ENTAG

What ENTAG does

ENTAG is a privately held Australian managed service provider (MSP) founded in 2012 and headquartered on the Sunshine Coast, with additional offices in Brisbane, Sydney and Melbourne. The company delivers end-to-end managed ICT, co-managed, and professional services to a base of 15,000+ clients spanning small and medium businesses, state and local government, and mid-to-large enterprise across Australia. In November 2025 the company received private equity backing from Anchorage Capital Partners and used that capital to acquire Victorian MSP Rubicon 8, marking the start of an inorganic consolidation strategy.

The company's product portfolio is organised around five technology pillars — Networks & Connectivity, Collaboration, Mobile Workforce, Cloud & AI, and Security — delivered through a Design/Integrate/Manage services framework. Core technology is built on the Microsoft ecosystem (Microsoft 365, Azure, Teams, Intune, Entra ID, Defender, Copilot) with Telstra Platinum Plus connectivity, Fortinet networking, Samsung Knox mobile device management, and Verkada cloud-based physical security. Differentiated capabilities include a Secure by Design framework aligned to ISO/IEC 27001:2022 and ACSC Essential Eight Maturity Level 3, a 10,000+ device managed fleet for Queensland Police, and Telstra award-winning AI and cloud delivery (4x Telstra Partner of the Year 2025).

The business model is a recurring managed services engine supplemented by professional services engagements and device lifecycle revenue. Pricing is quote-based with monthly billing; go-to-market combines direct enterprise and SMB field sales with channel-sourced demand from Telstra and Microsoft partner ecosystems. Customer segments are organised vertically — aged care, healthcare, local and state government, construction, education, and not-for-profit — with additional horizontal coverage of SMB and enterprise accounts across transport, logistics, retail, and agriculture. Entag holds Microsoft Solutions Partner (Modern Work) and Telstra Platinum Plus status and operates as a 100% Australian-owned business.

Name

ENTAG

Legal name

ENTAG

Website

https://entag.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

ENTAG is an Australian managed service provider delivering end-to-end managed ICT, co-managed, and professional services across networks, collaboration, mobile workforce, cloud, and security to 15,000+ SMB, government, and enterprise clients nationally.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Endpoint Support & Device Lifecycle Services (IMACD) (BPAEAJAF)

Keywords

• Managed IT services
• ICT managed services
• Cloud infrastructure services
• Network security services
• Device lifecycle management

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fully Managed ICT Services: End-to-end ICT management including users, devices, platforms, networks, and security for businesses wanting simplicity and reliability. Revenue generated through recurring managed service fees.
2. Co-Managed Services: Flexible managed services for organisations with internal IT capability needing additional capacity, expertise, or dedicated support in specific areas.
3. Professional Services - Design: Strategy and advisory, architecture and engineering, readiness and assessments delivered as professional consulting engagements.
4. Professional Services - Integrate: Project and program management, training, adoption, enablement and technical implementation services for technology deployment.
5. Device Lifecycle Services: Procurement, staging, logistics, hot swaps, sustainable lifecycle solutions and device-as-a-service models for mobile workforce management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ENTAG is an Australian managed service provider that delivers fully managed ICT, co-managed services, and professional services (Design, Integrate, Manage) across five technology pillars: Networks & Connectivity, Collaboration, Mobile Workforce, Cloud & AI, and Security. Services are delivered to SMB, government, healthcare, and enterprise customers through Microsoft, Telstra, Verkada, Fortinet, and Samsung technology partnerships with national coverage across metro, regional, and remote Australia.

Product overview

ENTAG is an Australian managed service provider offering a comprehensive portfolio of technology solutions organised around five core pillars: Networks & Connectivity, Collaboration, Mobile Workforce, Cloud & AI, and Security. The offering is structured as a platform-plus-services model rather than a single unified product, combining managed services with professional services across Design, Integrate (project/program management), and Manage phases. Networks & Connectivity covers LAN/WAN infrastructure, SD-WAN, SASE, and Telstra-powered core connectivity. Collaboration includes Microsoft Teams Calling, AI Customer Service Agent (Dynamics-powered), Contact Centre & CX, Meeting Rooms, and Enterprise Calling. Mobile Workforce provides device management through Mobile Connectivity, Telco Expense Management, Lifecycle & Logistics, and Secure Configuration. Cloud & AI encompasses Microsoft 365 management, Azure services, Modern Work, and Microsoft 365 Copilot readiness. Security spans Physical Security (Verkada-based cloud platform with video AI, access control, alarms) and Cloud Security (Cyber, Endpoint, Network, and Governance including Microsoft Defender, Fortinet, and Essential Eight alignment). The portfolio is delivered through strategic partnerships with Microsoft, Telstra, Verkada, Fortinet, Samsung, and other technology partners, supported by ISO/IEC 27001:2022 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Networks & Connectivity Resilient, high-performance connectivity solutions covering LAN/WAN infrastructure, SD-WAN, SASE-aligned networking, firewalls, Zero Trust access, and core connectivity (Telstra voice, mobile, data, fibre, NBN, satellite, private networks) for organisations with distributed sites and remote workforces.
• Collaboration Seamless communication, teamwork and customer engagement solutions including Microsoft Teams Calling, AI-powered customer service agent, contact centre, meeting rooms & AV, and enterprise voice services for organisations enabling hybrid work and customer engagement.
• Mobile Workforce End-to-end device lifecycle management for smartphones, tablets, rugged devices and laptops, covering mobile connectivity, telco expense management, devices & accessories, lifecycle & logistics, and secure configuration & compliance for mobile and frontline workforces.
• Cloud & AI Secure, scalable cloud environments supporting modern work and AI innovation, covering Microsoft 365 management, Azure IaaS/PaaS, Modern Work, and Microsoft 365 Copilot readiness and adoption services for organisations modernising their cloud and workplace infrastructure.
• Security Physical and cloud security solutions protecting people, places and technology, spanning Verkada-based physical security (video, access control, alarms, monitoring) and cloud security (Microsoft Defender, Entra ID, Fortinet, endpoint protection, network security, and Essential Eight / Zero Trust governance) for organisations with security-critical environments.
• Fully Managed ICT End-to-end ICT management service covering users, devices, platforms, networks, and security for organisations wanting one accountable partner for their entire technology environment, delivered as a recurring managed service.
• Co-Managed Services Flexible managed services for organisations with internal IT teams needing additional capacity, expertise, or dedicated support in specific areas, providing targeted ICT support and specialist capability to complement existing internal resources.
• Design Services Strategy and advisory, architecture and engineering, and readiness and assessments delivered as professional consulting engagements for technology planning aligned to business outcomes.
• Project & Program Management Project and program management, training, adoption, enablement, and technical implementation services that turn strategy into coordinated action, with delivery coordination, planning and governance, and transition and change support.
• Manage Services Ongoing managed operations service covering governance, reporting and insights, customer success, strategy and innovation, and operational connectivity management for organisations seeking continuous improvement of their technology environment.

Quantifiable outcome

• Delivered 10,000th device for Queensland Police in 2023 with same-size fleet under management
• +1 more outcomes

Named customers26 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, flagship, key and minor.

• Rubicon 8coreOthers · 6 November 2025Victorian MSP acquired by Entag to enhance technology offerings and expand market access across ICT and security services in Victoria.
• TelstraflagshipChannel Partner/ Reseller/ DistributorTelstra Platinum Plus Partner - highest tier partnership providing enterprise-grade connectivity, software-defined and adaptive networking, mobile solutions, and secure resilient connectivity. Entag is Australia's Most Awarded Telstra Partner for 2025 with 4x category wins including Cloud AI Partner of the Year, Data and Connectivity Partner of the Year, Enterprise Partner of the Year, and Business Partner of the Year.
• MicrosoftflagshipTechnology or IntegrationMicrosoft Solutions Partner with Modern Work Specialist: Calling for Microsoft Teams and Infrastructure Azure designations. Delivers proven expertise across Microsoft 365, Teams Calling, Azure, endpoint, identity and security tools. Focus on deployment, adoption and ongoing optimisation.
• FortinetcoreTechnology or IntegrationFortinet Engage Partner providing secure networking built for modern business. Delivers high-performance secure network environments with improved visibility, simplified operations and support for flexible distributed work.
• SamsungcoreTechnology or IntegrationEnterprise mobility partner delivering secure and flexible device solutions. Provides access to enterprise smartphones, tablets, rugged devices with Samsung Knox secure deployment and lifecycle management. Entag holds Samsung Knox Recommended MSP status.
• VerkadacoreTechnology or IntegrationPhysical security partner providing cloud-based security solutions including video, access control, alarms and monitoring in one unified platform. Entag delivers design, deployment and support for Verkada physical security solutions.
• Dicker DatakeyChannel Partner/ Reseller/ DistributorTechnology distributor providing access to leading technology solutions with strong local distribution and support in Australian market.
• WavelinkkeyChannel Partner/ Reseller/ DistributorSpecialist distributor across cybersecurity, networking and mobility providing additional channel reach in Australian market.
• HuntresskeyTechnology or IntegrationManaged cybersecurity partner providing continuous monitoring and threat response capabilities integrated into Entag's security offerings.
• AvePointkeyTechnology or IntegrationData protection and compliance solutions for Microsoft environments, integrated into Entag's Microsoft-centric offerings.
• Cisco MerakikeyTechnology or IntegrationCloud-managed networking solutions for scalable secure multi-site environments, part of Entag's network solutions portfolio.
• CradlepointkeyTechnology or IntegrationWireless WAN and SD-WAN solutions for flexible resilient connectivity, integrated into Entag's network offerings.
• Dell TechnologieskeyTechnology or IntegrationEnterprise infrastructure and end-user computing built for performance and growth, part of Entag's technology ecosystem.
• AssurantkeyChannel Partner/ Reseller/ DistributorSustainable device lifecycle solutions including recycling and reuse, supporting Entag's mobile workforce offerings.
• Airlock DigitalkeyTechnology or IntegrationApplication control software strengthening endpoint security and reducing cyber risk, integrated into Entag's security solutions.
• AscomkeyTechnology or IntegrationMission-critical communication integrated into collaboration platforms for frontline teams, particularly for healthcare environments.
• BarheadkeyImplementation/ SI/ Consulting PartnerMicrosoft business applications expertise across AI, automation and business systems supporting Entag's Microsoft ecosystem delivery.
• BillViewkeyTechnology or IntegrationTelecommunications cost and asset management with improved visibility and control, supporting Entag's telco expense management offerings.
• ApplekeyTechnology or IntegrationFlexible high-performance devices supported through full lifecycle management as part of Entag's mobile workforce solutions.
• OtterBoxminorChannel Partner/ Reseller/ DistributorDevice protection accessories reducing downtime and extending asset lifespan for mobile device deployments.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Brennan IT: One of Australia's largest independent MSPs offering managed ICT, cloud, security and connectivity to mid-market and enterprise clients, directly overlapping ENTAG's managed-services model.
• Data#3: ASX-listed Australian ICT solutions and Microsoft/Telstra-aligned services provider delivering cloud, security and managed services, competing for the same enterprise and government accounts as ENTAG.
• Nexon Asia Pacific: Australian managed services and cloud provider serving government, mid-market and enterprise with security and connectivity offerings closely mirroring ENTAG's portfolio.
• Interactive: Australian-owned IT services company providing managed services, cloud, cyber security and hardware maintenance to enterprise and government, a close functional and geographic peer.
• Atturra: ASX-listed Australian IT advisory and managed services firm pursuing an acquisition-led roll-up strategy across cloud, data and infrastructure, comparable to ENTAG's PE-backed consolidation model.
• Somerville: Australian MSP delivering managed ICT, cloud, telephony and physical/cyber security to enterprise and government, overlapping ENTAG across both IT and physical security lines.
• Blue Connections IT: Victorian-based Australian MSP offering managed services, device lifecycle and Microsoft-centric solutions, a regional competitor especially post ENTAG's Rubicon 8 acquisition in Victoria.
• ASI Solutions: Australian-owned provider of managed IT, device lifecycle and endpoint services to education and government, directly overlapping ENTAG's device-lifecycle and managed-ICT offerings.

Broad incumbents

• Telstra Purple: Telstra's technology-services arm delivering managed and professional ICT services; a larger incumbent that both partners with and competes against ENTAG in the Telstra ecosystem.

Regional players

• Cirrus Networks: Australian IT infrastructure and managed services provider with strong presence in Western Australia, offering comparable services but concentrated in a different regional market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/entagcom
• LinkedInlinkedin.com/company/entag
• Instagraminstagram.com/entag
• Xx.com/entagcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENTAG