RIVIERA PLAISANCE

What RIVIERA PLAISANCE does

RIVIERA PLAISANCE is a privately held French boat dealership (concessionnaire) operating on the Côte d'Azur under legal representative Bastien Infante, with offices in Antibes, Golfe Juan, Cannes, and Beaulieu-sur-Mer. The company is an authorized dealer for premium brands within the Group Beneteau portfolio — Jeanneau (motorboats including Cap Camarat, DB, Merry Fisher, SEA LOFT, TH; sailboats including Jeanneau Yachts, Sun Fast, Sun Odyssey), Prestige Yacht (F-Line, M-Line, Flybridge), and Lagoon Catamarans (38 through Eighty series) — and additionally lists Fountaine Pajot, CNB, Wellcraft, and Glastron on its homepage marquee. The firm serves private leisure boat owners along the French Riviera, with new-boat list prices ranging from approximately €40,000 to over €1.5 million.

The business operates a multi-stream model spanning new boat sales, pre-owned brokerage (48+ used boats listed), brand-certified after-sales service, winter storage on a 9,000m² Cannes facility, original spare parts supply, financing and insurance accompaniment, charter and rental management, and marina berth sales at La Napoule, Port Vauban, and Marina Baie des Anges. Its technology footprint is conventional: a multilingual (French/English) e-commerce-enabled website, an Instagram presence (@rivieraplaisance06), email newsletters, and field sales through four physical showrooms plus recurring presence at major European boat shows (Cannes, Paris, Genoa, La Rochelle, Düsseldorf, La Grande Motte, Barcelona).

Go-to-market is regional enterprise field sales targeting mid-market and affluent retail buyers. The firm maintains brand-organized owner events (Lagoon Days, Prestige Exclusive Visit, the annual Journée Propriétaires at Fort Royal on Île Sainte-Marguerite) as retention and aftermarket levers. No parent company, venture funding, or external ownership is disclosed; the entity is independently operated with a SIRET of 53402210800037 and approximately 10 employees.

Name

RIVIERA PLAISANCE

Legal name

RIVIERA PLAISANCE

Website

https://riviera-plaisance.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RIVIERA PLAISANCE is a privately held French boat dealership on the Côte d'Azur, authorized to sell Jeanneau, Prestige Yacht, and Lagoon Catamarans to private leisure boat owners, with complementary brokerage, service, storage, financing, and rental operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Antibes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. New Boat Sales: Authorized dealer selling new Jeanneau, Prestige Yachts, and Lagoon catamarans. Revenue generated from direct boat sales at various price points from approximately €40,000 to over €1.5 million.
2. Used Boat Sales (Brokerage): Brokerage service for pre-owned boats. The company lists used boats from various manufacturers including Jeanneau, Beneteau, and others.
3. After-Sales Services: Qualified technicians for Jeanneau, Prestige, and Lagoon provide after-sale service, maintenance, and equipment installation. Winter storage services on 9,000m² terrain in Cannes.
4. Spare Parts Sales: Sales of original spare parts including rigging, bimini and canvas covers, closure canvases, electronics, and upholstery.
5. Financing Services: Accompaniment for financing and insurance for boat purchases.
6. Boat Rental Management: Management and rental services for boats including seasonal and long-term lease of sailing yachts, motorboats, and catamarans.
7. Port Space Management: Port space listings and management services in the Alpes-Maritimes region.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RIVIERA PLAISANCE is an authorized boat dealership on the French Riviera selling new Jeanneau, Prestige Yacht, and Lagoon catamarans, as well as pre-owned boats from multiple brands, complemented by in-house technical service, winter storage, spare parts, financing arrangement, charter management, and marina berth sales. The company operates from showrooms in Antibes, Golfe Juan, Cannes, and Beaulieu-sur-Mer, serving private leisure boating customers along the Côte d'Azur.

Product overview

Riviera Plaisance operates as a boat dealership (concessionnaire) on the Côte d'Azur, offering new and pre-owned powerboats, sailboats, and catamarans. Their product portfolio centers on four main brands: Jeanneau (both motorboats including Cap Camarat, DB, Merry Fisher, SEA LOFT, TH lines, and sailboats including JEANNEAU YACHTS, Sun Fast, and SUN ODYSSEY lines), Prestige Yacht (F-LINE, M-LINE, and Flybridge motor yacht series), and Lagoon catamarans (models 38 through Eighty 3). Beyond boat sales, they provide complementary services including used boat brokerage, marina berth sales at La Napoule, Port Vauban, and Marina Baie des Anges, technical maintenance and winter storage (9,000m² facility in Cannes), financing solutions, charter management, spare parts sales, and participation in European boat shows. The company maintains offices in Cannes, Golfe Juan, Antibes, and Beaulieu-sur-Mer.

Differentiator

Problem solved

Functional benefit

Products and services

• New boat sales (Jeanneau, Prestige Yacht, Lagoon) Authorized dealer sales of new motorboats, sailboats, and catamarans from Jeanneau (Cap Camarat, DB, Merry Fisher, SEA LOFT, TH; Sun Fast, Sun Odyssey, Jeanneau Yachts), Prestige Yacht (F-Line, M-Line, Flybridge), and Lagoon catamarans (38 through Eighty 3), targeted at private leisure boaters on the French Riviera.
• Used boat brokerage Brokerage service listing pre-owned powerboats, sailboats, and catamarans from multiple brands including Beneteau, Cranchi, Fairline, Fountaine Pajot, Nautitech, Princess, Azimut, and X Yachts, priced individually and accessible through the dealership website.
• Maintenance, repair, and winter storage services Technical services and winter storage for boat owners, executed by brand-certified technicians for Jeanneau, Prestige, and Lagoon and supported by a 9,000 m² storage facility in Cannes.
• Original spare parts sales Sales of original spare parts for the brands handled, including rigging, bimini and canvas enclosures, electronics, and upholstery.
• Boat financing arrangement Accompaniment and intermediation for boat financing and insurance, including loan and leasing (LOA) options offered alongside new and used boat purchases.
• Charter and rental management Management and rental services for boat owners, covering seasonal and long-term lease of sailing yachts, motorboats, and catamarans.
• Marina berth sales and management Listings and management services for marina berths at La Napoule (Mandelieu), Port Vauban (Antibes), and Marina Baie des Anges (Villeneuve-Loubet) in the Alpes-Maritimes region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• JeanneaucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Jeanneau motorboats and sailing yachts, including Cap Camarat, Merry Fisher, DB, Sun Fast, Sun Odyssey, and Jeanneau Yachts lines.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Prestige Yachts including F-Line and M-Line yachts.
• Lagoon CatamaranscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lagoon catamarans including Lagoon 38, 42, 43, 46, 55, 60, Sixty 5, Sixty 7, and Eighty series.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Azimut Yachts:
• Prestige Yachts: Luxury motor yacht brand (F-Line, M-Line, Flybridge) carried by Riviera Plaisance as one of three authorized dealerships on the Côte d'Azur. Comparable as a premium yacht brand whose dealer relationships shape competitive positioning.
• Jeanneau: French powerboat and sailboat manufacturer whose motorboat and sailboat lines form the bulk of Riviera Plaisance's catalog. Comparable as the principal OEM whose dealer network structure directly mirrors Riviera Plaisance's business model.
• Bénéteau Group: Parent manufacturer of all three brands Riviera Plaisance carries (Jeanneau, Prestige, Lagoon). Comparable as the upstream supplier and largest player in French recreational marine; sets dealer terms, product strategy, and inventory allocation that directly govern Riviera Plaisance's economics.
• Princess Yachts: British luxury motor yacht builder with established Mediterranean dealer network. Comparable as a competing premium motor yacht brand whose dealers (including ones on the Côte d'Azur) compete for the same affluent buyer pool as Riviera Plaisance.
• Lagoon Catamarans: World's largest catamaran builder and one of Riviera Plaisance's three anchor brand partners. Comparable as the manufacturer of vessels the dealership sells; not a direct competitor but represents the supply and brand-power dimension Riviera Plaisance depends on.

Emerging players

• Nautitech Catamarans: French catamaran builder offering sailing and power catamarans that compete with Lagoon models Riviera Plaisance sells. Comparable as a premium catamaran brand with parallel Mediterranean dealer footprints.
• Cranchi Yachts: Italian motor yacht manufacturer whose E30 Endurance is currently listed in Riviera Plaisance's used inventory. Comparable as an adjacent premium European motorboat brand with parallel dealer channels in the Mediterranean.
• Fountaine Pajot: French catamaran and sailing yacht manufacturer that directly competes with Lagoon in the multihull segment. Comparable as a brand Riviera Plaisance could add to its portfolio and whose dealer competitors also operate on the French Riviera.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/rivieraplaisance06
• LinkedInlinkedin.com/company/riviera-plaisance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIVIERA PLAISANCE