Colégio Rui Barbosa

What Colégio Rui Barbosa does

Colégio Rui Barbosa is a private K-12 school located in Jandira, São Paulo, Brazil, founded in 1982 and operating under the Sistema de Ensino Anglo methodology with a stated focus on vestibular preparation. In 2025, the school officially integrated into the Rede Decisão educational network (Rede Educacional Decisão S.A.), a multi-unit private school operator with 20+ schools across São Paulo state, Campinas, Minas Gerais and the Litoral Norte region, which itself is built on a roll-up of legacy schools acquired between 2016 and 2025. Rui Barbosa serves students from Educação Infantil (G2-G5) through Ensino Médio, with extended offerings including Período Complementar (extended day care), Núcleo Cultural e Esportivo (cultural and sports programs), and Laboratório de Carreiras (MEC-certified technical courses via ENIAC partnership).

The school's core technology stack is an aggregation of third-party platforms stitched together via the Agenda Edu super-app and its Central da Família hub: Agenda Edu handles communication, grades, calendar and payments; Plurall delivers Anglo-aligned homework and simulated exams; SAE Digital provides digital didactic content; Imaginie runs essay correction for upper grades; Lize provides institutional student email on Google Workspace; and Shop Decisão operates an e-commerce storefront for uniforms, events and additional services. Payments run on PIX, contracts are signed via DocuSign, and the Programa Embaixadores loyalty program rewards referrals with Embaixacoins redeemable for vouchers, uniforms and tuition discounts.

The business model is a B2C recurring tuition model (monthly school fees by segment), augmented by subscription add-ons (Período Complementar, NCE) and transaction fees from Shop Decisão and ancillary services (events, exams, graduation packages). Pricing is quote-based and not publicly disclosed; enrollment is direct at the school unit with self-serve rematrícula through the Agenda Edu app. No financial figures are publicly disclosed by the privately held parent company.

Name

Colégio Rui Barbosa

Legal name

Rede Educacional Decisão S.A.

Website

https://ruibarbosa.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Colégio Rui Barbosa is a private Brazilian K-12 school in Jandira, São Paulo, founded in 1982 and integrated into the Rede Decisão network in 2025, serving students from early childhood through high school under the Sistema Anglo methodology with an aggregated digital platform stack.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAB

Nonsectarian Independent Boarding Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJAFAD

Standards Alignment & Curriculum Mapping (State/National)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

SECONDARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Private K-12 education
• Basic education services
• Vestibular preparation
• Preschool education
• After-school programs

Headquarters

HQ city

Jandira, SP

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and School Fees: Monthly tuition fees for regular education from Educação Infantil to Ensino Médio, including complementary periods and extracurricular activities
2. Shop Decisão - Products and Services: Online store selling uniforms, extracurricular courses (NCE), events, exam fees, school services, and celebration packages
3. Período Complementar: Extended day program for Educação Infantil and Anos Iniciais with pedagogical support, meals, and physical activities
4. Núcleo Cultural e Esportivo (NCE): Cultural and sports complementary courses including dance, martial arts, team sports, and artistic activities

Distribution channels3 records

Marketing channels5 records

Core offering

Colégio Rui Barbosa is a private K-12 school in Jandira, São Paulo, delivering formal education from Educação Infantil through Ensino Médio using the Sistema de Ensino Anglo methodology, with dedicated vestibular preparation. The school operates within the Rede Decisão network and supplements core academics with Período Complementar (extended day care), Núcleo Cultural e Esportivo extracurricular activities, Laboratório de Carreiras technical courses via ENIAC, and the Shop Decisão e-commerce platform for uniforms and ancillary services.

Product overview

Rede Decisão is a private educational network offering basic education from Educação Infantil to Ensino Médio across multiple school units in São Paulo, Minas Gerais, and Litoral Norte regions. The network operates through a platform-plus-modules architecture combining core educational services with supplementary programs. Core offerings include the Anglo Teaching System (Sistema de Ensino Anglo) or SAE Digital depending on the unit, delivered through integrated platforms such as Agenda Edu (primary mobile app), Plurall (homework and exams), SAE Digital Portal (digital materials), Imaginie (writing platform), and Lize (institutional email). Supplementary modules include Período Complementar (extended care), Núcleo Cultural Esportivo (NCE - sports and cultural activities), Programa Embaixadores (loyalty/referral program), and Shop Decisão (uniforms and merchandise store). Additional programs include career laboratory courses, major events like Copa Decisão and annual dance performances, all accessible through the unified Agenda Edu ecosystem with single sign-on to all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Embaixadores: A relationship program that rewards families, students, and collaborators through referrals, challenges, and community engagement. Participants accumulate Embaixacoins (virtual currency) that can be exchanged for benefits and prizes.
• Núcleo Cultural e Esportivo (NCE)
• Período Complementar
• Shop Decisão
• Laboratório de Carreiras

