Lazzarini

What Lazzarini does

Lazzarini Spa (trading as Lazzarini Dolciumi) is a privately held Italian B2B wholesale distributor of confectionery, food, and beverage products headquartered in the Bergamo area of Northern Italy. The company serves the HORECA sector — hotels, restaurants, bars, catering — alongside retail businesses, distributing branded products from more than 200 suppliers including Ferrero, Haribo, Lindt, Coca Cola, Monster Energy, Heineken, Lavazza, Red Bull, Nestle, and San Pellegrino. Its catalog is organized into discrete product categories: chocolate, sweets, counter candies, gift packaging, food staples, alcoholic and non-alcoholic beverages, cafeteria, bar preparation, sweet and salty snacks, aperitivo products, and service items such as disposables and cleaning supplies.

The underlying technology is a B2B catalog website (lazzarinidolciumi.it) supplemented by six themed downloadable PDF catalogs refreshed annually (Strenne, Dolciumi, Panettoni, Confezioni, Gastronomia, Cantina). Pricing is gated behind business registration, and transactions are mediated through a quote-request workflow: customers build a product list, the sales office verifies availability, and a non-binding quote is returned. There is no API, no app, no SDK, no disclosed AI/ML capabilities, and no proprietary technology stack beyond the e-commerce front end.

The revenue model is straightforward wholesale distribution with a €100 minimum order and shipping starting at €9 based on weight and destination. GTM is sales-led and relationship-driven rather than digital-led, with marketing executed through catalog publishing, a recurring Promo Flash program, and a single Instagram channel. The company operates as an Italian Spa (public limited company) with no disclosed parent, subsidiaries, or external investors, and references a broader "Gruppo Lazzarini" with associated companies whose structure is not detailed in available data.

Name

Lazzarini

Legal name

Lazzarini Spa

Website

https://lazzarinidolciumi.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazzarini Spa is a privately held Italian B2B wholesale distributor of confectionery, food, and beverages, supplying over 200 brands to HORECA operators and retailers across Italy through a quote-based catalog platform.

Ownership category

akta.pro rank

Product category

Wholesale Confectionery, Food & Beverage Distribution

NAICS

Confectionery Merchant Wholesalers (424450), Grocery and Related Product Merchant Wholesalers (4244), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bakery & Confectionery Wholesale (AFAIABAG)

akta.pro secondary industry

Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

Keywords

• Wholesale confectionery distribution
• HORECA food supply
• Multi-brand beverage wholesale
• Snack and chocolate distribution
• Italian food and drink wholesaler

Headquarters

HQ city

San Paolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Food & Beverage Products: Lazzarini Spa generates revenue through the wholesale distribution of confectionery, food, and beverage products to B2B customers including HORECA sector (hotels, restaurants, catering) and retail businesses. They sell branded products from multiple suppliers (Ferrero, Haribo, Lindt, Coca Cola, Monster Energy, and many others) with pricing available only to registered business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lazzarini is a B2B wholesale distributor that supplies confectionery, food, and beverages to HORECA businesses and retail operators in Italy. The company aggregates more than 200 brands (including Ferrero, Haribo, Lindt, Coca Cola, Lavazza, Red Bull, and San Pellegrino) into one catalog, with a €100 minimum order and quote-based pricing for non-listed items.

