REGIONAL THEATRE OF THE PALOUSE

What REGIONAL THEATRE OF THE PALOUSE does

Regional Theatre of the Palouse (RTOP) is a 501(c)(3) non-profit community theatre founded in 2007 and operating from a single 75-seat venue inside the historic Downen Building in Pullman, Washington. The company serves the Palouse region — primarily Pullman, WA and Moscow, ID — staging musical theatre productions, piano and cabaret concert series, and a performing arts school with summer camps, seasonal workshops, monthly acting and voice classes, and language conversation groups. Revenue is generated through a diversified mix of single-ticket and season-subscription sales, class/workshop fees, individual donations processed via PayPal, corporate sponsorship, and program advertising.

Operations are lean, with approximately five core staff and contractors including Executive Director John Rich (50+ years of industry experience), Associate Director Michael Todd, an Artistic Director, a Resident Musical Director, a Resident Hair/Makeup Artist, Board President/House Manager Nancy Wexler, and Photographer/Videographer/Web Developer Eric Lozaga. RTOP's customer segments span Theater Enthusiasts, Aspiring Performers, Community Volunteers, and Corporate Sponsors, all drawn from the local two-town market. The technology stack is composed entirely of third-party SaaS tools — OnTheStage for ticketing and box-office management, Vendini for venue services, and PayPal for donations — with no proprietary platform or AI/ML capabilities in evidence. RTOP's competitive position rests on its sole-provider status in a small regional market and on long-tenured local leadership rather than on technology, scale, or data advantages.

Name

REGIONAL THEATRE OF THE PALOUSE

Legal name

Regional Theatre of the Palouse

Website

https://rtoptheatre.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Regional Theatre of the Palouse is a 501(c)(3) community theatre operating a 75-seat venue in Pullman, WA, serving the Pullman/Moscow region with musical productions, concert series, and a performing arts school. Revenue is sourced from ticket sales, class fees, donations, and local corporate sponsorship.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

Keywords

• Community theater
• Live theatrical productions
• Performing arts education
• Youth theater programs
• Nonprofit arts organization

Headquarters

HQ city

Pullman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual performance tickets sold to general public for main stage productions
2. Season Subscriptions: Season pass packages offering exclusive benefits for multiple productions
3. Performing Arts School: Revenue from summer camps, seasonal workshops, private voice lessons, acting classes, and language conversation groups
4. Donations and Fundraising: Tax-deductible donations from patrons supporting 501(c)(3) non-profit mission. Includes recurring monthly pledges, in-kind gifts of stock, and estate bequests.
5. Advertising: Program advertising reaching over 750 people per show, with various ad sizes and single vs. season pricing options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Regional Theatre of the Palouse produces Broadway-quality theatrical productions including classics, revivals, premieres, and award-winning shows in an intimate 75-seat theater in Pullman, Washington. It also operates a Performing Arts School offering summer musical theatre camps, seasonal workshops, private voice lessons, acting classes, and language conversation groups for students aged 8 and older, supplemented by season subscriptions, advertising, donations, and volunteer programs.

