Rolex Monte-Carlo Masters

Name

Rolex Monte-Carlo Masters

Legal name

S.M.E.T.T.

Website

https://rolexmontecarlomasters.mc

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Tennis Tournament (Sports Event)

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industries

Professional Tour & Circuit Operators (MPAKADAA), Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Professional tennis tournament
• ATP Masters 1000
• Sports hospitality packages
• Corporate sponsorship events
• Luxury sports entertainment

Headquarters

HQ city

Monte-Carlo

HQ country

Monaco

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Direct ticket sales for tournament matches including singles and doubles competitions across multiple rounds
2. Hospitality Packages: Premium hospitality offerings including private loges, La Grande Nuit du Tennis VIP experience, and private spaces for corporate entertaining
3. Sponsorship: Title sponsorship by Rolex, alongside multiple tier sponsors including BNP Paribas, Emirates, Maserati, Generali, PokerStars, and others across various partnership categories
4. Broadcasting Rights: Television and streaming distribution through Tennis TV and international broadcast partners
5. Merchandise Sales: Official online boutique partnership with ekinsport.com for branded merchandise and official products

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Rolex Monte-Carlo Masters is an annual ATP Masters 1000 professional tennis tournament hosted at the Monte-Carlo Country Club in Roquebrune-Cap-Martin on the French Riviera, operated by S.M.E.T.T. The event sells individual match tickets, multi-tier hospitality packages, private corporate loges, the La Grande Nuit du Tennis VIP experience, sponsorship and commercial stand rights, and official branded merchandise through its online boutique.

Product overview

The Rolex Monte-Carlo Masters is an annual ATP Masters 1000 tennis tournament held in Monaco, operating as a single-event sports property rather than a platform-based product. The core offering is live tennis competition attendance, supported by tiered hospitality services including corporate boxes (Loges), private spaces, and the premium Grande Nuit du Tennis VIP experience. The product portfolio encompasses ticket sales (Billets), hospitality packages, commercial sponsorship opportunities, an official online merchandise boutique, and digital services including mobile applications and live scoring. The tournament functions as a recurring annual event with ancillary commercial offerings rather than a unified software platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• La Grande Nuit du Tennis: Premium hospitality/exclusive event experience within the tournament.

Products and services

• Billets (Tournament Tickets) Individual match tickets for accessing the Rolex Monte-Carlo Masters ATP Masters 1000 tennis event, with tiered pricing by match round and seating category, sold direct-to-consumer via the official online store.
• Packages Hospitalité (Hospitality Packages) Premium hospitality packages offering enhanced viewing experiences and exclusive amenities for corporate clients and individual guests attending the Rolex Monte-Carlo Masters.
• Loges (Corporate Boxes) Private corporate box rentals providing exclusive seating, views, and hospitality services during the tournament for corporate entertaining.
• La Grande Nuit du Tennis Premium VIP evening event combining tennis entertainment with gala hospitality experiences as part of the tournament's premium hospitality program.
• Espaces Privatifs (Private Spaces) Exclusive private seating and hospitality areas for corporate clients and high-net-worth individuals during the tournament.
• Sponsoring & Stands Commerciaux Commercial sponsorship opportunities and vendor booth spaces sold to brands seeking engagement with tournament attendees, including title, flagship, major, and minor sponsorship tiers.
• Boutique en Ligne (Official Online Shop) Official online boutique selling tournament-branded merchandise and official products, operated via partnership with ekinsport.com.

Quantifiable outcome

• Jannik Sinner won his first Rolex Monte-Carlo Masters title in 2025, defeating Carlos Alcaraz in final

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, flagship, major and minor.

