RR Living

What RR Living does

RR Living is a Dallas-based multifamily and build-to-rent property management company operating as a cornerstone of RREAF Holdings. Founded in 2018, the firm manages 60+ residential communities across 11 Sun Belt states (Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Oklahoma, Florida, Tennessee, and Texas), serving more than 50,000 residents. Its two primary customer constituencies are property owners and investors (typically enterprises and real estate investment firms such as RREAF Holdings) seeking operational execution against business plans, and individual renters seeking quality housing in multifamily and build-to-rent communities.

The company's core offering is full-service property management, organized around four pillars: human connection (people-first culture and on-site teams), centralized expertise (shared operational support, strategic oversight, and best practices across the portfolio), intelligent PropTech systems (automated communication, resident engagement, and real-time property performance dashboards), and AI-driven insights (predictive analytics for staffing, service, and financial performance). Supporting services include Accelerated Leasing & Marketing, Community Support Services, Operational Efficiencies & Excellence, Resident-Centric Service & Maintenance, and centralized HR, Accounting & Systems Management. The Marketing Acceleration Team combines targeted digital and social campaigns, SEO, reputation management, and conversion-focused training integrated with operations.

RR Living generates revenue through property management services, typically structured as a percentage of gross rental revenue or a fixed fee per unit, with additional revenue from value-add services such as marketing acceleration and centralized support. The company employs 147 people and is led by CEO Melanie French, who brings over 30 years of multifamily industry experience. Recent strategic momentum includes 2025 acquisitions of Aura at Westchase (Houston) and Linden at Southover (Savannah), a 109% YoY increase in advertising investment yielding 31,000 qualified leads, and a #4 ranking on Multifamily Leadership's Best Places to Work Multifamily in 2026.

Name

RR Living

Legal name

RR Living

Website

https://rrliving.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

RR Living is a Dallas-based multifamily and build-to-rent property management firm managing 60+ communities across 11 Sun Belt states for 50,000+ residents, serving property owners, investors, and renters through centralized operations, AI-driven insights, and integrated PropTech systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: RR Living generates revenue by providing comprehensive property management services to multifamily and build-to-rent property owners and investors. The company manages communities throughout the Sun Belt region of the United States, earning management fees typically structured as a percentage of gross rental revenue or a fixed fee per unit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RR Living provides third-party multifamily and build-to-rent property management services for real estate owners and investors across 11 Sun Belt states. The company delivers full-stack operational support including leasing and marketing, resident services, maintenance, financial management, and centralized back-office functions for a portfolio of 60+ communities housing more than 50,000 residents. Services are delivered through on-site teams augmented by centralized expertise, intelligent PropTech systems, and AI-driven analytics.

Product overview

RR Living is a multifamily and build-to-rent property management company. It does not offer a software product, platform, or module-based architecture. Its offering consists entirely of property management services delivered through human-centered teams augmented by operational technology. Services include Accelerated Leasing & Marketing, Community Support Services, Operational Efficiencies & Excellence, Dedicated Resident-Centric Service & Maintenance, and Support Services (HR, Accounting & Systems Management). The company manages a portfolio of residential communities across the Sun Belt, primarily in Texas, Tennessee, Florida, Oklahoma, South Carolina, North Carolina, Mississippi, Louisiana, Georgia, Alabama, and Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Property Management Services

Quantifiable outcome

• 109% increase in advertising investment with 282% increase in impressions (12.7M+ prospective renters), 86% increase in clicks (485K+ visits), 67% increase in conversions (31K leads), and 12,322 additional prospect conversations year-over-year
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EntrywaycoreStrategic or Co-development Partner · 1 January 2025Entryway (formerly Shelters to Shutters) is a national nonprofit focused on transitioning individuals and families at risk of or experiencing homelessness into stable housing and employment within the property management industry. RR Living CEO Melanie French serves as Chair of Entryway's National Board of Directors. The partnership provides career opportunities within RR Living for Entryway participants.
• RREAF HoldingscoreStrategic or Co-development PartnerRREAF Holdings is the parent company and cornerstone of RR Living. RR Living is described as a cornerstone of RREAF Holdings and manages properties acquired and developed by RREAF Holdings, including communities like Water's Edge in Salado, Texas and Linden at Southover in Savannah. The two organizations work together on property development, grand openings, and portfolio growth.
• RepliminorStrategic or Co-development PartnerRepli featured RR Living in a case study highlighting year-over-year portfolio performance achievements. The partnership involves enhanced reporting, performance analytics, and marketing optimization services that contributed to RR Living's 2025 marketing metrics.
• Local Community OrganizationsminorOthersRR Living's RR Giving program partners with local organizations including Galveston Food Bank, Humane Society, Houston Food Bank, Bethlehem House, and Salvation Army for community outreach and Day of Giving events.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lincoln Property Company: Major diversified real estate firm with one of the largest multifamily management platforms in the US. Overlaps with RR Living in residential property management services and institutional owner relationships, but operates at significantly larger scale across multiple asset classes.
• Greystar: Largest multifamily property management, development, and investment firm globally, managing hundreds of thousands of units. Direct overlap with RR Living in third-party multifamily management services and similar institutional owner relationships, but at vastly greater scale and broader geographic footprint.

Direct peers

• DLP Capital: Real estate investment and property management firm in the Sun Belt. French and Amy Barricelli both previously led at DLP Capital, indicating closely overlapping business model, geography, and operating playbook for workforce multifamily management.
• RangeWater Real Estate: Multifamily owner, developer, and third-party manager focused on the Sun Belt. Direct geographic and business-model overlap with RR Living, particularly in build-to-rent and garden-style multifamily communities in the Southeast.
• Mission Rock Residential: Multifamily property management firm serving institutional owners across multiple US regions. Overlaps with RR Living in third-party management services for workforce rental housing, with comparable company size and operating model.
• Asset Living: National multifamily property management firm managing 300+ communities across the US. Direct peer in third-party management services with similar target customer base of institutional property owners and investors, though at significantly larger portfolio scale.
• RPM Living: Multifamily property management firm focused on the Sun Belt and Southeast US. Direct competitor in residential management contracts with strong marketing-driven leasing model similar to RR Living's Marketing Acceleration approach.
• Pegasus Residential: National third-party multifamily management firm with a portfolio across the Sun Belt and Southeast. Direct peer in residential management services targeting similar institutional owners and workforce renter segments.
• BH Management Services: Large national multifamily property management firm. Directly comparable in third-party management services for institutional owners, with overlapping target customers and similar fee-based revenue model.
• Cortland: Multifamily owner-operator and third-party manager. Directly comparable as a multifamily-focused residential management firm; CEO Melanie French previously led growth at Cortland from 9,000 to 50,000+ units, indicating deep operational familiarity with Cortland's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rrliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RR Living