Rumfish

What Rumfish does

RumFish Grill is a beachfront restaurant and entertainment venue operating on St. Pete Beach, Florida, as part of the TradeWinds Island Resorts portfolio. The venue serves Floribbean cuisine and is anchored by a signature 33,500-gallon aquarium that functions as both a dining-room centerpiece and a primary brand differentiator. The operation has expanded beyond the flagship resort location to additional venues at Raymond James Stadium and Tampa International Airport, indicating a multi-channel distribution strategy spanning resort guests, sports/event traffic, and air travelers.

The business generates revenue through multiple streams: food and beverage service, sports bar operations, the Beach Life Boutique retail store, and gift card sales. The property also includes the SandBar as a distinct on-premise venue. The primary customer base consists of TradeWinds resort guests, regional tourists visiting St. Pete Beach, event attendees at Raymond James Stadium, and travelers passing through Tampa International Airport.

RumFish has also initiated a brand licensing program designed to enable capital-light expansion through third-party operators. A 2024 partnership with Tampa Bay Watch supports sustainability and environmental stewardship initiatives tied to the beachfront location. The company maintains active social media and event marketing operations, and the overall business is operated through the TradeWinds Island Resorts organizational umbrella rather than as a standalone independent restaurant group.

Name

Rumfish

Website

https://rumfishgrill.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RumFish Grill is a beachfront restaurant and entertainment venue on St. Pete Beach, Florida, operating within TradeWinds Island Resorts and serving Floribbean cuisine anchored by a 33,500-gallon aquarium, with additional locations at Raymond James Stadium and Tampa International Airport.

Ownership category

akta.pro rank

Product category

Restaurant Services (Beachfront Dining and Entertainment)

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurant dining
• Beachfront hospitality venue
• Sports bar entertainment
• Floribbean cuisine restaurant
• Resort dining services

Headquarters

HQ city

St. Pete Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Primary revenue stream from serving Floribbean cuisine, fresh Gulf seafood, steaks, cocktails, and tropical drinks. The restaurant serves lunch and dinner daily with a menu featuring items like mahi, jerk-seasoned cuts, and craft cocktails.
2. Retail Merchandise (Beach Life Boutique): On-site retail shop selling Florida lifestyle apparel and merchandise from local brands including Beach Dirty, Island Goat, Aftco, Costa, and marine art. Offers merchandise for men, women, and children including flip flops and head gear.
3. Sports Bar and Entertainment: Revenue from the sports bar operations featuring big-screen TVs, indoor and outdoor bars, and live entertainment. Serves specialty cocktails, beer flights, and rum flights alongside a modified dining menu.
4. Gift Cards: Gift cards sold in denominations from $25 to $1,000, redeemable toward retail merchandise, drinks, and dining at RumFish Grill on St. Pete Beach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

RumFish Grill is a beachfront full-service restaurant on St. Pete Beach, Florida, serving Floribbean cuisine, fresh Gulf seafood, sizzling steaks, and tropical craft cocktails within a signature aquarium-tank dining environment. The venue combines a restaurant, sports bar with big-screen TVs and live entertainment, and the Beach Life Boutique retail shop selling Florida lifestyle apparel and merchandise.

Product overview

RumFish Grill operates as a multi-venue beachfront hospitality destination on St. Pete Beach, Florida. The core offering centers on RumFish Grill, a full-service Floribbean restaurant with a distinctive fish-tank atmosphere, complemented by the RumFish Sports Bar (offering game-day viewing, craft cocktails, and live entertainment), and Beach Life Boutique (a retail shop selling Florida lifestyle apparel and marine art). The venue hosts regular live music events, karaoke nights, and sporting event viewing parties. Digital services include OpenTable online reservations, email newsletter signup, and gift cards. The company is part of TradeWinds Island Resorts and offers licensing opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Brands

• RumFish Sports Bar & Deck: The sports bar component of RumFish Grill featuring big-screen TVs, craft cocktails, and live entertainment.
• Beach Life Boutique

Products and services

• RumFish Grill (Main Restaurant) The flagship full-service restaurant featuring Floribbean cuisine, fresh Gulf seafood, sizzling steaks, tropical-inspired dishes, and a distinctive under-the-sea atmosphere dominated by a massive fish tank. Serves lunch and dinner daily to resort guests and visitors.
• RumFish Sports Bar & Deck A sports bar featuring multiple big-screen TVs (including one massive screen over the indoor bar), indoor and outdoor seating, craft cocktails, specialty drinks, and live entertainment. Offers draft beer specials and viewing parties for major sporting events.
• Beach Life Boutique An on-site retail shop featuring merchandise from local artists and brands for men, women, and children. Offers Florida lifestyle apparel from Beach Dirty, Island Goat, Aftco, Costa, and more, as well as marine art, flip flops, and head gear.
• RumFish Grill Gift Card Gift cards redeemable toward retail merchandise at the shop as well as drinks, lunch or dinner at RumFish Grill on St. Pete Beach. Available in denominations from $25 to $1,000, and can be shipped or picked up at the Front Desk of either Island Grand or RumFish Beach Resort with a photo ID.
• SandBar (Beachside Bar) A beachside bar located at RumFish Beach hotel featuring live music on Wednesdays and karaoke on Thursday nights.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Tampa Bay WatchminorStrategic or Co-development PartnerRumFish Grill partners with Tampa Bay Watch's Shells for Shorelines oyster recycling program. The venue recycles used oyster shells to support Tampa Bay Watch's environmental initiatives including Vertical Oyster Gardens and shell bags. This partnership helps reduce waste while contributing to marine habitat restoration in the Tampa Bay community.
• TradeWinds Island ResortscoreStrategic or Co-development PartnerRumFish Grill is located within and operated in connection with TradeWinds Island Resorts, a beachfront resort complex in St. Pete Beach, Florida. The venue is part of the resort's dining and entertainment offerings, with TradeWinds managing the broader resort operations including room bookings at (800) 360-4016. RumFish Grill and the resort share amenities including the Swim with the Fishes aquarium experience.
• Shawn Brown BandminorGTM or Marketing PartnerFeatured entertainment act performing at RumFish Sports Bar. Shawn Brown's music blends Gospel, Jazz, and Blues with soul emphasis. Has performed with notable artists including Al Green, Earth Wind & Fire, and Keith Sweat. Regular performances at the venue drive entertainment-focused customer traffic.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Landry's Seafood House: Multi-concept seafood restaurant chain with tourist-friendly locations, often in entertainment districts. Comparable to RumFish Grill in full-service seafood dining with strong tourist appeal.
• Bonefish Grill: National casual upscale seafood chain owned by Bloomin' Brands, offering fresh fish, steaks, and craft cocktails. Comparable to RumFish Grill in seafood-and-steak menu positioning and full-service dining experience.
• Eddie V's Prime Seafood: Upscale prime seafood and steakhouse chain with lively bar scenes and live jazz. Comparable to RumFish Grill in premium seafood/steak offering combined with a vibrant bar and live entertainment program.
• Bubba Gump Shrimp Co. National casual dining chain specializing in shrimp and seafood in tourist destinations, often near beaches and resorts. Comparable to RumFish Grill in seafood-focused casual dining for tourist markets.

Direct peers

• Columbia Restaurant: Florida's historic Spanish-Cuban restaurant in Tampa/Ybor City, offering full-service dining, live entertainment, and a Florida heritage brand. Comparable to RumFish Grill as a destination Florida dining experience with cultural cuisine and entertainment.
• Salt Rock Grill: Upscale waterfront steak and seafood restaurant in Indian Shores, FL, with a full bar and live entertainment. Comparable to RumFish Grill in steak/seafood focus, beachfront positioning, and Tampa Bay tourist clientele.
• Frenchy's Rockaway Grill: Casual beachfront seafood restaurant on Clearwater Beach with live music, sports viewing, and a tropical vibe. Highly comparable to RumFish Grill in concept, customer base (beach tourists and locals), and Gulf Coast Floribbean-leaning menu.
• The Lobster Pot: Long-running seafood restaurant in St. Pete Beach serving tourists and locals with fresh Gulf catch. Directly comparable geography and seafood-forward casual dining concept.

Regional players

• Ulele: Tampa riverside restaurant featuring Florida-inspired cuisine, craft beer, and a destination atmosphere. Comparable as a Tampa-area destination-dining concept with a strong sense of place, though not directly on the beach.
• The Wharf Tampa: Tampa waterfront dining and entertainment venue with multiple bars, restaurants, and live music. Comparable to RumFish Grill as a Tampa-area multi-venue hospitality destination combining dining, drinking, and entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rumfishgrill
• YouTubeyoutube.com/@rumfishgrill
• Facebookfacebook.com/rumfishgrill
• Instagraminstagram.com/rumfishgrill
• LinkedInlinkedin.com/company/rumfish

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumfish