Elevated Minds

What Elevated Minds does

Elevated Minds is a Delhi-headquartered personal excellence coaching practice founded by Rinku Sawhney in 2010, with a secondary office in Bangalore. The company delivers one-on-one coaching programs built around Sawhney's proprietary 'Secret Saboteur' framework, which targets self-doubt, limiting beliefs, and imposter syndrome in mid-career professionals, entrepreneurs, and senior executives. The core technology is the founder's 14 years of accumulated coaching experience with 15,000+ individuals, packaged into structured programs rather than any proprietary software or AI system.

The product portfolio comprises one-on-one coaching engagements, a recurring membership program with live monthly livestream coaching, an on-demand course library on Teachable (including Game Changers Blueprint, Personal Brand & Networking, Peak Performance Zone, and Authenticity & Life Vision), the published book and audiobook 'My Life I Decide' (sold via Instamojo and Amazon), a weekly podcast 'Change the Game of Life', and in-person or virtual corporate workshops. The company operates with 6 employees and is bootstrapped with no disclosed external funding.

Revenue is generated through four streams: subscription-based coaching and membership programs, one-time book/audiobook sales, recurring online course subscriptions, and professional services revenue from corporate workshops and speaking engagements. Go-to-market is community-led and event-driven, relying on content marketing (blog, podcast, social media), TEDx and Josh Talks speaking engagements, and direct outreach. There is no disclosed revenue, no institutional investors, and the company is geographically focused on India with global online reach through its digital products.

Name

Elevated Minds

Legal name

Elevated Minds

Website

https://rinkusawhney.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevated Minds is a founder-led personal excellence coaching practice in India offering one-on-one coaching, on-demand courses, a published book, a podcast, and corporate workshops, primarily serving mid-career professionals and entrepreneurs seeking mindset and career growth.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Wellness Program Design & Accountability Coaching (HSADAGAC), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Personal development coaching
• Mindset transformation programs
• Online self-improvement courses
• Corporate training workshops
• Professional excellence coaching

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: One-on-one personal excellence coaching sessions and membership programs offering on-demand courses, professional development plans, course workbooks, assessments, and live monthly coaching livestreams.
2. Book Sales: Sale of the book 'My Life I Decide' priced at ₹399 for special edition author-signed copy. Audiobook version also available for digital download.
3. Online Courses: On-demand courses and programs available through the platform including 'Game Changers Blueprint', 'Expand Your Influence', 'Habits Healthy Discipline & Culture', and 'Peak Performance Zone' courses.
4. Workshops and Corporate Talks: Hands-on workshops and speaking engagements for corporate clients and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elevated Minds is a personal excellence coaching practice that delivers one-on-one coaching, structured online self-development courses, a book and audiobook titled "My Life I Decide," a podcast called "Change the Game of Life," and corporate workshops and talks aimed at mindset transformation and professional growth. The core service is individual coaching supported by an integrated media and course ecosystem that addresses personal saboteurs, decision-making, and life vision.

Product overview

Elevated Minds offers a coaching and personal development platform centered around Rinku Sawhney's Personal Excellence Coaching methodology. The core offering consists of one-on-one coaching and an on-demand course library featuring programs such as Game Changers Blueprint, Personal Brand & Networking, Peak Performance Zone, and Authenticity & Life Vision. The product portfolio also includes the published book and audiobook 'My Life I Decide' (19 ideas to change one's life), a weekly podcast, live monthly coaching sessions, and in-person workshops. The company positions itself as helping mid-career professionals overcome self-doubt and achieve exponential growth through mindset mastery techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Excellence Coaching (One-on-One)
• My Life I Decide (Book)
• My Life I Decide (Audiobook)
• Game Changers Blueprint (Online Course)
• Personal Brand & Networking — Expand Your Influence (Program)
• Peak Performance Zone (Course)
• Authenticity & Life Vision (Program)
• On-Demand Courses Library
• Monthly Membership with Live Coaching
• Change the Game of Life (Podcast)
• Corporate Workshops & Talks

Quantifiable outcome

• 70% of professionals experience imposter syndrome (referenced from International Coach Federation 2022 study)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Mindvalley is a global online learning platform for personal development offering courses from multiple instructors. Comparable to Elevated Minds as a broader incumbent in the same personal development category with a course-based delivery model, though it operates a multi-instructor platform rather than a single-coach practice.
• Deepak Chopra: Deepak Chopra is a globally recognized wellness and mind-body coach with books, courses, and digital content. Comparable to Elevated Minds in the wellness and mind-body coaching space, though operating at much greater scale as a broad incumbent with a wider product portfolio.

Direct peers

• Tony Robbins: Tony Robbins is the global benchmark in personal development and life coaching, offering one-on-one coaching, events, and digital products. Directly comparable to Elevated Minds in coaching methodology, target customer (mid-career professionals seeking peak performance), and multi-product ecosystem.
• Robin Sharma: Robin Sharma is a leadership and personal mastery coach and bestselling author ('The Monk Who Sold His Ferrari'). Closely comparable to Elevated Minds given the overlap in leadership coaching, authored books, and personal excellence methodology targeted at professionals and entrepreneurs.
• Brendon Burchard: Brendon Burchard is a high-performance coach and author of multiple bestselling books, offering courses and coaching programs. Directly comparable to Elevated Minds in target audience (high-achieving professionals), productized coaching model, and authored-content authority.
• Priya Kumar: Priya Kumar is an Indian motivational speaker, author, and coach. Directly comparable as an India-based personal development practitioner with authored books, speaking engagements, and coaching programs targeting Indian professionals and entrepreneurs.
• Mel Robbins: Mel Robbins is a bestselling author ('The 5 Second Rule') and podcast host focused on mindset and habit change. Comparable to Elevated Minds through the podcast-and-book-driven authority model, online courses, and target customer of mid-career professionals seeking mindset transformation.
• Jay Shetty: Jay Shetty is a coach, bestselling author, and host of the 'On Purpose' podcast focused on mindset and purpose. Comparable to Elevated Minds through the podcast-driven content engine, online courses, and personal brand-led audience monetization targeting professionals.
• Marie Forleo: Marie Forleo runs a personal development coaching business with online courses, books, and a content-rich platform. Comparable to Elevated Minds through the combination of coaching, digital courses, and content marketing aimed at professionals seeking career and life transformation.

Others

• Teachable: Teachable is the online course platform used by Elevated Minds to host 'The Titans Club' course library. Relevant as an ecosystem enabler rather than a direct competitor, providing the digital infrastructure through which Elevated Minds productizes and delivers its coaching content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sawrinku
• YouTubeyoutube.com/@sawrinku
• Facebookfacebook.com/sawrinku
• Instagraminstagram.com/sa.rinnku
• LinkedInlinkedin.com/company/rinkusawhney

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevated Minds