What ROCHI | Knowledge & Insights does

ROCHI (legal name: Rochi Consulting) is a market intelligence agency founded in 2010 in El Salvador that provides consumer research and brand intelligence services to enterprise and mid-market clients across Central America and the Dominican Republic. Its service portfolio spans quantitative and qualitative methodologies, including Mystery Shopper programs, Consumer Usage and Attitudes Surveys (CUAS), the syndicated BrandEquity Metrix (BEM) brand health study, NPS measurement, Neuromarketing, Product Testing, Conversation Clubs, Corporate Image and Reputation Studies, and Strategic Planning Processes. The firm operates two proprietary research infrastructure assets: the ROC (Rochi Online Community) panel of pre-recruited respondents and the recurring BEM syndicated study, both of which produce longitudinal, cross-market comparable data.

The company maintains field and operations teams covering the entire Central American corridor from Belize to Panama, including the Dominican Republic, with senior leadership (President Rubén Rochi and Director of Operations Raúl Paniagua) directly engaged on client relationships. Its named client base spans diversified enterprise verticals: Shell in energy, La Constancia (Grupo Agroindustrial) in food and beverage, Banco Cuscatlan in banking, Grupo NUMAR in CPG/retail, and TEMPO-Agrisal Inmobiliario in real estate, with several relationships exceeding five years. Go-to-market is consultative direct sales targeting brand managers and marketing directors, supported by content marketing via blog, Facebook, LinkedIn, and email newsletter.

ROCHI is a privately held, founder-owned professional services firm with no disclosed external funding, no parent company, and no subsidiaries. Revenue is generated through custom-quoted research projects and syndicated study subscriptions, with no public pricing tiers. The firm has no AI/ML capability disclosed in its technology stack, no patents or trademarks on file, and no disclosed awards, regulatory actions, or partnership agreements.

Name

ROCHI | Knowledge & Insights

Legal name

Rochi Consulting

Website

https://rochiconsulting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCHI is a founder-owned market intelligence agency founded in 2010 in El Salvador, providing consumer research, brand health tracking, and neuromarketing services to enterprise brand managers across Central America and the Dominican Republic via its proprietary ROC panel and BEM syndicated study.

Ownership category

akta.pro rank

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Services: ROCHI generates revenue through providing market intelligence and consumer research services including syndicated studies (BrandEquity Metrix), custom research projects (Mystery Shopper, CUAS, NPS, Neuromarketing, Product Testing, Corporate Image Studies), and strategic planning consulting engagements. Services are offered to brand managers and companies across Central America and the Caribbean.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ROCHI is a market intelligence agency that delivers consumer and brand research services to enterprise and mid-market clients across Central America and the Caribbean. Its core offerings combine syndicated and custom studies — including BrandEquity Metrix (BEM), Mystery Shopper, Consumer Usage and Attitudes Survey (CUAS), NPS, Neuromarketing, Product Testing, Conversation Clubs, Corporate Image Studies, and Strategic Planning Processes — supported by an owned online respondent community called ROC.

Product overview

ROCHI is a market intelligence agency offering a comprehensive portfolio of research services, not a software product. The offering consists of multiple specialized research methodologies including Mystery Shopper for service evaluation, CUAS for consumer usage and attitudes, BEM (BrandEquity Metrix) for brand health tracking, NPS for customer loyalty measurement, Neuromarketing studies, Product Testing, Conversation Clubs (qualitative research), Corporate Image and Reputation Studies, and Strategic Planning processes. The ROC (Rochi Online Community) serves as the proprietary respondent panel supporting these research services across Central America and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• ROC (Rochi Online Community): Online community platform integrated with people who respond to surveys and provide relevant data related to brands or products.

Products and services

• Mystery Shopper Service in which trained individuals act as regular customers to evaluate purchase or service experiences based on a defined protocol, delivering reports on service delivery quality. For brand managers and companies seeking to audit customer experience at retail and service touchpoints.
• CUAS (Consumer Usage and Attitudes Survey)
• BEM (BrandEquity Metrix)
• NPS y Satisfacción (Net Promoter Score)
• Neuromarketing
• Pruebas de Producto (Product Testing)
• Clubes de Conversación (Conversation Clubs)
• Estudios de Imagen Corporativa y Reputación
• Procesos de Planeación Estratégica (Strategic Planning Processes)
• ROC (Rochi Online Community)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ipsos: Global market research firm with established operations across Latin America including Central America. Directly competes for the same brand-tracking, consumer insights, and ad effectiveness engagements that ROCHI sells to multinational and regional brands.
• CID Gallup: Central American market research and public opinion firm with operations across Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama. The closest regional peer to ROCHI, serving similar brand managers and CPG clients with comparable methodologies.
• NielsenIQ: Global consumer intelligence firm providing market research, brand and retail measurement across Central America. Comparable to ROCHI on syndicated tracking and consumer panel methodologies.
• Kantar: World-leading research, insights and consulting firm with strong presence in Latin America. Competes head-to-head with ROCHI on brand equity tracking, consumer research, and shopper/mystery shopping services for enterprise clients.

Regional players

• Dichter & Neira: Panama-headquartered market research firm with operations across Latin America. Offers brand tracking, consumer insights, and mystery shopping services comparable to ROCHI's portfolio, with overlapping Central American coverage.
• The Research Company (TRC): Central American and Caribbean market research firm offering consumer insights, brand tracking and mystery shopping. Directly comparable to ROCHI in service portfolio and geographic focus across the same regional corridor.
• Mercap: Uruguay-based Latin American market research and consulting firm offering brand, consumer and customer experience research. A comparable regional research agency serving brand managers with overlapping methodology portfolios.

Emerging players

• Quantilope: AI-driven consumer research platform automating quantitative studies (brand tracking, concept tests, NPS). An emerging competitor to traditional market intelligence agencies, with growing adoption by brand managers — directly addressing ROCHI's core buyer.
• Toluna: Technology-led consumer research platform with online panels and DIY survey tools. Represents the emerging tech-enabled threat to traditional fieldwork-based agencies like ROCHI, particularly for mid-market clients seeking faster, cheaper research.

Broad incumbents

• GfK (Consumer Insights): Global research leader (now operating under the NIQ/GfK umbrella) covering consumer behavior, brand performance and retail. A broad incumbent that competes with ROCHI on enterprise CPG and brand tracking engagements in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rochionlinecommunity
• LinkedInlinkedin.com/company/rochiconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCHI | Knowledge & Insights