Roses of Peace

What Roses of Peace does

Roses of Peace is a Singapore-registered, youth-driven not-for-profit organization founded in 2012 that focuses on fostering social cohesion across racial, religious, and ethnic communities. Its operations are delivered through three interconnected core programs: Harmony Projects (symbolic rose distributions and community-building initiatives), Safe Spaces for Dialogue (facilitated conversations on race, religion, and identity), and Capability Building (leadership training to develop peace ambassadors and harmony champions). The organization was established in response to the Charlie Hebdo incident and has since accumulated a network of over 3,000 volunteers across its annual outreach activities.

The organization operates with a lean paid staff of 6 employees and relies on a community-led go-to-market model centered on volunteer mobilization and institutional partnerships. Its primary distribution channels are direct community engagement, partner co-creation with schools, foundations, and government agencies, and event-based outreach. Revenue is generated through grants, donations, and partnership support from institutional funders including MCCY, NYC, OPSG, REACH, Temasek Foundation, TSF, People's Association, and the Singapore Kindness Movement — all of which are also programmatic partners. Following the COVID-19 pandemic, the organization pivoted in 2020 from large-scale standalone rose distributions toward more intentional, partnership-driven initiatives, exemplified by 2025 collaborations with NACLI, NUS Interfaith, Singapore Theatre Company, and UNIQLO Singapore. All programs are offered free to participants, and the entity has no disclosed revenue, no funding rounds, and no parent organization.

Name

Roses of Peace

Legal name

Roses of Peace

Website

https://rosesofpeace.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Roses of Peace is a Singapore-based youth-driven nonprofit founded in 2012 that fosters social cohesion across racial, religious, and ethnic communities through rose distributions, dialogue sessions, and leadership training programs, supported by a network of 3,000+ volunteers and institutional partners.

Ownership category

akta.pro rank

Product category

Community Peace and Social Cohesion Programs

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Post-Conflict Recovery, Reconciliation & Social Cohesion Programs (BPADAFAL)

akta.pro secondary industries

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Gender Equality, Inclusion & Social Protection Programs (BPADABAK), Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD)

Keywords

• Community peace programs
• Social cohesion initiatives
• Interfaith dialogue facilitation
• Youth empowerment programs
• Harmony ambassador training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Grants: As a not-for-profit organization, Roses of Peace operates primarily through funding and support from institutional partners including government agencies (MCCY, NYC), foundations (Temasek Foundation), and community organizations. Revenue is generated through grants, donations, and potentially membership contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roses of Peace is a not-for-profit organization that runs community-based peace and social cohesion programs in Singapore. It delivers three core programs—Harmony Projects (rose distribution and partnership outreach), Safe Spaces for Dialogue (facilitated conversations on race, religion, and identity), and Capability Building (training to equip peace ambassadors and harmony champions)—targeted primarily at young adults and delivered free of charge through volunteers and institutional partners.

Product overview

Roses of Peace operates as a not-for-profit organization offering three interconnected core programs: Harmony Projects, Safe Spaces for Dialogue, and Capability Building. Harmony Projects serves as the flagship initiative, using symbolic rose distributions to foster unity and collaboration across communities. Safe Spaces for Dialogue complements this by creating platforms for meaningful conversations on sensitive topics. Capability Building rounds out the portfolio by equipping participants with leadership skills to become peace advocates. Together, these programs form a cohesive youth empowerment approach aimed at building social cohesion in Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Harmony Projects A community-building initiative that fosters unity by raising awareness and creating collaboration opportunities across racial, religious, and ethnic communities through symbolic rose distributions and partnership-driven events. Targeted at Singapore's diverse communities and delivered in collaboration with schools, community groups, and institutional partners.
• Safe Spaces for Dialogue A dialogue facilitation program that nurtures respectful conversations on sensitive issues such as race, religion, and nationality, creating opportunities for individuals to connect and build trust. Targeted at youth, students, and community members in Singapore seeking meaningful cross-community dialogue.
• Capability Building An education and training program that equips individuals with the knowledge, skills, and mindset to become peace ambassadors and harmony champions through leadership development initiatives. Targeted at volunteers and youth participants across Singapore.

Quantifiable outcome

• Over 3,000 volunteers engaged in annual outreach initiatives
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Community Leadership Institute (NACLI)coreStrategic or Co-development Partner · 1 January 2025Youth Leaders Collective partnership in 2025 - distributed 500 roses with interfaith messages, mentored youth to create safe spaces for students from mainstream and Madrasah schools to engage, converse, and build mutual understanding.
• MCCY (Ministry of Culture, Community and Youth)coreStrategic or Co-development PartnerGovernment ministry partner supporting social cohesion initiatives in Singapore. MCCY is a key institutional partner listed on the organization's website as part of their key partners network.
• OPSG (One People'sSG)coreStrategic or Co-development PartnerGovernment body focused on social cohesion and community engagement in Singapore. Listed as a key institutional partner supporting Roses of Peace programs.
• REACHcoreStrategic or Co-development PartnerCommunity engagement platform under MCCY. Listed as an institutional partner in the Roses of Peace network.
• NYC (National Youth Council)coreStrategic or Co-development PartnerGovernment council focused on youth development in Singapore. Supports youth empowerment and leadership programs as a key institutional partner.
• People's AssociationcoreStrategic or Co-development PartnerGovernment statutory board managing community centers and grassroots organizations in Singapore. Key institutional partner supporting community engagement initiatives.
• Singapore Kindness Movement (SKM)coreStrategic or Co-development PartnerNational movement promoting graciousness and kindness in Singapore society. Listed as an institutional partner aligned with Roses of Peace's harmony mission.
• NUS InterfaithcoreStrategic or Co-development PartnerCo-hosted dialogue session 'Religion and Identity: Does Your Identity Ever Feel Conflicted?' focusing on small-group discussions and reflective activities exploring how school, family, culture, and faith intersect to shape identity.
• Singapore Theatre CompanyminorGTM or Marketing PartnerCollaborated to distribute 450 roses to audiences of TAHA stage play by Amer Hlehel honoring Palestinian poet Taha Muhammad Ali, adding interfaith dimension to the performance with cards of peace messages.
• UNIQLO SingaporeminorGTM or Marketing PartnerSupported UNIQLO Singapore's Peace for All campaign by distributing 500 roses along Orchard Road and inviting recipients to contribute reflections to a Peace Wall inside the flagship store.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Youth Council (NYC) Singapore: Government body driving youth development and leadership in Singapore; listed as a Roses of Peace partner. Comparable as a youth-empowerment organization with overlapping mandate in leadership programming.
• Singapore Kindness Movement: Singapore national movement promoting graciousness and kindness; listed as a Roses of Peace partner. Directly comparable as a Singapore-based civic society organization fostering social harmony through awareness campaigns and partnerships.
• OnePeople.sg (OPSG): National body in Singapore dedicated to promoting racial and religious harmony. Listed as a key Roses of Peace partner; operates similar community-driven social cohesion programming in the same geography.
• Inter-Religious Organisation (IRO) Singapore: Singapore-based interfaith council coordinating dialogue among religious communities. Highly comparable mission and Singapore operating geography to Roses of Peace's interfaith dialogue programs.
• Halogen Foundation Singapore: Singapore nonprofit focused on youth leadership and character development. Comparable in mission (youth empowerment, leadership building) and geography to Roses of Peace's Capability Building program.

Others

• Search for Common Ground: International NGO specializing in peacebuilding and conflict transformation. Comparable mission (peace, social cohesion, dialogue) though operates globally and at much greater scale; useful comparator for grant-funded peace programming.
• King Abdullah bin Abdulaziz International Centre for Interreligious and Intercultural Dialogue (KAICIID): International intergovernmental body promoting interreligious dialogue globally. Comparable in mission (facilitating interfaith dialogue and cooperation) but operates at a much larger institutional scale than Roses of Peace.

Broad incumbents

• People's Association Singapore: Government statutory board managing community engagement across Singapore. Listed as a Roses of Peace partner; operates broader community programming at much larger scale, providing macro context for community engagement.

Regional players

• Mercy Relief: Singapore-based humanitarian aid NGO. Comparable as a Singapore-headquartered nonprofit with similar institutional/government partnerships, though its focus is humanitarian aid rather than social cohesion.

Emerging players

• Peace One Day: International non-profit promoting a global day of peace and ceasefire. Comparable as a peace-focused youth-amenable organization with awareness campaigns; differs in operating geography and global scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rosesofpeace
• Facebookfacebook.com/rosesofpeace
• Instagraminstagram.com/rosesofpeace
• LinkedInlinkedin.com/company/roses-of-peace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roses of Peace