Rosalia’s Pizza & Restaurant

What Rosalia’s Pizza & Restaurant does

Rosalia's Pizza & Restaurant is a single-location, family-owned Italian-American restaurant operating under the legal entity Pizzamico, LLC at 17 Clementon Road, Berlin, New Jersey. The business serves local residents, families, and event customers within the Berlin, NJ trade area through dine-in pickup, local delivery, and catering services. Its product offering is a broad, made-to-order menu spanning pizzas (Neapolitan, Brooklyn Thin, Sicilian, Pan, Grandma, and approximately 15 specialty varieties), pasta dishes, appetizers, sandwiches/hoagies, wraps, stromboli, calzones, salads, paninis, burgers, kids' items, desserts, and beverages — totaling well over 100 SKUs. Pricing follows unit economics, with individual pizzas priced $12.99–$24.99, dinner pasta $15.99–$19.99, and daily deal promotions such as a Monday large cheese pizza at $12.99 and a Sunday family bundle at $41.99.

The restaurant's technology stack is provisioned by parent entity Pizzamico, LLC and consists of a web-based online ordering platform (rosaliaspizza.com) and an Android mobile application listed on the Google Play Store, both enabling real-time menu browsing, order customization, account management, and loyalty point accrual. A customer rewards program awards 100 points per order to drive repeat behavior. Catering is available with a 24-hour advance notice requirement, offered in half-tray (feeds 8–10) and full-tray (feeds 16–20) formats. Marketing and customer acquisition rely on the website, mobile app, and local word-of-mouth; there is no evidence of paid advertising, social media presence, or third-party delivery marketplace integration.

The revenue model is transactional food and beverage sales, with one-time payment at the point of order across pickup, delivery, and catering channels. The company is privately held by its founding family with no disclosed institutional investment, no headcount disclosed, no subsidiary structure, and no public financial reporting. Geographic reach is confined to Berlin, NJ and immediately surrounding areas, and the business operates evening hours (closing Mondays) with extended late-night service Friday through Sunday.

Name

Rosalia’s Pizza & Restaurant

Legal name

Pizzamico, LLC

Website

https://rosaliaspizza.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosalia's Pizza & Restaurant is a family-owned, single-location Italian-American restaurant in Berlin, NJ, offering pizzas, pasta, and catering via its own online ordering platform and Android mobile app to local residents and families.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Pizza Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Italian restaurant
• Pizza delivery
• Catering services
• Online food ordering
• Family dining

Headquarters

HQ city

Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: One-time transaction sales of food items including pizzas, pasta, appetizers, sandwiches, salads, and beverages. Revenue generated through dine-in pickup and delivery orders. Offers catering services for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rosalia's Pizza & Restaurant is a family-owned pizza and Italian restaurant in Berlin, New Jersey, operating a single location that serves fresh, made-to-order Italian-American cuisine including specialty pizzas, pasta dishes, sandwiches, salads, appetizers, stromboli, calzones, and desserts. The business offers dine-in pickup and delivery through its own website, Android mobile app, and phone ordering, supported by a rewards program and catering services for events.

