Royal Baking Company
Royal Baking Company is a San Francisco-domiciled private entity operating an Indonesian-language online gambling platform under the NENEKSLOT brand, aggregating Macau lottery results, Toto Macau betting, and online slot games for retail bettors in Indonesia.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Royal Baking Company does
Royal Baking Company is registered as a private entity in San Francisco, California with five employees and a website at royalbakeryco.com. The firmographic name does not reflect the actual business activity observed on the website: the domain operates an Indonesian-language gambling and lottery information platform aggregating Macau lottery results (Togel Macau), Macau lottery betting services (Toto Macau), an online slot product branded NENEKSLOT, and references to live draw streaming via the third-party Macaupools.com platform. The "doing business as" name in the source data is NENEKSLOT, and operating geographies are recorded as Indonesia (IDN) and Macau (MAC), with pricing denominated in Indonesian Rupiah (IDR 10,000 displayed as a price reference).
The underlying product is a thin content-and-aggregation layer over external lottery draw data, with a stated product line including daily results, historical data tables, and live-streaming integration for real-time draw viewing. There are no disclosed APIs, SDKs, or MCP integrations, no app listings in major stores, no management team, no funding history, no partnerships outside the Macaupools.com reference, and no corporate governance, terms-of-service, or privacy-policy disclosures on the site. The technology stack is unstated in the inputs.
The revenue model is implied to be gambling-related: an IDR-denominated price point, betting and slot product offerings, and a target market of Indonesian retail bettors. No payment processing, KYC, or licensing information is disclosed; no regulatory certifications or compliance frameworks are on file. The mismatch between the legal name ("Royal Baking Company") and the actual line of business (unregulated cross-border lottery aggregation targeting Indonesia) is itself the defining characteristic of this entity and the primary diligence flag for any investor.
Royal Baking Company firmographics
Firmographics- Name
- Royal Baking Company
- Website
- https://royalbakeryco.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Royal Baking Company is a San Francisco-domiciled private entity operating an Indonesian-language online gambling platform under the NENEKSLOT brand, aggregating Macau lottery results, Toto Macau betting, and online slot games for retail bettors in Indonesia.
- Ownership category
- akta.pro rank
Royal Baking Company industry classification
Industry- Product category
- Online Lottery and Gambling Services
- NAICS
- Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Royal Baking Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Royal Baking Company product offering
Product offeringCore offering
The company operates an online gambling platform under the NENEKSLOT brand, providing Macau lottery services including Togel Macau (daily draw results, historical data and analytics) and Toto Macau (wagering on lottery draws with live streaming). It also offers online slot games integrated with the lottery platform and refers users to Macaupools.com for live draw streaming and transparent Macau lottery data.
Product overview
Royal Baking Company operates a gambling platform centered around Macau lottery services. The core offerings include Togel Macau (lottery results and data) and Toto Macau (betting services), integrated with NENEKSLOT online slot games. The platform provides live streaming of draws through Macaupools.com and real-time result updates for Indonesian players.
Differentiator
Problem solved
Functional benefit
Brands
- Togel Macau: Lottery/gambling service offering Macau lottery results and betting options
- Toto Macau
- Pengeluaran Macau
- Data Macau
- Keluaran Macau
Products and services
- Togel Macau A lottery service providing Macau lottery results, including daily draw outcomes, historical data, and analysis tools for players to track winning numbers and trends. Targeted at Indonesian lottery players.
- Toto Macau A betting platform offering various wager types on Macau lottery draws, with live streaming of draw results for real-time participation. Targeted at Indonesian gambling participants.
- NENEKSLOT An online slot gaming service integrated with the lottery platform, providing slot machine games alongside the Macau lottery offerings. Targeted at online gambling players in Indonesia.
- Macaupools.com A referenced third-party platform used for live streaming Macau lottery draws and accessing Macau lottery data, providing transparent and accountable draw results.
Companies that use Royal Baking Company
Customer profileIdeal customer profiles1 record
Royal Baking Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal Baking Company partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Royal Baking Company competitors and assessment
Company assessmentBroad incumbents
- Kindred Group (Unibet): Large European online gambling operator with multiple verticals including poker, casino, and sportsbook. Comparable in delivering a multi-product gambling platform, though it is licensed and operates in regulated European markets rather than targeting Southeast Asia.
- 888 Holdings: Multi-vertical online gambling operator (casino, poker, sports). Comparable in the sense of an integrated casino/sportsbook platform, though it operates inside regulated European and US markets rather than into Indonesia.
- Entain (BetMGM): Global online gambling and sports betting operator with casino, poker, and bingo verticals. Comparable to the bundled Togel+Toto+Slot model at a much larger, regulated scale, illustrating the upside of integrated gambling platforms.
Regional players
- SBOBET: Asia-focused online bookmaker offering sports betting and live in-play products. Comparable to the Toto Macau side of the business in wagering mechanics and Asian market focus, though it is a broader sportsbook rather than a lottery specialist.
Direct peers
- Lotto.com: US-based digital lottery platform with mobile ordering and draw-result functionality. Analogous business model — pairing an online interface with remote lottery participation and result delivery.
- Jackpocket: Regulated US digital lottery courier/app. Comparable as a digital lottery intermediary that combines draw results, ticket purchasing, and a mobile-first UX for lottery participation.
- Lottoland: Online lottery platform offering bets on the outcome of international lottery draws globally. Comparable to Royal Baking Company in that it lets users wager on remote lottery draws (including Macau-style and multi-jurisdictional draws) via a web/app interface.
- TheLotter: Online service that lets users purchase entries into international lottery draws. Closely comparable to the Togel Macau / Toto Macau offering, which similarly links Indonesian users to remote Macau lottery outcomes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Royal Baking Company social profiles
Digital presenceRoyal Baking Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Baking Company leadership team
Management profileNumber of profiles
Royal Baking Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Baking Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Baking Company
What does Royal Baking Company do?
The company operates an online gambling platform under the NENEKSLOT brand, providing Macau lottery services including Togel Macau (daily draw results, historical data and analytics) and Toto Macau (wagering on lottery draws with live streaming). It also offers online slot games integrated with the lottery platform and refers users to Macaupools.com for live draw streaming and transparent Macau lottery data.
Is Royal Baking Company a public or private company?
Royal Baking Company is a private company. It is classified as unknown and is currently operating.
When was Royal Baking Company founded?
Royal Baking Company was founded in -1. It employs 1 to 10 people.
Who are Royal Baking Company's main competitors?
Broad incumbents on record are Kindred Group (Unibet), 888 Holdings and Entain (BetMGM). SBOBET is listed as a regional player. Direct peers are Lotto.com, Jackpocket, Lottoland and TheLotter.
Does Royal Baking Company have an API?
No public API is recorded for Royal Baking Company.
What industry is Royal Baking Company in?
Royal Baking Company's product category is Online Lottery and Gambling Services. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 713290 and its SIC code is 7990.