• RolexcoreGTM or Marketing PartnerTitle sponsor of the Rolex Monte-Carlo Masters. The partnership represents the highest tier of sponsorship, with the tournament bearing the Rolex brand name and the company featured prominently across all tournament communications and branding.
• BNP Paribas (We Are Tennis)flagshipGTM or Marketing PartnerMajor sponsor with We Are Tennis branding initiative, supporting the tournament's digital and media presence.
• EmiratesflagshipGTM or Marketing PartnerInternational airline sponsor providing travel-related brand association and hospitality opportunities.
• MaseratiflagshipGTM or Marketing PartnerItalian luxury automotive brand sponsor offering premium vehicle presence at the tournament and brand association with prestigious tennis event.
• GeneralimajorGTM or Marketing PartnerMajor insurance group sponsor from France providing financial services sector partnership.
• PokerStarsmajorGTM or Marketing PartnerOnline gaming and poker platform sponsor targeting sports entertainment audience.
• Société des Bains de Mer (SBM)flagshipGTM or Marketing PartnerMonaco-based luxury hospitality group operating casinos, hotels, and restaurants in Monaco, with deep local roots supporting the tournament.
• Monte-Carlo Bay Hotel ResortmajorGTM or Marketing PartnerOfficial hotel partner within the SBM group, providing accommodation for players and VIP guests.
• AdeccominorGTM or Marketing PartnerStaffing and recruitment company sponsor providing workforce solutions for tournament operations.
• TecnifibremajorGTM or Marketing PartnerTennis equipment and string manufacturer supplying official equipment and brand visibility.
• Dunlop SportsmajorGTM or Marketing PartnerOfficial tennis ball supplier for the tournament.
• Sergio TacchiniminorGTM or Marketing PartnerItalian sportswear and fashion brand with tennis heritage.
• GL EventsmajorImplementation/ SI/ Consulting PartnerEvent management and venue infrastructure company supporting tournament operations and stadium setup.
• Radio MonacominorGTM or Marketing PartnerLocal radio station partner providing media coverage and broadcast of tournament events.
• Radio Monte CarlominorGTM or Marketing PartnerInternational radio network covering the French Riviera with tournament media partnership.
• EkinsportmajorChannel Partner/ Reseller/ DistributorOfficial e-commerce partner for online merchandise boutique, enabling official product sales.
• ATP TourcoreStrategic or Co-development PartnerOfficial sanctioning body for the ATP Masters 1000 event, providing rankings, officiating standards, and global broadcast distribution.
• Monaco Government (CDP)flagshipStrategic or Co-development PartnerPrince's Government of Monaco providing institutional support and promotion of the tournament as a major international sporting event in Monaco.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Mutua Madrid Open: ATP Masters 1000 tournament in Madrid combining men's and women's draws with title sponsor and premium hospitality. Operates at the same elite tier with similar title sponsorship economics and broadcast footprint as Monte-Carlo.
• Internazionali d'Italia (Italian Open): ATP Masters 1000 clay-court tournament in Rome that serves as a key clay-season stop, directly comparable to Monte-Carlo in surface, scheduling window, and player draw quality. Operates with similar title sponsorship and hospitality structures.
• Cincinnati Open: ATP Masters 1000 hard-court tournament in the US serving as the lead-in to the US Open. Comparable in tier, broadcast distribution, and sponsorship tiering to the Rolex Monte-Carlo Masters.
• BNP Paribas Open (Indian Wells): Premier ATP Masters 1000 tennis tournament held annually in Indian Wells, California. Operates with the same tier of prestige, title sponsor structure, and global broadcast reach as the Rolex Monte-Carlo Masters, making it the most directly comparable peer in the Masters 1000 category.
• Miami Open: ATP Masters 1000 event held in Miami with comparable premium hospitality offerings, luxury sponsor portfolio, and international broadcast distribution. Closely matches the Rolex Monte-Carlo Masters in scale, prestige, and commercial structure.
• National Bank Open (Canadian Open / Rogers Cup): ATP Masters 1000 tournament alternating between Toronto and Montreal, comparable to Monte-Carlo in tour tier, professional organization, and premium sponsorship mix.
• Rolex Shanghai Masters: ATP Masters 1000 event in Shanghai also sponsored by Rolex at the title level. Directly comparable peer for understanding Rolex's broader Masters 1000 sponsorship strategy and similar commercial mechanics in an international market.
• Rolex Paris Masters: ATP Masters 1000 event held annually in Paris with Rolex as title sponsor — sharing both the same tour tier and the same luxury watchmaker title sponsor. Highly relevant peer for benchmarking commercial structure and brand positioning.

Broad incumbents

• The Championships, Wimbledon: The most prestigious tennis tournament globally and a Grand Slam. Although a different tier, Wimbledon provides the upper benchmark for tennis event sponsorship economics, hospitality pricing, and brand value that indirectly defines the ceiling for Masters 1000 events like Monte-Carlo.
• Roland Garros (French Open): One of four Grand Slam tennis tournaments held at the same clay-court venue ecosystem in France. Operates at a higher tier than Masters 1000 but is a relevant incumbent for understanding tennis event economics, hospitality monetization, and broadcast value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mcc_rolexmasters
• YouTubeyoutube.com/channel/UCX5pgle0wG-f0kvZZNQJBQQ
• Facebookfacebook.com/MonteCarloRolexMasters
• LinkedInlinkedin.com/company/rolex-monte-carlo-masters
• Instagraminstagram.com/montecarlotennismasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolex Monte-Carlo Masters