Pizzamico
Pizzamico is a Florida-based hybrid SaaS and digital marketing platform that provides independent pizzerias and small restaurants with commission-free online ordering websites, branded mobile apps, DoorDash delivery integration, and managed marketing subscriptions. It serves SMB restaurant operators across the United States.
- Company typePrivate
- Founded2017
- HeadquartersPort Orange, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pizzamico does
Pizzamico is a privately held Florida-based digital operations platform serving independent pizzerias and other small restaurants across the United States. The company operates a hybrid SaaS and digital marketing agency model, delivering custom branded websites, white-label mobile apps, commission-free online ordering systems, customer loyalty programs, and managed marketing services. Its core technology stack combines an SEO-optimized website builder, a custom mobile app product, integrations with DoorDash for delivery logistics, Meta and Google ad management, and AI-assisted tools for Instagram content generation and audience targeting. The DoorDash partnership is structurally central: it provides restaurants with delivery capability without the typical 20-30% aggregator commission, while Pizzamico preserves the restaurant's ownership of customer data and direct ordering relationships.
The company's revenue model is a hybrid of transaction-based fees and recurring subscriptions. The base program charges $0.95 or $1.95 per order plus 2.9% + $0.30 in credit card processing fees, with $0 upfront cost and no long-term contract. On top of this, the VIP Program offers two monthly subscription tiers: a $250/month Competitive tier with social media management, review generation, email marketing, and AI-powered Instagram growth, and a $500/month Dominant tier that adds $200 in managed ad spend on Meta and Google plus real-person organic outreach. Go-to-market is sales-led for new restaurants via free strategy calls and demos, paired with self-serve onboarding through an owners' portal. Customer segments are entirely SMB: single-location independent pizzerias and restaurants, with selected multi-location operators (up to 5 units). The company is bootstrapped, has no disclosed external funding, and operates with a 1-10 person team out of Daytona Beach, Florida, having been founded in 2017.
Pizzamico firmographics
Firmographics- Name
- Pizzamico
- Legal name
- Pizzamico, LLC
- Website
- https://pizzamico.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pizzamico is a Florida-based hybrid SaaS and digital marketing platform that provides independent pizzerias and small restaurants with commission-free online ordering websites, branded mobile apps, DoorDash delivery integration, and managed marketing subscriptions. It serves SMB restaurant operators across the United States.
- Ownership category
- akta.pro rank
Pizzamico industry classification
Industry- Product category
- Restaurant Digital Ordering & Marketing Software
- NAICS
- Media Buying Agencies (541830), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
Keywords
Where Pizzamico is headquartered
LocationHeadquarters
- HQ city
- Port Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pizzamico business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Transaction Fees: Per-transaction fees of $0.95 or $1.95 plus credit card processing fees of 2.9% + 30 cents per order. Restaurants choose whether to absorb or pass fees to customers. This is the primary revenue driver, enabling $0 upfront cost model.
- VIP Marketing Subscription - Competitive: $250/month subscription including social media management, Google review generation tools, email marketing, and AI-powered Instagram growth. No ad spend included.
- VIP Marketing Subscription - Dominant: $500/month premium package including everything in Competitive tier plus $200/month dedicated ad spend on Meta/Google and organic outreach with real-person community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Start Up - $0 upfront base program with per-transaction fees |
| Subscription | Monthly | VIP Competitive - $250/month marketing services |
| Subscription | Monthly | VIP Dominant - $500/month premium marketing with ad spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Pizzamico product offering
Product offeringCore offering
Pizzamico provides a hybrid SaaS and digital marketing platform for independent pizzerias and small restaurants, headlined by a commission-free online ordering system delivered through SEO-optimized custom-branded websites and white-label mobile apps. Its Base Program is offered at $0 upfront cost with per-transaction fees, complemented by tiered VIP Marketing subscriptions ($250 and $500/month) that bundle social media management, AI-powered Instagram growth, Google reviews, email marketing, and paid ads management with an exclusive DoorDash delivery logistics partnership.
Product overview
Pizzamico is a hybrid SaaS and digital marketing platform providing a comprehensive suite of solutions for restaurants, specifically focused on pizzerias. The core offering consists of the Base Program (Start Up) at $0 upfront cost with commission-based pricing, which includes custom branded websites, mobile apps, online ordering systems, DoorDash delivery integration, and built-in loyalty programs. Above this, the VIP Program offers two marketing add-on tiers: Competitive ($250/month) with social media management, AI-powered Instagram growth, Google Business optimization, review generation, and email marketing; and Dominant ($500/month) adding $200 in included ad spend with real-person organic outreach and follower engagement. All products work together as an integrated system enabling restaurants to own customer data, reduce third-party platform dependence, and drive direct online orders while leveraging AI-powered tools for growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Base Program (Start Up) $0-upfront online ordering package for pizzerias including custom-branded website and domain, branded mobile apps, DoorDash delivery partnership, built-in loyalty program, owner's portal access, and 7-day customer support. Priced via per-transaction fees of $0.95 or $1.95 plus credit-card processing (2.9% + $0.30). Restaurants can leave at any time with no contract.
- VIP Marketing Program Subscription marketing program offered in two tiers: VIP Competitive ($250/month) for social media management, Google Business optimization, review generation, email marketing, AI-powered Instagram growth, and professional photography (in select areas); and VIP Dominant ($500/month) which adds $200/month of dedicated Meta/Google ad spend and real-person organic outreach with follower DM engagement. Available to restaurants on top of the Base Program.
- Custom Branded SEO-Optimized Website Mobile-friendly, SEO-optimized website built for pizzerias with the restaurant's branding, designed to increase visibility in local search results and drive direct online orders.
- Custom Branded Mobile App White-label branded mobile application mirroring the restaurant's ambiance and menu, enabling direct ordering and enhancing brand recognition on customers' phones.
- Commission-Free Online Ordering System Core direct ordering platform that allows restaurants to compete with third-party aggregators by accepting orders through their own website and mobile app without paying aggregator commissions, while retaining customer data and order history.
- Customer Loyalty Program Automated rewards tracking system integrated with online ordering to reward loyal patrons and increase visit/order frequency.
- Social Media Management Expert content creation, scheduling, and posting service for restaurant social accounts across Facebook, Instagram, Google Ads Reviews, and TikTok.
- Google Ads Management Targeted advertising campaigns on Google Ads focused on local restaurant visibility, online orders, reservations, phone calls, and website visits, with ongoing optimization and monthly performance reports.
- Meta Ads Management Facebook and Instagram ad campaign management featuring high-converting creatives, A/B testing, and performance monitoring aimed at restaurant customer acquisition and direct order conversions.
- DoorDash Delivery Partnership Flexible delivery integration using DoorDash exclusively for logistics, allowing restaurants to bypass high third-party commission fees while retaining control over the customer experience and ownership of customer data.
- Restaurant Photography Services Professional content creation service providing food photography and videography for restaurants; available on-location in select areas and via iPhone-based production in other locations.
- NFC Review Cards QR/NFC-enabled cards placed in pizzerias to drive in-store customers to leave Google reviews, boosting Google ratings and local search ranking.
Quantifiable outcome
- Save up to 20% compared to DoorDash and UberEats commission fees
- +5 more outcomes
Companies that use Pizzamico
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Pizzamico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Pizzamico partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- DoorDashcoreDoorDash partnership provides delivery infrastructure exclusively for Pizzamico restaurant clients. DoorDash handles delivery logistics only (not marketing), allowing restaurants to maintain direct customer relationships while leveraging DoorDash's delivery network. This differentiates Pizzamico from competitors by offering delivery without third-party marketing interference.
