Rochester Chapter Association For Talent Development

What Rochester Chapter Association For Talent Development does

Rochester Chapter Association For Talent Development (ROC ATD) is a local non-profit professional association chapter (ATD Chapter #1091) serving talent development professionals in the Rochester and Finger Lakes Region of New York. The chapter operates as part of the national and global Association for Talent Development network and functions as a community-led membership organization, not a technology product company. Its core offerings are membership programs (Power Membership and Local Membership), recurring learning and networking events, two Communities of Practice (Learning & Development and DEI), a job board, and flagship events such as the annual ROCTalent Summit.

The chapter's business model is a recurring-revenue mix of individual membership dues, event registration fees with member preferred pricing, and multi-tier corporate sponsorships (Partner, Silver, and Bronze levels). Distribution is primarily self-serve via the chapter website (rocatd.org) and email enrollment, supplemented by event-based acquisition and member referrals. Headcount is approximately 5 employees and revenue is not publicly disclosed. The headquarters is at 1100 Jefferson Rd Suite 12, Rochester, NY 14623.

The customer base is horizontal and fragmented across individual practitioners — HR/L&D professionals, training managers, DEI practitioners, and job seekers — rather than concentrated enterprise accounts. Corporate sponsors (Five Star Improvements, East House, DePaul, Calero, MCC Economic and Workforce Development Center, Canandaigua National Bank, Silver Consulting, and Summit Federal Credit Union) provide diversified commercial support but are sponsorship contributors rather than revenue-bearing customers. No AI/ML, proprietary technology stack, or funded R&D is associated with the entity.

Name

Rochester Chapter Association For Talent Development

Legal name

Association for Talent Development Rochester Chapter Inc

Website

https://rocatd.wildapricot.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rochester Chapter Association For Talent Development (ROC ATD) is a non-profit professional association chapter serving talent development professionals in the Rochester and Finger Lakes Region through membership programs, networking events, Communities of Practice, and an annual summit.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAK

Sponsorship, Exhibitor & Partnership Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYTHAHABAD

Professional & Certification Expos Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Professional development association
• Talent development chapter
• Learning networking events
• Communities of practice
• Membership organization

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Dues: Local membership and Power membership fees provide recurring revenue from talent development professionals in the Rochester region who join for networking, learning events, and professional development resources.
2. Event Registration Fees: Revenue generated from special events including the ROCTalent Summit, professional development webinars, panel events, and networking sessions with preferred pricing for members.
3. Sponsorships: Corporate sponsors at Partner, Silver, and Bronze levels provide financial support in exchange for visibility and association with the talent development community. Sponsors include Five Star Improvements, East House, DePaul, Calero, MCC Economic and Workforce Development Center, Canandaigua National Bank, Silver Consulting, and Summit Federal Credit Union.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ROC ATD provides paid membership, professional networking events, focused communities of practice, and a local job board to talent development professionals working in and around Rochester, New York. The chapter is the local affiliate of the national Association for Talent Development (ATD) and operates as a 501(c)(6) nonprofit supported by membership fees, event revenue, sponsorships, and donations. Members gain access to events such as the ROCTalent Summit and ROC ATD Exchange, participation in topical communities of practice, and member-rate discounts on partner services.

Product overview

The Association for Talent Development Rochester Chapter (ROC ATD) operates as a professional membership-based organization offering a portfolio of programs and services rather than a singular technology product. The core offering consists of membership programs (Power Membership and Local Membership) that provide access to learning and networking events, Communities of Practice (Learning & Development and DEI), and the annual ROCTalent Summit. Additional services include a Job Board, professional development events like ROC ATD Exchange sessions, professional headshot services at summits, and volunteer/leadership opportunities through board and chapter roles. The chapter functions as a collaborative network connecting talent development professionals in the Rochester and Finger Lakes Region.

