Enno Roggemann GmbH & Co. KG

What Enno Roggemann GmbH & Co. KG does

Enno Roggemann GmbH & Co. KG is a Bremen-headquartered B2B wood and construction materials distributor founded in 1948, operating nine branches across Germany to serve craftsmen, trade, and industrial customers. The product portfolio spans all major wood categories — panels (worktops, MDF, OSB, HPL, plywood, chipboard), construction timber (Bauware, BSH glulam, KVH), interior finishing materials, garden products (terrace decking, fencing), flooring, doors, and veneers — including four own brands (Floorentino, VivaView, VivaDeck, LaBella) and major third-party brands such as Swiss Krono, Pfleiderer, Jeld Wen, STEICO, GUTEX, URSA, Grauthoff, and Traumgarten.

The company's technology layer is built around the RogShop B2B e-commerce platform, which provides account-gated pricing, real-time inventory visibility, and deep integration with two professional software tools — Palette CAD (3D planning, allowing direct ordering of decorative panels and ABS edges) and PinnCalc (ERP, enabling quote/order/invoice creation using Roggemann catalogs). An internal OSD inventory management system accelerates the full quotation and procurement cycle. The platform earned the Woody Award 2021 in the 'Neue Medien' category and the Top Innovator 2022 recognition, indicating meaningful digital maturity for a traditional wood trader.

The business model is straightforward B2B wholesale distribution: revenue is generated through one-time sale of wood and construction materials, with trade-tier pricing accessible only after registration/login. The company operates exclusively in Germany, holds PEFC and FSC sustainable-sourcing certifications, and markets through a broad mix of social channels (Instagram, Facebook, LinkedIn, YouTube, WhatsApp), content (blog, newsletter), and tools like the VivaGardea fence planner. Customer concentration is spread across three horizontal segments — Handwerk (craftsmen, primary), Handel (trade), and Industrie (industry) — with no individual customer logos disclosed.

Name

Enno Roggemann GmbH & Co. KG

Legal name

Enno Roggemann GmbH & Co. KG

Website

https://roggemann.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Enno Roggemann GmbH & Co. KG is a German B2B wood and construction materials distributor founded in 1948, operating nine nationwide branches to supply craftsmen, trade, and industrial customers with panels, timber, flooring, doors, and garden products via its RogShop platform and own brands.

Ownership category

akta.pro rank

Product category

Wood and Building Materials Wholesale Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro industry

PRIMARYCRAFAHAB

Construction Materials & Building Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYIMAMAIAL

Veneer & Specialty Wood Products Trading

Industrials, Manufacturing & Construction/Paper & Forest Products/Forest Products Distribution & Trading

Keywords

• Wood wholesale distribution
• Construction materials supply
• B2B building materials
• Timber and panels trading
• Interior finishing materials

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wood and Construction Material Sales: B2B wholesale distribution of wood products including panels, construction timber, interior finishing materials, garden products, flooring, doors, and veneers. Revenue generated through direct sales to craftsmen, trade businesses, and industrial customers via online shop and physical branch locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Enno Roggemann GmbH & Co. KG is a B2B wood and building materials wholesaler and distributor supplying craftsmen, trade businesses, and industrial customers across Germany via nine branch locations and the RogShop online platform. The core offering comprises a comprehensive product portfolio of boards and sheets (MDF, OSB, HPL, plywood, chipboard, solid wood panels), structural timber (construction lumber, BSH glulam, KVH, planed timber), interior finishing materials, garden products, flooring, doors, and veneers, including own brands (Floorentino, VivaView, VivaDeck, LaBella). Ordering and procurement are supported by a B2B e-commerce platform with account-gated pricing and software integrations with Palette CAD and PinnCalc for professional workflow automation.

Product overview

Enno Roggemann GmbH & Co. KG operates as a B2B wood trading company with nine locations across Germany, supplying craft businesses, trade, and industry with a comprehensive portfolio of wood and building materials. The core offering consists of multiple product categories including Boards/Sheets (Platten) with various types such as worktops, MDF, OSB, and HPL panels; Wood Construction (Holzbau) featuring structural timber, glulam (BSH), construction timber (KVH), and insulation materials; Interior Construction (Innenausbau) with veneers, planed timber, and decorative panels; Garden products (Garten) including garden timber, terrace decking, and fencing; Timber & Cantilevers (Schnittholz & Kanteln); Floor & Ceiling solutions (Boden & Decke) covering laminate, vinyl, and solid wood flooring; and Doors (Türen). The company also markets own brands including Floorentino® flooring, VivaView® fencing, and VivaDeck® terrace systems, alongside third-party brands like Swiss Krono, Pfleiderer, Jeld Wen, and Grauthoff.

Differentiator

Problem solved

Functional benefit

Brands

• Floorentino: Floor flooring brand offering design flooring and solid wood flooring products
• VivaView
• VivaDeck
• LaBella Terrassen

Products and services

• Floorentino Flooring Own-brand flooring product line offering design flooring and solid wood flooring under the Floorentino® trademark, sold to craftsmen, trade buyers, and industrial customers through RogShop and branch locations.
• VivaView Fencing Own-brand fencing system offering various fence solutions including wood, glass, aluminum, and WPC options, distributed to trade and crafts customers across Germany.
• VivaDeck Terrace Decking Own-brand terrace decking and covering solutions under the VivaDeck® trademark, sold through RogShop and physical branches to professional buyers.
• LaBella Terrassen Sub-brand terrace product offering available through the external website labella-terrasse.de, complementing Roggemann's garden and terrace category.
• Platten (Boards and Sheets) Comprehensive range of boards and sheets including worktops, decor boards, HPL compact plates, solid wood panels, MDF boards, OSB boards, chipboard, plywood, carpenter boards, and special boards, sold to craftsmen, trade, and industrial customers.
• Holzbau (Wood Construction) Construction timber product category including Bauware (construction lumber), BSH (glulam), KVH (construction timber), planed products, wood fiber insulation, OSB boards, facade panels, and related building materials, sold to construction trades and industrial buyers.
• Innenausbau (Interior Construction) Interior finishing product category including veneers, planed timber, HPL laminate panels, mineral surfaces, chipboards, carpenter boards, and decorative elements, supplied to joiners, interior finishers, and trade customers.
• Garten (Garden Products) Garden product category including garden timber (Bangkirai, Douglasie, KDI, Larch), terrace coverings, substructures, fences, and accessories, sold to landscape professionals and trade buyers.
• Schnittholz & Kanteln (Lumber and Cantilevers) Saw timber and cantilevers product category including window and door timber, special cantilevers, softwood, exotic wood, hardwood, and modified wood, distributed to joiners, carpenters, and industrial buyers.
• Boden & Decke (Floor and Ceiling) Flooring product category including Floorentino design flooring, solid wood planks, ready-made parquet, solid parquet, laminate, vinyl, cork flooring, skirting boards, and construction chemistry, supplied to floor layers and trade buyers.
• Türen (Doors) Door product category including CPL surfaces, solid wood, foil surfaces, full glass doors, blanks, door handle sets, door accessories, and white lacquer surfaces, supplied to joiners, contractors, and trade buyers.
• Furniere (Veneers) Real wood veneer product offering in various thicknesses (0.9mm to 2.4mm) including oak, walnut, and other species, supplied to joiners, furniture makers, and interior finishers.
• RogShop B2B Online Ordering Platform B2B e-commerce platform enabling account-gated ordering of wood and construction materials with real-time pricing, inventory visibility, and integrated professional software support (Palette CAD, PinnCalc, OSD), serving craftsmen, trade, and industrial buyers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Palette CADcoreTechnology or IntegrationIntegration partnership for 3D planning software. Customers can plan projects in Palette CAD and directly order decorative panels and ABS edges from RogShop.
• PinnCalccoreTechnology or IntegrationInterface partnership for inventory management software. Enables creation of quotes, orders, and invoices using Roggemann prices and product information.
• Swiss KronomajorChannel Partner/ Reseller/ DistributorBrand partnership for CDF panels and decorative surfaces. Major brand partner in Roggemann's product portfolio.
• PfleiderermajorChannel Partner/ Reseller/ DistributorBrand partnership for MDF panels and decorative surfaces. Major brand partner in Roggemann's product portfolio.
• Jeld WenmajorChannel Partner/ Reseller/ DistributorBrand partnership for doors. Major brand partner in Roggemann's product portfolio.
• STEICOmajorChannel Partner/ Reseller/ DistributorBrand partnership for wood fiber insulation products. Major brand partner offering PEFC-certified insulation materials.
• GUTEXmajorChannel Partner/ Reseller/ DistributorBrand partnership for wood fiber insulation products. Major brand partner offering PEFC-certified insulation materials.
• URSAmajorChannel Partner/ Reseller/ DistributorBrand partnership for mineral fiber insulation products. Major brand partner offering glass wool insulation materials.
• GrauthoffmajorChannel Partner/ Reseller/ DistributorBrand partnership for doors. Major brand partner in Roggemann's door product portfolio.
• TraumgartenmajorChannel Partner/ Reseller/ DistributorBrand partnership for garden fences. Major brand partner in Roggemann's garden product portfolio.
• SaisminorChannel Partner/ Reseller/ DistributorBrand partnership for specialty plywood products.
• VivaGardeamajorGTM or Marketing PartnerMarketing partnership for VivaGardea fence planner tool. Joint marketing initiative for garden fence planning.
• DekoratecminorStrategic or Co-development PartnerStrategic partnership for decorative surface solutions under the Roggemann Group umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: German building materials cooperative serving trade and contractor customers across Germany with lumber, panels, insulation, and construction materials. Comparable multi-branch wholesale model targeting the same professional craft and contractor segments.
• Hasslacher Norica Timber: Austrian sawmill group producing sawn timber, glulam, and specialty wood products. Comparable in wood product categories and serves similar trade/industry customers in German-speaking markets.
• STARK Deutschland GmbH: German building materials distributor (formerly Bauking/Stark group) serving craftsmen, contractors, and trade with lumber, panels, drywall, insulation, and tools. Closely comparable B2B distribution model and customer base with national German footprint.
• Pfeifer Holding GmbH: Austrian sawmill and timber manufacturer supplying sawn timber, glulam (BSH/KVH), and panels — comparable in product categories (KVH, BSH, OSB, construction timber). Upstream-and-peer supplier of construction-grade wood products sold through trade channels including Roggemann.
• Frischeis GmbH (JAF Group): Austrian-headquartered wood and panel distributor with German operations offering panels, timber, flooring, doors, and worktops to trade and industry. Comparable product mix, B2B trade customer focus, and Central European footprint.
• HolzLand GmbH: German wood and building materials retailer cooperative with a multi-branch network across Germany supplying craftsmen, trade, and industry. Highly comparable in product mix (panels, timber, flooring, doors, garden) and B2B trade customer base.

Broad incumbents

• BayWa AG — Building Materials division: Large German diversified group with a major building materials distribution business serving construction and trade. Broader portfolio (agriculture, energy, real estate) but directly competes in lumber, panels, and construction materials wholesale.
• Saint-Gobain Distribution Deutschland GmbH: German arm of Saint-Gobain's building materials distribution network covering timber, insulation, drywall, and interior finishing. Overlapping categories (insulation partners URSA overlap with Saint-Gobain Isover) and serving the same trade customers at greater scale.
• Hornbach Baumarkt AG: German-listed DIY and trade building materials retailer with extensive product range including timber, panels, flooring, doors, and garden. Overlapping product portfolio though more retail/DIY-skewed than Roggemann's pure-B2B trade focus.

Regional players

• Holz-Jaeger GmbH & Co. KG: German B2B wood and building materials distributor operating branches primarily in North Rhine-Westphalia serving craftsmen, trade, and industry. Comparable product portfolio (panels, timber, flooring, doors) with regional overlap to Roggemann's Coesfeld/Ellerbek branch areas.

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRJCyMtp4nphUS1XKTFysTQ
• Facebookfacebook.com/ennoroggemannbremen
• LinkedInlinkedin.com/company/enno-roggemann-gmbh-&-co-kg
• Instagraminstagram.com/ennoroggemann

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enno Roggemann GmbH & Co. KG