Rosenboom Realty

What Rosenboom Realty does

Rosenboom Realty operates as a sub-brand within McColly Real Estate (legal entity), a privately held, family-owned independent residential real estate brokerage established in 1974. Headquartered in Schererville, Indiana, the firm operates 22 offices across Northwest Indiana, Central Illinois, and the Chicago Southland, supported by more than 500 agents. The firm delivers full-service residential and commercial brokerage alongside dedicated verticals for luxury homes, lakefront properties, new construction, and commercial transactions. Its platform comprises a property search website and a mobile application (app.mccolly.com) for listing discovery and alerts.

The business is structured around an agent-based sales force with relationship-building emphasis, generating revenue through real estate transaction commissions on both buyer and seller representation. Strategic partnerships extend service scope and market reach: Luxury Portfolio International provides global luxury listing exposure; Leading Real Estate Companies of the World (LeadingRE) provides referral infrastructure; and ancillary partners including Diamond Residential (mortgage), Community Title (title services), and HSA (home warranty) offer transaction-adjacent services. Internal sub-brands include McColly School (agent training and continuing education), McColly New Homes Division (new construction sales), and McColly Charities (community philanthropy).

Acquired sub-brands are retained as distinct identities within the broader McColly network — specifically McColly Bennett Real Estate, McColly Rosenboom Real Estate (the entity analyzed here), and McColly Bennet Commercial. Reported scale metrics include $944M+ in total network transaction volume in 2023, a #192 ranking among top independent brokerages, and no disclosed external venture capital or private equity sponsorship. The company maintains active marketing channels across website, Facebook, Instagram, blog, email/newsletter, and in-person open houses.

Name

Rosenboom Realty

Legal name

McColly Real Estate

Website

https://rosenboomrealty.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenboom Realty is a sub-brand of McColly Real Estate, a family-owned independent residential brokerage founded in 1974 operating 22 offices and 500+ agents across Northwest Indiana, Central Illinois, and the Chicago Southland, serving individual home buyers and sellers via commission-based transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property listing platform
• New construction homes
• Home valuation services

Headquarters

HQ city

Paxton, Illinois

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Revenue generated from real estate transaction commissions for both buyer and seller representation across residential and commercial properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rosenboom Realty operates as a real estate brokerage sub-brand under McColly Real Estate, providing residential and commercial buyer/seller representation across Northwest Indiana, Central Illinois, and Chicago Southland. The company delivers full-service brokerage for single-family homes, condos, farmland, land, lakefront, luxury, and new construction properties, supported by referral partnerships for mortgage, title, home warranty, and relocation services.

Product overview

McColly Real Estate is a single, unified real estate brokerage platform offering residential and commercial property services. The portfolio includes core brokerage services for buying and selling homes, commercial properties, new construction, luxury homes, and lakefront properties. The company also provides ancillary services including home valuation, mortgage services, relocation referrals, home warranty, and professional training through McColly School. McColly Rosenboom Real Estate operates as a sub-brand within this unified brokerage network.

Differentiator

Problem solved

Functional benefit

Brands

• McColly School: Training and education platform for real estate agents offering virtual career seminars and online courses.
• McColly Charities
• McColly New Homes Division

Products and services

• Residential Real Estate Brokerage Buyer and seller representation for single-family homes, condominiums, townhouses, farmland, and land across Northwest Indiana, Central Illinois, and Chicago Southland.
• Commercial Real Estate Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Real Estate Companies (LeadingRE)coreChannel Partner/ Reseller/ DistributorMembership affiliation providing global network reach and resources for the brokerage.
• Luxury Portfolio InternationalcoreChannel Partner/ Reseller/ DistributorLuxury real estate network affiliation for high-end property listings and buyer/seller connections.
• Diamond Residential (Mortgage)minorGTM or Marketing PartnerPreferred mortgage partner linked on website for referral services.
• HSA (Home Warranty)minorGTM or Marketing PartnerHome warranty services partner linked on website.
• Community TitleminorGTM or Marketing PartnerTitle services partner linked on website for referral services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Technology-enabled residential brokerage and listing platform. Comparable as a competing residential brokerage offering digital-first search, agent, and now-iBuyer services that disrupt traditional independents.
• HomeSmart International: Growing national virtual-friendly residential brokerage with a high-commission-split model. Comparable as a competing brokerage aggressively recruiting independent contractor agents away from traditional independents.

Direct peers

• Weichert Realtors: Independent residential brokerage franchise with strong Mid-Atlantic and Midwest presence. Comparable as a similarly structured independent/affiliated brokerage competing for agents and listings in regional Midwest markets.
• Sotheby's International Realty: Luxury-focused residential brokerage with global affiliate network. Comparable as a peer sharing Luxury Portfolio International affiliation context and competing for high-net-worth buyer and seller representation.
• Howard Hanna Real Estate: Large privately-held independent residential brokerage in the Midwest and Mid-Atlantic. Comparable as a similarly structured family/independent brokerage with regional office networks and a broad service mix including mortgage and title.

Broad incumbents

• eXp Realty: Cloud-based residential brokerage with a large national agent roster. Comparable as a competing residential brokerage leveraging a low-overhead agent model to attract independent contractors away from traditional independents.
• RE/MAX: Global residential brokerage franchise with a large independent contractor agent model. Comparable as a competing residential brokerage using a high-commission-split agent structure targeting the same independent agent pool.
• Compass: National technology-enabled residential brokerage that competes for agent recruitment and listings across major metros. Comparable as a residential real estate brokerage operating with a salaried-plus-commission agent model and a proprietary tech platform.
• Coldwell Banker Real Estate: Established national residential brokerage franchise with strong brand recognition. Comparable as a traditional brokerage competitor with global reach and similar commission-based agent model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with affiliated independent brokerages. Comparable as a competing network offering similar residential brokerage services and ancillary mortgage/title referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/McCollyRE
• Facebookfacebook.com/McCollyRealEstate
• LinkedInlinkedin.com/company/rosenboom-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenboom Realty