RMU Athletics

What RMU Athletics does

RMU Athletics is the NCAA Division I athletics department of Robert Morris University, a private university founded in 1921 and headquartered in Moon Township, Pennsylvania. The department sponsors 17 Division I sports programs (plus football at the FCS subdivision), serving approximately 450+ student-athletes across men's and women's basketball, football, ice hockey, lacrosse, soccer, softball, volleyball, rowing, track and field, cross country, golf, and cheer & dance. It competes across five conferences: Horizon League (primary), NEC (football and men's lacrosse), Atlantic Hockey America, MAC (women's lacrosse), and MAAC (rowing). The department operates from multiple facilities including the UPMC Events Center, Joe Walton Stadium (3,000 capacity), Clearview Arena (1,200 capacity, housed within the 32-acre RMU Island Sports Center), and North Athletic Complex for soccer and softball.

The core technology platform is the RMU Gameday App — a digital mobile ticketing system with rotating barcode security, Apple Wallet and Google Pay integration, and Account Manager functionality for ticket transfer and storage, distributed alongside Ticketmaster for single-game sales. The department's NIL (Name, Image, and Likeness) program is built on integrations with four partners: EmpwrU (education/enablement), Bobby Mo Exchange (NIL transaction registry), Influxer (official NIL merchandise store), and JABA (AI-powered NIL partnership optimization).

RMU Athletics operates a hybrid revenue model combining transaction-based ticket sales (single-game $5-$60, season tickets $50-$800 with faculty/staff discounts), advertising/corporate sponsorship income from 40+ partners including naming-rights deals with UPMC (Events Center) and Clearview Federal Credit Union (Arena) plus official partnerships with Under Armour and Pepsi, NIL-affiliated revenue, and pay-as-you-go facility rentals for external groups. Distribution occurs through a regional box office, Ticketmaster marketplace, direct group sales, self-serve student ticket verification via student email, and digital mobile channels.

Name

RMU Athletics

Legal name

Robert Morris University Athletics

Website

https://rmucolonials.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

RMU Athletics is the NCAA Division I athletics department of Robert Morris University in Pennsylvania, sponsoring 17 sports for 450+ student-athletes across five conferences, generating revenue through ticketing, 40+ corporate sponsorships, NIL partnerships, and facility rentals.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Sports Teams and Clubs (711211), Colleges, Universities, and Professional Schools (6113), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Collegiate & School Athletic Facilities (MPAKAEAJ), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• Collegiate athletics programs
• NCAA Division I sports
• Athletic facility rentals
• Sports ticketing services
• Student-athlete development

Headquarters

HQ city

Moon Township

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, group tickets, and student tickets across all sports including football, basketball, hockey, volleyball, soccer, lacrosse, and softball
2. Corporate Sponsorships: More than 40 corporate partners providing marketing, fan experience, and promotional support including Under Armour (official apparel), Pepsi, UPMC, Clearview Federal Credit Union, and others
3. NIL Partnerships: Name, Image, and Likeness opportunities through EmpwrU, Bobby Mo Exchange, Influxer, and JABA partnerships enabling student-athletes to monetize their NIL rights
4. Facility Rentals: Revenue from renting outdoor athletics facilities including Joe Walton Stadium, Soccer Game Field, Practice Soccer Field, and Softball Field to external groups

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

RMU Athletics operates 17 NCAA Division I collegiate sports programs for Robert Morris University, including football, men's and women's basketball, hockey, lacrosse, soccer, and others. It delivers athletic competition, digital ticketing, corporate sponsorship activation, facility rentals, and student-athlete development services including leadership training and Name, Image, and Likeness (NIL) support.

Product overview

RMU Athletics is a collegiate athletics department offering NCAA Division I programs across 17 sports. The department operates through a platform of integrated digital and physical services including the RMU Gameday App for mobile ticketing, specialized athletic facilities (Joe Walton Stadium, Clearview Arena, UPMC Events Center), student-athlete development programs (Colonial Leadership Academy), and NIL support services. The sports portfolio spans men's and women's basketball, football, hockey, lacrosse, soccer, cross country, track and field, golf, softball, volleyball, rowing, and cheer & dance.

