What ROCK PIZZA does

Rock Pizza (operating as Rock N'Roll Pizza) is a single-location artisan pizzeria in Marseille's Saint-Julien neighborhood (13012), France, founded and operated by pizzaïolo Bruno Dechene. The business operates dine-in service Tuesday through Sunday from 17h30 to 22h00 at 50 rue Pierre Béranger, with a 12-person team supporting production. Its core technology consists of a high-tech wood-fired oven imported from Italy combined with a proprietary dough preparation method using precise yeast and flour blends with long fermentation maturation, yielding the "Maître Artisan" designation.

The product offering is organized into five core pizza categories — Les Pizzas Gastronomiques (premium SKUs up to €21.50), specialty tomato and crème fraîche lines (€12–€17.50), Les Classiques (€10–€12.50), and Les Chaussons/calzones — supplemented by desserts, beverages, and toppings. Distribution runs through three channels: dine-in, free direct home delivery from a €10 minimum order across a 5km radius (Marseille 13010/13011/13012/13013 and Allauch), and the Deliveroo marketplace at a 15% markup. Menu pricing ranges from €10 (Classiques) to €21.50 (La Secrete), with permanent bundle promotions (3 pizzas = 1 drink; 4 pizzas = 5th free).

The business is independently owned with no venture capital, private equity backing, or parent entity. Revenue is generated entirely from retail consumer transactions with no disclosed B2B contracts. The company has earned third-party validation including the Le Bonbon "best pizza in Marseille Saint-Julien" recognition and Bruno Dechene's A.O.C.R.I. Certificate of Excellence (top 500 of 80,000 international pizza makers), with regional competition placements from 2015–2020.

Name

ROCK PIZZA

Legal name

Rock N'Roll Pizza

Website

https://rockpizza.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock Pizza is a single-location artisan pizzeria in Marseille's Saint-Julien (13012) serving local residents via dine-in and free home delivery within a 5km radius, plus Deliveroo, using an Italian wood-fired oven and proprietary long-fermentation dough under "Maître Artisan" pizzaïolo Bruno Dechene.

Ownership category

akta.pro rank

Product category

Artisan Pizzeria / Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Artisan pizzeria
• Wood-fired pizza
• Pizza delivery
• Italian pizza
• Food service restaurant

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Pizza and food sales: Direct sales of pizzas (standard and individual sizes), calzones/chaussons, desserts, and beverages to dine-in and delivery customers. Also available through Deliveroo marketplace with 15% markup on Deliveroo prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rock N'Roll Pizza is a Maître Artisan pizzeria in Marseille (13012) that prepares wood-fired pizzas from a menu of classic, specialty tomato-based, cream-based, and gastronomic pizzas, plus calzones (chaussons), desserts, and beverages. Pizzas are cooked in a high-technology wood-fired oven imported from Italy using an in-house long-fermentation dough technique. The business serves dine-in customers at its Village Saint Julien location, offers free home delivery from €10 across several Marseille arrondissements and Allauch, and is also available on Deliveroo.