Differentiator

Problem solved

Functional benefit

Products and services

• ROC ATD Membership Paid annual membership in the Rochester Chapter of the Association for Talent Development, available to individuals working in talent development, learning, and HR roles in the Rochester/Finger Lakes region. Members receive access to chapter events, Communities of Practice, member-only discounts, and affiliation with the national ATD brand.
• ROCTalent Summit Annual flagship event organized by ROC ATD for the regional talent development community, featuring educational sessions and networking opportunities for members and non-members.
• ROC ATD Exchange Regular networking and learning event series hosted by ROC ATD that brings local talent development professionals together for member-discounted registration.
• ROC ATD Job Board Job board service operated by the chapter that connects local employers hiring in talent development, learning, and HR with regional practitioners seeking roles.
• Professional Headshot Offer Member-discounted professional headshot service offered in conjunction with the ROCTalent Summit for talent development professionals seeking to refresh their professional image.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered partner level, silver level, bronze level and core.

• Five Star Improvementspartner levelGTM or Marketing PartnerPartner-level sponsor of ROC ATD. Five Star Improvements provides sponsorship at the highest tier, supporting the chapter's mission to transform talent development in the Rochester region.
• East Housesilver levelGTM or Marketing PartnerSilver-level sponsor of ROC ATD. East House, a nonprofit organization, supports the chapter's talent development initiatives.
• DePaulsilver levelGTM or Marketing PartnerSilver-level sponsor and venue provider for ROC ATD events. DePaul (depaul.org) hosts chapter events at their DePaul Building A location in Rochester.
• Calerobronze levelGTM or Marketing PartnerBronze-level sponsor of ROC ATD. Calero (calero.com) provides financial support for chapter programs and events.
• MCC Economic and Workforce Development Centerbronze levelGTM or Marketing PartnerBronze-level sponsor representing Monroe Community College's workforce development division. Supports talent development in the Rochester region.
• Canandaigua National Bankbronze levelGTM or Marketing PartnerBronze-level sponsor of ROC ATD. Canandaigua National Bank (cnbank.com) supports the chapter's professional development initiatives.
• Silver Consultingbronze levelGTM or Marketing PartnerBronze-level sponsor of ROC ATD. Silver Consulting (silverconsultinginc.com) provides sponsorship support.
• Summit Federal Credit Unionbronze levelGTM or Marketing PartnerBronze-level sponsor of ROC ATD. Summit Federal Credit Union (summitfcu.org) supports the chapter's talent development mission.
• Association for Talent Development (ATD)coreStrategic or Co-development PartnerROC ATD is an official chapter of the national Association for Talent Development. As part of the ATD network, the chapter has access to national resources, certifications, events, and the global talent development community. ATD provides the umbrella organization and brand affiliation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Training Industry Inc. Research and media company covering the corporate training and L&D market; serves as an industry reference point and competitor for attention from talent development professionals and corporate sponsors.
• Association for Talent Development (ATD) National: National umbrella organization of which ROC ATD is a chapter; operates the broader membership, certification, and event ecosystem that anchors the local chapter's value proposition.

Direct peers

• ATD Pittsburgh Chapter: Regional ATD chapter serving Pittsburgh-area talent development professionals; comparable chapter structure, sponsorship tiers, and Communities of Practice model.
• ATD Buffalo Niagara Chapter: Neighboring ATD chapter serving the Buffalo/Niagara region of New York; directly comparable geography, membership model, and event programming approach.
• ATD New York City Chapter: Another regional ATD chapter serving talent development professionals; closest structural and operational analog to ROC ATD in terms of programs, sponsorships, and member benefits.
• SHRM Rochester Chapter: Local SHRM affiliate serving HR professionals in the Rochester market; overlapping membership base (HR/L&D practitioners) and similar event/membership/sponsorship revenue model.
• ATD Mid-Atlantic Chapters (e.g., ATD Maryland): ATD regional cluster that co-produces the ATD Mid-Atlantic Webinar Series with ROC ATD; directly comparable programming and shared member engagement model.

Regional players

• Greater Rochester Chamber of Commerce: Regional business association serving Rochester-area employers; comparable membership/sponsorship/event model and overlapping regional corporate sponsor base.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/rochester-chapter-association-for-talent-development

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rochester Chapter Association For Talent Development