Roubaix Tourisme - I Love Roubaix

Name

Roubaix Tourisme - I Love Roubaix

Legal name

Office de Tourisme de Roubaix

Website

https://roubaixtourisme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tourism & Visitor Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industries

History, Heritage & Museum-Focused Study Tours (THAKAGAN), Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Municipal tourism services
• Visitor information center
• Guided tour services
• Cultural heritage tourism
• Destination marketing services

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Funding / Municipal Tourism Office: As a municipal tourist office (Office de Tourisme), the organization operates primarily through public funding from the City of Roubaix and Métropole Européenne de Lille rather than commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Roubaix Tourisme is the official municipal tourism office of Roubaix, France, operating La Bobine — a 'third place' visitor center that provides tourist information, ticketing for major attractions (La Piscine, Villa Cavrois, La Manufacture), self-guided digital tours, certified guided group visits, corporate event organization, and school/educational programs. It promotes Roubaix's industrial heritage, street art scene, and textile legacy through maps, geocaching experiences, audio walks, and the Tripster local-ambassador chat platform.

Product overview

Roubaix Tourisme - I Love Roubaix operates as a tourist office functioning as a 'third place' for visitors, offering a portfolio of interconnected services centered around destination discovery and visitor experience. The core offering includes physical facilities (La Bobine visitor center), digital navigation tools (I Love Roubaix Map, Street Art Map, Brick Thread walking trail), self-guided experiences (Geocaching, Geo-Guided Walks), and local guide services (Tripster). The organization also provides ticketing services (Lille City Pass, Joint Admission Packages), group and event planning, and promotes cultural events including the URBX Festival and Open Roubaix monthly programming. Cultural partners include La Piscine museum, La Manufacture textile museum, Villa Cavrois, and various heritage sites.

Differentiator

Problem solved

Functional benefit

Products and services

• La Bobine Visitor Center
• Street Art Map
• Le Fil de Brique (Brick Thread) Guided Tour
• Les Balades Embarquées (Geo-Guided Walks)
• Geocaching in Roubaix
• Tripster Local Guide Service
• Group Visit Services
• Event Organization Services
• Pedagogical Activities for School Groups
• Joint Admission Packages
• Lille City Pass (Reseller)
• Street Generation(s) Exhibition
• Paris-Roubaix Cycling Experience

Quantifiable outcome

• 200,000+ visitors annually to La Piscine museum alone
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Tripster PlatformcoreStrategic or Co-development PartnerTripster is a chat-based platform connecting tourists with local ambassadors who share tips and hidden gems. Roubaix Tourism co-initiated this project with Tournai and Kortrijk tourist offices and the Lille-Kortrijk-Tournai Eurometropolis agency, supported by European Regional Development Fund. The service extends to Belgian neighbors Kortrijk and Tournai.
• La Piscine MuseumcoreStrategic or Co-development PartnerJoint admission package partnership offering combined tickets for La Piscine (Art and Industry museum in former swimming pool) and La Manufacture (Textile museum), providing cost savings and convenience for visitors exploring multiple cultural venues.
• Villa CavroiscoreStrategic or Co-development PartnerJoint admission package partnership with Villa Cavrois (Mallet-Stevens modernist mansion in Croix) offering combined tickets with La Piscine and La Manufacture museums, part of coordinated cultural tourism strategy.
• La Manufacture MuseumcoreStrategic or Co-development PartnerLa Manufacture (Museum of Living Memory and Textile Creation) partners with La Piscine and Villa Cavrois for joint admission packages, promoting the textile heritage circuit.
• URBX Festival / Urban Cultures AssociationmajorStrategic or Co-development PartnerURBX Festival (formerly #XU, held mid-June) celebrates urban cultures including street art, dance, music, fashion, and sport. The Urban Cultures association aims to position Roubaix as THE city for urban cultures in France, mobilizing five disciplines and involving local associations.
• Lille Métropole City PasscoreChannel Partner/ Reseller/ DistributorRoubaix Tourism sells Lille City Pass offering free access to 29+ sites including La Piscine, Villa Cavrois, and free public transport across Lille Métropole. Provides visitors convenient multi-attraction access.
• Métropole Européenne de LillemajorStrategic or Co-development PartnerMetropolitan governing body that includes Roubaix. Provides branding support, coordinates regional tourism initiatives, and the La Bobine location features the MEL logo indicating institutional partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Lille: Official municipal tourism office for Lille, the central city of Métropole Européenne de Lille. Operates the same Office de Tourisme model with visitor information, guided tours, and event services; directly comparable to Roubaix Tourisme as same-region peer and Lille City Pass co-distributor.
• Le Voyage à Nantes: French public tourism entity (similar municipal/SEM governance) that pioneered the creative city-branding tourism model with permanent green line route and integrated cultural programming — a benchmark peer for differentiated French Office de Tourisme strategy.
• Visit Tournai (Office du Tourisme de Tournai): Belgian municipal tourism office for Tournai, third co-initiator of the Tripster platform with Roubaix Tourisme and Visit Kortrijk. Same Office de Tourisme model and cross-border cooperation framework.
• Visit Kortrijk (Toerisme Kortrijk): Belgian municipal tourism office for Kortrijk, co-initiator of the Tripster cross-border ambassador platform with Roubaix Tourisme. Same Office de Tourisme model, same cross-border Eurometropolis framework, direct operational peer.

Broad incumbents

• OnlyLyon Tourisme: French municipal tourism office for Lyon with city pass (Lyon City Card), guided tours, and heritage branding. Same Office de Tourisme business model in a larger French cultural destination.
• Visit Brussels: Belgian regional tourism authority and Brussels CVB, operating visitor centers, guided tours, and city passes (Brussels Card) — same CVB model as Roubaix Tourisme but in a larger capital-city destination, useful as Belgian-market peer.
• Office de Tourisme et des Congrès de Bordeaux: Bordeaux's official tourism and convention bureau, operating visitor center, Bordeaux City Pass, guided tours, and convention services — directly comparable Office de Tourisme model in another major French cultural/heritage city.
• Paris je t'aime (Office du Tourisme de Paris): Official Paris Convention and Visitors Bureau operating the same Office de Tourisme / CVB model but at much larger scale. Comparable as French municipal tourism office operator with guided tours, attraction pass (Paris Museum Pass), and group services.

Others

• La Piscine — Musée d'Art et d'Industrie André Diligent: Roubaix's flagship Art Deco museum and 200K+ visitor anchor attraction that is Roubaix Tourisme's principal partner. Comparable as a cultural-heritage visitor attraction whose demand patterns shape Roubaix Tourisme's commercial activity.

Emerging players

• Tripster: Chat-based local-ambassador platform co-developed by Roubaix Tourisme, Kortrijk, and Tournai tourist offices. Comparable as adjacent technology platform serving CVB-style destination content and visitor engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IloveRBX
• Facebookfacebook.com/502197148572365
• LinkedInlinkedin.com/company/roubaix-tourisme-i-love-roubaix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roubaix Tourisme - I Love Roubaix