Rosendal Teater
Rosendal Teater is an independent performing arts foundation in Trondheim, Norway, operating a theater venue (founded 1984 as Teaterhuset Avant Garden, rebranded 2019), an on-site café, and the Bastard Festival, serving general audiences, children and families, teenagers, and accessibility-focused audiences through tiered "Pay What You Can" ticketing, gift cards, venue rental, and EU/EEA-funded youth-curation projects.
- Company typePrivate
- Founded1984
- HeadquartersTrondheim, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rosendal Teater does
Rosendal Teater is an independent performing arts foundation (stiftelse) headquartered at Innherredsveien 73 in the Østbyen district of Trondheim, Norway. It operates a theater venue hosting contemporary theater, dance, and interdisciplinary performances, alongside an on-site café (Rosendal Kafé), an experimental try-out space (Mørkerommet), a public-art Billboard wall, and community programs including Soup Kitchen. The foundation was established in 1984 as Teaterhuset Avant Garden (TAG) by three independent theater groups, relocated to its current building in 2019, and rebranded as Rosendal Teater at that time; it owns the venue via a wholly-owned subsidiary, Innherredsveien 73 AS. The organization employs approximately 20–30 staff across artistic direction, production, technical, marketing, and front-of-house functions, and runs the annual Bastard and Lille Bastard festivals in collaboration with co-located dance organization DansiT.
The core product is live performance, distributed through the Eventim online ticketing platform and a physical box office, with a five-tier "Pay What You Can" ticket model ranging 75–250 NOK (recommended 150 NOK), gift cards starting at 80 NOK with 12-month validity, venue rental income, and Rosendal Kafé revenue. Pricing is set by social-policy intent rather than revenue maximization. Audience segments span general performing-arts attendees, children and families (monthly Sunday programming), teenagers (via youth-curation projects), and accessibility-focused audiences served through relaxed performances, sign language interpretation, audio description, and touch tours.
Beyond ticket and ancillary revenue, Rosendal Teater has built a project-grant layer on top of Norwegian public cultural funding: an EEA Grants award of €212,189.75 funded The Shake Down (2021–2023) with the New Theatre Institute of Latvia, and EU Creative Europe programme support backs the four-year EUphoric Youth project (2026–2029) coordinated by Rosendal Teater across nine European countries with NTNU as research partner. International partnerships (SPRING Festival Utrecht, Tanzfabrik Berlin, Trafő Budapest, Festival d'Avignon, NTGent, Lavanderia a Vapore Torino, Materiais Diversos Portugal) underpin a stated strategy of giving youth real curatorial power in cultural institutions and exporting that model. Marketing relies on a website, general and accessibility-focused newsletters via Mailchimp, and Facebook/Instagram presence; no proprietary technology platforms were disclosed.
Rosendal Teater firmographics
Firmographics- Name
- Rosendal Teater
- Legal name
- Rosendal Internasjonale Teater
- Website
- https://rosendalteater.no
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosendal Teater is an independent performing arts foundation in Trondheim, Norway, operating a theater venue (founded 1984 as Teaterhuset Avant Garden, rebranded 2019), an on-site café, and the Bastard Festival, serving general audiences, children and families, teenagers, and accessibility-focused audiences through tiered "Pay What You Can" ticketing, gift cards, venue rental, and EU/EEA-funded youth-curation projects.
- Ownership category
- akta.pro rank
Rosendal Teater industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
- akta.pro secondary industries
- Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Rosendal Teater is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Rosendal Teater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket sales: Primary revenue stream from ticket sales for performances and events. Uses a 'Pay what you can' model with tiered pricing (75-250 NOK) allowing customers to choose what they can afford based on their financial situation.
- Rosendal Kafé operations: The theater operates its own café, Rosendal Kafé, serving food and beverages to theater visitors and hosting events.
- Venue rental: The venue is available for rental/lease for external events and arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Level 5 - highest price tier |
| Unit Pricing | Pay-as-you-go | Level 4 |
| Unit Pricing | Pay-as-you-go | Level 3 - recommended price |
| Unit Pricing | Pay-as-you-go | Level 2 |
| Unit Pricing | Pay-as-you-go | Level 1 - lowest price tier |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rosendal Teater product offering
Product offeringCore offering
Rosendal Teater operates an independent theater venue in Trondheim that produces and hosts a seasonal program of theater, dance, and interdisciplinary performing arts, alongside international guest performances. The core offering combines staged performances, festivals (Bastard/Lille Bastard), the on-site Rosendal Kafé, children and youth programming in collaboration with DansiT, and dedicated accessibility services (relaxed venue, sign language interpretation, audio description). Tickets are sold through the Eventim webshop and on-site box office under a tiered "Pay what you can" model.
Product overview
Rosendal Teater is an independent theater foundation based in Trondheim, Norway, operating as a unified performing arts venue with integrated support services and programs. The core offering is the main theater venue (Rosendal Teater) hosting performances, concerts, and events, supplemented by Rosendal Kafé as a social and event space. Key programs include the Bastard Festival, children and youth programming in collaboration with DansiT, and European youth engagement initiatives (EUphoric Youth, The Shake Down). The theater also offers experimental platforms (Mørkerommet), community-building initiatives (Soup Kitchen, Billboard), and accessibility-focused programs (Relaxed Conversations, Relaxed Venue). Ticketing includes a 'Pay What You Can' model and gift cards. Rosendal Teater was formerly known as Teaterhuset Avant Garden (TAG) and moved to its current location in 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosendal Teater Venue Performances
- Rosendal Kafé
Quantifiable outcome
- Over 1000 children and families attended opening weekend
Companies that use Rosendal Teater
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Rosendal Teater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Rosendal Teater partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- DansiTcoreImportant collaboration partner for curating seasonal programs. Collaboration includes children's and youth programming, professional content development, and contributions to performing arts festivals hosted at the venue. DansiT is a dance organization co-located at Rosendal Teater.
- SPRING Festival (SF), Utrecht, NetherlandscorePartner in EUphoric Youth project (2026-2029), a four-year European cooperation supported by EU Creative Europe program.
- New Theatre Institute of Latvia (NTIL), Riga, LatviacorePartner in EUphoric Youth project and co-coordinator of The Shake Down youth empowerment project.
- Tanzfabrik Berlin, GermanycorePartner in EUphoric Youth project (2026-2029) bringing together leading performing arts institutions from across Europe.
- Trafó House, Budapest, HungarycorePartner in EUphoric Youth project (2026-2029).
- Festival d'Avignon, FrancecorePartner in EUphoric Youth project; final presentation of project outcomes scheduled for summer 2029.
- ART DOT, Kharkiv, UkrainecorePartner in EUphoric Youth project (2026-2029).
- Lavanderia a Vapore, Torino, ItalycorePartner in EUphoric Youth project (2026-2029).
- NTGent, Gent, BelgiumcorePartner in EUphoric Youth project (2026-2029).
- Materiais Diversos, Minde, PortugalcorePartner in EUphoric Youth project (2026-2029).
- Norwegian University of Science and Technology (NTNU)coreAcademic partner in EUphoric Youth project (2026-2029) contributing research component.
- Graeae Theatre CompanyminorUK-based disability-led theatre company that conducted a webinar with Rosendal Teater on accessibility practices and 'aesthetics of artistic access'.
- Sjiraffen KultursenterminorPartner in accessibility initiatives and relaxed venue concept development.
- Teater EurekaminorPartner in accessibility initiatives and relaxed venue concept development.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Rosendal Teater competitors and assessment
Company assessmentDirect peers
- Black Box Teater: Oslo-based independent performing arts venue focused on contemporary dance, theater and performance. Directly comparable as an independent Norwegian venue programming experimental international work with a similar mix of ticketed events and project-based funding.
- CODA Dance Festival: International dance festival hosted in Norway featuring contemporary choreography and performance. Highly comparable to Rosendal's Bastard/Lille Bastard and dance programming as a ticketed performing arts festival with international curation.
- Dansens Hus (Oslo): National venue for dance in Norway, operating a dedicated dance stage and ticketed programming. Highly comparable to Rosendal's collaboration with DansiT and the Bastard Festival, as both venues host ticketed contemporary dance performances for a national audience.
- BIT Teatergarasjen: Bergen-based independent performing arts venue hosting contemporary theater, dance and performance art. Closely comparable to Rosendal as a small-to-mid independent venue with experimental programming and ticketed festival-style seasons.
- Trøndelag Teater: The regional theater of Trondheim, the same city Rosendal operates in. Comparable as a ticketed performing arts institution hosting theater, dance and music productions for local audiences, though larger and institutionally affiliated rather than independent foundation.
Broad incumbents
- Nationaltheatret: Norway's largest theater institution operating multiple stages in Oslo. Comparable as a Norwegian ticketed performing arts institution but operates at a much larger scale, with broader repertoire including drama, dance and opera.
- Riksteatret (The Norwegian Touring Theatre): Norway's national touring theater producing and distributing performances across the country. Comparable as a Norwegian performing arts institution, though operates at much larger scale and with national touring scope rather than a single venue.
- Festspillene i Bergen (Bergen International Festival): Major Norwegian performing arts festival held annually in Bergen. Comparable to Rosendal's Bastard Festival model as a curated ticketed performing arts festival, though at significantly larger scale and broader programming.
Others
- DansiT: Norwegian dance organization co-located at Rosendal Teater and a close programming partner. While not a competitor, DansiT is the most adjacent entity because of its shared venue, audience and curatorial collaboration on the children's/youth program.
Regional players
- SPRING Festival Utrecht: Dutch performing arts festival focused on contemporary dance and performance. Directly comparable to Bastard Festival as a ticketed performing arts festival and an EUphoric Youth partner; regional in the sense it operates in the Netherlands rather than Norway but overlaps in artistic programming and target audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosendal Teater social profiles
Digital presenceRosendal Teater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosendal Teater leadership team
Management profileNumber of profiles
Profiles13 records
Rosendal Teater subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rosendal Teater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosendal Teater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosendal Teater
What does Rosendal Teater do?
Rosendal Teater operates an independent theater venue in Trondheim that produces and hosts a seasonal program of theater, dance, and interdisciplinary performing arts, alongside international guest performances. The core offering combines staged performances, festivals (Bastard/Lille Bastard), the on-site Rosendal Kafé, children and youth programming in collaboration with DansiT, and dedicated accessibility services (relaxed venue, sign language interpretation, audio description). Tickets are sold through the Eventim webshop and on-site box office under a tiered "Pay what you can" model.
Is Rosendal Teater a public or private company?
Rosendal Teater is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rosendal Teater founded?
Rosendal Teater was founded in 1984. It employs 1 to 10 people.
Where is Rosendal Teater based?
Rosendal Teater is headquartered in Trondheim, Norway, in the Europe region.
How does Rosendal Teater make money?
Three revenue lines are on record. Ticket sales are the primary driver. The others are rosendal Kafé operations and venue rental.
Who are Rosendal Teater's main competitors?
Direct peers on record are Black Box Teater, CODA Dance Festival, Dansens Hus (Oslo), BIT Teatergarasjen and Trøndelag Teater. Broad incumbents are Nationaltheatret, Riksteatret (The Norwegian Touring Theatre) and Festspillene i Bergen (Bergen International Festival). DansiT is listed as an others. SPRING Festival Utrecht is listed as a regional player.
Does Rosendal Teater have an API?
No public API is recorded for Rosendal Teater.
What industry is Rosendal Teater in?
Rosendal Teater's product category is Performing Arts Venue. Its primary akta.pro industry code is THAJAFAI, Cultural & Community Festivals (Ticketed), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 71131 and its SIC code is 7900.