- Meta (Facebook & Instagram)coreMeta platforms are used for ad campaign management and delivery. Pizzamico creates and manages Facebook and Instagram ad campaigns focused on sales conversions for restaurant clients.
- GooglecoreGoogle Ads integration enables local restaurant advertising. Additionally, Google Business Profile optimization and review generation tools help improve local search rankings for restaurant clients.
- TikToksupportingTikTok is supported as a social media marketing platform within the VIP program for content creation and engagement with restaurant audiences.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Pizzamico competitors and assessment
Company assessmentDirect peers
- ChowNow: ChowNow is a commission-free online ordering platform for independent restaurants, offering direct ordering websites, branded apps, and marketing tools — the closest direct competitor to Pizzamico's core proposition.
- GloriaFood: GloriaFood provides free online ordering systems and restaurant websites with a similar commission-free, low-upfront-cost model targeting small independent restaurants — directly comparable GTM and pricing structure to Pizzamico.
- Bbot: Bbot offers commission-free online ordering, branded websites, and restaurant marketing tools focused on independents and small chains — overlapping product set and customer base with Pizzamico.
- Popmenu: Popmenu combines direct online ordering, restaurant websites, and built-in marketing automation for independent restaurants — a vertically-aligned competitor in the same SMB commission-free ordering niche.
- BentoBox: BentoBox builds restaurant websites with integrated online ordering, catering, and marketing tools aimed at independent operators — a comparable digital-platform offering for the same customer profile.
- MenuDrive: MenuDrive provides commission-free online ordering websites and apps for independent restaurants with similar transaction-fee economics — a directly comparable SMB ordering platform.
Broad incumbents
- Olo: Olo is a public, enterprise-scale restaurant online ordering SaaS used by large chains; it overlaps with Pizzamico's direct-ordering proposition but serves much larger customers with broader feature sets.
- Toast: Toast is a leading restaurant POS and digital ordering platform offering online ordering, websites, marketing, and payments to SMBs and chains — a much broader incumbent competing with Pizzamico's ordering and marketing stack.
- Square for Restaurants: Square for Restaurants combines POS, online ordering, and marketing tools into a single ecosystem for SMBs — a broader incumbent whose online-ordering module competes directly with Pizzamico's core offering.
Emerging players
- Ordermark: Ordermark helps restaurants consolidate and manage online orders from multiple third-party delivery platforms — adjacent in the restaurant digital-ordering space but solving the opposite problem (aggregator management vs. aggregator bypass).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pizzamico social profiles
Digital presencePizzamico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzamico leadership team
Management profileNumber of profiles
Pizzamico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzamico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzamico
What does Pizzamico do?
Pizzamico provides a hybrid SaaS and digital marketing platform for independent pizzerias and small restaurants, headlined by a commission-free online ordering system delivered through SEO-optimized custom-branded websites and white-label mobile apps. Its Base Program is offered at $0 upfront cost with per-transaction fees, complemented by tiered VIP Marketing subscriptions ($250 and $500/month) that bundle social media management, AI-powered Instagram growth, Google reviews, email marketing, and paid ads management with an exclusive DoorDash delivery logistics partnership.
Is Pizzamico a public or private company?
Pizzamico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pizzamico founded?
Pizzamico was founded in 2017. It employs 1 to 10 people.
Where is Pizzamico based?
Pizzamico is headquartered in Port Orange, United States, in the North America region.
How does Pizzamico make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are VIP Marketing Subscription - Competitive and VIP Marketing Subscription - Dominant.
Who are Pizzamico's main competitors?
Direct peers on record are ChowNow, GloriaFood, Bbot, Popmenu, BentoBox and MenuDrive. Broad incumbents are Olo, Toast and Square for Restaurants. Ordermark is listed as an emerging player.
Does Pizzamico have an API?
No public API is recorded for Pizzamico.
What industry is Pizzamico in?
Pizzamico's product category is Restaurant Digital Ordering & Marketing Software. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 541830 and its SIC code is 5810.