Product overview

Rock N'Roll Pizza is an artisan pizzeria (Maître Artisans) located in Marseille's Saint Julien neighborhood (13012), specializing in wood-fired pizzas cooked in a high-tech oven imported from Italy. The core offering is a comprehensive pizza menu organized into five main categories: Les Pizzas Gastronomiques (premium offerings like La Secrete at 21.50€, La Valentina, La Buffala, Mortadella Pistaccio), Nos Spécialités Sauce Tomate (specialty tomato-based pizzas including La Jambon Mozza, La 4 Fromages, La Parme), Nos Spécialités Crème Fraîche (cream-based pizzas like La Tartiflette, La Camembert, La Carbonara), Les Classiques (traditional pizzas starting at 10€), and Les Chaussons (calzone-style pastries). Additional offerings include Les Desserts (Nutella pizza, crêpes, Häagen Dazs ice cream, tiramisu, tarts), Les Boissons (soft drinks, wines, beers), and Suppléments (extra toppings). The business operates as a single-location restaurant with home delivery service starting from 10€.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Pizzas Gastronomiques Premium pizza category featuring high-end specialty pizzas such as La Secrete (€21.50), La Buffala (€17.00), Mortadella Pistaccio (€17.00), La Camembert (€15.00), La Tartiflette (€14.00), and La Parma (€13.50), crafted with premium ingredients including truffle cream, fresh mozzarella di bufala, mortadella di Bologna, and artisanal pesto. Targeted at consumers seeking gourmet pizza options.
• Nos Spécialités Sauce Tomate Specialty pizzas with tomato sauce base featuring around 25 varieties including La Jambon Mozza (€12.50), La 4 Fromages, La Royale, La Rock'n Roll, La Parme (€13.50), La Végétarienne, and La Super Arménienne (€14.50), with toppings like coppa, anchovies, capers, figatelli, fresh mushrooms, and various cheese combinations.
• Nos Spécialités Crème Fraîche Cream-based specialty pizzas featuring La Bourguignonne (€13.00), La Savoyarde, La Tartiflette (€14.00), La Camembert (€15.00), La Carbonara, La Doner, and La Chiken Curry, using fresh cream as base with ingredients such as lardons, reblochon, smoked salmon, kebab, and goat cheese.
• Les Classiques Classic pizza offerings including La Anchois (€10.00), La Fromage (€11.00), La Brousse Fromage (€12.00), and half-and-half options like Moitié Anchois / Moitié Fromage, available in standard 33 cm and individual 26 cm sizes.
• Les Chaussons (Calzons) Calzone-style folded pizzas including Le Chausson Sicilien (ham, brousse, mozzarella, emmental), Le Chausson Pizzaiolo (tuna, egg, mozzarella, emmental), Le Chausson 4 Fromages, Le Chausson Le Votre (customizable with 4 ingredients), and Le Chausson Le Patron (cream, mushrooms, ham, goat cheese, emmental).
• Les Desserts Dessert offerings including Pizza Nutella (Nutella, banana, mini smarties, coconut meringue), Crêpe Bretonne (€5.00), Häagen Dazs ice cream pots (€4.50 for 100ml), Tiramisu Spéculos, assorted fruit tarts (citron, chocolate, apples), mini donuts (€4.00), and waffles.
• Les Boissons Beverage selection including soft drinks (Caprisun €1.00, canettes €2.00, Lipton Ice Tea €3.00), water (Evian 50cl and 1.5L), beer (Heineken 25cl €2.50), and wines and rosés (Roche Mazet 75cl €9.00, Coteaux d'Aix Mas Bleu €17.50, Lambrusco Amabile 75cl).

Quantifiable outcome

• Eligible for free delivery on orders from 10€

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DeliveroominorChannel Partner/ Reseller/ DistributorRock N'Roll Pizza is listed on the Deliveroo food delivery marketplace, extending their customer reach beyond direct delivery. Deliveroo orders include a 15% markup on regular prices.
• A.O.C.R.I. (Associazione Operatori e Consumatori della Ristorazione Italiana)coreOthersA.O.C.R.I. is the Italian association of restaurant operators and consumers. They certified Bruno Dechene with a Certificate of Excellence, recognizing him among the top 500 of 80,000 international pizza makers. The association confirmed his very high professionalism.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Little Italy Pizza: French artisanal pizza concept with a smaller footprint than the national chains, focused on Italian-style pizzas. Comparable niche positioning and craft orientation, though smaller and less credentialed than Rock Pizza.

Others

• 750g La Pizza: French frozen/packaged pizza retail brand under Nestlé, sold in grocery. Adjacent rather than directly competitive, but defines the at-home pizza benchmark Rock Pizza must beat to justify its premium positioning.

Broad incumbents

• Pizza Hut France: Established international QSR chain with dine-in restaurants and delivery across France. Overlaps with Rock Pizza on product category but operates at significantly larger scale and broader menu.
• Domino's Pizza France: Largest pizza delivery chain in France, operating hundreds of stores nationwide with a delivery-led model. Competes for the same delivery occasions but at much broader scale and lower price positioning.

Direct peers

• Pizza Cosy: French artisan/fast-casual pizza franchise emphasizing wood-fired pizzas and freshly prepared dough, with dine-in, takeaway and delivery. Closest comparable concept to Rock Pizza in terms of positioning, service model, and target customer.
• Speed Rabbit Pizza: French pizza delivery and take-away chain focused on rapid home delivery in provincial cities. Comparable to Rock Pizza on its owned-fleet delivery channel and small-format store footprint.
• La Boîte à Pizza: Long-standing French fast-casual pizza chain operating company-owned and franchised stores across France with counter service, dine-in and home delivery. Directly comparable service model and price tier to Rock Pizza.
• Pizza Time France: French regional pizza chain offering dine-in, takeaway and delivery of standard and specialty pizzas. Comparable counter-service, multi-channel operating model and neighborhood positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rock-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCK PIZZA