Rubinelli

What Rubinelli does

Rubinelli Mobili is a fourth-generation, family-owned Italian furniture maker founded in 1892 by Pietro Rubinelli in Fontaneto d'Agogna, Novara province, Piedmont. The company is organized as a società in nome collettivo (snc) under the legal name Mobilificio Rubinelli Gaudenzio & Figlio snc di Rubinelli Gaudenzio, Luciana, Elena, and is currently operated by fourth-generation siblings Gaudenzio, Elena, and Luciana. Its operations integrate three in-house units: the historic Falegnameria Rubinelli carpentry workshop (established 1892), the Rubinelli Interior Design Studio, and a Contract Division serving commercial and public spaces including hotels, restaurants, bars, offices, and retail. A single physical showroom in Fontaneto d'Agogna displays proprietary custom pieces alongside curated third-party design brands such as Bora, Knoll, Living Divani, Porro, Glas Italia, Rossana, The Cut Kitchen, Tonelli Design, and Varaschin.

The core offering is bespoke, project-based furniture and interior design. Every piece is conceived, designed, and produced in the company's own workshop, with end-to-end delivery encompassing material selection, civil and finishing works, transportation, and assembly. Services are organized around Personalised Consultancy, Design, and Transport and Assembly, applied across residential customers, commercial contract clients, and residential developers. The company has documented more than 130 contract realisations across hospitality, food and beverage, retail, and residential categories, and is registered in the Italian Register of Historic Companies since 2011.

Rubinelli generates revenue through one-time custom furniture sales, professional services for contract projects, and showroom sales of third-party brands. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and consultative, anchored on showroom visits and direct client engagement, supported by a multilingual website and organic social presence on Facebook and Instagram. Distribution is entirely direct-to-client with no e-commerce or third-party resellers; geographic reach is concentrated in Northern Italy (Piedmont, Lombardy, Pavia) with isolated projects in Switzerland, Turkey, and Kazakhstan. The customer base is fragmented across hospitality, F&B, retail, and residential end clients, with no disclosed recurring enterprise accounts.

Name

Rubinelli

Legal name

Mobilificio Rubinelli Gaudenzio & Figlio snc di Rubinelli Gaudenzio, Luciana, Elena

Website

https://rubinelli.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1–10 employees

Short description

Rubinelli Mobili is a fourth-generation Italian family-owned furniture maker and interior design firm founded in 1892, operating from Fontaneto d'Agogna. It produces bespoke custom furniture in its historic in-house carpentry workshop and delivers end-to-end furnishing projects for residential clients and commercial contract customers including hotels, restaurants, and retail.

Ownership category

akta.pro rank

Product category

Custom Furniture and Interior Design

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Custom furniture manufacturing
• Interior design services
• Contract furnishing
• Bespoke wood furniture
• Italian furniture maker

Headquarters

HQ city

Fontaneto d'Agogna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Sales: Design and manufacture of bespoke furniture pieces for residential and commercial clients, produced in-house at Falegnameria Rubinelli.
2. Contract Furnishing Services: Full project services for commercial and public spaces including hotels, restaurants, bars, offices, and retail, encompassing design, project management, and installation.
3. Showroom Sales: Sale of curated furniture and furnishings from partnered international brands, with personalized consultancy for residential clients visiting the showroom.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rubinelli Mobili designs, manufactures, and installs custom-made wooden furniture through its in-house carpentry workshop (Falegnameria Rubinelli) for residential and commercial clients across Italy. The company operates an integrated Interior Design Studio that delivers full interior design projects combining client needs, material selection, custom manufacturing, and turnkey delivery. A dedicated Contract Division serves commercial and public spaces (hotels, restaurants, bars, offices, retail, medical, and public areas) with end-to-end project execution.

Product overview

Rubinelli Mobili is a family-owned Italian furniture company established in 1892, now in its fourth generation. The company operates as a unified offering combining a custom furniture carpentry workshop (Falegnameria Rubinelli), an interior design studio, and a Contract Division for commercial spaces. Their showroom displays curated furniture from partner brands alongside their own custom-made pieces. The core products include bespoke furniture crafted in their historic workshop, interior design consultancy and execution, and comprehensive contract solutions for hotels, restaurants, offices, and retail spaces. Services encompass personalized consultancy, custom design, and transport and assembly. The company also offers a showroom experience featuring kitchen, living area, night zone, children's rooms, bathroom, outdoor, doors, and office furniture display areas.

Differentiator

Problem solved

Functional benefit

Brands

• Contract Division: The Contract Division handles the design and execution of complete furnishing solutions for public and commercial spaces including hotels, restaurants, bars, offices, residential complexes, shops, medical studios, and public areas.
• Falegnameria Rubinelli
• Rubinelli Interior Design Studio

Products and services

• Falegnameria Rubinelli (Custom Carpentry Workshop) In-house carpentry workshop where bespoke wooden furniture is crafted by skilled artisans using traditional woodworking techniques combined with modern craftsmanship, serving residential and commercial clients requiring tailor-made pieces.
• Rubinelli Interior Design Studio In-house design studio offering personalized consultancy and full interior design solutions for residential and commercial clients, integrating space distribution, material selection, finishes, and hardware choices into complete projects.
• Contract Division Comprehensive turnkey furnishing solutions for commercial and public spaces including hotels, restaurants, bars, offices, retail establishments, residential complexes, medical studios, and public areas, managing the entire process from design to delivery.
• Personalised Consultancy Service Consulting service that listens to each client's needs to create unique and customized furniture and interior solutions for residential or commercial customers.
• Design Service Interior design service that creates tailored environments combining functionality, design, and quality for residential and commercial clients.
• Transport and Assembly Service Complete delivery service including transportation and professional on-site assembly of furniture pieces, provided to clients purchasing custom-made Rubinelli furniture.
• Curated Brand Showroom - Kitchen, Living, Night Zone, Children's Rooms, Bathroom, Outdoor, Doors, and Offices Multi-zone physical showroom where residential and commercial customers can view curated designer-brand furniture (Bora, Knoll, Living Divani, Porro, Glas Italia, Rossana, The Cut Kitchen, Tonelli Design, Varaschin) across kitchen, living area, night zone, children's rooms, bathroom, outdoor, doors, and office categories.

Quantifiable outcome

• Over 130 documented contract projects completed across Italy since 1892

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• BoraminorOthersBrand partnership for kitchen ventilation systems displayed and sold through Rubinelli's showroom.
• KnollminorOthersPremium furniture brand represented in the Rubinelli showroom offering.
• Living DivaniminorOthersItalian design furniture brand available through Rubinelli's showroom.
• PorrominorOthersModern Italian furniture brand represented in the showroom.
• Glas ItaliaminorOthersGlass furniture specialist brand available through Rubinelli.
• Andrea LanghicoreStrategic or Co-development PartnerArchitect/Star Architect who collaborates on multiple contract projects including restaurants, bars, and nightclubs. Involved in projects such as Torò Restaurant, Fuoriluogo, Bamboo, Cortile dei Frati, La Rocca Nightclub, and Tamarindo.
• Archistar Andrea LanghicoreStrategic or Co-development PartnerLong-standing collaboration on interior design projects, particularly for contract/commercial spaces.
• Studio Temen MilanominorImplementation/ SI/ Consulting PartnerDesign studio collaboration on projects such as Bistrot Les Pommes.
• Architect Franco PassarellominorImplementation/ SI/ Consulting PartnerCollaboration on Trattoria San Marco restaurant project.
• Interior Designer Marco PretiminorImplementation/ SI/ Consulting PartnerRegular collaboration on retail and restaurant projects including Lunettes Optical, Battello del Sole, Retrò, and clothing stores.
• Architect Marco BozzolaminorImplementation/ SI/ Consulting PartnerCollaboration on Alibi restaurant and Ca' Restaurant & Resort projects.
• Architect Marco CominatominorImplementation/ SI/ Consulting PartnerCollaboration on Algodue office design and Kalipè Hotel projects.
• Architect Gianluca CominatominorImplementation/ SI/ Consulting PartnerCollaboration on Mainelli bar renovation project.
• Architect Ilaria NavaminorImplementation/ SI/ Consulting PartnerCollaboration on Private House 3 (penthouse) project with custom furnishings using specified colors, materials, and finishes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lema: Italian custom furniture maker specializing in wardrobes, kitchens, and modular living systems. Directly comparable to Rubinelli's bespoke Italian furniture craftsmanship and integrated kitchen/closet offering, with stronger dealer network.
• Scavolini: Italian kitchen and bathroom furniture manufacturer with a dedicated contract division. Comparable to Rubinelli's custom kitchen offerings and project-based residential furnishing services, but at industrial scale with broader distribution.
• Giorgetti: Italian luxury wood furniture maker with a long heritage of custom craftsmanship and contract projects. Directly comparable to Rubinelli's artisanal wood furniture workshop heritage and high-end residential/contract focus.
• Porada: Italian wood furniture specialist producing high-end solid wood pieces for residential and hospitality markets. Comparable to Rubinelli's Falegnameria heritage and custom wood craftsmanship positioning.
• Molteni&C: Italian luxury furniture and kitchen manufacturer with a strong contract division. Comparable to Rubinelli in combining custom production, kitchen systems, and turnkey interior solutions for high-end residential and hospitality clients, but at much larger scale and international reach.
• Pedrali: Italian contract furniture maker specializing in hospitality, restaurant, and workplace furnishings. Directly comparable to Rubinelli's Contract Division serving hotels, restaurants, bars, and offices with custom furnishing solutions.
• Poliform: Italian manufacturer of high-end custom furniture, kitchens, and integrated interior systems. Directly comparable to Rubinelli in offering made-to-Italy residential and contract furniture across wardrobes, kitchens, and living areas, with significantly broader geographic distribution.
• Pianca: Italian furniture manufacturer offering custom wardrobes, living systems, and beds with integrated interior design services. Comparable to Rubinelli's bespoke furniture plus interior design studio combination, with greater scale and dealer footprint.

Broad incumbents

• Cassina: Iconic Italian furniture brand owned by Haworth, producing both designer icons and custom pieces for residential and contract markets. Comparable to Rubinelli in Italian craftsmanship heritage and contract furnishing services, with global brand recognition.
• B&B Italia: Large Italian design furniture group with brands including B&B Italia, Maxalto, and Azucena. Comparable to Rubinelli's high-end positioning and contract capabilities, but operating at significantly greater scale with international showroom presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RubinelliMobili1892
• Instagraminstagram.com/rubinelli_interiordesign1892
• LinkedInlinkedin.com/company/rubinelli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubinelli