Root to Rise

What Root to Rise does

Root to Rise Health is a somatic therapy and wellness coaching practice operated as a sole proprietorship by founder Kelley Hoag, offering two service lines from a base in Wilmington, North Carolina. The core individual offering is the 1:1 Somatic-Based Partnership — delivered as either a 3-month immersive program or a 90-minute single session — targeting high-achieving professionals who report feeling stuck, overthinking, or disconnected despite strong self-awareness. The corporate line packages custom coaching, yoga, meditation, workshops, and executive coaching for enterprise HR and leadership teams, sold via direct outreach and a downloadable pitch deck.

The practice's underlying methodology is branded as "Somatic Behavioral Therapy," an integrative framework that combines Somatic Experiencing, Internal Family Systems (IFS)-based parts work, yoga, meditation, and applied behavior analysis into a body-based protocol designed to bypass the limits of conventional talk therapy. Founder Kelley Hoag holds an M.S. in Applied Behavior Analysis, a 300+ hour yoga/meditation training with a Traditional Chinese Medicine emphasis, certifications in somatic attachment therapy and integrative somatic parts work (Levels 1 & 2), and is pursuing a second Master's in Integrative Psychology. Pricing is not publicly disclosed; engagements are quote-based, with 1:1 sessions delivered pay-as-you-go or under multi-month contracts and corporate work structured as retainer partnerships or bespoke workshops. Named enterprise clients include David Yurman, W Hotels, BuzzFeed, Rhone, and ABAI.

Distribution is direct: in-person sessions are anchored in Wilmington while virtual delivery extends globally, and the lead funnel is content-driven through the "IGNITED" podcast, a Substack newsletter, Instagram, and Acuity-scheduled discovery calls. The business is bootstrapped with no external funding, no app, no patents or trademarks, and no disclosed revenue, operating under the DBA "Root to Rise Health" with governance under North Carolina law.

Name

Root to Rise

Legal name

Kelley Hoag

Website

https://roottorisehealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Root to Rise Health is a somatic therapy and wellness practice led by founder Kelley Hoag, offering 1:1 body-based coaching programs and corporate wellness engagements. It serves high-achieving individuals and enterprise clients seeking nervous system regulation beyond traditional talk therapy.

Ownership category

akta.pro rank

Product category

Somatic Therapy and Wellness Coaching Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Somatic therapy services
• Corporate wellness programs
• One-on-one coaching
• Mind-body coaching
• Executive wellness workshops

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 1:1 Somatic Coaching/Therapy: Individual coaching services delivered through 3-month partnership programs or 90-minute one-off sessions. Services provided virtually and in-person from Wilmington, NC. Revenue derived from session fees and program fees.
2. Corporate Wellness Services: Customized employee wellness programs for corporate clients including workshops, executive coaching, meditation and yoga sessions, and curated resource assets. Offered through retainer partnerships and bespoke workshop arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Root to Rise Health is a somatic therapy and wellness coaching practice offering 1:1 Somatic-Based Partnership programs (3-month immersive coaching or 90-minute one-off sessions) for individuals, and Corporate & Employee Wellness programs (custom workshops, executive coaching, meditation, and yoga sessions) for organizations. Services are delivered in-person in Wilmington, NC and virtually, applying an integrative Somatic Behavioral Therapy methodology that combines body-based techniques with behavioral science.

Product overview

Root to Rise Health is a wellness coaching and somatic therapy practice offering two primary services. The core offering is the 1:1 Somatic-Based Partnership, a high-level mind-body coaching program designed for high-achieving individuals seeking to move beyond self-awareness into lasting behavioral change. Complementing this is the Corporate & Employee Wellness division, which provides custom coaching, yoga, meditation, and workshop services for organizations. Together, these services address both individual and organizational well-being through somatic-based approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Somatic-Based Partnership High-level somatic therapy and coaching that bridges mind and body to help individual clients change patterns and live with more purpose, pleasure, and groundedness. Offered as a 3-month partnership or 90-minute one-off session focused on nervous system regulation and intuitive clarity. Delivered virtually and in-person in Wilmington, NC.
• Corporate & Employee Wellness Custom, high-touch coaching, yoga, meditation, and wellness workshops for organizations designed to foster trust and unlock team potential. Offerings include custom assets, group workshops, executive coaching, and meditation/yoga sessions, delivered through retainer partnerships and bespoke workshop arrangements.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Established mindfulness and mental wellness platform serving consumers and employers (Headspace for Work, Headspace Care). Comparable in the corporate wellness motion targeting HR leaders, though delivered through a digital app plus on-demand coaching rather than a single high-touch practitioner.
• Ginger (Headspace Care): On-demand mental health support combining coaching, therapy, and self-guided content, sold primarily through employer benefit programs. Comparable to the corporate wellness channel of Root to Rise, particularly for HR-driven emotional regulation and burnout use cases.
• Calm: Mass-market mindfulness and meditation platform with both consumer subscriptions and a Calm Business (now Calm Health) enterprise offering. Comparable because it competes for the same mind-body regulation use case, but addresses it via digital content rather than 1:1 somatic coaching.

Emerging players

• Glo: Subscription yoga, meditation, and movement platform with both consumer and partner (studio/teacher) channels. Adjacent to Root to Rise's somatic/yoga-influenced methodology, but delivered through on-demand classes rather than personalized somatic coaching.
• The Class: Boutique mind-body studio and digital offering blending somatic movement, breathwork, and emotional release. Comparable to Root to Rise's mind-body, somatic-influenced positioning, though primarily class-based and physical-location-driven rather than 1:1 coaching.

Others

• Sakara Life: Premium wellness brand offering nutrition programs and content targeting high-achieving consumers. Comparable as a competitor for the same high-achiever persona's wellness wallet share, but operating in nutrition rather than somatic coaching.
• Mindbody: Wellness business management software serving yoga studios, somatic practitioners, and corporate wellness providers. Comparable as enabling infrastructure that a growing boutique practice like Root to Rise would use to manage scheduling, billing, and corporate program delivery.

Direct peers

• BetterUp: Enterprise and individual coaching platform combining 1:1 coaching with measurement and corporate wellness programs. Directly comparable to Root to Rise's blended individual + corporate wellness GTM, though operating at vastly greater scale with a digital platform rather than sole-practitioner delivery.
• Talkspace: Online therapy and counseling marketplace connecting individuals and enterprise clients with licensed mental health practitioners. Directly comparable to Root to Rise's virtual 1:1 therapy delivery, though Talkspace operates a multi-practitioner platform model and covers clinical mental health.
• Modern Therapy: Group practice platform that supports boutique therapy practices with back-office, marketing, and client-matching infrastructure. Comparable as an alternative growth vehicle for individual practitioners like Root to Rise, offering group-practice scale while preserving practitioner-led delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/roottorisehealth
• LinkedInlinkedin.com/company/root-to-rise-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root to Rise