ROZ Groep

What ROZ Groep does

ROZ Groep, operating as ROZ Ondernemerspunt, is a private, publicly funded entrepreneurship support organization headquartered in Hengelo, Netherlands. It was founded in 2005 (with the trademarked Ondernemerscentrum H164 facility opening in 2014) and rebranded to its current name in 2024. The organization serves entrepreneurs across the full lifecycle — from ideation and startup through growth, difficulty, and exit — in the Twente and Achterhoek regions of Eastern Netherlands. Approximately 65 employees deliver services commissioned by nearly 20 municipalities plus the Province of Overijssel, reaching an estimated 7,000+ entrepreneurs during the COVID-19 Tozo/Bbz application period alone.

The core service portfolio includes startup advisory (startersadvies, ondernemingsplan coaching), Bbz (Besluit bijstandverlening zelfstandigen) financing administration, debt counseling (schuldhulpverlening), impact entrepreneurship support under the SDG House designation, and a suite of training programs covering administration, sales, digital marketing, AI, and cybersecurity. Two physical business centers (H164 at Enschedesestraat 164 and H2 at Industrieplein) provide 11 office spaces and 4 business spaces for affordable rental, plus meeting and training facilities. Proprietary tools include the ROZ Business Model Canvas, ROZ Social Business Model Canvas, Impactwijzer, and Marketingkaarten. The Impact Oost online platform extends the impact entrepreneurship proposition into a regional knowledge network.

The business model is professional services funded almost entirely through municipal and provincial commissioning agreements; core advisory services are free at point of use for entrepreneurs. Ancillary revenue is generated from meeting/training room rentals and modest training fees (e.g., €60 for the Administratie training). The go-to-market motion is sales-led through government contracts and relationship-driven through partnerships with regional academic institutions (Hogeschool Saxion, ROC van Twente, Universiteit Twente), banks (Rabobank), microfinance (Qredits), and government agencies (UWV, Belastingdienst). ROZ holds no disclosed external funding, has no parent company or subsidiaries, and is not publicly traded.

Name

ROZ Groep

Legal name

ROZ

Website

https://rozondernemerspunt.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ROZ Groep, operating as ROZ Ondernemerspunt, is a publicly funded Dutch entrepreneurship support organization headquartered in Hengelo. It provides commissioned advisory, Bbz financing administration, debt counseling, impact entrepreneurship coaching, and training across the Twente and Achterhoek regions.

Ownership category

akta.pro rank

Product category

Entrepreneurship Support Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Entrepreneurship & Self-Employment Transition Support (BPACAOAK), Youth Business Incubators & Accelerators (EDAMAHAC)

Keywords

• Entrepreneurship advisory services
• Startup business coaching
• Debt counseling services
• Business training programs
• Impact entrepreneurship support

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government-commissioned services: ROZ Ondernemerspunt operates under commissioned agreements with municipalities in Twente and the Achterhoek (including Almelo, Berkelland, Borne, Bronckhorst, Dinkelland, Enschede, Haaksbergen, Hellendoorn, Hengelo, Hof van Twente, Lochem, Losser, Oldenzaal, Oost Gelre, Tubbergen, Twenterand, Wierden, Winterswijk, Aalten, Rijssen-Holten), the Province of Overijssel, and other public authorities. Services to entrepreneurs are largely free at point of use, funded by these public commissioning arrangements. Additional revenue includes meeting/training room rentals and paid training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ROZ Ondernemerspunt is a publicly funded entrepreneurship support organization providing free advisory, coaching, training, debt counseling, and Bbz financial assistance to individual entrepreneurs and small businesses in the Twente and Achterhoek regions of the Netherlands. Services are commissioned by approximately 20 municipalities and the Province of Overijssel, and span the full entrepreneurial lifecycle from startup through financial difficulty to exit, including impact entrepreneurship and SDG integration support. The organization also operates two business centers (H164 and H2 in Hengelo) offering affordable office and meeting space for startups.

Product overview

ROZ Ondernemerspunt is a comprehensive entrepreneurship support organization operating as a single unified service brand rather than a platform-plus-modules architecture. The organization provides integrated support across all phases of entrepreneurship—from startup through exit—including advisory services (startup advice, business coaching, debt assistance), financial products (Bbz loans and credits), real estate services (H164/H2 business center office rental), training programs (AI, digital security, marketing, administration), and impact measurement tools (Impactwijzer, Social Business Model Canvas). The SDG House program adds sustainability advisory to the portfolio, while Impact Oost serves as an online knowledge platform connecting impact entrepreneurs. All offerings are delivered under the ROZ Ondernemerspunt brand through direct consultation, group training sessions, and digital self-service tools.