Products and services

• Educação Infantil Early childhood education for children ages 4-5 (G2-G5), focused on foundational learning, literacy preparation, holistic development, and social skills, delivered using the Sistema de Ensino Anglo methodology. Targeted at families in Jandira and surrounding São Paulo metropolitan suburbs.
• Anos Iniciais (Ensino Fundamental I) Early elementary education (1º-5º ano) building foundational academic skills including reading, writing, and discipline using the Sistema Anglo teaching system. Targeted at families seeking structured private primary education.
• Anos Finais (Ensino Fundamental II) Upper elementary education (6º-9º ano) with comprehensive academic rigor and study discipline, preparing students for high school and university entrance exams using the Sistema Anglo methodology and Plurall platform.
• Ensino Médio High school education focused on comprehensive academic development and university admission preparation (ENEM, vestibulares) using the Sistema Anglo methodology. Includes access to the Laboratório de Carreiras technical courses in partnership with ENIAC (Administration, Legal Services, Nursing, Systems Development).
• Período Complementar Subscription-based extended day program for Educação Infantil (G2-G5) and Anos Iniciais (1º-5º ano) students, providing pedagogical support, homework assistance, daily physical activities, socio-emotional projects, meals, and healthy habits development. Targeted at working families needing after-school care.
• Núcleo Cultural e Esportivo (NCE) Subscription-based cultural and sports extracurricular program offering dance, theater, martial arts, team sports, and artistic activities for talent discovery and development of enrolled students beyond the regular curriculum.
• Shop Decisão E-commerce platform for purchasing school uniforms, extracurricular courses (NCE), event tickets, exam fees, school services, and celebration packages. Supports PIX instant payments and is integrated with the Agenda Edu app for seamless family access.
• Laboratório de Carreiras Remote technical career courses for Ensino Médio students offered in partnership with ENIAC (MEC-authorized institution). Course tracks include Administration, Legal Services, Nursing, and Systems Development, with MEC-issued certifications.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sistema de Ensino AnglocoreTechnology or IntegrationPrimary teaching methodology provider used by the school. Anglo is a national reference in educational content with high approval rates in vestibulares. The system provides structured materials, simulated exams, and the Plurall digital platform for homework and assessment tracking.
• Google (Google Workspace)coreTechnology or IntegrationProvides institutional email (@aluno.decisaovirtual.com.br), Google Classroom for anos finais and ensino médio, and Google Guardião for parent monitoring of student activities.
• Agenda EducoreTechnology or IntegrationSuper app platform serving as the primary communication and management interface between school, students, and parents. Includes Central da Família integrating all services, academic management, financial services, and access to all educational platforms.
• All Party EventosminorImplementation/ SI/ Consulting PartnerEvent company responsible for organizing graduation trips (Viagem de Formatura), Baile de Gala formatura, and Colação de Grau ceremonies for Ensino Médio students.
• Global BoxminorOthersLocker rental service provider for student lockers. Partners with Rede Decisão to provide digital locker management including password delivery and payment processing through globalbox.com.br.
• Rede DecisãocoreStrategic or Co-development PartnerEducational network that the school joined in 2025. Provides pedagogical methodology, technology platforms, institutional support, and network of 20+ units across São Paulo, Campinas, and Minas Gerais.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colégio Dante Alighieri: Private K-12 school in São Paulo. Comparable as a nonsectarian independent school offering the full basic education cycle with university preparation focus, competing for the same middle-to-upper-middle-class family segment.
• Colégio Porto Seguro: Private K-12 school in São Paulo city with bilingual program and strong university prep. Comparable in scope (Educação Infantil to Ensino Médio) and in targeting tuition-paying families seeking academic rigor plus extracurricular development.
• Colégio Equipe: Private K-12 school in São Paulo focused on critical-thinking pedagogy and university preparation. Comparable as a methodology-driven private school using a proprietary teaching system, analogous to Rui Barbosa's use of Sistema Anglo.
• Colégio Santa Cruz: Elite private K-12 school in São Paulo city, Jesuit-affiliated. Comparable as a long-established private school serving tuition-paying families across the full basic education cycle, with a strong track record in ENEM/vestibular outcomes.
• Colégio São Luís: Elite Jesuit-affiliated private K-12 school in São Paulo. Comparable as a long-established private school (founded 1865) offering the full Educação Infantil to Ensino Médio range with strong ENEM/vestibular outcomes and integrated extracurricular programming.
• Colégio Positivo: Publicly listed Brazilian K-12 school group with units across southern and southeastern Brazil. Comparable as a multi-unit private K-12 network with structured national curriculum (Positivo Aprende), digital platforms, and supplementary programs analogous to Rede Decisão's model.
• Colégio Bandeirantes: Elite private K-12 school in São Paulo city. Directly comparable as a nonsectarian independent school offering Educação Infantil through Ensino Médio with strong vestibular preparation — competing in the same Greater São Paulo private school market for tuition-paying families.
• Colégio Marista: Large national Catholic-affiliated private K-12 network with multiple units in São Paulo state. Comparable as a multi-unit private K-12 operator offering extended programming, extracurriculars, and university prep — competing for the same regional family segment.

Broad incumbents

• Cogna Educação (Vasta): Largest Brazilian private education group (parent of Vasta, Somos, Anglo among others). Comparable as the corporate owner of the Anglo teaching system that Rui Barbosa licenses, and as a broad incumbent offering K-12 content and platform solutions across thousands of partner schools in Brazil.
• Arco Educação: Brazilian K-12 educational platform and content provider (owner of Maxi, Positivo On, and pH). Comparable as a broad incumbent supplying curriculum, teacher training, and digital platforms to private K-12 schools — competitive threat to Anglo-based schools seeking to modernize their digital stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/colegioruibarbosajandira

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Rui Barbosa