What Roundabout Ltd does

Roundabout Ltd is a registered charity (number 1061313) founded in 1977 and headquartered in Sheffield, South Yorkshire, UK. It is the dominant youth homelessness charity in South Yorkshire, serving young people aged 13–25 in Sheffield and Rotherham. The charity operates an integrated service model spanning prevention, emergency accommodation, supported housing, and long-term tenancy sustainment, with 11+ physical sites across the region. Core services include the Homeless Prevention drop-in service (22 Union St), a hostel at St Barnabas Road, three Group Living projects (Sharrow, Glencoe, Edgedale), Dispersed Housing, a Rapid Rehousing Team, Supporting Tenants, and a Resettlement Team. Specialist wraparound services include the Talk It Out family mediation programme (with a 100% success rate in preventing homelessness for supported young people), Mind Over Chatter wellbeing support, a counselling service offering up to 12 sessions, an Employment and Skills team, and a Peer Education programme that delivers lived-experience-led sessions in schools reaching over 2,000 students annually. Last year (2025) Roundabout supported just over 2,000 young people — the biggest number in its history — with 500+ young people supported on any given day.

The underlying technology stack is modest and standard for a regional nonprofit: the In-Form cloud-based client management system is provided by Homeless Link (a sector membership body), and donations are processed via eTapestry. No proprietary technology platform, AI/ML, or digital product is disclosed. Roundabout's revenue model is diversified across six streams: individual donations (one-off and regular, with Gift Aid), fundraising events (Sleep Out, Skydive, Sheffield 10K, Night at the Musicals raising £27k in 2025, Golf Day raising £16k, Bangers and Cash rally, Sunrise on Snowdon, Murder Mystery, Christmas Market, Yorkshire Chocolate Festival), corporate partnerships (20+ named sponsors including Strata, UniHomes, HoodieHut, Freeths, Gripple, Henry Boot, Investec, Irwin Mitchell, Lloyds Bank, Meadowhall, Morgan Sindall), grant funding from statutory bodies and trusts, legacy giving via wills, and merchandise (Roundabout Roses steel rose campaign). The 'customer base' is bifurcated: beneficiaries are young people at risk of or experiencing homelessness (free service), while 'paying supporters' are individual donors, corporate sponsors, and grant funders. The charity is governed by a Board of Trustees and led by Chief Executive Ben Keegan (20 years tenure) with a senior team including Head of Central Services Geoff Ticehurst, Fundraising Manager Emily Bush, Events Fundraiser Denise Lawrenson, and Business Development Manager Chetna Jogia. Distribution is direct and place-based (drop-in, hostel, supported housing, schools, employer liaison) augmented by a digital hub (website, Facebook, LinkedIn, Instagram, YouTube, email newsletter) and PR-driven earned media including celebrity hosts such as Dan Walker. Strategic positioning is reinforced by designation as Lord Mayor of Sheffield's Charity of the Year 2026 and partnership in the Prince of Wales/Royal Foundation's Homewards initiative.

Name

Roundabout Ltd

Legal name

Roundabout Ltd

Website

https://roundabouthomeless.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Roundabout Ltd is a registered charity (founded 1977) providing youth homelessness prevention, emergency accommodation, supported housing, and tenancy support to young people aged 13–25 across Sheffield and Rotherham in South Yorkshire, UK.

Ownership category

akta.pro rank

Product category

Youth Homelessness Services

NAICS

Emergency and Other Relief Services (624230), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Disability Services & Independent Living Support (BPAGACAG), Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

Keywords

• Youth homelessness services
• Emergency accommodation
• Tenancy support
• Family mediation
• Peer education

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations and Fundraising: Roundabout relies primarily on donations from individuals — both one-off and regular monthly gifts. Donors can give online, by bank transfer, by post (cheque), or in person. UK taxpayers can use Gift Aid, allowing the charity to claim an additional 25p per £1 donated at no extra cost to the donor.
2. Fundraising Events Revenue: Roundabout organises and participates in numerous events (Sleep Out, Skydive, Sheffield 10K, Manchester Marathon, Night at the Musicals, Golf Day, Sunrise on Snowdon, Murder Mystery, Christmas Market, Bangers and Cash rally, Wild Weekend, Abseil, etc.) where participants pay registration fees and raise minimum sponsorship targets. Events generate both direct revenue and awareness.
3. Corporate Partnerships and Sponsorship: Corporate partners (such as Strata, UniHomes, HoodieHut, and 20+ listed corporate sponsors) provide financial support, in-kind donations, and employee fundraising. Partners include Freeths, Begbies Traynor, Gripple, Henry Boot, Investec, Irwin Mitchell, Lloyds Bank, Meadowhall, and others. Partnerships are tailored to each company's strengths.
4. Legacy Giving (Gifts in Wills): Roundabout actively encourages supporters to leave a legacy gift in their will, described as a 'lasting legacy' that enables the charity to adapt services to changing needs of young people in the future.
5. Grant Funding: Roundabout receives grant funding from statutory funders and trusts to deliver specific services (e.g., Homeless Prevention Service, Rapid Rehousing, Peer Education, counselling). The charity is subject to government reporting requirements for performance indicators.
6. Merchandise (Roundabout Roses): Steel roses are sold as charitable merchandise. Each rose symbolises a young person supported and purchases are fully charitable donations. The charity also sells branded merchandise (hoodies from HoodieHut).

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels12 records

Core offering

Roundabout Ltd is a registered charity providing free, wraparound support to young people aged 13-25 at risk of or experiencing homelessness in South Yorkshire. Core services include emergency hostel accommodation, supported group living projects, dispersed housing, tenancy sustainment, the Rapid Rehousing outreach team, and a Homeless Prevention drop-in service. It also delivers in-house mental health support (counselling and Mind Over Chatter), the Talk It Out family mediation programme, the Peer Education schools project, and employment and skills support.

Product overview

Roundabout Ltd is South Yorkshire's youth homelessness charity offering a comprehensive suite of services to support young people aged 16-25 facing homelessness. The organization operates as a single integrated service model rather than a platform-plus-modules architecture. Core services include Homeless Prevention Advice, Emergency Accommodation (hostel), Group Living Projects, and Dispersed Housing. Supporting services include the Rapid Rehousing Team, Tenancy Support, Talk It Out family mediation, Mind Over Chatter mental health support, counselling sessions, Peer Education Project in schools, Employment and Skills support, and Supporting Tenants. Fundraising programs include Roundabout Roses and Business Partnerships. The organization has supported over 1,800 young people since 2021 and currently supports over 500 young people daily across Sheffield and Rotherham.

Differentiator

Problem solved

Functional benefit

Brands

• Roundabout Roses: A campaign where supporters can purchase handcrafted steel roses, with each rose symbolizing a young person in South Yorkshire who has received support from Roundabout.
• Talk It Out
• Mind Over Chatter

