Roade

What Roade does

Roade is a community information portal serving the village of Roade and the surrounding Northampton area in the NN7 postcode district of Northamptonshire, UK. The site aggregates local news, events, weather, transport, business listings, schools, clubs, accommodation, dining, and travel content into a single postcode-customizable web portal, with self-updating live data feeds and printer-friendly pages. It is one of many microportals operated on the 2day Microportals platform, a template-based website infrastructure that the parent entity, 2day Microportals (a privately held UK company founded in 2004 and headquartered in Milton Abbot, Devon), runs across UK postcode districts.

The platform is built on a standard web-stack template architecture with postcode-driven content customization, integrating third-party feeds (weather, BBC news, transport) and curated local directories. The underlying 2day Microportals platform is explicitly offered for resale or white-label to other operators, indicating a multi-tenant microportal network model. The company has 7 employees and no disclosed funding, leadership team, or external investors.

Monetization is built on two streams: local advertising sold directly to small and regional businesses at a starting price of £37.50 per year, and affiliate referral commissions generated through a wide travel and booking partner network (Expedia, ebookers, British Airways, EasyJet, Ryanair, Virgin Atlantic, Best Western, LastMinute.com, P&O Ferries, Rail Europe, Cottages4U, James Villa Holidays, Purple Parking, and others) managed through TradeDoubler. There is no mobile app, no public API, no enterprise product, and no disclosed customer logos — the user base is local residents and the customer base is fragmented local SMB advertisers.

Name

Roade

Legal name

2day Microportals

Website

https://roade.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Roade is a small UK-based community information portal serving the Roade village and Northampton area (NN7 postcodes), operated by 2day Microportals. It aggregates local news, events, businesses, and travel affiliate content, monetizing through low-cost local SMB advertising and travel booking referrals.

Ownership category

akta.pro rank

Product category

Local Community Information Portal

akta.pro primary industry

Local & Neighborhood Communities (BPAMABAG)

Keywords

• Local community portal
• Community information platform
• Local business advertising
• Microportal website network
• Postcode-based directory

Headquarters

HQ city

Milton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Local Advertising: The platform sells advertising space to local, regional, and national businesses. Pricing starts from £37.50 per year for focused local adverts targeting NN7 postcodes and Northamptonshire areas.
2. Affiliate Referrals: The platform generates affiliate commissions through partnered travel and booking services including airlines, hotels, car rental, and travel booking sites linked throughout the portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Roade operates a hyper-local community information microportal serving Roade village and the Northampton area (NN7 postcodes) under the 2day Microportals platform. The portal aggregates categorized local content including news, events, weather, schools with OFSTED reports, business listings, accommodation, dining, shops, sports clubs, transport, and travel booking links. The underlying platform enables postcode-customizable microportal templates deployable for any UK locality, supporting a network of community portals.

Product overview

Roade is a community information portal built on the 2day Microportals platform. The site serves as a local hub for the Roade and Northampton area (NN7 postcodes), offering categorized directory-style content including local news aggregation, events calendars, weather forecasts, business resources, travel information, and directory listings for services, accommodation, dining, schools, and community organizations. The product consists of the Roade-specific community portal as the primary offering, supported by the 2day Microportals platform infrastructure that enables the site templates, live data integration, and multi-location microportal network.

Differentiator

Problem solved

Functional benefit

Products and services

• Roade Community Information Portal A free local community information portal for Roade village and the Northampton area (NN7 postcodes), aggregating categorized directory content including local news, events, weather, business listings, schools with OFSTED reports, accommodation, dining, shops, sports clubs, faith groups, and travel booking links. Designed for local residents seeking a single centralized source for community resources.
• Local Advertising Service

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• ebookersminorGTM or Marketing PartnerTravel booking affiliate partner providing flights, hotels, and car hire booking services through the Travel & Holidays section. The partnership generates referral commissions when users book through embedded links.
• ExpediaminorGTM or Marketing PartnerTravel booking affiliate partner offering flights, hotels, and car hire. One of Europe's largest online travel resources with over 120 airline partnerships.
• Last Minute.comminorGTM or Marketing PartnerTravel and leisure booking affiliate partner providing last-minute travel deals, holidays, spa days, and restaurant reservations.
• Best Western HotelsminorGTM or Marketing PartnerHotel accommodation affiliate partner with over 280 independently owned hotels across the UK including coastal, rural, and city locations.
• TradeDoublerminorGTM or Marketing PartnerAffiliate marketing network platform that tracks and manages referral commissions from partnered travel and booking services across the portal.
• British AirwaysminorGTM or Marketing PartnerAirline partner listed in the Air UK section providing flight booking information and links for users near the Northampton area.
• EasyjetminorGTM or Marketing PartnerBudget airline partner with 45 routes across 18 key European cities, linked through the Air UK travel section.
• RyanairminorGTM or Marketing PartnerBudget airline partner operating from 28 European bases, featured in the Air UK flight booking section.
• Virgin AtlanticminorGTM or Marketing PartnerLong-haul airline partner covering routes from New York to Delhi, Barbados to Lagos, featured in the Air UK section.
• London Stansted AirportminorOthersNearest major airport featured prominently in the Air UK section for Northampton area residents, offering flights, parking, and transport information.
• Purple ParkingminorGTM or Marketing PartnerAirport parking affiliate partner offering car parking at 19 key UK airports with both chauffeur meet-and-greet and park-and-ride services.
• P&O FerriesminorGTM or Marketing PartnerFerry travel partner offering routes including Dover to Calais, Portsmouth to Bilbao, Hull to Rotterdam, and Hull to Zeebrugge.
• Rail EuropeminorGTM or Marketing PartnerRail travel partner, UK subsidiary of SNCF French Railways, providing Eurostar, TGV, Thalys, and InterRail pass bookings across Europe.
• Cottages4UminorGTM or Marketing PartnerHoliday cottage rental affiliate partner with over 15,000 quality-assured properties across UK, France, Ireland, Scandinavia, Southern Europe, and USA.
• James Villa HolidaysminorGTM or Marketing PartnerVilla holiday partner, UK leading villa tour operator, offering 2,000+ handpicked villas and resorts from 25 UK airports across 30 destinations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• TripAdvisor: TripAdvisor is a leading UK travel review and booking platform. While not a local community portal, it overlaps with Roade's travel and accommodation affiliate content for the Northampton area.
• Gumtree: Gumtree is a major UK classifieds and local listings platform for jobs, property, services, and community notices. It overlaps with Roade's local listings and directory categories at a national scale.

Broad incumbents

• Nextdoor: Nextdoor is the dominant hyper-local social network in the UK and US, offering neighborhood-level news, events, business recommendations, and local discussions. It competes directly with Roade's role as a community hub for the NN7/Northampton area, but operates at massive scale across thousands of neighborhoods.
• Facebook Groups: Facebook Groups have become a primary venue for local community discussion, event posting, and business recommendations in UK neighborhoods. Roade's community-portal offering overlaps significantly with hyper-local Facebook Groups, which benefit from massive built-in user bases.

Direct peers

• Hotfrog UK: Hotfrog is a UK and global local business directory offering free and paid listings by location and category. It is directly comparable as a postcode-segmented SMB directory and advertising platform.
• Yell.com: Yell is the UK's leading local business directory and advertising platform, offering paid SMB listings, reviews, and category-based search. It is the most direct UK analogue to Roade's advertising-driven local business discovery model, though at much higher price points and broader coverage.
• Scoot: Scoot is a UK local business directory providing postcode-based search for services, tradespeople, and businesses. It mirrors Roade's geography-segmented directory approach for SMB discovery.
• Thomson Local: Thomson Local is a long-standing UK local directory offering business listings, reviews, and category search by location and postcode. It is directly comparable to Roade's directory-and-advertising model.
• FreeIndex: FreeIndex is a UK-based local business directory providing free listings and reviews by category and location. It is a direct competitor to Roade's local business discovery and review functionality for UK consumers.

Regional players

• Mumsnet: Mumsnet is a UK-based online community for parents featuring local boards, recommendations, and reviews. It is a comparable UK community-information platform, though with a narrower parenting-focused audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/roade-123

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roade