ROMASIA
ROMASIA is a self-funded Romanian import intermediary that handles full-service China-to-Romania trade for SMBs and entrepreneurs, acting as importer of record and managing supplier verification, consolidation, customs, and delivery via bilateral offices in Romania and China.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ROMASIA does
ROMASIA (legal entity: Romasia Trading Romania) is a privately held, self-funded import intermediation company founded in 2015 that specializes in full-service China-to-Romania trade. The company operates as importer of record, handling supplier identification, quality inspection, logistics consolidation, customs clearance, and final delivery on behalf of Romanian businesses and entrepreneurs who lack EORI codes, language capability, or direct supplier relationships. ROMASIA maintains bilateral physical infrastructure with headquarters in Bucharest and a support office in Arad (Romania), plus procurement offices and a consolidation warehouse in Yiwu and a Guangzhou-area operations base (China).
The platform comprises three digital components layered on top of the physical operations: the SMART TRADE calculator (smart-trading.ro), which provides transparent all-in cost estimates for prospective imports; the ROMASIA-SHOP.RO online catalog, enabling direct product orders with pre-calculated Romanian delivery costs; and a curated database of over 4,000 verified Chinese manufacturers across multiple product categories. Ancillary services include cargo inspection (survey or piece-by-piece), guided purchasing at Yiwu International Trade Market, and "Achiziții prin fonduri" (domestic-market procurement leveraging prior experience with MFE tenders).
Revenue is generated through multiple streams: a 5% commission on machinery imports, fixed all-in pricing per cubic meter for the weekly Grupaj All In consolidated shipping service, direct product sales via the online catalog, fees for Yiwu Market guided procurement, and per-project cargo inspection charges. The go-to-market motion is sales-led, relying on direct phone/email inquiry, a 25+ page SEO-optimized blog on China-import topics, and local brand visibility through UTA Arad football sponsorship. Beyond Romania, the company has extended direct-sales coverage to Germany, France, Hungary, Dubai, Thailand, and Malaysia, with a recent vertical specialization in electric vehicles and micro-mobility imports via the Guangzhou office. The organization remains lean at approximately 10 employees, indicating an owner-operated model where scaling will require either headcount investment, capital infusion, or operational leverage.
ROMASIA firmographics
Firmographics- Name
- ROMASIA
- Legal name
- Romasia Trading Romania
- Website
- https://romasia.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROMASIA is a self-funded Romanian import intermediary that handles full-service China-to-Romania trade for SMBs and entrepreneurs, acting as importer of record and managing supplier verification, consolidation, customs, and delivery via bilateral offices in Romania and China.
- Ownership category
- akta.pro rank
ROMASIA industry classification
Industry- Product category
- Import Trade Intermediation Services
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)
- akta.pro secondary industries
- Import Customs Clearance (Entry Filing & Release) (TLACAFAA), Export Customs Clearance (Export Declarations & AES/EEI) (TLACAFAB)
Keywords
Where ROMASIA is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices5 records
Markets served
ROMASIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Import Commission: ROMASIA charges a commission fee (5% mentioned for machinery imports) for handling the complete import process including sourcing, quality inspection, customs clearance, and delivery.
- Grupaj All In Consolidated Shipping: Weekly consolidated cargo shipping service with fixed all-in pricing per cubic meter. Customers pay a predictable sum covering all costs from ROMASIA's China warehouse to their Bucharest warehouse, including customs.
- Product Sales (ROMASIA-SHOP): Direct product sales through the ROMASIA-SHOP.RO catalog where customers can purchase products from China with all costs pre-calculated including delivery to Romania.
- Yiwu Market Procurement Services: On-site guided purchasing services at Yiwu International Trade Market including guide services, negotiation support, quality verification, consolidation, and export documentation.
- Cargo Inspection Services: Quality inspection services for goods in China, including sampling inspections and piece-by-piece verification, with costs depending on each project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 5% commission on machinery imports |
| Unit Pricing | Pay-as-you-go | Grupaj All In - Fixed per cubic meter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ROMASIA product offering
Product offeringCore offering
ROMASIA is a full-service import intermediary that manages the complete process of sourcing, verifying, and shipping goods from Chinese manufacturers to Romanian buyers. The company acts as importer of record, handling supplier identification, quality inspection, customs clearance, consolidation, transport, and final delivery, allowing customers to import from China without their own EORI code. Services span customized imports, production machinery imports at a 5% commission, weekly consolidated cargo shipping (Grupaj All In), Yiwu Market guided purchasing, and an online product catalog (ROMASIA-SHOP.RO) supported by a cost calculator (SMART TRADE).
