The Rosanna Golf Club

What The Rosanna Golf Club does

The Rosanna Golf Club is a private members golf club operating since 1937 on a 139-acre site in Lower Plenty, Victoria, approximately 20km from Melbourne's CBD. The club offers an 18-hole championship golf course situated in the northern sand belt near the confluence of the Plenty and Yarra rivers, supported by a clubhouse with the Cleveland Room function venue (seating up to 150), a panoramic deck, a golf shop, driving range, and short-game practice area. Year-round playability is enabled by improved drainage and water storage infrastructure.

The club generates revenue through five main streams: tiered membership subscriptions (Full, 25–39, 18–24, Junior 12–17, Cadet, PGA, Forward Tee Women, and Clubhouse categories), golf shop retail (Titleist, PING, FootJoy, Scotty Cameron) with cart rentals and club fitting, PGA-accredited lessons and group clinics, non-member green fees and visitor play, and dining and private/corporate events. Member-facing technology is limited to a digital platform providing cashless transactions, digital scoring, integrated prize and member account functionality, and online tee-time booking, built on infrastructure provided by MiClub. The club does not have a mobile app, API, or disclosed AI capabilities.

Go-to-market is community-led and referral-driven: prospective members must be nominated by an existing financial playing member of at least six months' standing, with online application submission. The club is independently owned by its members, with major capital projects funded through the RGC Project Fund and donations from individual members (e.g., Craig McLaughlan, Peter Lacaze, Tim Sullivan) and corporate partners including Westpac, PGA of Australia, Golf Australia, CUB, Schweppes, CCV, and Rollease Acmeda. The club employs 9 staff and reports no subsidiaries, parent company, or external institutional investment.

Name

The Rosanna Golf Club

Legal name

The Rosanna Golf Club

Website

https://rosannagolf.com.au

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rosanna Golf Club is a private members golf club operating an 18-hole championship course on 139 acres in Lower Plenty, Victoria, ~20km from Melbourne. It serves individual golfers, juniors, women, and corporate event clients through tiered memberships, PGA coaching, golf shop retail, and function venue hire.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private golf club
• Golf course operations
• Clubhouse hospitality
• Golf membership
• Golf coaching services

Headquarters

HQ city

Lower Plenty

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual and ongoing membership fees from full members, junior members, cadets, and clubhouse members across various age categories including Full Age 25-39, Full Age 18-24, Junior 12-17, and PGA membership.
2. Golf Shop Operations: Revenue from golf equipment sales, club fittings, and golf cart rentals. Offers gear from brands like Titleist, PING, FootJoy, and Scotty Cameron.
3. Golf Lessons and Tuition: Revenue from private lessons and group clinics provided by PGA Professional Golf Coaches, including programs for juniors and beginner women.
4. Dining and Events: Function room, clubhouse, and golf course available for private events and corporate golf days. Cleveland Room seats up to 100 guests (extendable to 150) with panoramic deck. Boardroom available for smaller business events.
5. Green Fees and Visitor Play: Revenue from non-member green fees and visitor play on the championship course.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Rosanna Golf Club operates a championship 18-hole private members' golf course in Lower Plenty, Victoria, Australia, originally established in 1937. Its core offering is paid annual golf membership, supplemented by visitor green fees, a stocked golf shop, PGA-accredited golf lessons and coaching, clubhouse dining, and private/corporate event hosting. The club operates as a community-rooted private facility, with new membership primarily acquired via existing-member referral.

Product overview

The Rosanna Golf Club is a private membership golf club offering a single integrated product portfolio centered around its 18-hole championship golf course. The core product is the golf course itself, complemented by membership programs, a golf shop with equipment and professional coaching services, dining and event facilities, and member services including a business directory and project fund. The club provides cashless transactions, digital scoring, integrated prize and member account facilities through its digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Golf Membership Annual paid membership providing individual golfers with access to the championship 18-hole course, clubhouse amenities, and member community. New members are primarily acquired via referral from existing members.
• Visitor Green Fees Per-round green fee access to the 18-hole course for non-member visitors and guests of members.
• Golf Shop (Pro Shop) Retail outlet selling golf equipment, apparel, and accessories to members and visitors via cashless point-of-sale.
• Golf Lessons and Coaching Structured golf instruction delivered by PGA-accredited coaches for members, juniors, and beginners, bookable online.
• Clubhouse Dining Food and beverage service in the clubhouse, led by the Head Chef, available to members and event attendees.
• Private and Corporate Events Booking of the clubhouse and course for corporate golf days, weddings, and private functions, supported by the in-house kitchen.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• PGA (Professional Golfers Association of Australia)coreStrategic or Co-development PartnerProfessional golf association partner supporting golf operations and professional development. PGA members feature as teaching professionals at the club.
• Golf AustraliacoreStrategic or Co-development PartnerNational golf governing body partner supporting golf operations, competitions, and the sport's development.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Victoria Golf Club: Sand-belt Melbourne private members club with an 18-hole championship layout, tiered memberships and hosting of professional events. Closely comparable operating model and geography.
• Yarra Yarra Golf Club: Sand-belt Melbourne private members club with similar championship layout, tiered membership structure and historic origins. Directly comparable as a Northern/Sand-belt private golf club serving overlapping Melbourne metropolitan membership catchment.
• Commonwealth Golf Club: Sand-belt Melbourne private members club featuring a championship layout and member-driven culture. Comparable as a fellow private club sharing Melbourne northern corridor competitive dynamics.
• Huntingdale Golf Club: Melbourne private members club known for championship conditioning and tournament hosting. Comparable tier and member experience with strong shared-event and competition positioning.
• Sandhurst Club: Melbourne south-east private members club with multiple courses, full dining and corporate event facilities, and tiered membership categories. Comparable diversification into events and broader member amenities.
• Eastern Golf Club: Melbourne metropolitan private golf club with multiple course layouts, junior and women's programs, and event functions. Direct operating model overlap with Rosanna including membership tiers and Pennant participation.
• Peninsula Kingswood Country Golf Club: Large private members club on the Mornington Peninsula offering championship courses, diverse membership tiers and substantial dining/events facilities. Comparable in tiered membership breadth and event-led revenue model.
• Woodlands Golf Club: Private members club in Melbourne's northern suburbs with an 18-hole parkland course, Pennant teams and full clubhouse facilities. Directly comparable size, geography and member-acquisition approach.

Broad incumbents

• Kingston Heath Golf Club: Sand-belt private members club in Melbourne's south-east. Comparable as another top-tier private club with championship course, member-referral model and major event hosting history; an aspirational incumbent reference point.
• Royal Melbourne Golf Club: Australia's pre-eminent private members club in the same Melbourne sand belt. Operates a top-ranked championship course with private membership and corporate event hosting; aspirational incumbent against which Rosanna benchmarks on course conditioning and member experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rosannagolfclub
• Instagraminstagram.com/rosannagolf
• LinkedInlinkedin.com/company/the-rosanna-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rosanna Golf Club