Rocket Bean

What Rocket Bean does

Rocket Bean (legally SIA 'King Coffee Service') is a Baltic specialty coffee roastery and full-service coffee solutions provider headquartered in Riga, Latvia, founded in 2007. The company operates the full specialty coffee value chain — green bean sourcing from Africa, Indonesia, Central and Latin America, in-house roasting at a Riga facility, B2B coffee machine rental and equipment sales, own retail cafes, and a direct-to-consumer e-commerce channel — and has wholly-owned operating subsidiaries in Estonia (King Coffee Service OÜ) and Lithuania (King Coffee Service UAB). It serves business clients across offices, cafes, restaurants, hotels, and gas stations (including named accounts such as Rimi, Virši, Accenture, MikroTik, and Bellevue Park Hotel) alongside individual consumers purchasing specialty single-origin and blended coffees.

The core product portfolio spans single-origin and blended roasted coffees (FLOW Brazil Special Edition, Legacy, Element, Intense, Rocket Fuel, Morning Fuel, Ethiopia Honey Organic, Peru, Colombia, the National Coffees of Latvia and Estonia), the proprietary Cold Brew Coffee Kombucha line (made with Hard Tank technology and recognized with multiple global innovation awards), and full-service coffee machine rental and equipment from 15+ premium brands including Eversys, Schaerer, La Marzocco, and Mahlkonig. The company operates 7 proprietary cafes across the Baltic states (5 in Riga, 1 in Tallinn, and 1 in Vilnius) and maintains ISO 9001:2015 and Rainforest Alliance certifications.

Revenue is generated through a mix of recurring B2B managed-service contracts (machine rental bundled with beans, installation, and 7-day technical support), one-time B2B equipment sales of premium machines, retail cafe sales, and DTC e-commerce unit pricing of approximately €10.50–€17.00 per 200g bag with international shipping to 20+ countries. The 2024 EU Recovery Fund grants (€1.52M of public support toward ~€2.24M total capex) signal ongoing industrial capacity expansion, and the company is founder/management-owned with no external equity funding disclosed. Rocket Bean employs 70+ people across the region and self-describes as the fastest-growing specialty coffee roastery-coffee shop in Northern Europe.

Name

Rocket Bean

Legal name

SIA "King Coffee Service"

Website

https://rocketbean.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket Bean is a Riga-based specialty coffee roastery and full-service B2B coffee solutions provider operating across the Baltic states, serving offices, cafes, hotels, gas stations, and individual consumers via 7 proprietary cafes, machine rental, equipment sales, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• B2B coffee solutions
• Coffee machine rental
• Office coffee services
• Specialty coffee beans

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Business Coffee Solutions: Full-service B2B coffee solutions including coffee machine rental, coffee supply, and technical maintenance for offices, cafes, restaurants, hotels, and gas stations across the Baltics.
2. Specialty Coffee Product Sales: Sale of roasted specialty coffee beans directly to consumers through e-commerce web shop. Products include single-origin coffees, blends, and decaf options from various origins.
3. Coffee Machine Equipment Sales: Sale of professional coffee equipment from brands including Eversys, Schaerer, La Marzocco, Mahlkonig, and others. Includes super-automatic machines, traditional espresso machines, grinders, and accessories.
4. Coffee Machine Rental: Rental of professional coffee machines for offices, cafes, restaurants, and events with full technical support and maintenance included in rental agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rocket Bean is a full-service specialty coffee company operating a roastery in Riga that sources, roasts, and serves specialty coffee. It sells roasted single-origin and blended coffee beans to consumers via e-commerce, operates seven company-owned cafés across the Baltic States, and provides B2B full-service coffee solutions (machine rental, bean supply, technical maintenance, and equipment sales) to offices, cafés, restaurants, hotels, and gas stations.

Product overview

Rocket Bean is a full-service specialty coffee company operating as both a direct-to-consumer coffee roastery and a B2B coffee solutions provider across the Baltic states. The product portfolio centers on specialty single-origin and blended coffees (FLOW, Legacy, Element, Intense, Rocket Fuel, Morning Fuel) and innovative beverages like Cold Brew Coffee Kombucha. For business customers, they offer comprehensive coffee machine rental services and equipment sales from brands including Eversys, Schaerer, La Marzocco, and Mahlkönig. The company operates company-owned cafes in Riga, Tallinn, and Vilnius, and provides office, hotel, restaurant, and gas station coffee services throughout Latvia, Lithuania, and Estonia.