Differentiator

Problem solved

Functional benefit

Products and services

• ROZ Ondernemerspunt Advisory Services Comprehensive free advisory and coaching services covering startup advice, business plans, market entry, permits, and general business guidance for individual entrepreneurs in Twente and Achterhoek.
• Bbz (Besluit bijstandverlening zelfstandigen) Financial assistance and credit services for entrepreneurs including income supplementation and business capital loans administered through Dutch municipal social welfare programs.
• Schuldhulpverlening (Debt Counseling) Professional debt counseling and assistance services helping entrepreneurs manage and resolve financial difficulties, including saneringskrediet (settlement credit).
• Ondernemerscentrum H164 and H2 Business Center Rental Affordable office and business spaces for startups and small businesses at H164 (Enschedesestraat 164, Hengelo) and H2 (Industrieplein 2, Hart van Zuid, Hengelo), with 11 office spaces and 4 business spaces, plus meeting and training rooms available for rental.
• SDG House voor ondernemerschap Sustainability advisory service helping entrepreneurs understand and apply the 17 Sustainable Development Goals (SDGs) in their businesses, offering network access and impact measurement tools.
• Impact Oost Online knowledge platform for impact entrepreneurship and social procurement, featuring a directory of impact entrepreneurs in East Netherlands and extensive information resources.
• Impactwijzer Practical tool developed by ROZ helping entrepreneurs start measuring and managing their societal impact.
• Training Ondernemen met AI Training program teaching entrepreneurs how to use AI tools like ChatGPT for business optimization, content creation, and process automation.
• Training Digitale Veiligheid Cybersecurity training for entrepreneurs covering digital protection, risk assessment, and practical security measures using MKB-cyberscan tools.
• ROZ Business Model Canvas Business planning tool helping entrepreneurs develop and validate their business models.
• ROZ Social Business Model Canvas Strategic planning tool for social entrepreneurs to integrate social impact into their business model design.

