and others.

Product overview

Rubicon 8 is an Australian managed service provider offering a comprehensive portfolio of enterprise technology solutions organized around six core service pillars: Enterprise Mobility, Network and Connectivity, Security, Collaboration, Enterprise Cloud, and Professional/Managed Services. The company operates a modular, solutions-based architecture where clients can select individual services or bundled packages. The core managed IT services are supplemented by specialized add-on modules including Microsoft Modern Workplace solutions (with Operator Connect, CallCabinet, Clobba, Red Cactus Bubble, and CC4Teams for enhanced collaboration), Datto SaaS Protection for data backup, and CyberGRX assessments for security posture evaluation. The portfolio also includes specialized integrations with Microsoft 365/Teams, Datto, and various UC modules that extend the functionality of the core platform. Rubicon 8 positions itself as a full-service technology partner delivering enterprise-grade solutions to mid-market and enterprise clients across Australia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Datto SaaS Protection provides backups 3x daily with unlimited storage and recovery in a few clicks for Microsoft 365 environments
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EntagcoreStrategic or Co-development Partner · 6 November 2025Entag, a Queensland-based IT services company backed by Anchorage Capital Partners, has acquired Rubicon 8 in a strategic move combining Entag's enterprise-grade delivery and customer-first approach with Rubicon 8's specialized expertise in cloud networking, cybersecurity, and endpoint services. The acquisition is positioned to drive innovation across Australia's technology services sector, creating a 145-strong team with national coverage.
• TelstracoreChannel Partner/ Reseller/ DistributorOperates as a Telstra Enterprise Partner through the Telstra Enterprise Partner Program, delivering full solutions backed by shared resources, expertise, and experience. The partnership enables customers to benefit from combining Rubicon 8's knowledge of enterprise business technology with Telstra's capacity and products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brennan IT: Australian managed IT services and cloud provider serving mid-market and enterprise clients. Directly comparable as an MSP offering managed IT, security, cloud, and network services with national Australian coverage.
• rhipe: Australian-headquartered (now under Crayon) cloud subscription and managed services distributor focused on Microsoft, Citrix, and security vendors. Comparable in vendor-ecosystem channel services for mid-market enterprise.
• Data#3: ASX-listed Australian IT services and solutions provider specializing in cloud, security, and managed services. Comparable as an enterprise-focused IT services partner with similar vendor ecosystem relationships (Microsoft, Cisco).
• Entag: Queensland-based enterprise IT services company and Rubicon 8's parent post-acquisition. Directly comparable as a managed IT services and cloud solutions provider serving enterprise clients across Australia, now operating as a combined entity.
• Versent: Australian cloud-native managed services and engineering firm. Comparable as an AWS-premier and Microsoft-aligned MSP serving enterprise digital transformation and managed cloud workloads.
• Logicalis Australia: Global IT solutions and managed services provider with Australian operations. Comparable as a Cisco/IBM-aligned MSP offering SD-WAN, security, and cloud managed services to enterprise customers.

Broad incumbents

• Avanade Australia: Joint venture between Accenture and Microsoft delivering enterprise Microsoft technology services. Comparable as a large Microsoft-focused SI/managed services provider competing for similar enterprise Modern Workplace deals.
• Telstra Enterprise: Rubicon 8's primary channel partner but also a competitor as Telstra delivers enterprise IT services directly. Comparable for managed networking, security, and unified communications at greater scale across Australia.
• DXC Technology Australia: Global IT services giant with Australian operations providing managed infrastructure, security, and workplace services. Comparable as a broad incumbent competing for large enterprise managed services contracts.

Regional players

• Crayon: Nordic-headquartered software and cloud economics company with Australian presence. Comparable as a Microsoft/Azure-focused cloud and managed services provider, though primarily operating at scale in EMEA/APAC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rubicon-8

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubicon 8