Differentiator

Problem solved

Functional benefit

Brands

• Bobby Mo: RMU mascot and brand identity for the athletics program
• Bobby Mo Exchange
• RMU Gameday App

Products and services

• Athletics Sports Programs
• RMU Gameday App
• UPMC Events Center
• Joe Walton Stadium
• Clearview Arena
• Leroy M. Ball Colonial Leadership Academy (CLA)
• Name, Image, and Likeness (NIL) Program
• Athletic Facility Rental Services Rental of outdoor athletics facilities including Joe Walton Stadium, Soccer Game Field, Practice Soccer Field, and Softball Field to external groups for events, with hourly and 6+ hour rates.

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

47 partnerships are on record, tiered core and minor.

• Under ArmourcoreGTM or Marketing PartnerOfficial apparel and equipment sponsor for RMU Athletics, providing official team gear and brand association
• PepsicoreGTM or Marketing PartnerOfficial beverage sponsor providing concessions and branded beverage services at athletic events
• UPMCcoreGTM or Marketing PartnerNaming rights sponsor for UPMC Events Center and sports medicine partner providing medical care for student-athletes
• Clearview Federal Credit UnioncoreGTM or Marketing PartnerNaming rights partner for Clearview Arena since October 2020, provides aesthetic upgrades including scoreboards and signage
• 84 LumberminorGTM or Marketing PartnerCorporate sponsor providing marketing support and promotional activities
• PGT TruckingminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics marketing and fan experience initiatives
• Eat'N ParkminorGTM or Marketing PartnerOfficial hospitality partner with Eat'N Park Club seating at basketball games
• P3RminorGTM or Marketing PartnerOrganization sponsoring the P3R Track & Field Complex and various athletic events
• KoppersminorGTM or Marketing PartnerCorporate sponsor supporting RMU Athletics programs
• Heritage Valley Health SystemminorGTM or Marketing PartnerHealthcare sponsor providing medical services and health resources
• Sewickley Savings BankminorGTM or Marketing PartnerFinancial services sponsor for RMU Athletics
• DiBella's SubsminorGTM or Marketing PartnerPreferred restaurant partner providing catering for athletic events
• Chick-fil-A RobinsonminorGTM or Marketing PartnerPreferred restaurant partner with catering capabilities for athletic events
• Fox's PizzaminorGTM or Marketing PartnerPreferred restaurant partner for athletic events and catering
• Firehouse SubsminorGTM or Marketing PartnerPreferred restaurant partner for catering services
• Hilton Garden InnminorGTM or Marketing PartnerPreferred hotel partner for visiting teams and athletic events
• Hampton InnminorGTM or Marketing PartnerPreferred hotel partner for visiting teams and athletic events
• Brewer Airport ToyotaminorGTM or Marketing PartnerAuto dealer sponsor for RMU Athletics
• Coors LightminorGTM or Marketing PartnerOfficial beer sponsor for athletic events
• Blue MoonminorGTM or Marketing PartnerCraft beer sponsor for athletic events
• State FarmminorGTM or Marketing PartnerInsurance sponsor for RMU Athletics
• Panera BreadminorGTM or Marketing PartnerPreferred restaurant partner with catering services
• Moe's Southwest GrillminorGTM or Marketing PartnerPreferred restaurant partner for athletic events
• McCarl'sminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• JA SauerminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• Erlich Pest ControlminorGTM or Marketing PartnerService sponsor for RMU Athletics facilities
• CalgonminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• ManufacturingminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• McDminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• Real NutzminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• European Wax CenterminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• Lucid JuiceminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• Four Twelve WineryminorGTM or Marketing PartnerCorporate sponsor for RMU Athletics
• Falconi Moon Township AutomotiveminorGTM or Marketing PartnerAuto dealer sponsor for RMU Athletics
• Furher WholesaleminorGTM or Marketing PartnerWholesale sponsor for RMU Athletics
• Parkhurst DiningminorGTM or Marketing PartnerOfficial food service provider for athletics facilities with right of first refusal on campus events
• EmpwrUcoreGTM or Marketing PartnerNIL partner that educates, empowers and ensures eligible RMU student-athletes have access to NIL opportunities and resources to achieve a college degree
• Bobby Mo ExchangecoreTechnology or IntegrationStudent-athlete NIL business registry custom-designed for businesses, donors, alumni and anyone interested in NIL dollars to create transactions producing direct payments to student-athletes
• InfluxercoreTechnology or IntegrationOfficial RMU NIL merchandise and apparel store for student-athletes and fans
• JABAcoreTechnology or IntegrationAI-powered platform built to streamline and optimize Name, Image, and Likeness partnerships for student-athletes
• Horizon LeaguecoreOthersPrimary conference membership for most RMU sports programs
• Northeast Conference (NEC)coreOthersConference affiliation for football and men's lacrosse programs
• Atlantic Hockey AmericacoreOthersConference affiliation for men's and women's ice hockey programs
• Mid-American Conference (MAC)coreOthersConference affiliation for women's lacrosse programs
• Metro Atlantic Athletic Conference (MAAC)coreOthersConference affiliation for rowing programs
• NCAAcoreOthersNational Collegiate Athletic Association - governing body for Division I collegiate athletics
• ESPN+minorGTM or Marketing PartnerStreaming partner for select RMU athletic events

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stonehill College Skyhawks: A private Catholic D1 program recently transitioning to NEC membership, with overlapping conference ties (football/men's lacrosse) and a similarly broad sports portfolio to RMU Athletics.
• Youngstown State University Athletics: A Horizon League peer fielding a broad D1 portfolio including football, basketball, and complementary Olympic sports, with a comparable mid-major footprint. It is one of RMU's closest conference competitors in scheduling and member-distribution economics.
• Sacred Heart University Athletics: A private NEC-affiliated D1 program that fields Division I men's and women's ice hockey in Atlantic Hockey America — directly comparable to RMU's hockey-centric portfolio and conference configuration.
• Merrimack College Warriors: A private Catholic D1 program with men's and women's Division I ice hockey (Atlantic Hockey America), overlapping RMU's hockey footprint, and a similar mid-major sponsorship and ticket-revenue profile.
• Long Island University Athletics: NEC peer fielding Division I ice hockey and a comparable multi-sport D1 footprint. The shared NEC membership and private-institution context make LIU a relevant direct competitor for recruitment, sponsor overlap, and conference distribution.
• Detroit Mercy Athletics: Horizon League peer and private-Catholic/mission-aligned D1 program with a multi-sport footprint including basketball and other Olympic sports. Comparable scale of university allocations and sponsorship environment to RMU.
• Canisius College Golden Griffins: MAAC peer (rowing) and private D1 program with a comparable mid-major multi-sport portfolio. Canisius is a relevant recruiting- and conference-economics analog to RMU.
• Cleveland State University Athletics: Horizon League member with a similar mid-major D1 portfolio of men's/women's basketball, soccer, wrestling, and other sports. Cleveland State offers a comparable mix of urban-recruitment dynamics and ticket-pricing scale to RMU.
• Duquesne University Athletics: Duquesne is a private Catholic D1 program in the Pittsburgh metro with a similar mid-major Division I profile (Horizon League, Atlantic 10), overlapping sport inventory, and shared Pittsburgh talent market — making it the closest geographic and structural analog to RMU Athletics.

Emerging players

• Lindenwood University Lions: A private D1 program that recently transitioned to NCAA Division I with a broad sports portfolio similar in scale to RMU's, providing a relevant benchmark for private-school D1 program-building economics and infrastructure economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RMUColonial
• YouTubeyoutube.com/channel/UCG3S2_LloD_GF0hJsF4w1xA
• Instagraminstagram.com/rmucolonials
• LinkedInlinkedin.com/company/rmu-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMU Athletics