Products and services

• Homeless Prevention Advice Service Provides advice, support, and a drop-in service for young people at risk of homelessness, offering housing options and connections to other Roundabout services. Operated at 22 Union St, Sheffield, Mon-Fri 10am-4pm.
• Emergency Accommodation / Hostel Provides emergency housing for young people aged 13-25 at greatest risk, including a hostel at 13-17 St Barnabas Road, Sheffield.
• Group Living Projects Residential projects across Sheffield and Rotherham providing supported group accommodation for young people as a step towards independent living.
• Dispersed Housing Services Scattered housing units providing independent living support for young people, delivered alongside the Supporting Tenants scheme.
• Rapid Rehousing Team Community outreach team identifying young people sleeping rough and providing intense, tailored support to help them access services and housing. Supported 42 young people with complex needs last year.
• Tenancy Support Helps young people maintain their tenancies and develop independent living skills; supported 166 young people to keep their own tenancies last year.
• Talk It Out (Family Mediation Service) Family mediation service helping young people and families resolve conflicts to prevent homelessness, with a 100% success rate in keeping young people out of homelessness.
• Mind Over Chatter Short-term mental health support and wellbeing service offering bespoke advice and guidance to young people struggling with mental health after experiencing homelessness.
• Counselling Service Up to 12 talking therapy sessions with a qualified counsellor for issues including depression, anxiety, low self-esteem, and past trauma.
• Peer Education Project Trained volunteer Peer Educators who have experienced homelessness deliver sessions in schools to break down stereotypes, explore reasons for homelessness, and inform young people about available support services. Reached over 2,000 students last year.
• Employment and Skills Support Provides CV building, interview skills, employability support, and liaison with local employers to offer job opportunities for young people supported by the charity.
• Supporting Tenants Keyworker support for young people learning to live independently and maintain their own tenancies.
• Roundabout Roses Handcrafted mild steel rose fundraising campaign where each rose is a charitable donation representing a young person supported by Roundabout. Roses are handcrafted by local artists James Sutton and Spitfire Forge.
• Business Partnerships Corporate partnership programme offering tailored packages including Charity of the Year, event sponsorship, employee fundraising, and matched giving to South Yorkshire businesses.

Quantifiable outcome

• 166 young people helped to keep their own tenancies last year
• +6 more outcomes

Named customers7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• StratacoreGTM or Marketing Partner · 23 January 2025Doncaster-based house builder Strata launched a year of support for Roundabout in January 2025. The partnership was announced as a 'massively important new partnership' by Roundabout's Business Development Manager. Strata plans multiple fundraising events throughout 2025. Strata CEO Gemma Smith noted strong synergies between building homes/communities and Roundabout building brighter futures for young people.
• GB BoxingcoreStrategic or Co-development Partner · 3 September 2024GB Boxing announced partnerships with Roundabout and Sheffield Mind to address social issues and improve life chances by using boxing to engage young people in socially deprived communities across Sheffield. Monthly sessions are offered to young people supported by Roundabout.
• HoodieHutminorGTM or Marketing Partner · 7 June 2024Sheffield-based independent hoodie printing company HoodieHut donated 12 branded pink and green hoodies for Roundabout's event presence. HoodieHut has been in Sheffield since 2016 and supplies Leavers Hoodies to schools and uniforms for local businesses. The donation added brand visibility for Roundabout at events.
• UniHomescoreGTM or Marketing Partner · 7 June 2024UniHomes, the UK's largest all-inclusive student accommodation platform, chose Roundabout as its charity partner for a 12-month programme of support starting in 2024. Began with the Colour Obstacle Rush UK Sheffield event raising over £1,000. UniHomes founder Bradley Cox and 8 team members participated. Roundabout noted the natural alignment between a business working with young people and a charity supporting vulnerable youth.
• Homewards (Royal Foundation / Prince of Wales)coreStrategic or Co-development Partner · 17 July 2023Roundabout was selected as a key local partner in South Yorkshire for Homewards, a Prince of Wales and Royal Foundation initiative aiming to end homelessness within five years. Homewards operates in six locations across the UK, including South Yorkshire. Roundabout's Chief Executive Ben Keegan noted the initiative could strengthen services and reach more young people who need support.
• Sheffield Wednesday Community ProgrammeminorGTM or Marketing PartnerSheffield Wednesday Community Programme partnered with Roundabout for the Night Owls Sleep Over fundraiser at Hillsborough Stadium. This community partnership combined football fans and homelessness charity engagement, raising over £11,000.
• Sheffield City Council / Lord MayorcoreStrategic or Co-development PartnerLord Mayor Andrew Sangar chose Roundabout as Charity of the Year 2026 at Sheffield City Council's annual meeting in May 2025. This partnership provides political endorsement, raises public awareness, and supports Roundabout's goal that no young person under 25 in Sheffield experiences homelessness.
• SAYiTminorStrategic or Co-development PartnerSAYiT is the charity that works with young LGBTQ+ people aged 8-25 in Sheffield, including those most vulnerable or marginalised. Roundabout works with SAYiT to support young people like Jake who are both homeless and LGBTQ+.
• Refugees at HomeminorChannel Partner/ Reseller/ DistributorAs the number of refugees coming through Roundabout's doors increases, referrals are made to the national charity Refugees at Home for volunteer host placements for young asylum seekers in South Yorkshire.
• Arches HousingminorStrategic or Co-development PartnerSheffield housing association Arches Housing works with Roundabout to offer new levels of support and security to some of the city's most vulnerable young people. The partnership provides housing for Roundabout beneficiaries.
• S12 Community PantryminorStrategic or Co-development PartnerS12 Community Pantry provided extra support for a young man struggling to rebuild his life, working in collaboration with Roundabout.
• The Archer ProjectminorStrategic or Co-development PartnerRoundabout and fellow homelessness charity The Archer Project participated in a joint 'Thank-a-thon' day at Sheffield Town Hall to reach out to supporters.
• End Youth Homelessness (EYH)coreStrategic or Co-development PartnerRoundabout is part of End Youth Homelessness, a national movement of the UK's leading youth homelessness charities. EYH coordinates campaigns including Gaming for Good and national media appeals (inews Christmas campaign raised £110,000 for EYH charities). Roundabout participates in EYH's collective advocacy calling for government cross-departmental strategy to end youth homelessness.
• Sheffield MindminorStrategic or Co-development PartnerGB Boxing partnered with both Roundabout and Sheffield Mind to address social issues and improve life chances through boxing engagement with young people in Sheffield.

Scale indicators18 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• New Horizon Youth Centre: London-based charity supporting young people aged 16-24 facing homelessness, including accommodation, health, and education services. Direct comparable service model to Roundabout though geographically focused on London.
• Centrepoint: UK's largest youth homelessness charity, providing accommodation, health support and training for young people aged 16-25. Directly comparable mission, beneficiary age range, and service mix to Roundabout, but operating nationally with a much larger scale.
• Depaul UK: National youth homelessness charity working across the UK with services including accommodation, mediation, and prevention. Overlaps directly with Roundabout's Talk It Out mediation and supported housing models and is a fellow member of the End Youth Homelessness consortium.
• The Children's Society: National charity supporting vulnerable children and young people, including those at risk of exploitation, abuse and homelessness. Shares Roundabout's youth-focused mission and is part of the End Youth Homelessness consortium, though with a broader remit than housing.

Broad incumbents

• Crisis UK: National homelessness charity focused on single adults experiencing homelessness, with research, housing, and education programmes. Comparable through its homelessness mission but broader in client profile and advocacy-led rather than direct delivery.
• St Mungo's: Major UK homelessness charity providing accommodation, health, and recovery services primarily for adults but including some youth work. Operates at significantly larger scale with broader population focus, making it a broad incumbent rather than direct peer.
• Shelter: Major national housing and homelessness charity providing advice, legal services, and campaigning. Overlaps with Roundabout through homelessness prevention work but operates broadly across all ages and primarily as a policy/advice charity.
• YMCA England & Wales: National federation providing accommodation, health, and youth services including supported housing for young people. Comparable through its youth housing and homelessness work but operates as a federated network across many UK locations.

Regional players

• Together Trust: North West England-based charity providing services for vulnerable children, young people, and adults including housing and support. Highly comparable service mix to Roundabout but serves a different (Greater Manchester) geography.
• The Archer Project: Sheffield-based homelessness charity providing day services and support for adults experiencing homelessness. Operates in the same city as Roundabout with a co-located 'Thank-a-thon' partnership, but serves a broader adult population rather than youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RoundaboutSheffield
• Facebookfacebook.com/RoundaboutHomeless
• LinkedInlinkedin.com/company/roundabout
• Instagraminstagram.com/roundabouthomeless

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roundabout Ltd