What Rosaparks does

Rosaparks is a privately-held French gourmet burger restaurant chain founded in April 2013 in Troyes, France, with a differentiated concept that blends casual dining with historical storytelling — menu items and interiors reference civil rights and world-history figures such as Rosa Parks, Martin Luther King, and Nelson Mandela, supported by antique furnishings and curated wall art. The company currently operates four food-service points of presence in the greater Troyes area: a flagship restaurant in Troyes' historic center (35 rue Champeaux), a location inside the McArthurGlen designer outlet at Pont-Sainte-Marie, a stadium concession at Stade de l'Aube operated under partnership with ESTAC Troyes football club (Ligue 2 BKT 2024-25, season 2), and a venue partnership at Le Cube concert and events hall. A previously opened Paris location in the 11th arrondissement (opened 2015, operated approximately 2016–2018) was closed.

The product offering centers on a strictly homemade production charter — sauces cooked daily, bread shaped on-site, meat ground before each service, potatoes peeled and blanched in-house, cheese sliced and chicken marinated on premises — using French Charolais beef from Burgundy, labeled AOP/AOC French cheeses, imported English cheddars, and spices from the Middle East and Spain. Sides, desserts, and citrus-based drinks are also prepared in-house, and the brand markets a zero-waste kitchen ethos plus CO2 compensation via tree planting. Beyond core dine-in, Rosaparks generates revenue through click-and-collect online ordering via MyLightspeed, Digifood, and Clickeat platforms; home delivery through Deliveroo and UberEats; event catering via a branded foodtruck; and an RSPK-branded merchandise e-commerce line (shop.rosaparks.fr), launched in 2023. In 2024 the company introduced a digital loyalty program (1 point per €1 spent) replacing prior physical stamp cards.

Rosaparks serves end consumers across multiple occasions in the Grand Est region — casual diners in Troyes, outlet shoppers at McArthurGlen, ESTAC football fans on match days, and Le Cube event attendees — with unit-based pricing (classic burgers €9.40–10.40, stadium hot-dog/smash-burger items €6–8.90, RSPK sweatshirts €39). The company has approximately 17 employees, is privately and apparently founder-owned (no disclosed institutional investors, no parent entity, no funding rounds), and shows no disclosed revenue, no app, and no AI/ML capabilities in its operations.

Name

Rosaparks

Legal name

Rosaparks

Website

https://rosaparks.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosaparks is a privately-held French gourmet burger chain founded in 2013 in Troyes, operating four venues in the Troyes area — a flagship restaurant, a McArthurGlen outlet location, an ESTAC stadium concession, and a Le Cube concert-venue partnership — serving handmade Charolais-beef burgers, sides, catering, and branded merchandise to local consumers and event-goers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Special Food Services (7223), Mobile Food Services (72233), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Concession & Stadium / Arena Catering (THAFAIAG)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Gourmet burger restaurant
• Casual dining chain
• Click and collect
• Food delivery service
• Event catering foodtruck

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site restaurant sales: Walk-in customers dining at restaurant locations purchasing burgers, sides, drinks, and desserts. Four locations in the Troyes area serve customers on-site.
2. Delivery commissions via third-party platforms: Orders placed through Deliveroo and UberEats for home delivery, generating commission-based revenue through the third-party delivery platforms.
3. Click & Collect / takeaway: Online ordering via proprietary links (MyLightspeed, Digifood, Clickeat) for click & collect takeaway at restaurant locations.
4. Events & catering (food truck): Private event catering and food truck services for events at McArthurGlen, Stade de l'Aube, and third-party events, generating revenue from bulk orders.
5. RSPK merchandise (clothing & accessories): Branded clothing and accessories sold through the online shop (shop.rosaparks.fr), including items such as the 'Sweat Flag' hoodie at 39.00 EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Rosaparks operates a French gourmet burger restaurant chain combining gastronomy with historical storytelling, offering homemade burgers named after notable figures (Rosa Parks, Martin Luther King, Nelson Mandela, etc.) served across multiple dine-in locations in the Troyes area. The core product is freshly prepared burgers using French Charolais beef from Burgundy, artisanal cheeses, house-made sauces, and bread shaped on-site, complemented by sides, drinks, and desserts. Supplementary offerings include stadium concession service, event catering via foodtruck, online ordering with click & collect and delivery, a customer loyalty program, and branded RSPK clothing merchandise.

Product overview

Rosaparks is a French gourmet burger restaurant chain with a historical-themed concept honoring notable figures from world history. The company operates multiple physical restaurant locations (Troyes city center, McArthurGlen outlet, Stade de l'Aube for ESTAC, and Le Cube venue partnerships) plus the RSPK merchandise sub-brand. The core offering consists of fresh, handmade burgers featuring French Charolais beef, artisanal cheeses (including AOP/AOC French cheeses and imported English varieties), and homemade sauces. Supporting products include online ordering/delivery integration with Deliveroo and Uber Eats, a loyalty program, event catering services via foodtruck, and an e-commerce merchandise line (RSPK apparel and accessories).

Differentiator

Problem solved

Functional benefit

Products and services

• Rosaparks Restaurant (Troyes flagship) Flagship gourmet burger restaurant located in the historic center of Troyes, offering homemade burgers, sides, milkshakes, and desserts with a historical-themed concept honoring figures like Rosa Parks and Martin Luther King.
• Rosaparks Restaurant (McArthurGlen outlet) Restaurant location within the McArthurGlen Troyes designer outlet center serving the full Rosaparks burger menu, sandwiches, sides, and beverages for dine-in and takeaway. Open daily 10h00-19h00 aligned with outlet hours.
• Rosaparks ESTAC (Stade de l'Aube stadium concession) Stadium food service partnership at Stade de l'Aube in Troyes, offering a special menu of burgers, crispy chicken buckets, hot dogs, fries, sides, and desserts for ESTAC home match days and events. Awarded the Label Argent (silver catering label) by the stadium.
• Rosaparks Le Cube (concert and event venue partnership) On-site food service partnership at Le Cube concert and events venue in Troyes, offering a custom menu of hot dogs, sandwiches, chopped cheese, sides, drinks, and desserts tailored for concert nights and shows.
• Rosaparks Events (Foodtruck catering service) Branded foodtruck event catering service for private events, corporate functions, and public manifestations at McArthurGlen, Stade de l'Aube, and third-party events, providing bulk orders and on-site service.
• RSPK Merchandise Shop (branded clothing and accessories) Online e-commerce store for branded RSPK clothing and accessories, including items such as the Sweat Flag hoodie at €39.00, extending the Rosaparks lifestyle brand beyond the restaurant concept.
• Rosaparks Loyalty Program Online customer loyalty program converting spending (1 € = 1 point) into rewards and exclusive offers, available across all Rosaparks locations and replacing the prior physical stamp card system.

Quantifiable outcome

• Thousands of customers served since 2013 opening
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ESTAC TroyescoreStrategic or Co-development Partner · 1 January 2024Food service partnership at Stade de l'Aube stadium for home match days. Rosaparks operates stadium concession stands offering burgers and crispy chicken buckets. Season 2 partnership for Ligue 2 BKT 2024-25. Awarded silver label for catering quality.
• Le Cube (Troyes events venue)coreStrategic or Co-development Partner · 1 January 2024On-site food service partnership at Le Cube concert and events venue. Rosaparks provides a special menu including hot dogs, sandwiches, sides, and desserts tailored for Le Cube events, concerts, and shows.
• McArthurGlen TroyescoreChannel Partner/ Reseller/ DistributorLocated within the McArthurGlen Troyes designer outlet center. Restaurant serves outlet shoppers with the full Rosaparks menu for dine-in and takeaway. Open daily 10h00–19h00 aligned with outlet hours.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership covering Troyes and surrounding areas. Rosaparks is listed on Deliveroo for home delivery orders, the primary delivery platform referenced on the website.
• UberEatsminorChannel Partner/ Reseller/ DistributorSecondary delivery platform for Troyes city center orders. Customers can order Rosaparks Troyes for home delivery via UberEats.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Hippopotamus: Long-established French steakhouse chain with broad national footprint. Competes for similar casual family/group dining occasions as Rosaparks' restaurants.
• Big Mamma: Premium experiential restaurant group operating Italian trattorias in major French cities. Comparable on experiential dining positioning and design-driven concept, though cuisine differs.
• Five Guys: US-origin premium burger chain with established French footprint. Competes for the same limited-service gourmet burger occasion in France with broader scale and brand awareness than Rosaparks.
• Buffalo Grill: Established French casual dining chain focused on grills and steaks. Competes with Rosaparks for the same family/casual dining-out occasions in French cities.

Direct peers

• Big Fernand: French gourmet burger chain founded in 2012 with a homemade, premium positioning and multiple locations across France. The closest direct comparable to Rosaparks in terms of concept, price point (single burgers €9–€11), and quality-first brand promise.
• Black & White Burger: French gourmet burger chain with similar price positioning and dine-in/takeaway model. Direct competitor in the premium French burger segment.
• Blend: French gourmet burger chain operating dine-in locations in Paris and select French cities. Comparable concept and price point to Rosaparks' Troyes offering.
• O'Tacos: French fast-casual chain operating at similar per-location price point and scale in the limited-service segment. Comparable in target customer (students, families, casual diners) and unit economics.
• PNY (Paris New York): French gourmet burger and fries concept originating in Paris, with multiple locations. Competes in the same premium-burger, casual-dining category as Rosaparks.

Emerging players

• Bagelstein: French fast-casual bagel chain operating at comparable scale to Rosaparks with similar store economics and price positioning in the casual French dining market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Rosaparksfr
• Facebookfacebook.com/Rosaparksfr
• Instagraminstagram.com/Rosaparksfr
• LinkedInlinkedin.com/company/rosaparks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosaparks