Roseville Automall
Roseville Automall is a privately held multi-brand automotive dealership group in Roseville, California, operating 15 franchised showrooms representing 21 brands and serving Greater Sacramento retail and fleet vehicle buyers.
- Company typePrivate
- Founded-
- HeadquartersRoseville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Roseville Automall does
Roseville Automall is a privately held multi-brand automotive dealership group headquartered at 50 Automall Drive in Roseville, California, operating 15 franchised dealership showrooms that together represent 21 automotive brands under one physical automall complex. The company is positioned as the largest automotive shopping destination in Northern California, serving consumers and small commercial fleet buyers in the Greater Sacramento region including Sacramento, Lincoln, Rocklin, Granite Bay, Citrus Heights, Folsom, and Auburn. Combined inventory at time of source capture was 2,819 new vehicles and 1,645 pre-owned vehicles, with 976 hybrid and electric units spread across partner brands.
Roseville Automall firmographics
Firmographics- Name
- Roseville Automall
- Legal name
- Roseville Automall
- Website
- https://rosevilleautomall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roseville Automall is a privately held multi-brand automotive dealership group in Roseville, California, operating 15 franchised showrooms representing 21 brands and serving Greater Sacramento retail and fleet vehicle buyers.
- Ownership category
- akta.pro rank
Where Roseville Automall is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roseville Automall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Revenue generated from sales of new, used, and certified pre-owned vehicles across 21 automotive brands including BMW, GMC, KIA, Chevrolet, Honda, Ford, Toyota, and others.
- Automotive Financing: Finance departments within each dealership provide loan and lease options, generating revenue through interest and financing arrangements.
- Vehicle Trade-ins: Accepts trade-in vehicles and provides appraisals based on condition, mileage, and market demand, facilitating vehicle purchases.
- Auto Service and Parts: Certified service centers at all 15 locations offering maintenance, repairs, and parts sales including oil changes, brake service, tire rotations, diagnostics, and factory maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles with MSRP-based pricing including dealer markups and document processing charges |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roseville Automall product offering
Product offeringCore offering
Roseville Automall operates a multi-brand automotive dealership complex at 50 Automall Drive, Roseville, California, aggregating 21 automotive brand showrooms in a single location for one-stop comparison shopping. The company sells new, pre-owned, and certified pre-owned vehicles; provides in-dealership financing, trade-in appraisals, and leasing; and operates certified service centers and parts departments across all 15 locations. Customers can browse inventory online, estimate payments, value trade-ins, and schedule service through the automall's integrated website platform.
Product overview
Roseville Automall is a multi-brand automotive dealership platform offering new, pre-owned, and certified pre-owned vehicles from 21 popular automotive brands. The core offering consists of vehicle sales across multiple showrooms (New Vehicles, Pre-Owned Vehicles, Certified Pre-Owned, and EV/Hybrid categories), complemented by financing services, trade-in appraisals, vehicle service and maintenance centers, and auto parts sales. The platform operates as a unified automall experience where customers can shop, finance, and service vehicles in one convenient location, with an online inventory system and vehicle comparison tools.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales
Companies that use Roseville Automall
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Roseville Automall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Roseville Automall partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- DealerFire (DealerSocket)coreWebsite platform provider powering rosevilleautomall.com with Next-Generation Engine 6 custom dealer website technology. Part of the DealerSocket portfolio of advanced automotive technology products, enabling inventory management, customer relationship tools, and digital retail capabilities.
- AutoNation Chrysler Dodge Jeep RAM RosevillecoreFranchise dealership within Roseville Automall representing Chrysler, Dodge, Jeep, and RAM brands.
- AutoNation Honda RosevillecoreFranchise dealership within Roseville Automall representing Honda brand.
- BMW of RosevillecoreFranchise dealership within Roseville Automall representing BMW brand.
- Future Ford Roseville (Lincoln, Nissan)coreFranchise dealership group within Roseville Automall representing Ford, Lincoln, and Nissan brands.
- INFINITI RosevillecoreFranchise dealership within Roseville Automall representing INFINITI brand.
- Lexus of RosevillecoreFranchise dealership within Roseville Automall representing Lexus brand.
- Mazda RosevillecoreFranchise dealership within Roseville Automall representing Mazda brand.
- Niello AcuracoreFranchise dealership within Roseville Automall representing Acura brand.
- Reliable Buick GMCcoreFranchise dealership within Roseville Automall representing Buick and GMC brands.