Product overview

Regional Theatre Of the Palouse (RTOP) operates as a single-venue performing arts organization offering mainstage theatrical productions in an intimate 75-seat theater. The organization's portfolio consists of Mainstage Productions (the core offering featuring Broadway classics, revivals, and premieres) complemented by a Performing Arts School that includes Summer Musical Theatre Camps, Seasonal Workshops, Private Voice Lessons, Acting Classes, and Language Studio Conversation Groups. Additional services include Season Subscriptions, an Advertising Program, and a Volunteer Program. The Mainstage Productions serve as the primary revenue driver, while the Performing Arts School and volunteer programs support community engagement and arts education.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Productions Professional theatrical productions featuring Broadway classics, revivals, premieres, and award-winning shows performed in an intimate 75-seat theater venue for the Pullman-Moscow community.
• Performing Arts School Educational performing arts program offering summer musical theatre camps, seasonal workshops, private voice lessons, acting classes, and language conversation groups for individuals 8 years and older.
• Summer Musical Theatre Camps Week-long themed summer camps (Stepping into the Spotlight, Wonderful World of Disney, Hollywood Premier, Broadway Show Review) with Monday-Thursday sessions and Friday showcase performances, priced at $135 per session.
• Seasonal Workshops Monday, Wednesday, Friday sessions from 4:15-5:30pm with a Saturday performance covering singing, dancing, and acting fundamentals, priced at $235 enrollment tuition.
• Private Voice Lessons Individual and small-group voice instruction with a degreed, trained voice instructor, providing four weekly 30-minute sessions per month for $125 monthly.
• Acting Classes Year-round group acting classes held Monday evenings (excluding national holidays) from 5:15-6:15pm, focusing on musical theatre fundamentals taught by industry professionals at $65 monthly.
• Language Studio Conversation Groups Foreign language conversation groups in Spanish, French, German, and American Sign Language (ASL) with weekly 45-minute sessions at $125 monthly.
• Season Subscriptions Season pass packages offering exclusive benefits for multiple productions in RTOP's season, sold through the OnTheStage ticketing platform.
• Advertising Program Program advertisement spaces reaching over 750 people per show, available in multiple sizes with single-show or full-season pricing tiers for local business sponsors.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vendini, Inc.coreTechnology or IntegrationOutsourced box office ticketing services provider. Manages ticket sales, reservations, and payment processing through their platform.
• OnTheStagecoreTechnology or IntegrationPrimary online ticketing platform for individual tickets and season subscriptions.
• Beasley RealtyminorGTM or Marketing PartnerAd sponsor supporting RTOP productions.
• Coldwell Banker (Patti Green Kent)minorGTM or Marketing PartnerAd sponsor supporting RTOP productions.
• Columbia BankminorGTM or Marketing PartnerAd sponsor supporting RTOP productions.
• Lavender & ThymeminorGTM or Marketing PartnerAd sponsor and local business supporter.
• Pickard OrthodonticsminorGTM or Marketing PartnerAd sponsor and donor ($100-$499 tier).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Oregon Children's Theatre: Portland-based nonprofit producing theatre for young audiences alongside education programs. Comparable as a community theatre with a strong education and youth-program emphasis, similar to RTOP's Performing Arts School.
• Idaho Repertory Theatre: University-affiliated professional theatre at the University of Idaho in Moscow, ID. Comparable as a regional theatre producing a professional season in the same Palouse geography, providing audience overlap.

Direct peers

• Stage West (Fort Worth): Nonprofit regional theatre in Texas producing a subscription season of contemporary and classic work. Comparable as a small nonprofit regional theatre combining ticket sales, subscriptions, donations, and education programming.
• Moscow Community Theatre: Community theatre in Moscow, ID (across the border from Pullman). Comparable as a small-town, volunteer-driven theater producing Broadway-style shows in the same Palouse region.
• Spokane Civic Theatre: One of the oldest community theatres in the Pacific Northwest, operating a multi-show season with education programs. Comparable as a nonprofit regional theatre with Broadway-licensed productions and performing-arts school offerings.
• Renton Civic Theatre: Nonprofit community theatre in Renton, WA producing Broadway musicals. Comparable as a small-scale, volunteer-driven, nonprofit regional theatre model with a season subscription and mixed-education model.
• Penobscot Theatre Company: Nonprofit professional regional theatre in Bangor, ME producing Broadway musicals and plays. Comparable as a small-city, nonprofit regional theatre with a similar operating model and education programs.
• Tacoma Little Theatre: Community theater in Tacoma, WA producing Broadway musicals and plays with a community-based, volunteer-driven model. Comparable as a small-budget, nonprofit regional theatre with education programs.
• Pullman Civic Theatre: Long-running community theatre in Pullman, WA producing musicals and plays. Directly comparable to RTOP as another local community theatre serving the same Palouse market, though RTOP positions itself as more Broadway-quality in scale.

Broad incumbents

• Seattle Repertory Theatre: Major nonprofit regional theatre in Seattle producing classics, premieres, and new works. Comparable as a more established, larger-scale example of the same regional-theatre model RTOP operates at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/regional-theatre-of-the-palouse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REGIONAL THEATRE OF THE PALOUSE