What Modern Therapy does

Modern Therapy is a private therapy and coaching practice operating as Modern Therapy, PLLC, founded in 2015 in Houston, Texas, and serving individuals, couples, and organizations primarily in the Houston market and across Texas via virtual sessions. The practice delivers services through licensed therapists and International Coach Federation (ICF)-accredited coaches who consult together weekly, blending therapeutic depth with coaching actionability. Core offerings include individual therapy, couples therapy, and multi-disciplinary coaching (life, wellness, relationship, executive, and women's coaching), supported by specialized verticals in OCD (ERP-based), trauma (EMDR), fertility and postpartum mental health, and ketamine-assisted psychotherapy delivered in partnership with Journey Clinical for medical oversight. Productized programs such as MT Wellness (a 5-session foundational curriculum) and The Connected Parents (a couples postpartum program) extend beyond bespoke session billing.

The business model is pay-as-you-go per-session billing at out-of-network rates of $203–$248 for 50-minute therapy, $325–$397 for 80-minute therapy, $178–$203 for 50-minute coaching, and $893 per 3-hour ketamine dosing session, with a 15-minute free matchmaking intake call driving client-to-clinician matching and conversion. Two physical offices in Houston (Heights at 1404 Allston Street and Houston Avenue at 1702 Houston Ave) serve in-person demand, while virtual delivery extends reach statewide. Clients typically pay out-of-pocket and use the Reimbursify app to file for out-of-network insurance reimbursement covering 50–80% of session cost after deductible. Workplace wellness, executive therapy, and EAP facilitation represent an emerging B2B channel.

The technology stack is intentionally thin: a ClientSecure client portal handles scheduling, while all clinical delivery, content, and brand differentiation are human-led. Marketing is anchored in SEO-optimized specialty landing pages, a Vimeo-hosted introduction video, blog content, and client testimonials, with word-of-mouth as the primary acquisition driver. The practice holds Twogether in Texas Healthy Marriage Provider status enabling state-recognized premarital counseling, operates under HIPAA-compliant processes, and discloses no funding, institutional ownership, patents, or proprietary technology platform.

Name

Modern Therapy

Legal name

Modern Therapy, PLLC

Website

https://mymoderntherapy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Therapy is a Houston-based private therapy and coaching practice serving individuals, couples, and organizations across Texas through licensed therapists and ICF-accredited coaches, delivered in-person and via virtual sessions.

Ownership category

akta.pro rank

Product category

Mental Health Therapy and Coaching Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Individual therapy services
• Couples counseling
• Wellness coaching programs
• Ketamine-assisted psychotherapy
• Mental health practice

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Sessions: Individual therapy sessions billed per session at rates ranging from $203-$248 for 50-minute sessions and $325-$397 for 80-minute sessions. Therapist advancement is reflected in varied pricing. Session frequency typically starts weekly for 8-10 weeks and may reduce to biweekly.
2. Coaching Sessions: Coaching sessions billed per session at rates ranging from $178-$203 for 50-minute sessions and $285-$325 for 80-minute sessions. Available alongside or independently of therapy.
3. Ketamine-Assisted Psychotherapy: Ketamine-assisted psychotherapy includes prep/integration sessions ($248 for 50-min, $397 for 80-min) and 3-hour dosing sessions ($893 each). Medical administration handled by Journey Clinical partner. Requires minimum 3-4 prep sessions per dosing session; full protocol typically 8 dosing sessions.
4. Out-of-Network Insurance Reimbursement: Modern Therapy is out-of-network. Clients can file for reimbursement covering 50-80% of session cost after meeting their deductible. The practice supports superbill generation and guides clients through the Reimbursify process.
5. Couples Therapy & Coaching: Couples coaching and therapy offered as extended or weekend sessions. Pricing varies by session length and clinician. Premarital counseling available through Twogether in Texas Healthy Marriage Provider program.
6. MT Wellness Program: A 5-session foundational wellness coaching program covering health foundations, intentional routines, support planning, and Energy Leadership assessment. Billed per session at the coach's standard rate.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Modern Therapy sells individual therapy, couples therapy, and a range of coaching services (life, wellness, women's, and relationship coaching) to individual consumers and couples, delivered by licensed therapists and ICF-accredited coaches. The practice also sells specialized therapy and coaching programs including ketamine-assisted psychotherapy, OCD therapy, trauma-informed therapy, fertility and postpartum support, the MT Wellness 5-session program, The Connected Parents program, premarital counseling, and a Workplace Wellness package of executive therapy, leadership coaching, EAP facilitation, and speaking for organizations.

Product overview

Modern Therapy is a therapy and coaching practice offering mental health services through a network of licensed therapists and ICF-accredited coaches. The core offering consists of individual therapy, couples therapy, and coaching services (life, wellness, relationship, executive, and women's coaching). Specialized services include ketamine-assisted psychotherapy (in partnership with Journey Clinical), OCD therapy, trauma-informed therapy, and fertility/postpartum depression therapy. The practice also offers workplace wellness programs for organizations, premarital counseling, and the MT Wellness foundational coaching program. Services are available in-person at two Houston locations (Heights and Houston Avenue) and virtually across Texas.

