Retired Senior Volunteer Program (RSVP) of Rock County Inc.

What Retired Senior Volunteer Program (RSVP) of Rock County Inc. does

Retired Senior Volunteer Program (RSVP) of Rock County, Inc. is a Wisconsin-incorporated 501(c)(3) non-profit founded in 1973 and independently incorporated in 1987, operating from a single office in Beloit, Wisconsin with approximately 5 paid staff. It is one of 17 Wisconsin programs sponsored by AmeriCorps Seniors and is part of a national network of more than 760 RSVP affiliates and 460,000 volunteers. The organization recruits volunteers aged 55 and older and matches them to community service opportunities across Rock County, Wisconsin and Northern Winnebago County, Illinois.

The core service portfolio consists of three programs: the Seniors Volunteering for Seniors (SVS) program, which provides free transportation to medical appointments and grocery stores for older adults (currently assisting 350+ Rock County residents), the Foster Grandparent Program (FGP) providing 1:1 literacy and math tutoring at four partner elementary schools, and a Community Referrals Program that places volunteers at 100+ partner agencies including food pantries, healthcare facilities, libraries, and museums. Sub-programs include America Reads, BABES life skills education, Vets Helping Vets transportation, Phone Assurance, Friendly Visitor, and Handy Person services. The organization does not use proprietary technology; it relies on standard nonprofit management tools, a JotForm volunteer interest form, MailerLite for newsletters, Stripe for donations, and a Facebook page for community outreach.

Revenue is generated through a mix of federal grants (AmeriCorps Seniors funding aligned with FTA Section 5310), a $50,000 United Way Blackhawk Region grant awarded in 2025, individual tax-deductible donations, community fundraising events (annual celebration, quilt raffle), and minor corporate contributions (County Materials Corporation). All services to beneficiaries are provided free of charge. The organization is governed by a volunteer board of directors and led by Executive Director Cindy Browning, MSW, LCSW, who assumed the role in 2024 with stated goals of growing the donor base and volunteer ranks.

Name

Retired Senior Volunteer Program (RSVP) of Rock County Inc.

Legal name

Retired and Senior Volunteer Program (RSVP) of Rock County, Inc.

Website

https://rsvp-rock.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

RSVP of Rock County is a Beloit, Wisconsin-based non-profit that connects volunteers aged 55+ with service opportunities across Rock County, WI and Northern Winnebago County, IL. Its core programs provide free senior transportation, intergenerational tutoring, and partner-agency volunteer placements under AmeriCorps Seniors sponsorship.

Ownership category

akta.pro rank

Product category

Senior Volunteer Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Non-Emergency Medical Transportation (NEMT) (HSABAOAA)

akta.pro secondary industry

Volunteer Driver & Community Transportation Programs (TLAFAKAH)

Keywords

• Senior volunteer programs
• Community transportation services
• Intergenerational tutoring
• Nonprofit volunteer coordination
• Senior support services

Headquarters

HQ city

Beloit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Government Grants: RSVP of Rock County receives federal funding through AmeriCorps under the Federal Transit Administration (FTA) as authorized under 49 U.S.C. Section 5310 Mobility Options of Seniors and Individuals with Disabilities Program. This funding supports the Seniors Volunteering for Seniors transportation program providing free rides to medical appointments and grocery stores for older adults.
2. United Way Blackhawk Region Grant: United Way awarded RSVP a $50,000 grant to support free transportation services for local seniors to medical appointments and grocery stores.
3. Individual Donations: Tax-deductible donations from community members and supporters. One-time and recurring donation options available through the website using Stripe payment processing.
4. Fundraising Events: Annual Celebration Event, quilt raffle, and other community fundraisers. Proceeds support the Seniors Volunteering for Seniors Program.
5. Corporate Funding Partnerships: County Materials Corporation is listed as a funded partner, providing financial support for RSVP's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RSVP of Rock County recruits, trains, and places volunteers aged 55+ to deliver free community services across Rock County, WI and Northern Winnebago County, IL. Core services include door-through-door transportation for seniors, one-on-one literacy and math tutoring for elementary students, veteran peer support, telephone reassurance, friendly visits, and light in-home assistance. The organization is sponsored by AmeriCorps Seniors and operates as a 501(c)(3) nonprofit.

Product overview

RSVP of Rock County is a non-profit volunteer organization that offers a unified portfolio of programs connecting seniors aged 55 and older with meaningful volunteer service opportunities. The core offerings include the Seniors Volunteering for Seniors (SVS) Program providing transportation, phone assurance, friendly visitation, and handy person services to help fellow seniors remain independent; the Foster Grandparent Program (FGP) delivering mentorship and tutoring in literacy and math to elementary students; and the Community Referrals Program connecting volunteers with partner agencies across healthcare, food pantries, schools, and more. Additional programs include America Reads for literacy support, BABES for youth education on life skills, Vets Helping Vets for veteran transportation, and a Groups & Home-based Program for craft-making. The organization is sponsored by AmeriCorps and partners with local school districts and community organizations to facilitate intergenerational connections and combat senior isolation.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniors Volunteering for Seniors (SVS) Program Coordinates volunteer drivers aged 55+ to provide free, door-through-door transportation for older adults who no longer drive or have limited mobility, primarily to medical appointments, grocery shopping, and other essential errands.
• Foster Grandparent Program (FGP) Connects low-income volunteers aged 55+ with at-risk children for sustained mentoring, tutoring, and emotional support in schools and community settings.
• Community Referrals Program Provides intake and referral services that connect community members to the appropriate RSVP program or to external partner agencies for needed support.
• Vets Helping Vets Connects veteran volunteers with fellow veterans for peer companionship, support, and assistance navigating community resources.
• America Reads Provides one-on-one literacy tutoring to elementary students using senior volunteers as reading mentors across partner schools.
• BABES Matches senior volunteers with young elementary students to provide foundational literacy and learning support.
• Phone Assurance Program Provides scheduled telephone check-in calls by volunteers to seniors who live alone or are at risk of social isolation, supporting safety and connection.
• Friendly Visitor Program Assigns volunteers to make in-person social visits to homebound seniors to reduce isolation and provide companionship.
• Handy Person Program Provides light in-home maintenance and small repair assistance to seniors through trained senior volunteers.
• Groups & Home-based Program Places volunteers in both group settings and individual home-based service roles to meet a range of community needs across the service region.

Quantifiable outcome

• Assists 350+ Rock County residents with transportation assistance annually
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, major and minor.

• AmeriCorpscoreStrategic or Co-development PartnerAmeriCorps is the national sponsor of RSVP of Rock County. RSVP of Rock County is one of 17 Wisconsin Programs and 760+ RSVPs nationwide under the AmeriCorps Seniors umbrella. This partnership provides federal funding alignment, national program standards, and organizational support.
• Beloit Meals on WheelsmajorStrategic or Co-development PartnerBeloit Meals on Wheels has been serving the community for over 55 years (since 1971), providing nutritious meals and compassionate support to homebound seniors. RSVP volunteers support meal delivery and other services. The partnership helps neighbors remain healthy, independent, and connected.
• Boys & Girls Club of JanesvillemajorStrategic or Co-development PartnerA vital resource for local youth ages 6-18 providing safe, supportive environments after school and during summer. RSVP volunteers support youth programming including art projects, STEM activities, gym time, reading, and mentoring. The Club focuses on Academic Achievement, Healthy Lifestyles, and Character Development.
• Stateline Literacy CouncilmajorStrategic or Co-development PartnerServes non-English speaking adults in Rock County, WI and northern Winnebago County, IL for 54 years. Helps adults build skills in reading, writing, and speaking English, supporting GED completion and U.S. citizenship preparation. RSVP volunteers provide tutoring support.
• Welty Environmental CenterminorStrategic or Co-development PartnerYear-round programs offering hands-on environmental education for all ages. RSVP volunteers assist with field trip activities, science-based programs for grades 4K-8th, blogging, photography, and social media.
• Triple H Ranch and Therapeutic HorsemanshipminorStrategic or Co-development PartnerTherapeutic riding center providing services for children and families. RSVP volunteers assist with horse leading, side walking, barn chores, special events, fix-it projects, and gardening. Horse experience is not necessary as training is provided.
• Caritas Community Resource CenterminorStrategic or Co-development PartnerServing the community since 1974 with walk-in and drive-through food pantry services. RSVP volunteers assist with pantry operations, vehicle greeting, food stocking, and special events including Santa Toy Shoppe.
• Beloit Historical SocietyminorStrategic or Co-development PartnerFounded in 1910, the oldest historical society in Rock County. RSVP volunteers help with cataloging collections, clerical work, gardening, maintenance, newsletter creation, research, archives, photography, and special events.
• Rotary Botanical GardensmajorStrategic or Co-development Partner20-acre, award-winning nonprofit botanical showcase in Janesville, WI. RSVP 2026 Exceptional Partner Agency award recipient. Volunteers serve as ambassadors, gardeners, tour guides, teachers, and special events support.
• ADRC Rock County Nutrition ProgrammajorStrategic or Co-development PartnerAging and Disability Resource Center providing nutrition services to seniors. RSVP volunteers assist as meal delivery drivers delivering meals to homebound residents. Average route takes 2-2.5 hours between 10 AM and 1 PM, Monday-Friday.
• Family Services of Southern Wisconsin and Northern IllinoisminorStrategic or Co-development PartnerProvides child care support, summer meals programs, and community services. RSVP volunteers assist with child care during Mom's support groups, summer meal programs, and community block parties.
• Beloit Public LibraryminorStrategic or Co-development PartnerRSVP volunteers support Summer Library Club events, PBS Kids Science Camps, and literacy programs. Volunteers assist with activities, crafts, and reading programs for children.
• Bluestem RoboticsminorStrategic or Co-development PartnerYouth development program teaching building, coding, marketing, business, and teamwork skills through educational robotics. RSVP volunteers serve as coaches, mentors, and speakers working with elementary through high school students.
• HealthNet of Rock CountyminorStrategic or Co-development PartnerCommunity health organization. RSVP volunteers support fundraising events, community outreach activities, administrative tasks, and front desk operations.
• SSM HealthminorStrategic or Co-development PartnerHealthcare system where RSVP volunteers serve at Hope Blooms Cancer Care Resource Center, St. Mary's Hospital Gift Shop, and Family Birth Center with roles including customer service, inventory management, and behind-the-scenes support.
• ECHO JanesvilleminorStrategic or Co-development PartnerFood pantry organization. RSVP volunteers assist with afternoon consolidation, stocking, donation processing, and inventory management.
• Humane Society of Southern WisconsinminorStrategic or Co-development PartnerAnimal shelter where RSVP volunteers serve as canine companions walking dogs on 40 acres of trails, providing exercise and enrichment.
• Nature at the ConfluenceminorStrategic or Co-development PartnerNature center offering vegetable gardens, hiking trails, and outdoor projects. RSVP volunteers assist with garden maintenance, trail upkeep, and outdoor projects with flexible time commitments.
• Friends of Noah - All Breed Animal RescueminorStrategic or Co-development PartnerAnimal rescue organization where RSVP volunteers assist at the adoption center with cats and kittens, provide foster care, and help with animal and general transportation.
• Go Beyond Grades BeloitminorStrategic or Co-development PartnerNational effort to support families and teachers improving student outcomes. RSVP is a proud partner supporting academic interventions and educational support programs.
• Garden Prairie Intermediate School (Beloit Turner District)majorStrategic or Co-development PartnerFoster Grandparent Program partner site where RSVP volunteers provide 1:1 tutoring and mentorship to students in grades K-3 with focus on literacy and math support.
• Powers Elementary School (Beloit Turner District)majorStrategic or Co-development PartnerFoster Grandparent Program partner site where RSVP volunteers work with students in the classroom at teacher's direction.
• Todd Elementary School (District of Beloit)majorStrategic or Co-development PartnerFoster Grandparent Program partner site where RSVP volunteers provide mentorship and tutoring support.
• Van Buren Elementary School (District of Janesville)majorStrategic or Co-development PartnerFoster Grandparent Program partner site where RSVP volunteers provide student support and mentorship.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• Eldercare Locator: Federal public resource connecting older adults and caregivers to local services including transportation, meal programs, and volunteer opportunities. Provides adjacent service-discovery support for the same senior demographic RSVP serves.
• LeadingAge: National association representing nonprofit aging-services providers including senior transportation, community programs, and volunteer coordination. Operates as an industry support organization in the same ecosystem RSVP operates within.

Broad incumbents

• AmeriCorps Seniors: National federal program that sponsors RSVP of Rock County as one of 760+ local programs. Operates the umbrella RSVP, Foster Grandparent Program, and Senior Companion Program across the U.S. — the same programs RSVP of Rock County delivers locally.
• National Council on Aging: National nonprofit advocating for older adults and connecting them to benefits, community programs, and services. Operates programs addressing senior transportation, employment, and healthy aging — closely aligned with RSVP's service mix.
• AARP Foundation: Large national nonprofit focused on seniors 50+, addressing isolation, food insecurity, and caregiver support. While AARP Foundation operates at much greater scale, its mission overlap with RSVP (senior independence, isolation reduction) makes it a relevant comparator.

Regional players

• Family Services of Southern Wisconsin and Northern Illinois: Direct partner organization of RSVP serving Rock County, WI and Northern Winnebago County, IL. Provides overlapping community services (childcare support, summer meals, community programs) for overlapping beneficiary populations in the same geography.
• Beloit Meals on Wheels: Long-running (since 1971) direct partner of RSVP delivering nutritious meals and friendly visits to homebound seniors in the Beloit area. Shares the senior-volunteer service delivery model and overlapping beneficiary base with RSVP.

Direct peers

• Meals on Wheels America: National nonprofit network providing volunteer-driven services (meal delivery, friendly visits) to homebound seniors. RSVP of Rock County directly partners with Beloit Meals on Wheels and operates in the same senior-volunteer service category with similar volunteer-based delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/retired-senior-volunteer-program-of-rock-county-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retired Senior Volunteer Program (RSVP) of Rock County Inc.