- Roseville ChevroletcoreFranchise dealership within Roseville Automall representing Chevrolet brand.
- Roseville KiacoreFranchise dealership within Roseville Automall representing Kia brand.
- Roseville ToyotacoreFranchise dealership within Roseville Automall representing Toyota brand.
- AutoNation Subaru RosevillecoreFranchise dealership within Roseville Automall representing Subaru brand.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Roseville Automall competitors and assessment
Company assessmentDirect peers
- Penske Automotive Group: Premium- and luxury-skewed multi-brand dealer group with significant commercial truck exposure. Comparable to Roseville Automall's mix of luxury franchises (BMW, Lexus, Cadillac, INFINITI) plus commercial fleet capability.
- Group 1 Automotive: Public multi-brand automotive retailer with new and used vehicle, F&I, and parts and service operations across the U.S. and U.K. Closely comparable business model to a multi-brand automall, including luxury and import brands.
- Hendrick Automotive Group: Largest privately held dealer group in the U.S. with a multi-brand multi-state footprint. Comparable to Roseville Automall as a private, multi-brand dealer organization, though at materially greater scale.
- Lithia Motors: Large multi-brand dealer group with a broad mix of mass-market and luxury franchises. Directly comparable as a multi-brand retail platform with integrated F&I and service, though at much larger national scale than Roseville Automall.
- Sonic Automotive: Operates franchised dealerships and EchoPark standalone used-vehicle stores. Comparable as a multi-brand franchised dealer with strong F&I and a parallel new/used vehicle strategy relevant to Roseville Automall's mix.
- Asbury Automotive Group: Multi-brand franchised dealer group with a sizable Clicklane digital retail platform. Comparable to Roseville Automall across multi-brand retail, F&I, service, and digital retailing.
- AutoNation: Largest U.S. automotive retailer with a multi-brand multi-state footprint. Directly comparable to Roseville Automall because AutoNation already owns several of the franchises housed at Roseville Automall (Honda, Chrysler Dodge Jeep RAM, Subaru), validating the multi-brand dealer model at this location.
Regional players
- Suburban Collection: Private multi-brand dealer group concentrated in the Midwest. Comparable as a regional multi-brand dealer organization operating across mass-market and luxury lineups, though not overlapping in the Sacramento geography.
Broad incumbents
- CarMax: Largest U.S. used-vehicle retailer with no-haggle pricing and home delivery. Comparable to Roseville Automall's pre-owned business (1,645 used vehicles in inventory) and is the most direct competitor for used-car shoppers in the Sacramento region.
Emerging players
- Carvana: Online-only used-vehicle retailer with home delivery and vending machines. Comparable to Roseville Automall's used-vehicle offering and represents the digital-channel competitor that could erode in-person dealership traffic for younger buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roseville Automall social profiles
Digital presenceRoseville Automall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roseville Automall leadership team
Management profileNumber of profiles
Profiles1 record
Roseville Automall subsidiaries and ownership
Company hierarchySubsidiaries16 records
Roseville Automall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roseville Automall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roseville Automall
What does Roseville Automall do?
Roseville Automall operates a multi-brand automotive dealership complex at 50 Automall Drive, Roseville, California, aggregating 21 automotive brand showrooms in a single location for one-stop comparison shopping. The company sells new, pre-owned, and certified pre-owned vehicles; provides in-dealership financing, trade-in appraisals, and leasing; and operates certified service centers and parts departments across all 15 locations. Customers can browse inventory online, estimate payments, value trade-ins, and schedule service through the automall's integrated website platform.
Is Roseville Automall a public or private company?
Roseville Automall is a private company. It is classified as unknown and is currently operating.
When was Roseville Automall founded?
Roseville Automall was founded in -1. It employs 1 to 10 people.
Where is Roseville Automall based?
Roseville Automall is headquartered in Roseville, United States, in the North America region.
How does Roseville Automall make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are automotive Financing, vehicle Trade-ins and auto Service and Parts.
Who are Roseville Automall's main competitors?
Direct peers on record are Penske Automotive Group, Group 1 Automotive, Hendrick Automotive Group, Lithia Motors, Sonic Automotive, Asbury Automotive Group and AutoNation. Suburban Collection is listed as a regional player. CarMax is listed as a broad incumbent. Carvana is listed as an emerging player.
Does Roseville Automall have an API?
No public API is recorded for Roseville Automall.