Product overview
ROMASIA is a comprehensive China import service provider operating a platform-plus-services model. The core offering includes customized import services, payment security, supplier verification, cargo inspection, and cargo transport. Key digital tools include SMART TRADE by ROMASIA (online import calculator) and ROMASIA-SHOP.RO (online marketplace). The service portfolio features specialized offerings like Import utilaje producție (production equipment imports), Achiziții din Yiwu Market (guided Yiwu market purchasing), and Grupaj All In (weekly consolidated shipping). The company also provides ancillary services including consulting, customs clearance, quality control, and extended buyer protection. ROMASIA acts as an intermediary between Chinese manufacturers/suppliers and Romanian buyers, handling the complete import process from supplier identification through customs clearance to final delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Customized Import Services (Importuri personalizate)
Quantifiable outcome
- Import costs reduced by up to 50% compared to other sourcing methods
- +1 more outcomes
Companies that use ROMASIA
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ROMASIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROMASIA partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
ROMASIA competitors and assessment
Company assessmentEmerging players
- iContainers: Digital ocean-freight platform enabling SMEs to book and manage FCL/LCL container shipping with transparent pricing. Comparable to ROMASIA's fixed-pricing, transparent-cost positioning for smaller importers wanting predictable cross-border freight.
- Cubyn: European fulfillment and cross-border logistics provider specializing in e-commerce parcel operations and customs handling. Comparable to ROMASIA's bundling of cross-border transportation with customs clearance, though primarily parcel rather than consolidated LCL.
Regional players
- Cargus: Major Romanian courier and logistics company offering domestic and selected cross-border parcel services. Adjacent peer to ROMASIA at the final-mile Romanian distribution layer rather than the China-side sourcing and customs intermediation core.
- Fan Courier: Largest domestic courier and parcel-delivery operator in Romania, providing nationwide last-mile services. Comparable to ROMASIA only at the domestic Romanian delivery leg of its service stack rather than the cross-border intermediation core.
Broad incumbents
- DHL Global Forwarding: World-leading freight forwarder offering ocean and air freight plus customs clearance for importers and exporters. Comparable to ROMASIA as a provider of consolidated shipping and customs services, though serving enterprise clients across many trade corridors rather than specializing in China-Romania.
- Flexport: Global digital freight forwarder providing cross-border ocean and air forwarding, customs brokerage, and supply-chain visibility. Comparable to ROMASIA as a technology-enabled cross-border import intermediary, though operating at vastly larger scale and broader geographic scope.
- Alibaba.com: Global B2B cross-border sourcing marketplace connecting international buyers with Chinese manufacturers. Comparable to ROMASIA's supplier-discovery and product-catalog functions, though Alibaba is a self-service platform while ROMASIA offers full-service intermediation.
- Maersk Logistics & Services: Integrated logistics arm of A.P. Moller-Maersk offering ocean freight, customs brokerage, and supply-chain management. Comparable to ROMASIA in delivering end-to-end China-import services including customs clearance and inland delivery, but at vastly greater scale and trade-lane breadth.
Direct peers
- Global Sources: Hong Kong-based B2B sourcing platform focused on connecting international buyers with verified Asian (primarily China) suppliers. Comparable to ROMASIA's curated manufacturer database and supplier-verification value proposition for importers.
- Winit: China-based cross-border e-commerce fulfillment provider offering overseas warehousing, consolidation, and last-mile delivery from Chinese suppliers to international buyers. Comparable to ROMASIA in the consolidation and door-to-door shipping layer of China-origin imports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ROMASIA social profiles
Digital presenceROMASIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROMASIA leadership team
Management profileNumber of profiles
Profiles5 records
ROMASIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROMASIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROMASIA
What does ROMASIA do?
ROMASIA is a full-service import intermediary that manages the complete process of sourcing, verifying, and shipping goods from Chinese manufacturers to Romanian buyers. The company acts as importer of record, handling supplier identification, quality inspection, customs clearance, consolidation, transport, and final delivery, allowing customers to import from China without their own EORI code. Services span customized imports, production machinery imports at a 5% commission, weekly consolidated cargo shipping (Grupaj All In), Yiwu Market guided purchasing, and an online product catalog (ROMASIA-SHOP.RO) supported by a cost calculator (SMART TRADE).
Is ROMASIA a public or private company?
ROMASIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROMASIA founded?
ROMASIA was founded in 2015. It employs 1 to 10 people.
Where is ROMASIA based?
ROMASIA is headquartered in Bucharest, Romania, in the Europe region.
How does ROMASIA make money?
Five revenue lines are on record. Import Commission is the primary driver. The others are grupaj All In Consolidated Shipping, product Sales (ROMASIA-SHOP), yiwu Market Procurement Services and cargo Inspection Services.
Who are ROMASIA's main competitors?
Emerging players on record are iContainers and Cubyn. Regional players are Cargus and Fan Courier. Broad incumbents are DHL Global Forwarding, Flexport, Alibaba.com and Maersk Logistics & Services. Direct peers are Global Sources and Winit.
Does ROMASIA have an API?
No public API is recorded for ROMASIA.
What industry is ROMASIA in?
ROMASIA's product category is Import Trade Intermediation Services. Its primary akta.pro industry code is CRAFAAAE, Cross-border Import/Export Generalist Marketplaces, with a secondary code of TLACAFAA, Import Customs Clearance (Entry Filing & Release). Its SIC code is 5140.