Differentiator

Problem solved

Functional benefit

Brands

• MT Wellness: A 5-session wellness coaching program focused on foundational human needs, intentional living, and holistic health.
• MT
• The Connected Parents

Products and services

• Individual Therapy One-on-one therapy sessions for individuals addressing anxiety, depression, trauma, OCD, and other mental health concerns, delivered by licensed therapists with varied specialties including executive mental health and maternal health.
• Couples Therapy Relationship therapy for couples covering communication skills, conflict resolution, intimacy, and recovery from challenges including infidelity, grounded in Gottman Method, PACT, and attachment-based approaches.
• Coaching Services Life, career, wellness, and relationship coaching delivered by ICF-accredited coaches working alongside therapists for holistic, action-oriented support.
• Ketamine-Assisted Psychotherapy (KAP) Psychedelic-assisted therapy using sublingual ketamine lozenges in partnership with Journey Clinical, with prep sessions, 3-hour dosing sessions, and integration sessions for individuals and couples.
• OCD Therapy Specialized therapy for obsessive-compulsive disorder using ERP, CBT, and ACT to address compulsive behaviors and intrusive thoughts.
• Trauma-Informed Therapy Therapy addressing trauma including PTSD from major events and complex trauma, using EMDR, CBT, mindfulness-based practices, and ketamine-assisted psychotherapy.
• Fertility, Loss, and Postpartum Depression Therapy Mental-health support for fertility challenges, pregnancy loss, perinatal and postpartum depression, including support for birthing parents, partners, and supporting family members.
• MT Wellness Program A 5-session foundational wellness coaching program covering health foundations, intentional routines, support planning, Energy Leadership assessment, and check-ins, designed for individuals entering therapy or coaching.
• Workplace Wellness Organizational wellness services for businesses seeking to support employee mental health, including leadership coaching, executive therapy, public speaking, and EAP facilitation.
• Premarital Counseling Couples counseling for engaged, cohabitating, or newly married couples covering communication, conflict resolution, financial planning, and relationship foundations, delivered under Twogether in Texas Healthy Marriage Provider status.
• The Connected Parents Experiential couples program supporting parents navigating the transition to parenthood, addressing relationship health, communication, and connection during the perinatal period.
• Women's Coaching Specialized coaching for women addressing self-esteem, confidence, work-life balance, relationships, body image, and hormonal health, delivered by coaches with certifications in functional nutrition and mind-body eating.
• Health and Wellness Coaching Mind-body wellness coaching covering nutrition, intuitive eating, stress reduction, mindfulness, somatic techniques, hormone balance, and habit formation for busy professionals.

Quantifiable outcome

• Clients report significant reductions in anxiety and depression symptoms, improved communication with loved ones, and the ability to self-regulate during anxiety attacks using therapeutic tools.
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Journey ClinicalcoreTechnology or IntegrationJourney Clinical serves as the medical partner for Modern Therapy's ketamine-assisted psychotherapy program. Journey Clinical provides ketamine administration, medical oversight, dosing, and patient portal access, while Modern Therapy provides the therapeutic space, prep sessions, integration sessions, and trained psychedelic-assisted psychotherapy support. This partnership allows MT to focus on the therapeutic process while Journey Clinical handles medical compliance and drug administration.
• ReimbursifyminorOthersReimbursify is a third-party app recommended by Modern Therapy to help clients file out-of-network insurance claims quickly and easily. The app charges $3.99 per claim submission and automates the superbill upload and submission process for insurance reimbursement.
• Twogether in TexasminorStrategic or Co-development PartnerTwogether in Texas is a Texas-state-recognized healthy marriage program. Modern Therapy is an approved Twogether in Texas Healthy Marriage Provider, enabling them to offer state-recognized premarital counseling that meets Texas marriage education requirements.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Talkspace: Public teletherapy platform offering individual and couples therapy via subscriptions — directly comparable to Modern Therapy's virtual therapy offering but with a national footprint and insurance coverage.
• BetterHelp: Largest online therapy platform, providing individual, couples, and teen therapy on subscription — competes in the same D2C therapy market with broader reach and lower pricing.
• Two Chairs: Therapy practice operating multiple clinics with a strong matchmaking model and premium experience — comparable in targeting high-functioning adult clients with a curated, brand-led approach.
• Octave: Multi-location therapy practice providing individual, couples, and group therapy with an outcomes-measurement focus — comparable as a branded multi-site therapy provider serving high-functioning professionals.

Broad incumbents

• LifeStance Health: Public mental health provider network with hundreds of in-person and virtual clinics across the U.S.; broader platform with insurance integration that competes for both clients and clinicians against Modern Therapy.
• Alma: Therapist directory and platform helping independent practices accept insurance and grow; comparable because it serves the same independent/private-practice therapist segment that Modern Therapy operates in.
• Lyra Health: Mental health benefits platform sold to employers, offering therapy, coaching, and EAP services — directly comparable to Modern Therapy's workplace wellness offering but at much larger enterprise scale.

Emerging players

• Cerebral: Subscription mental health platform combining therapy and medication management; overlaps with Modern Therapy's coaching-plus-therapy model and its focus on anxiety/depression/burnout clients.
• Grow Therapy: Therapist network and platform enabling independent clinicians to accept insurance; comparable as it competes for the same therapist talent pool and adjacent client base in Texas.

Others

• Journey Clinical: Modern Therapy's ketamine partner, providing medical oversight and dosing; included as an ecosystem enabler/partner rather than competitor — illustrates the KAP infrastructure layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moderntherapyofficial
• LinkedInlinkedin.com/company/modern-therapy-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Therapy