Roma Benelux

What Roma Benelux does

ROMA Benelux B.V. is the Netherlands-based regional subsidiary of ROMA KG, a German family-owned manufacturer of external sun shading systems founded around 1980 and headquartered in Burgau, Germany. The company sells roller shutters (rolluiken), external venetian blinds (buitenjaloezieën), vertical textile screens, and garage doors — all developed and manufactured in Germany at four production facilities. The Benelux entity operates from Zevenbergen, Netherlands (Campagneweg 9, 4761 RM Zevenbergen) with a staff of 5, serving the Netherlands and Belgium markets exclusively through a selected dealer network and dedicated support for architects and planners.

The product portfolio rests on several proprietary technology platforms: the CDL Comfort & Design lamel for external venetian blinds (a world-first in side-angle privacy and wind stability), zip-screen technology rated to 120 km/h wind resistance, solar-powered wireless drive systems, and emergency manual operation systems (Lift&Go, Push&Go). Customization is extensive — over 150 color variants and approximately 200 fabric types. The ROMA Smart Home platform integrates with major automation ecosystems (Somfy TaHoma, KNX, Loxone, Elero, Digital Strom), enabling trigger-based automation on sunlight, temperature, and time-of-day inputs.

Revenue is generated through one-time product sales (plus installation) routed via authorized dealers; pricing is project-based and not publicly disclosed. The subsidiary has no disclosed financials, no external funding, and no public listing. Marketing is multi-channel — website, blog, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok, and a newsletter — with the dealer locator as the primary bottom-of-funnel conversion path. The company emphasizes German engineering quality, sustainability, and architectural integration as its core value proposition for residential homeowners and the architects/specifiers who serve them.

Name

Roma Benelux

Legal name

ROMA Benelux B.V.

Website

https://romabenelux.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

ROMA Benelux B.V. is the Dutch-Belgian subsidiary of German family-owned ROMA KG, selling external sun shading systems — roller shutters, external venetian blinds, screens, and garage doors — exclusively through a dealer network to residential homeowners, architects, and planners in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

External Sun Shading Systems

NAICS

Blind and Shade Manufacturing (337920)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

Keywords

• External sun shading
• Roller shutters
• External venetian blinds
• Window screens
• Garage doors

Headquarters

HQ city

Burgau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sun Shading Product Sales: ROMA Benelux generates revenue through the sale of physical sun shading products including roller shutters, external venetian blinds, screens, and garage doors. Products are sold through an exclusive dealer network who provide installation and advisory services to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

ROMA Benelux B.V. is the Netherlands-based regional subsidiary of German manufacturer ROMA KG, selling external sun shading systems for residential buildings. The core offerings include roller shutters (rolluiken), external venetian blinds (buitenjaloezieën), vertical textile screens, and garage doors, all designed and manufactured in Germany. Products are sold exclusively through a network of selected dealers who provide consultation, installation, and after-sales service across the Netherlands and Belgium.

Product overview

ROMA Benelux offers a comprehensive portfolio of exterior sun shading and building envelope solutions developed and manufactured in Germany. The core product line consists of three main sun shading systems: Rolluiken (roller shutters), Buitenjaloezieën (external venetian blinds), and Screens (vertical textile sun shades), complemented by Garagedeur (garage doors). The ROMA Smart Home platform enables automated and app-based control of all systems, integrating with Somfy TaHoma, KNX, Loxone, and Elero. Solar-powered variants of all main products provide wireless installation options. The product portfolio spans multiple system families including PENTO, QUADRO, RONDO, UNO, PURO 2, INTEGO, KARO, RA, TERMO, MODULO, zipSCREEN, and rollSCREEN, with specialized sub-variants for different mounting scenarios (pre-mounted, built-in, renovation, facade). Garage door solutions include rolling doors (Roldeur F1, B3), rolling grilles (PROTEGO F1, B1/B2), and ceiling doors (GECCO, SILENTO). The company also offers emergency operation systems (Lift&Go, Push&Go) and integrated fall protection solutions. All products emphasize German engineering quality, energy efficiency, and architectural integration.