Product overview

Lazzarini Spa is a B2B sweets and food distribution company operating primarily in the Italian market. The company offers a comprehensive product portfolio organized into multiple categories: chocolate products (Cioccolato), confectionery and sweets (Dolciumi, Caramelle Banco), gift packaging (Confezioni Regalo), food staples (Alimentari), alcoholic and non-alcoholic beverages (Beverage Alcolico, Beverage Analcolico), cafeteria products (Caffetteria), bar preparation items (Preparazione Bar), snacks both sweet and salty (Snack Dolce e Salato), service products (Prodotti di Servizio), and aperitif offerings (Aperitivo). The company also runs a promotional flash sale program (Promo Flash) and publishes downloadable catalogs annually. Customers can browse the catalog by product category or brand (with over 200 brands available) and submit quote requests for selected products. Business hours are Monday to Friday 08:00-19:00 and Saturday 08:00-12:00.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate (Cioccolato)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• FerrerocoreOthersFerrero is one of the major brands distributed by Lazzarini Spa through their wholesale catalog, including Ferrero confectionery products and Ferrero Confezioni (gift packaging).
• HaribocoreOthersHaribo products are distributed through Lazzarini Spa, including Haribo Banco (bulk/candy counter) and Haribo Sfuso/Barattoli (loose/jar formats).
• LindtcoreOthersLindt chocolate products distributed including Lindt Confezioni (packaged), Lindt Impulso ( impulse products), Lindt Preparati (preparations), and Lindt Specialita' Sfuse (loose specialties).
• Coca ColacoreOthersCoca Cola products distributed including Coca Cola beverages in various formats (cans, PET bottles) and Coca Cola branded alcoholic ready-to-drink products like Jack Daniel's & Coca Cola.
• Monster EnergycoreOthersMonster Energy brand energy drinks distributed in multiple varieties including Monster ML.500 formats with various flavors (Aussie Lemon, Energy Ultra Fiesta, Verde, etc.).
• HeinekenminorOthersHeineken beer products distributed including imported beer lines through Birre Importazione category.
• LavazzacoreOthersLavazza bar products distributed including Lavazza Bar Prodotti for professional coffee and bar applications.
• Red BullminorOthersRed Bull energy drinks distributed including various editions (Green, Red, Pink, White, Sugar Free) in 250ml format.
• Nestle'coreOthersNestle products distributed including Nestle' Foodservice line for professional use.
• San PellegrinocoreOthersSan Pellegrino brand products distributed including mineral water, San Bitter aperitifs, and various soft drinks.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Pernigotti: Historic Italian confectionery brand with distribution into retail and foodservice. Comparable to Lazzarini in Italian confectionery category overlap, particularly chocolate and seasonal gift categories.
• ICAM: Italian chocolate manufacturer with direct distribution into retail and specialty channels. Comparable to Lazzarini in the confectionery category where both compete for shelf space and HORECA account placements in Italy.

Broad incumbents

• Camst Group: Italian cooperative active in foodservice and food distribution, serving canteens, schools, hospitals, and HORECA accounts. Overlaps with Lazzarini's HORECA procurement model and customer base.
• Metro Italia Cash and Carry: Italian arm of the global Metro AG cash-and-carry chain, serving HORECA and small businesses with a broad multi-category food and non-food assortment. Comparable as a HORECA-focused B2B wholesaler in Italy, though at significantly larger scale.

Direct peers

• San Carlo Gruppo Alimentare: Italian snack and food company with both branded manufacturing and distribution into retail and HORECA. Comparable to Lazzarini in the snack/confectionery distribution category, including its presence in Italian out-of-home consumption channels.
• Conserve Italia: Italian food cooperative that produces and distributes packaged grocery products (tomatoes, vegetables, fruit-based items) to retail and foodservice channels. Comparable to Lazzarini's Alimentari and food-staples distribution activities for HORECA.
• Citterio Group: Italian food group with both manufacturing and distribution activities across cured meats and broader food categories. Comparable to Lazzarini in its B2B food distribution orientation toward Italian retail and foodservice customers.
• Marr S.p.A. Italy's largest broadline foodservice distributor, listed on Borsa Italiana. Marr serves HORECA customers across the country with a multi-category catalog, making it the closest scaled analog to Lazzarini's HORECA-focused wholesale model.

Regional players

• Agribologna: Italian fresh-produce cooperative distributing fruits and vegetables to retail and foodservice. Comparable to Lazzarini's grocery-distribution role for HORECA customers, though narrower in product scope (focused on produce).
• Selex Gruppo Commerciale: Italian retail and wholesale consortium operating affiliated supermarket and cash-and-carry banners across Italy. Comparable to Lazzarini as an Italian B2B grocery and consumer-goods distributor, though structurally organized as a retailer-owned buying group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lazzarini_dolciumi
• LinkedInlinkedin.com/company/lazzarini-dolciumi-e-bomboniere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazzarini