Agenda Edu

What Agenda Edu does

Agenda Edu is a Brazilian SaaS company that operates a unified SuperApp platform for private K-12 schools, combining a digital school agenda, multichannel family communication, automated tuition billing, and a virtual shop within a single mobile and web application. Founded in 2014 in Fortaleza, Ceará, the company evolved from a digital agenda tool into a four-module platform: Agenda Digital, Comunicação Multicanal, Pagamentos Digitais, and Hub Store, the last of which integrates with 20+ school management ERPs (TOTVS, SophiA, Sponte, Qi Solutions, Scitus, and others) to keep academic and financial data synchronized. In 2018 Agenda Edu launched Brazil's first educational payments wallet, processing recurring tuition, one-time charges, and Pix, credit, boleto, Apple Pay, and Google Pay transactions; the platform has since transacted more than R$1 billion in educational payments across 3,000+ schools and 3.5+ million users.

The business model is a combination of multi-year SaaS subscriptions (auto-renewing, cancellable on 90 days' notice) plus per-transaction payment processing fees and shop commissions; pricing is quote-based and not publicly disclosed. Distribution is sales-led with a dedicated commercial team reachable via WhatsApp and email, supplemented by app-store downloads, self-service trials, an ambassador program (Embaixadores Agenda Edu), and event presence at Bett Brasil and ExpoANEC. Agenda Edu has been part of the Bemobi S.A. portfolio since 2022, providing access to global payment infrastructure present in 50+ countries while the operating focus remains Brazilian basic education. Cofounder Anderson Morais serves as CEO, and the company holds LGPD compliance, Great Place to Work certification, and a 2023 ANEC partnership covering Catholic education institutions.

Name

Agenda Edu

Legal name

AGENDA EDU S.A.

Website

https://agendaedu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Agenda Edu operates a SaaS SuperApp for Brazilian private K-12 schools, combining digital agendas, multichannel family communication, automated tuition payments, and 20+ ERP integrations. The platform serves 3,000+ schools and 3.5+ million users across Brazil.

Ownership category

akta.pro rank

Product category

Education Technology SaaS (School Communication & Payments)

NAICS

Educational Support Services (6117), Educational Services (611)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN), Attendance, Scheduling, Timetabling & Calendar Management (EDAFAEAF)

Keywords

• School communication platform
• Education payment processing
• K-12 engagement software
• School ERP integration
• Parent engagement app

Headquarters

HQ city

Ceará

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Licensing: Software licensing in SaaS model (Software as Serviço). Schools pay a fee for access to the SuperApp platform including communication, engagement, and payment features. Contract automatically renews for successive periods unless cancelled with 90 days notice.
2. Payment Technology Services: Fees for payment technology services through the Agenda Edu Payments platform. Processing of tuition and one-time charges with various payment methods. Rate may change with advance notice to schools.
3. Shop Virtual Store: Schools can sell products and services through the integrated virtual shop, with Agenda Edu acting as intermediary for the sale transactions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agenda Edu provides a SuperApp SaaS platform for K-12 private schools in Brazil that unifies digital school agendas, multichannel communication (messaging, ticketing, service hours, satisfaction indicators), and digital payments (recurring tuition billing, one-time charges, virtual shop) with Pix, credit/debit cards, boleto, Apple Pay, Google Pay, and Click to Pay. The platform integrates with 20+ school ERPs and serves 3,000+ schools and 3.5+ million users across Brazil.

Product overview

Agenda Edu is a unified SuperApp platform for K-12 schools that combines four core modules: Agenda Digital (digital school diary replacing paper), Comunicação Multicanal (real-time messaging with channels and tickets), Pagamentos Digitais (tuition billing with smart checkout), and Hub Store (20+ ERP integrations). The platform serves as the central ecosystem connecting schools, families, and students. Additional features include AI-powered Assistant for automated communications, WhatsApp integration for recruitment, and digital signature module. The platform processes over R$1 billion in educational payments and connects 3.5+ million users across 3,000+ schools.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperApp Agenda Edu Unified SaaS SuperApp platform for K-12 private schools that combines digital agenda, multichannel communication, digital payments, and family engagement in a single mobile/web application. Used by 3,000+ schools and 3.5+ million users across Brazil.
• Agenda Digital (Digital Agenda) Digital school agenda that replaces paper communication books. Features personalized diaries, per-subject activities, organized announcements, event calendars, photo walls, and real-time access to school documents via the school app.
• Comunicação Multicanal (Multichannel Communication) Real-time multichannel messaging platform for schools to communicate with families. Includes message channels, ticket-based service requests, defined service hours, satisfaction indicators for each completed service, and internal school groups replacing reliance on WhatsApp.
• Pagamentos Digitais (Digital Payments) Digital payment solution for schools including recurring tuition billing, one-time charges, and a virtual shop for products and services. Supports Pix, credit/debit cards, boleto, Apple Pay, Google Pay, and Click to Pay through a smart checkout flow.
• Hub Store (ERP Integration Hub) Integration hub connecting the SuperApp with 20+ school management ERPs (TOTVS, SophiA, Sponte, Qi Solution, iSchool, Galileu, Gennera, Scitus, Proesc) and external solutions, automatically synchronizing academic and financial data.
• App Equipe Escolar (School Team App) Exclusive mobile app for teachers and school managers, available on Apple Store and Google Play, with unified single-login secure access to the SuperApp platform.
• EduPay - Solução de Pagamentos First dedicated educational payments wallet for basic education in Brazil, enabling automated billing, interest calculation, smart reminders, and saved family payment methods within the SuperApp.
• Checkout Inteligente (Smart Checkout) Intelligent unified checkout developed with Bemobi infrastructure that combines Pix, Pix Automático, recurring card payments, Apple Pay, Google Pay, and Click to Pay in a single flow with flexible installments and automatic tuition recurrence.
• Remessa e Retorno em Pagamentos (Remittance and Return) Payment reconciliation feature integrating school ERPs with SuperApp payments, enabling automated remittance and return to reduce manual work and late payments.

Quantifiable outcome

• 90% parent engagement rate on the platform
• +6 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• TOTVScoreTechnology or IntegrationIntegration with TOTVS school management system, one of 20+ ERPs connected to the SuperApp. Allows automatic synchronization of academic and financial data between TOTVS and Agenda Edu.
• SophiAcoreTechnology or IntegrationIntegration with SophiA school management system, one of 20+ ERPs connected to the SuperApp.
• Qi SolutionscoreTechnology or IntegrationIntegration with Qi Solutions school management system, one of 20+ ERPs connected to the SuperApp.
• ScituscoreTechnology or IntegrationIntegration with Scitus school management system, one of 20+ ERPs connected to the SuperApp.
• ANECstrategicGTM or Marketing PartnerANEC (Associação Nacional de Educação Católica) partnership since 2023. Agenda Edu is an official partner, participating in ExpoANEC events and promoting innovation for Catholic education institutions.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• TOTVS (Education vertical): One of the largest enterprise software providers in Latin America with a dedicated K-12 / education ERP suite. Comparable to Agenda Edu because it is both an integration partner (Agenda Edu integrates with TOTVS) and a competitor for school administration budgets, including in Brazilian private schools.

Direct peers

• Sponte: Brazilian school management system for private K-12 institutions, covering academic, financial, and administrative processes. Directly comparable to Agenda Edu as it targets the same private school segment and overlaps on ERP, billing, and communication functionality; it is also an integration partner.
• Proesc: Brazilian K-12 school management SaaS with academic, financial, and secretarial modules. Comparable as a direct competitor and integration partner of Agenda Edu in the same private school market.
• ClassDojo: Widely adopted K-12 classroom and parent communication platform. Comparable to Agenda Edu because it solves the same school-to-family engagement and digital communication problem at global scale, though it does not focus on payments or Brazilian ERP integrations.
• Seesaw: K-12 student engagement and family communication platform with portfolios, announcements, and messaging. Comparable to Agenda Edu's digital agenda and family communication modules in targeting the same school-to-home workflow.
• Remind: Parent and teacher messaging platform used widely in K-12. Comparable to Agenda Edu's multichannel communication and WhatsApp-integrated engagement features for school-to-family communication.
• Bloomz: Parent-teacher communication and school engagement platform with messaging, sign-ups, and payments. Comparable to Agenda Edu as a communication + payments solution for K-12 schools.

Emerging players

• ManageBac: Curriculum planning, assessment, and community platform focused on IB and international schools. Comparable to Agenda Edu at the SIS / school administration layer for K-12, though it targets a different segment.

Others

• Bemobi S.A. (parent): Parent company and digital distribution / microfinance / payments platform across ~50 countries. Comparable as the infrastructure backbone for Agenda Edu's payments stack and as the corporate parent determining capital allocation for the education business.
• ANEC: Brazilian National Association of Catholic Education, official partner of Agenda Edu since 2023. Comparable as a GTM / distribution channel: it is a network of Catholic schools in Brazil that Agenda Edu uses to acquire and serve schools at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AgendaEduoficial
• Facebookfacebook.com/agendaedu
• LinkedInlinkedin.com/company/agendaedu
• Instagraminstagram.com/agendaedu
• Xx.com/agendaedu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenda Edu