Product overview

Rosalia's Pizza is a family-owned pizza and Italian restaurant in Berlin, New Jersey, offering a comprehensive online ordering platform for dine-in, pickup, and delivery services. The product portfolio consists of a web-based online ordering system and Android mobile app, complemented by a rewards program and catering service. The core offering centers on authentic Italian-American cuisine including specialty pizzas (Neapolitan, Brooklyn Thin, Sicilian, Pan, Grandma), fresh pasta dishes, appetizers, sandwiches, salads, stromboli, calzones, and a kids menu. The restaurant emphasizes fresh and local ingredients, with signature items like Rosalia's Pizza (grilled chicken, pesto sauce, sun-dried tomatoes) and house-made pasta sauces. Catering services are available for events requiring advance ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Menu Variety of pizzas including Neapolitan Cheese Pizza, Brooklyn Thin Square, Grandma Thin Square, Pan Pizza, Sicilian Pizza, Pizza Turnover, and specialty pizzas such as BBQ Chicken, Buffalo Chicken, Meat Lovers, Hawaiian, Vegetarian Delight, Margherita, and the house specialty Rosalia's Pizza with grilled chicken, pesto sauce, and sun-dried tomatoes. Available for dine-in pickup or delivery.
• Pasta Menu Lunch and dinner pasta dishes including Tomato Sauce, Baked Ziti, Cheese Ravioli, Eggplant Parmigiana, Chicken Parmigiana, Meat Sauce, Garlic and Oil, Fettuccine Alfredo, Vodka Rigatoni, Lasagna, Manicotti, Stuffed Shells, and seafood pasta options like Linguini Clam Sauce and Shrimp Scampi. Served with homemade bread; dinner pasta includes side salad.
• Sandwiches and Hoagies Hot sandwiches, cheesesteaks, hoagies, wraps, clubs, paninis, and burgers including Meatball Parmigiana, Sausage Parmigiana, Grilled Veggie, various cheesesteak varieties, cold hoagies (American, Italian, Ham and Cheese, Turkey and Cheese, Tuna), paninis (Veggie, Eggplant, Caprese, Caprese Chicken, Rosalia's, Prosciutto, Florence), and burgers with multiple toppings.
• Appetizers and Sides Appetizers and side dishes including Chicken Tenders, Buffalo Wings (breaded or unbreaded), Mozzarella Sticks, Jalapeno Poppers, Fried Zucchini, Onion Rings, Garlic Knots, Breaded Mushrooms, Broccoli Bites, Mac & Cheese Bites, Fried Calamari, Tater Tots, and various fries options (Loaded, Mega, Potato Wedges, Steak, Cajun, Old Bay, Pizza, Mozzarella Cheese, Cheese Whiz).
• Salads Salad offerings including Garden Salad, Caesar Salad, Greek Salad, Antipasto Salad, Chef Salad, and various protein-added salads like Grilled Chicken Garden Salad, Buffalo Crispy Chicken Salad, Shrimp Caesar Salad, and Garden Tuna Salad.
• Stromboli and Calzones Stromboli varieties (Regular Boli, Pepperoni Boli, Ham Boli, Steak Boli, Chicken Boli, Buffalo Chicken Boli, Veggie Boli, Sausage Peppers and Onions Boli, Rosalia's Boli) and Calzones (Cheese, Spinach, Broccoli, Ham, Steak, Chicken).
• Kids Menu Children's menu items including Kid's Grilled Cheese and Fries, Kid's Ravioli, Kid's Spaghetti With One Meatball, and Kid's Your Choice Of Pasta.
• Desserts and Beverages Desserts including Chocolate Cake, Red Velvet Cake, Cheesecake, Carrot Cake, Oreo Mousse Cake, Tiramisu, Cannoli, and Nutella Pizza. Beverages including Coca-Cola products, Sprite, Dr. Pepper, Fanta varieties, Powerade, Gold Peak Tea, and Jarritos.
• Catering Service Catering service for events with advance ordering (24 hours notice required), serving 8-10 (half tray) or 16-20 (full tray) people. Includes hoagies, wraps, club sandwiches, salads, pasta dishes, chicken dishes, and appetizers. Half trays priced $21.99-$116.99; full trays $41.99-$116.99.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pizzamico, LLCcoreOthersParent company and technology provider for Rosalia's Pizza brand. Powers the online ordering platform and mobile application used by the restaurant.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Pizza Hut: National pizza chain with dine-in, delivery, and a broad menu including pasta and wings. Comparable as a broad-line pizza/Italian operator but with chain positioning opposite Rosalia's independent family positioning.
• Papa John's Pizza: National pizza chain focused on delivery and carryout with online ordering and mobile app. Comparable in delivery-led pizza model and digital ordering infrastructure, though at chain scale.
• Domino's Pizza: Largest US pizza chain with national delivery infrastructure, mobile app, and rewards program. Comparable in core product (pizza, delivery, online ordering, loyalty) but operates at vastly greater scale with a much narrower menu.

Direct peers

• Jet's Pizza: Regional pizza chain focused on Detroit-style square pizza with dine-in, carryout, delivery, and catering. Comparable in core product (variety of pizza styles) and direct-to-consumer delivery operating model.
• Patsy's Pizzeria: Long-standing family-rooted pizzeria operating in NJ/NY/PA with strong brand heritage and a full Italian menu including pizza, pasta, and appetizers. Comparable as an independent-style pizzeria with traditional Italian fare and dine-in/catering service.
• Anthony's Coal Fired Pizza & Wings: East Coast pizza chain emphasizing coal-oven pizza, wings, and Italian-American fare with dine-in, pickup, delivery, and catering. Comparable as a pizza-anchored casual Italian operator with broader menu depth than typical QSR pizza chains.
• Conte's Pizza: Family-owned New Jersey pizzeria chain with multiple South Jersey locations, offering Italian-American menu items similar to Rosalia's, with comparable dine-in, pickup, delivery, and catering operations. Most directly comparable peer given regional overlap and independent family-operator model.

Emerging players

• Blaze Pizza: Fast-casual assembly-line pizza concept with dine-in, pickup, and delivery; comparable in pizza-first menu and direct-to-consumer ordering infrastructure, though at significantly larger scale.
• Mod Pizza: Fast-casual pizza chain with custom-built pizzas, salads, and beverages; comparable in operating model (build-your-own, dine-in + delivery) but at larger scale with broader geographic reach.

Others

• DoorDash: Third-party food delivery aggregator connecting restaurants to off-premise diners. Relevant as a potential distribution/partner channel Rosalia's could leverage to expand delivery reach beyond its current in-house Berlin, NJ radius.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rosalia%E2%80%99s-pizza-&-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosalia’s Pizza & Restaurant