Quantifiable outcome

• 8 out of 10 customer satisfaction rating
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Gemeente HengelocoreOthersPrimary municipal commissioning partner. ROZ operates from Ondernemerscentrum H164 at Enschedesestraat 164, Hengelo, and administers municipal subsidy programs including the Hengeloos Ondernemersfonds.
• Gemeente EnschedecoreOthersMunicipal commissioning partner for entrepreneur support services.
• Gemeente AlmelocoreOthersMunicipal commissioning partner via Ondernemersloket Almelo, jointly organizing ZZP Netwerkcafés and Startersevents.
• Gemeente HellendoorncoreOthersMunicipal commissioning partner. ROZ announced expanded services for Hellendoorn municipality.
• All Twente and Achterhoek municipalitiescoreOthersROZ works for and on behalf of nearly all municipalities in Twente (Almelo, Berkelland, Borne, Bronckhorst, Dinkelland, Enschede, Haaksbergen, Hellendoorn, Hengelo, Hof van Twente, Lochem, Losser, Oldenzaal, Oost Gelre, Tubbergen, Twenterand, Wierden) and Achterhoek (Aalten, Rijssen-Holten, Winterswijk), plus the Province of Overijssel.
• Hogeschool SaxionmajorStrategic or Co-development PartnerAcademic partner for joint events, student involvement in digitalization training (De Digitale Werkplaats Twente), cybersecurity workshops, and AI training programs. Saxion students assist entrepreneurs with digital transformation as part of their practical training.
• ROC van TwentemajorStrategic or Co-development PartnerVocational education partner hosting joint events such as ZZP Netwerkcafé Almelo at ROC facilities. Collaboration on entrepreneur education and training programs.
• RabobankmajorStrategic or Co-development PartnerBanking partner collaborating on joint events (Startersevent Achterhoek, MKB AI- en Cyberevent), financing information sessions, and entrepreneur support. Rabobank participates in panels and workshops on financing and cybersecurity insurance.
• QreditsminorStrategic or Co-development PartnerMicrofinance organization providing small business loans. Listed as a knowledge partner alongside ROZ on the StarteninTwente.nl platform.
• NVVKminorStrategic or Co-development PartnerDutch association for debt counseling and administration (Nederlandse Vereniging voor Schuldhulpverlening en Bewindvoering). ROZ maintains NVVK membership and passed the NVVK quality audit.
• Universiteit TwenteminorStrategic or Co-development PartnerUniversity partner listed as a knowledge partner for the entrepreneurial ecosystem in Twente.
• De ContentmakerminorGTM or Marketing PartnerDigital content and marketing agency (De Contentmaker) that co-hosts training sessions on social media strategy, content creation, and online visibility as part of ROZ's training program lineup.
• UWVminorChannel Partner/ Reseller/ DistributorDutch employee insurance agency (Uitvoeringsinstituut Werknemersverzekeringen). ROZ works with UWV to assist entrepreneurs transitioning from unemployment benefits to self-employment (Bbz for benefit recipients).
• Ondernemerslab TwenteminorStrategic or Co-development PartnerEntrepreneurship lab initiative collaborating with ROC van Twente to support student entrepreneurs and startup ecosystems.
• PPO NederlandminorStrategic or Co-development PartnerListed as a knowledge partner for the StarteninTwente.nl platform, providing support for entrepreneurs.
• Regio TwenteminorOthersRegional development organization for Twente. ROZ appears in Regio Twente's ecosystem of support organizations for regional entrepreneurship.
• Provincie OverijsselcoreOthersProvincial government of Overijssel commissions and funds regional entrepreneurship support initiatives in which ROZ participates.
• SDG House NetworkmajorStrategic or Co-development PartnerROZ is a member of the national SDG Houses network (sdghouse.org), which provides a framework for SDG integration in entrepreneurship support. The network enhances visibility and credibility for ROZ's impact entrepreneurship services.
• Small Business TwenteminorGTM or Marketing PartnerNetwork organization for zzp'ers and small businesses co-organizing ZZP Netwerkcafé Hengelo with ROZ.
• BelastingdienstminorOthersDutch Tax Authority participates in ROZ events (Startersevent Achterhoek) providing information on tax obligations for new entrepreneurs.
• FijnderminorOthersFinancial assistance organization in the region, listed as an operational partner in ROZ's network.
• De Digitale Werkplaats Twente (Saxion)minorStrategic or Co-development PartnerA joint initiative between Hogeschool Saxion and ROZ where Saxion students assist entrepreneurs with digital transformation questions using a proprietary diagnostic tool.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ondernemersklankbord: National nonprofit network of experienced business mentors providing free coaching to starting and struggling entrepreneurs in the Netherlands. Directly overlapping the Bbz, debt counseling, and reorientation advisory services ROZ offers.
• Qredits: Microfinance institution providing small-business loans and coaching to Dutch entrepreneurs. Listed as a knowledge partner of ROZ on StarteninTwente.nl and offers overlapping SME finance and coaching services.
• Oost NL: Regional development agency for East Netherlands (Gelderland and Overijssel). Provides funding, advice, and innovation support to entrepreneurs in the same geographic region as ROZ, with overlapping TBI portfolio and a similar public-sector mandate.
• IMK (Instituut voor het Midden- en Kleinbedrijf): Dutch SME advisory and training institute offering coaching, training, and business development services to small businesses. Directly comparable in providing business advisory and training to Dutch SMBs.

Broad incumbents

• KvK (Kamer van Koophandel): The Dutch Chamber of Commerce provides nationwide startup registration, business information, and advisory services. It is a comparable publicly mandated entrepreneur support organization but operates at national scope rather than ROZ's regional focus.
• RVO (Rijksdienst voor Ondernemend Nederland): Dutch government agency supporting entrepreneurs with subsidies, innovation financing, and sustainability programs. Comparable as a publicly funded entrepreneurship support body, but operating at national scale with broader mandate than ROZ.

Regional players

• LIOF: Regional development agency for Limburg providing investment capital and advisory services to entrepreneurs. Comparable structure to ROZ but serves a different Dutch region (Limburg).
• NOM (Investerings- en Ontwikkelingsmaatschappij voor Noord-Nederland): Regional development company for the Northern Netherlands provinces providing financing, advice, and innovation support. Mirrors ROZ's publicly funded advisory model in a different Dutch region.
• Horizon Flevoland: Regional development agency for Flevoland supporting entrepreneurs and SMEs with funding and advisory. Similar commissioned-by-government model to ROZ, but serving Flevoland instead of Twente/Achterhoek.
• Stimulus Programmamanagement: Regional development agency for North Brabant managing innovation subsidies and SME support programs. Comparable commissioned, public-sector SME support model to ROZ but in a different Dutch region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rozondernemerspunt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROZ Groep