RIOLAB S.R.L.

What RIOLAB S.R.L. does

RIOLAB S.R.L. is a privately held Italian B2B digital marketing agency founded in 2019 by Saverio Bruno and headquartered in Cuneo, Piedmont. The firm is structured as a Società a Responsabilità Limitata (S.R.L.) with a registered share capital of EUR 10,000 and operates with a small team of approximately 10 employees. It serves Italian B2B companies — predominantly small and medium-sized enterprises across verticals such as manufacturing, metalworking, distribution, food and beverage, retail, and agriculture — with a service offering centered on strategic digital analysis, SEO and Digital PR, paid online advertising (Google Ads, Meta Ads, Microsoft Advertising), and the Masterclass Vortice B2B educational program. Named customers include CMV Group, Piegmetal, Sellmat, Europietre, Aquarama Srl, Scudoplex, Bottasso, and others.

The company's technology stack consists of standard professional digital-marketing tools — Google Analytics, Google Search Console, Google Tag Manager, SEMrush, SEOZoom, Ahrefs, Screaming Frog, Hotjar, and Meta Business Manager — supplemented by integrations such as Meta Pixel and LinkedIn Insight Tag on client websites. RIOLAB does not develop proprietary software or platforms; its intellectual property is concentrated in the founder's documented 'Method' for B2B digital marketing, a published book, and an active content-marketing engine (blog, resource library, free book-chapter funnel). The firm holds ISO 9001 (Bureau Veritas), Google Partner, Meta Certified, Microsoft Partner, and Pipedrive Authorized Partner certifications, supporting its operational credibility.

Revenue is generated on a professional-services, project- or retainer-based model, with a published minimum monthly budget of EUR 1,000 for SEO editorial coverage. Distribution is sales-led and direct: prospective clients engage via the website contact form and receive personalized consultation. The firm is bootstrapped with no external institutional investors identified in source materials, and it operates exclusively in Italy.

Name

RIOLAB S.R.L.

Legal name

RIOLAB S.R.L.

Website

https://riolab.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RIOLAB S.R.L. is an Italian B2B digital marketing agency headquartered in Cuneo, Piedmont, providing SEO, Digital PR, paid advertising, and training services to SMB clients across multiple verticals in Italy on a retainer/project basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAFAM

B2B / Account-Based Marketing (ABM) Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• B2B digital marketing
• Lead generation services
• SEO consulting
• Online advertising management
• Digital marketing strategy

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting Services: RIOLAB generates revenue by providing fee-based digital marketing consulting services to B2B companies. Services include strategic analysis, SEO & Digital PR, online advertising campaigns (Google Ads, Meta Ads), and educational Masterclass programs. Pricing is project or retainer-based, with a minimum monthly budget of €1,000 for SEO editorial coverage. The revenue model is professional-services oriented, not SaaS or product-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RIOLAB is a B2B digital marketing agency that helps Italian B2B companies acquire new customers through online channels. It sells strategic analysis, SEO & Digital PR, paid online advertising campaign management (Google Ads, Meta Ads), and an educational Masterclass program. Engagements are delivered on a project or retainer basis with structured methodologies tailored to each B2B client's customer acquisition goals.

Product overview

RIOLAB S.R.L. is a B2B digital marketing agency offering an integrated suite of services centered on lead generation and online customer acquisition. The core offering consists of strategic analysis, SEO & Digital PR, and online advertising campaigns (Google Ads, Meta Ads), supported by specialized service modules including SEO Audit, Local SEO, PPC Audit, CRO Audit, Landing Page design, Lead Generation, and Setup & Tracking configuration. Educational services are provided through the Masterclass Vortice B2B program. The agency combines these services with proprietary methodologies and works primarily with B2B entrepreneurs and managers seeking qualified customer acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Analisi Strategica (Strategic Analysis)

Quantifiable outcome

• Aquarama Srl achieved improved visibility and measurable results from website redesign, SEO indexing, social media, and targeted advertising campaigns.
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationRIOLAB holds official Google Partner certification, demonstrating proficiency in Google Ads and related Google marketing platforms. This partnership enables the agency to access Google's advertising ecosystem, tools, and support resources for managing client campaigns on Google Search, Display, YouTube, and Shopping.
• Meta (Facebook/Instagram)coreTechnology or IntegrationRIOLAB holds Meta Certified Partner status, indicating verified expertise in Facebook and Instagram advertising. This enables the agency to manage Meta Ads campaigns effectively for B2B clients seeking social media-based lead generation.
• PipedrivecoreTechnology or IntegrationRIOLAB is an Authorized Partner of Pipedrive, a leading CRM platform. The agency leverages Pipedrive for CRM implementation and sales process management for its B2B clients, integrating it into its lead generation and customer management workflows.
• Brevo (Sendinblue)coreTechnology or IntegrationRIOLAB uses Brevo (formerly Sendinblue) as its email marketing platform for client newsletter campaigns and marketing automation. The partnership enables email outreach, automation sequences, and customer nurturing workflows.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Directive: US B2B SaaS marketing agency focused on SEO, paid media, and revenue-driven strategy. Comparable to RIOLAB in B2B segmentation, lead generation as core outcome, and consultative/strategic positioning rather than creative-led campaigns.
• Studio SAMO: Italian digital agency offering marketing strategy, SEO, and advertising services. Comparable to RIOLAB in Italian geography, B2B mid-market targeting, and integrated strategic + execution model.
• Power Digital Marketing: US full-service digital marketing agency with strong paid media and SEO capabilities. Comparable in mid-market B2B/D2C customer mix, integrated SEO+paid offering, and credentialed platform partnerships.
• KlientBoost: US-based B2B-focused digital marketing agency specializing in PPC and conversion rate optimization for lead generation. Directly comparable to RIOLAB in B2B lead-gen vertical focus, SEO/PPC core offering, and consultative sales motion.
• VINCODO: Italian full-service digital agency offering SEO, paid media, and content marketing. Highly comparable to RIOLAB in Italian geography, target customer base (mid-market), and integrated digital marketing service stack.
• NoGood: Growth marketing agency focused on B2B SaaS and lead generation via SEO, paid, and content. Comparable in B2B lead-gen methodology, SEO and Google Ads core services, and data-driven strategic positioning.
• Webranking: Italian digital marketing agency specializing in SEO, Google Ads, and performance marketing for B2B and e-commerce clients. Directly comparable to RIOLAB in geography (Italy), service mix (SEO + paid + analytics), and B2B/lead-gen focus.
• SmartBug Media: B2B inbound marketing agency offering SEO, paid media, and marketing automation. Highly comparable in B2B focus, HubSpot/Pardot-aligned technology stack philosophy, and integrated lead-gen services.

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency with SEO, paid media, web design, and analytics. Comparable service offering to RIOLAB but at much greater scale and broader industry coverage.

Others

• Leadpages: SaaS landing page and lead generation platform used by SMBs. Not a direct competitor but an enabling/thematically related company to RIOLAB's lead-gen and landing-page service modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/riolabnet
• LinkedInlinkedin.com/company/riolabnet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIOLAB S.R.L.