Differentiator

Problem solved

Functional benefit

Brands

• ROMA CDL: Comfort & Design Lamel — an innovative external venetian blind lamel with enhanced wind stability, anti-intrusion protection, and superior privacy even from the side, representing a world-first in design and comfort.
• PROTEGO F1
• PROTEGO B1/B2
• Roldeur F1
• Roldeur B3

Products and services

• Rolluiken (Roller Shutters)

Quantifiable outcome

• Reduces solar heat gain by 60-75% before reaching windows (vs. only 10-15% with interior shading)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Somfy TaHomacoreTechnology or IntegrationROMA Smart Home systems are compatible with Somfy TaHoma, enabling automatic sun shading control based on sunlight, temperature, and time schedules. This integration allows customers to incorporate ROMA products into their existing Somfy smart home ecosystem.
• KNXcoreTechnology or IntegrationROMA sun shading products integrate with KNX building automation systems, allowing professional integration into KNX-based smart building solutions for automated control of roller shutters, external venetian blinds, screens, and garage doors.
• LoxonecoreTechnology or IntegrationPartnership enabling ROMA sun shading products to be integrated into Loxone smart home systems for intelligent automation based on environmental conditions and user preferences.
• ElerocoreTechnology or IntegrationROMA products are compatible with Elero home automation systems including Centero Home, allowing wireless control and automation of sun shading systems through Elero's smart home platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Weinor: Weinor is a German manufacturer of awnings, roller shutters and external sun shading products with strong presence across Europe. Its residential focus and dealer-driven distribution model parallel ROMA Benelux's go-to-market approach.
• Warema: Warema is a German manufacturer of external sun shading systems (roller shutters, external venetian blinds, awnings), directly comparable to ROMA's product portfolio and 'Made in Germany' engineering positioning. Both target residential and architectural projects with aluminium-based shading solutions.
• Reflexa: Reflexa is a German manufacturer of external sun shading including roller shutters, external venetian blinds and textile screens. Like ROMA, it competes in the same residential sun-shading category across Europe with comparable product breadth.
• Luxaflex: Luxaflex is a well-known window treatments brand active across Europe including the Netherlands and Belgium, offering blinds, shades and shutters. Its dealer-driven retail model in Benelux makes it a directly comparable competitor to ROMA Benelux.
• Heroal: Heroal is a German aluminium systems manufacturer producing roller shutters, external venetian blinds and sun shading for residential and commercial buildings. Its aluminium-driven product range and German-engineered approach make it a direct comparable to ROMA's core offering.

Regional players

• Griesser: Griesser is a Swiss manufacturer of roller shutters, external venetian blinds and textile sun shading sold primarily across Switzerland, Austria, Germany and neighbouring markets. Comparable to ROMA on product breadth though its geographic centre of gravity is outside Benelux.
• Verano: Verano is a Belgian/Dutch manufacturer and supplier of roller shutters, external venetian blinds and screens with a strong regional dealer network. It is comparable to ROMA Benelux in product scope and Benelux go-to-market focus.

Broad incumbents

• Hunter Douglas: Hunter Douglas is a global window coverings manufacturer offering interior and exterior blinds, shades and shutters. It overlaps with ROMA in residential window treatments but operates at a much broader, more diversified portfolio level.
• Velux: Velux is a market-leading Danish manufacturer of roof windows and skylights with growing external shading and smart-home product lines. It overlaps with ROMA's daylighting/heat-protection value proposition at the building envelope level while operating from a much broader incumbent position.
• Somfy: Somfy is a French global leader in automated shutters, blinds and smart-home controls. It is both a partner (TaHoma integration) and a competitive force, offering motorised shading hardware and software platforms that overlap with ROMA's external shading portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@romabenelux1
• Facebookfacebook.com/RomaBeneluxnl
• LinkedInlinkedin.com/company/roma-benelux
• Instagraminstagram.com/roma.zonwering
• Pinterestnl.pinterest.com/Roma_benelux
• TikToktiktok.com/@roma.zonwering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roma Benelux