What GimmeGrub.com does

GimmeGrub.com, operated by Real Time Ordering, LLC and headquartered in Rancho Cucamonga, CA, is a web-based online food ordering platform that connects consumers with local restaurants for pickup, delivery, take-out, and catering. The platform originated in 2002 as an ordering website for a single sandwich shop in Corona, CA and was formally incorporated as GimmeGrub.com in 2005 by two co-founders with complementary restaurant-operations and technology backgrounds. Restaurant coverage spans 37+ US states and Puerto Rico, organized through a consumer-facing directory searchable by zip code, state, and cuisine.

The core technology is a real-time order processing pipeline that confirms most orders in under three minutes and transmits them to restaurants via fax, ticket printer, or email, with automated monitoring and human fallback for failures. SMS notifications (order confirmations, pickup/delivery updates, opt-in marketing) are delivered through Twilio, and credit card transactions are processed via SSL-secured checkout with funds flowing directly to restaurant bank accounts. The product is packaged in three tiers for restaurant customers: a Mom & Pop Solution for 1-9 locations with a complete website and custom domain; a Franchise Solution for 10+ locations with per-franchisee logins and menu control; and a Corporate Solution for 10+ locations with POS integration, regional menus, and a location picker.

The business model combines SaaS subscriptions from restaurants (monthly, quote-based, not publicly disclosed), transaction/order fees on credit card volume, and consumer delivery fees that vary by restaurant. Distribution is multi-sided: direct phone-based sales to restaurant owners for the supply side, paired with a consumer portal, organic SEO, and word-of-mouth referrals for the demand side. The company is privately held, founder-owned, bootstrapped (no institutional funding rounds disclosed), and operates with a 1-10 person team.

Name

GimmeGrub.com

Legal name

Real Time Ordering, LLC

Website

https://gimmegrub.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

GimmeGrub.com is a bootstrapped web-based online food ordering platform connecting consumers with local restaurants across 37+ US states, offering real-time order processing and three-tier SaaS solutions for independent, franchise, and corporate restaurant operators.

Ownership category

akta.pro rank

Product category

Online Food Ordering Platform

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Online food ordering
• Restaurant SaaS platform
• Food delivery software
• Restaurant website solutions
• Online ordering system

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Restaurant SaaS Subscriptions: Monthly subscription fees from restaurants for online ordering platform access. Three tiers: Mom & Pop (1-9 locations), Franchise (10+ locations), and Corporate solutions. Features include complete website, custom domain, admin login, SEO, and unlimited orders.
2. Transaction/Order Fees: Online credit card payments go directly to restaurant bank accounts. Platform likely takes a percentage or flat fee per transaction.
3. Delivery Charges: Delivery fees charged to customers (varies by restaurant, typically $2.50-$6.00 per order). Minimum order requirements also apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GimmeGrub.com is a two-sided online food ordering platform. For restaurants, it provides a SaaS-based online ordering solution (website, menu hosting, order routing, admin dashboard, SEO, and credit card processing) in three tiered packages sized to Mom & Pop (1-9 locations), Franchise (10+ locations), and Corporate chains. For consumers, it operates a public portal for browsing local restaurants and placing online orders for pickup, delivery, take-out, or catering with automatic discounts of up to 15%.

Product overview

GimmeGrub.com is a web-based online food ordering platform operated by Real Time Ordering, LLC. The platform connects customers with local restaurants across multiple states for delivery, take-out, catering, and pickup services. The core offering includes a real-time ordering system that processes and confirms orders within 3 minutes, sending them to restaurants via fax, email, or ticket printer. Three restaurant-facing subscription tiers are offered: the Mom & Pop Solution (1-9 locations) providing complete website and marketing materials; the Franchise Solution (10+ locations) with custom integration and franchisee-specific logins; and the Corporate Solution (10+ locations) with full POS integration, regional menus, and location picker. Additional features include SMS/text messaging for order notifications via Twilio, automatic discounts up to 15%, admin reporting dashboards, and localized SEO services. All solutions include online credit card payment processing with funds going directly to the restaurant's bank account.

Differentiator

Problem solved

Functional benefit

Products and services

• GimmeGrub.com Online Food Ordering Platform Web-based online food ordering platform that connects consumers with local restaurants for delivery, take-out, catering, and pickup, processing real-time orders and transmitting them to restaurants via fax, email, or ticket printer with confirmation typically within 3 minutes. Available to restaurants across three tiers (Mom & Pop 1-9 locations, Franchise 10+ locations, and Corporate) and to consumers across 37+ U.S. states, with automatic discounts up to 15%, integrated SSL-secured credit card processing, admin reporting dashboards, and localized SEO.

Quantifiable outcome

• Most orders submitted and confirmed in less than 3 minutes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TwiliocoreTechnology or IntegrationSMS service provider used exclusively for text message delivery to customers. Handles order confirmations, ready-for-pickup notifications, delivery updates, and opt-in marketing messages. Mobile information is shared only with Twilio for message delivery purposes.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• ChowNow: ChowNow is a commission-free online ordering platform built specifically for independent restaurants, mirroring GimmeGrub's Mom & Pop tier focus. Both companies sell directly to local restaurant owners, provide website and ordering infrastructure, and compete for the same SMB customers.
• Menufy: Menufy is an online food ordering service for independent restaurants offering commission-free ordering websites and integrations. Like GimmeGrub, it targets local mom-and-pop operators with subscription-based SaaS rather than marketplace commissions.
• Olo: Olo is a publicly traded enterprise SaaS provider of online ordering, delivery, and restaurant commerce. GimmeGrub's Corporate tier (10+ locations, POS integration, regional menus, location picker) overlaps directly with Olo's multi-location restaurant offering.
• Slice: Slice is an online ordering platform purpose-built for independent pizzerias — the same restaurant segment that anchors GimmeGrub's customer base (Whata Lotta Pizza, Lamppost Pizza, Dave's Pizza Garage). Both serve local pizza operators with online ordering and delivery enablement.

Broad incumbents

• Grubhub: Grubhub is one of the largest US online and mobile food ordering marketplaces. It overlaps with GimmeGrub's consumer-facing portal across thousands of restaurants but operates at vastly greater scale and competes for both consumer demand and restaurant relationships.
• DoorDash: DoorDash is the dominant US food delivery marketplace with a logistics platform and DoorDash Storefront offering. It overlaps with GimmeGrub's restaurant SaaS and consumer ordering portal but at much larger scale, with its own consumer mobile app ecosystem.
• Uber Eats: Uber Eats is a global online food delivery marketplace that competes with GimmeGrub on both consumer ordering and restaurant SaaS (via Uber Direct and restaurant tools). It benefits from the broader Uber ecosystem and substantially larger capital base.
• Square for Restaurants: Square for Restaurants is Block's restaurant POS and online ordering suite, offering ordering websites, delivery integrations, and POS hardware. It competes with GimmeGrub's SaaS tiers for the same independent SMB segment while bundling payments and hardware.
• Toast: Toast is a leading restaurant technology platform combining POS, online ordering, delivery, and payments. Toast's online ordering and restaurant commerce offerings compete with GimmeGrub's SaaS tiers, especially for SMB and franchise restaurants.

Emerging players

• BentoBox: BentoBox provides websites, online ordering, and marketing tools for independent restaurants. It overlaps with GimmeGrub's Mom & Pop tier but is more focused on website design and digital marketing rather than real-time order routing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GimmeGrub.com