Romstal Bulgaria
Romstal Bulgaria EOOD is a privately held Bulgarian distributor of HVAC, plumbing, and sanitary installation equipment, selling to residential homeowners and professional installers via the romstal.bg e-commerce platform, 12 retail stores across Bulgaria, and a Novi Han logistics warehouse.
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Romstal Bulgaria does
Romstal Bulgaria EOOD is a privately held Bulgarian limited liability company that operates as a hybrid e-commerce and physical retail distributor of heating, ventilation, air conditioning (HVAC), plumbing, and sanitary installation equipment. The company sells to two principal customer segments: residential homeowners procuring equipment for home heating, cooling, water heating, and bathroom renovations, and professional installers and contractors purchasing multi-brand supplies for project-based installations. The commercial offer spans 14 product categories — including heat pumps, gas boilers, inverter air conditioners, underfloor heating, radiators, water heaters, solar thermal and photovoltaic systems, pipes and fittings, professional tools, and bathroom fixtures — with prices ranging from approximately 15 EUR for small accessories to over 5,000 EUR for major equipment like heat pumps and condensing boilers. Romstal Bulgaria distributes tier-1 third-party brands including Viessmann, Bosch, Clivet, Midea, Mitsubishi, Uponor, Viega, SANHA, Kermi, Valsir, and GROHE, alongside its own private-label lines Romstal Vision (radiators, towel warmers), EcoVent (air conditioners), and the Romstal ECO sustainability program.
The company distributes through a national omnichannel footprint: the romstal.bg e-commerce platform (powered by ContentSpeed, supporting EUR and Bulgarian Leva pricing, online card payment, 14-day returns, and free delivery over 100 EUR), combined with 12 physical retail showrooms in Sofia (three locations), Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Veliko Tarnovo, Pleven, and Haskovo, plus a dedicated logistics warehouse in Novi Han. The marketing mix is concentrated on owned digital channels — the website, blog content (Blog na Romstal), and email newsletter — supported by prominent co-branding with featured manufacturer partners. All operations are confined to the Bulgarian market; no international expansion, franchise, or wholesale distribution activity is disclosed.
Romstal Bulgaria operates as part of the broader multi-country Romstal distribution network for installation equipment, as evidenced by shared private-label branding (Romstal Vision, EcoVent). No parent company, external investors, public listing, management roster, headcount, or revenue figures are disclosed. The company shows no AI/ML capability, no patents, no certifications, and no award recognition in the available data. Operating status is active, with a current website, live product catalog, and active inventory and shopping-cart functionality.
Romstal Bulgaria firmographics
Firmographics- Name
- Romstal Bulgaria
- Legal name
- ROMSTAL BULGARIA EOOD (Ромстал България ЕООД)
- Website
- https://romstal.bg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Romstal Bulgaria EOOD is a privately held Bulgarian distributor of HVAC, plumbing, and sanitary installation equipment, selling to residential homeowners and professional installers via the romstal.bg e-commerce platform, 12 retail stores across Bulgaria, and a Novi Han logistics warehouse.
- Ownership category
- akta.pro rank
Where Romstal Bulgaria is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices13 records
Markets served
Romstal Bulgaria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from selling HVAC, plumbing, and installation equipment through e-commerce and physical retail stores across Bulgaria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Romstal Bulgaria product offering
Product offeringCore offering
Romstal Bulgaria is an online and physical retail distributor of heating, ventilation, air conditioning, and plumbing (HVAC+R) installation equipment in Bulgaria. The company sells a comprehensive catalog of products including heat pumps, gas boilers, air conditioners, underfloor heating systems, radiators, water heaters, solar thermal and photovoltaic systems, pipes, fittings, professional tools, and bathroom sanitary ware from multiple international brands alongside its own Romstal Vision private-label line.
Product overview
Romstal Bulgaria is an online B2B and B2C e-commerce platform specializing in heating, ventilation, air conditioning (HVAC), and plumbing (HVAC+R) products, operating under the tagline 'Светът на инсталациите' (The World of Installations). The company distributes its own Romstal Vision branded products alongside a wide range of third-party brands including Viessmann, Bosch, Mitsubishi, Clivet, Midea, Rothenberger, Ridgid, Uponor, Viega, SANHA, Giacomini, Kermi, Valsir, Lazzarini, and others. Its product portfolio is organized into 14 main categories covering the full installation chain: heat pump systems (including VRF, fan coils, and recovery ventilators), gas boilers and gas fittings, inverter air conditioners (including multisplit and cassette types), underfloor heating (manifolds and components), radiators and heating (aluminum, panel, tubular steel, towel warmers, electric convectors), water heaters and buffer tanks, pumps and expansion vessels, heating and energy systems (solar thermal, electric boilers, thermostats, photovoltaic panels), pipes and fittings for heating and plumbing (metal, copper, PEX multilayer, PPR, PVC, PEHD), professional tools and electrical equipment (Rothenberger, RIDGID, Rems), pipe insulation and fasteners (Armacell), bathroom and sanitary ware (faucets, sanitary ware, showers, bathtubs, furniture, fans), and an outlet/clearance category. The platform is built on the ContentSpeed e-commerce platform and supports online ordering, multiple payment methods, and physical store pickup across multiple locations in Bulgaria.