Differentiator

Problem solved

Functional benefit

Brands

• Rocket Bean Roastery: The company's specialty coffee roasting operation located in Riga, Latvia.
• KCS / King Coffee Service

Products and services

• Cold Brew Coffee Kombucha Innovative cold-brew coffee combined with kombucha fermentation, produced using the proprietary Hard Tank process. Offered in original and orange (Coffee & Orange) variants. Sold to consumers and used by Rocket Bean cafés.
• FLOW | Brazil, Special Edition

Quantifiable outcome

• 85% of employees believe freshly brewed coffee at work enhances productivity and stimulates innovative thinking
• +2 more outcomes

Named customers33 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• ViršicoreChannel Partner/ Reseller/ DistributorLong-term partnership with Virši, a major fuel station chain in Latvia, providing nationwide success with Rocket Bean coffee selection.
• RimicoreChannel Partner/ Reseller/ DistributorLong-term partnership with Rimi Baltic, one of the largest retail chains in the Baltic States.
• MikroTikminorChannel Partner/ Reseller/ DistributorBusiness partnership providing coffee solutions for MikroTik's office locations.
• AccentureminorChannel Partner/ Reseller/ DistributorCorporate coffee solutions partnership with Accenture for their office in the Baltics.
• Mr. FoxminorChannel Partner/ Reseller/ DistributorPartnership with Mr. Fox, a retail chain in the Baltics.
• Martina BeķerejaminorChannel Partner/ Reseller/ DistributorLong-term partnership with Martina Beķereja bakery chain.
• CoffeeStopcoreChannel Partner/ Reseller/ DistributorLong-term partnership with CoffeeStop convenience stores, working together for almost five years.
• NarvesenminorChannel Partner/ Reseller/ DistributorPartnership with Narvesen convenience store chain in the Baltics.
• CaffeinminorChannel Partner/ Reseller/ DistributorPartnership with Caffein for coffee distribution.
• MahlkonigcoreTechnology or IntegrationOfficial partner for Mahlkönig coffee grinders, offering 'royal grinding for excellent coffee' to customers.
• EversyscoreTechnology or IntegrationOfficial partner for Eversys super-automatic coffee machines, providing highest quality taste in every cup.
• La MarzoccocoreTechnology or IntegrationOfficial partner for La Marzocco professional espresso machines, offering excellent quality for professionals and true coffee enthusiasts.
• SchaerercoreTechnology or IntegrationOfficial partner for Schaerer coffee machines.
• Nuova SimonellicoreTechnology or IntegrationOfficial partner for Nuova Simonelli professional espresso machines.
• Maksekeskus AScoreTechnology or IntegrationPayment platform provider for processing card payments (Visa/Mastercard) through makecommerce.lv.
• DPDcoreTechnology or IntegrationDelivery service provider for shipping orders via door-to-door courier or parcel locker delivery.
• SIA Latvijas Pārtikas Kompetences CentrsminorStrategic or Co-development PartnerResearch partnership for developing innovative functional instant coffee products with added nutrients (collagen, D3 vitamin, B vitamins, melatonin, etc.) and sustainable production and packaging solutions under project No.1.2.1.2.i.2/1/24/A/CFLA/002.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Joe & The Juice: International specialty coffee and juice bar chain with proprietary sourcing and a clear premium-urban positioning. Comparable to Rocket Bean on cafe-led growth model, brand-led premium positioning, and ongoing European expansion.
• La Colombe Coffee Roasters: Specialty roaster operating company-owned cafes, B2B draft latte service to offices/hotels, and DTC e-commerce. Closely comparable to Rocket Bean on the full-service B2B plus retail-cafe plus DTC model.
• Stumptown Coffee Roasters: Specialty coffee roaster with company-owned cafes, B2B wholesale, and DTC e-commerce, acquired by Peet's. Closely mirrors Rocket Bean's integrated roastery + cafe + B2B model and represents a benchmark for specialty brand-building at regional scale.
• Espresso House: Nordic specialty coffee chain with cafes across Sweden, Norway, Finland, and Germany, combining proprietary roastery with company-owned retail. Closely mirrors Rocket Bean's roastery-plus-cafe model in adjacent Nordic markets and represents the most likely regional roll-up competitor.
• Counter Culture Coffee: US-based specialty coffee roaster with a strong sustainability and direct-trade sourcing model, B2B wholesale accounts, and DTC sales. Comparable to Rocket Bean on specialty-single-origin sourcing, B2B training/services for cafes, and quality-driven brand positioning.
• % Arabica: Japan-founded specialty coffee brand combining proprietary single-origin sourcing with design-forward company-owned cafes globally. Comparable to Rocket Bean on premium positioning, brand-led cafe expansion, and specialty sourcing discipline.
• Löfbergs: Swedish specialty coffee roaster founded in 1906, family-owned, with strong sustainability focus and B2B foodservice plus DTC e-commerce. Closely comparable to Rocket Bean on ownership structure (private/family), specialty positioning, and Northern European geographic footprint.

Broad incumbents

• Nespresso (Nestlé): Global premium portioned coffee brand with strong hotel and office channel presence across Europe. Comparable to Rocket Bean as a broad incumbent competing for the same hotel, office, and premium-home customer segments across Europe.
• JDE Peet's: Global coffee and tea group owning L'OR, Jacobs, Peet's, and Douwe Egberts, with deep foodservice and retail presence across Europe. Comparable to Rocket Bean as a broad incumbent that competes in the same Baltic B2B and retail channels with larger scale and broader portfolios.
• Paulig: Finnish family-owned coffee roaster with deep Nordic and Baltic presence, including both consumer brands (Juhla Mokka) and B2B foodservice. Directly comparable to Rocket Bean as a regional specialty-plus-mainstream roaster serving cafes, offices, and retail across the same Northern European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rocket-bean

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Bean