Differentiator
Problem solved
Functional benefit
Brands
- Romstal Vision: Private label brand for heating products including radiators, towel warmers, and bathroom accessories
- EcoVent
- Romstal ECO
Products and services
- Heat Pumps (Термопомпи) Heat pump systems for residential and commercial heating and cooling, including air-to-water, monobloc, and split configurations from brands such as Clivet, ECOHEAT, and Romstal Vision.
- Professional Air Conditioning - Midea Quantum Professional commercial air conditioning systems under the Midea Quantum brand, including VRF systems and accessories for commercial buildings.
- VRF Systems - Midea Variable Refrigerant Flow (VRF) systems for commercial buildings, with indoor and outdoor units and accessories.
- Heat Recovery Ventilators (Рекуператори) Heat recovery ventilation units that improve indoor air quality while recovering thermal energy from exhaust air.
- Fan Coils (Вентилаторни конвектори) Fan coil units for heating and cooling, available in concealed, exposed, and cassette configurations.
- Inverter Air Conditioners (Инверторни климатици) Inverter air conditioning units from brands including Romstal Vision EcoVent, Clivet, Viessmann, Mitsubishi, and Bosch, ranging from 9,000 to 24,000 BTU with energy classes up to A+++/A++.
- Multisplit Air Conditioning Systems - Romstal EcoVent 500 Multi-split air conditioning systems allowing multiple indoor units connected to a single outdoor unit, based on the Romstal EcoVent 500 platform.
- Underfloor Heating Manifolds (Колектори за подово отопление) Manifolds and manifold cabinets for underfloor heating systems, including models with integrated valves from Barberi, Kermi, Giacomini, Valsir, and Uponor.
- Aluminum Panel Radiators - Romstal Vision Aluminum panel radiators under the Romstal Vision brand, available in classic and extended configurations, manufactured in Italy.
- Panel Radiators (Панелни радиатори) Steel panel radiators from brands including Habitat, Vision, Eccorad, Vogel & Noot, Kermi, and others, in various types and sizes.
- Bathroom Towel Warmers / Radiant Towel Rails (Лири за баня) Towel warmer radiators for bathrooms in steel and aluminum, from brands including Lazzarini, Romstal Vision, and others, in various finishes including white, chrome, and anthracite.
- Electric Convectors (Електрически конвектори) Electric convector heaters from Bosch and Habitat brands for supplementary or standalone room heating.
- Indirect Coil Water Heaters (Бойлери със серпентина) Indirect-fired hot water cylinders with heating coils for integration with solar thermal, heat pumps, or boiler systems.
- Solar Thermal Collectors (Слънчеви колектори) Solar thermal collectors including flat plate and evacuated tube systems for domestic hot water and space heating.
- Photovoltaics (Фотоволтаици) Solar photovoltaic panels and inverters for residential and commercial renewable energy generation.
- Metal Pipes and Fittings (Метални тръби и фитинги) Black iron, galvanized steel press and threaded pipes and fittings from Viega (Prestabo, MegaPress) and SANHA for gas, water, and heating applications.
- Professional Pressing, HVAC and Solar Tools - Rothenberger Professional pressing tools, HVAC/R service equipment, and solar installation tools from Rothenberger, including machines for steel pipe processing, refrigerant handling, and press fitting systems.
- Professional Tools - Ridgid Professional-grade hand and power tools from Ridgid for pipe installation, threading, and cutting applications.
- Tubular Pipe Insulation - Armacell Tubular and sheet pipe insulation from Armacell including Armaflex (microporous rubber), Tubolit, and mineral wool insulation for thermal and condensation control in heating and plumbing systems.
- Bathroom and Kitchen Faucets (Смесители) Bathroom and kitchen faucets and taps from brands including Grohe, Kludi, La Torre, Romstal, and Kroner.
- Ventilation Fans (Вентилатори) Exhaust and ventilation fans for bathrooms and other wet areas to remove moisture and improve air quality.
Companies that use Romstal Bulgaria
Customer profileSegments2 records
Ideal customer profiles2 records
Romstal Bulgaria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Romstal Bulgaria partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- ViessmanncoreFeatured brand partner for gas condensing boilers and heating systems. Romstal distributes Viessmann products through its e-commerce and retail network in Bulgaria.
- BoschcoreFeatured brand partner for air conditioners and gas condensing boilers. Romstal distributes Bosch Climate products through its Bulgarian retail and online channels.
- ClivetcoreFeatured brand partner for inverter air conditioners and heat pumps. Romstal distributes Clivet HVAC products in Bulgaria.
- MideacoreFeatured brand partner for VRF systems and professional air conditioning. Distributed through Romstal's network.
- EcoventcoreFeatured brand partner for air conditioning systems. Romstal distributes Ecovent products including the EcoVent 500 series.
- EcosoftminorFeatured brand partner for water filtration and softening systems.
- SalusminorFeatured brand partner for thermostats and control systems for heating installations.
- UponorcorePartnership for PE-X piping systems, multi-layer pipes, and underfloor heating solutions. Products include Uponor Uni Pipe and Q&E fittings.
- ViegacorePartnership for press fittings, copper fittings, and piping solutions. Includes Viega Megapress, Sanpress Inox, and Prestabo product lines.
- SANHAcorePartnership for stainless steel press fittings and NiroTherm piping systems for heating applications.
- ValsircorePartnership for waste water systems, silent drainage pipes (Tri-Plus PP), and underfloor heating solutions.
- GROHEcorePartnership for bathroom faucets and sanitary ware.
- LazzarinicorePartnership for designer bathroom radiators (towel warmers) under the Vision/Lazzarini brand.
- RothenbergerminorPartnership for professional pressing, air conditioning, and solar equipment tools.
- RemsminorPartnership for professional pipe processing machines and tools.
- RidgidminorPartnership for professional plumbing and HVAC tools.
- KermicorePartnership for underfloor heating systems and panel radiators.
- DABminorPartnership for inverter pumps and water supply systems including the DAB Esybox Pop.
- ContentSpeedcoreTechnology provider for the e-commerce platform powering romstal.bg online store.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Romstal Bulgaria competitors and assessment
Company assessmentBroad incumbents
- Travis Perkins: UK-listed distributor of building materials and plumbing/HVAC products with hundreds of branches serving trade professionals and DIY consumers. Comparable omni-channel trade-plus-retail model with strong installer segment focus.
- OBI: European home-improvement chain operating in Bulgaria with stores selling HVAC, plumbing, and renovation products. Comparable category overlap and Bulgarian market presence, with a DIY-led rather than installer-led model.
- Leroy Merlin: European home-improvement retailer with broad HVAC, plumbing, and renovation assortment across hundreds of stores and online. Comparable for category overlap and B2C/B2B dual motion, though Romstal is more installer-specialized.
- Saint-Gobain Distribution (Points.P): Saint-Gobain's building-products distribution arm selling plumbing, heating, and sanitary equipment across Europe. Comparable as a multi-brand distributor with strong installer relationships, though at much larger scale and broader portfolio.
Others
- Viessmann: German manufacturer of heating, industrial and refrigeration systems and a core Romstal channel partner. Comparable as an adjacent player in the same category ecosystem, and a potential vertical integration or disintermediation risk.
- Hilti: Global supplier of tools, fastening systems, and software for construction and installation professionals, with presence in Bulgaria. Comparable as an enabling supplier to the same installer customer base Romstal serves.
Direct peers
- Ferguson Enterprises: Largest US distributor of plumbing, heating, and HVAC equipment, selling through branches and online to both trade professionals and consumers. Directly comparable business model: multi-brand hydronics/HVAC distribution with installer focus.
- Bricomart / Bricoman: Trade-focused home-improvement and installation retailer (part of the Kingfisher/Adéo ecosystem) selling HVAC, plumbing, sanitary and tools to professional installers. Closest direct competitor by customer segment and category focus.
Regional players
- BigMat: European cooperative of independent building-materials merchants selling construction, plumbing and HVAC products across multiple countries. Comparable distribution model but operates in different European geographies.
- eMAG: Leading generalist e-commerce platform in Bulgaria and Romania, including an HVAC/plumbing assortment. Comparable as a direct e-commerce competitor in the same geography, though broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Romstal Bulgaria social profiles
Digital presenceRomstal Bulgaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romstal Bulgaria leadership team
Management profileNumber of profiles
Romstal Bulgaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romstal Bulgaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romstal Bulgaria
What does Romstal Bulgaria do?
Romstal Bulgaria is an online and physical retail distributor of heating, ventilation, air conditioning, and plumbing (HVAC+R) installation equipment in Bulgaria. The company sells a comprehensive catalog of products including heat pumps, gas boilers, air conditioners, underfloor heating systems, radiators, water heaters, solar thermal and photovoltaic systems, pipes, fittings, professional tools, and bathroom sanitary ware from multiple international brands alongside its own Romstal Vision private-label line.
Is Romstal Bulgaria a public or private company?
Romstal Bulgaria is a private company. It is classified as unknown and is currently operating.
When was Romstal Bulgaria founded?
Romstal Bulgaria was founded in -1. It employs 11 to 50 people.
Where is Romstal Bulgaria based?
Romstal Bulgaria is headquartered in Sofia, Bulgaria, in the Europe region.
How does Romstal Bulgaria make money?
One revenue line is on record: product Sales.
Who are Romstal Bulgaria's main competitors?
Broad incumbents on record are Travis Perkins, OBI, Leroy Merlin and Saint-Gobain Distribution (Points.P). Others are Viessmann and Hilti. Direct peers are Ferguson Enterprises and Bricomart / Bricoman. Regional players are BigMat and eMAG.
Does Romstal Bulgaria have an API?
No public API is recorded for Romstal Bulgaria.