Run the East LLC

Name

Run the East LLC

Legal name

Run the East LLC

Website

https://runtheeast.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Race Timing and Event Management Services

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Corporate Event Staffing & Registration Services (HSACADAE)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Race timing services
• RFID chip timing
• Race event management
• Running event logistics
• Live race results

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Race Timing Services: Full-service chip timing for running events including road races, cross country, triathlons, and mud runs. Services include equipment setup, operation by trained staff, live results, and post-race data processing. Pricing is quote-based based on event size and requirements.
2. Race Equipment Rentals: Rental options for race equipment including timing clocks, inflatable arches, PA systems, tents, and other event essentials. Chip timing equipment is not rented separately but provided exclusively as part of professional timing services.
3. Race Essentials Package: Entry-level package combining equipment rental with remote timing support for smaller events that don't require full chip timing services. Allows organizations to record finish times with remote processing by Run the East staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Run the East LLC provides professional RFID-based race chip timing and comprehensive event management services for running events including road races, cross country meets, triathlons, and mud runs across central and eastern North Carolina. Services include equipment setup, on-site timing operation by trained staff, live online results streaming, post-race data processing, online registration via RunSignup, equipment rentals, finish line support, and GPS progress tracking via RaceJoy.

Product overview

Run the East LLC provides a unified suite of professional race timing and event management services primarily for running events across North Carolina. The core offering consists of Race Timing Services using RFID technology and Race Management Services for comprehensive event support. These are complemented by add-on modules including Online Registration Services (via Runsignup integration), Equipment Rentals (clocks, arches, PA systems, tents), a Race Essentials Package for smaller events requiring remote support, Finish Line Support with live results, and GPS Progress Tracking via RaceJoy. The company does not offer standalone software products; all services are delivered as professional timing and event management services operated by trained staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Race Timing Services Professional RFID-based chip timing services for road races, cross country meets, triathlons, mud runs, and other event types, providing accurate and timely results with live streaming capabilities. Pricing is quote-based on event size and requirements.
• Race Management Services Comprehensive event management support including course design and measurement, marketing through custom websites and social media, volunteer management, permitting coordination, budgeting, and emergency planning for race directors and event organizers.
• Race Essentials Package Equipment rental package with remote timing support for smaller events that do not require full chip timing services, allowing staff or volunteers to record finish times while the Run the East team processes results remotely.
• Equipment Rentals Rental options for race equipment and supplies including race clocks, inflatable arches, PA systems, tents, and other event essentials. Chip timing equipment is not available for rent and is provided exclusively as part of professional timing services.

Quantifiable outcome

• Live results streaming begins shortly after first person finishes
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RunSignupcoreTechnology or IntegrationStrategic technology partnership providing seamless integration between Run the East's timing systems and RunSignup's registration platform. This enables accurate race-day operations with integrated participant data. Run the East is the only fully RunSignup-certified timing partner in Eastern North Carolina.
• Action AdvertisingminorGTM or Marketing PartnerLocal marketing partner providing promotional support and advertising services in the North Carolina market.
• Johnston Health/HealthQuestminorGTM or Marketing PartnerLocal health organization partnership for health and wellness event promotion in the Johnston County area.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Innovative Timing Systems: Supplies RFID timing hardware, software, and race management tools used by timers at road races, cross country, and triathlons. Comparable to Run the East in combining chip timing technology with full-service race-day delivery.
• ChronoTrack Systems: Provides RFID chip timing systems and race-day software to timing companies and event organizers across the US. Directly comparable to Run the East as a provider of professional race timing technology and services to endurance events.
• Itz Timing: Independent race timing company using RFID and chip timing technology for endurance events. Comparable regional/national timer providing the same core service mix as Run the East.
• Pretz City Timing: Professional race timing company providing chip timing and results services for running events. Comparable small-to-mid-sized independent timing operator serving regional race calendars.

Regional players

• Fleet Feet: National running specialty retailer that frequently hosts and times its own races. Comparable as a customer/partner cohort (Fleet Feet Greenville is a Run the East customer) and operates adjacent to the race timing ecosystem.

Broad incumbents

• Race Roster: Registration, marketing, and timing platform serving endurance events globally. Comparable as an integrated race technology provider that bundles timing with registration—directly adjacent to Run the East's RunSignup-based stack.
• RaceDay by RunSignup: RunSignup's own end-to-end race timing solution and the platform Run the East integrates with. A broader incumbent that competes for the same timing services revenue at national scale and could absorb regional timers.
• Eventbrite: Large-scale event registration and ticketing platform with optional timing integrations for endurance events. Comparable as a broad incumbent that touches race organizers' registration and event-management workflows.

Others

• Cool Running: Online running community and race calendar/directory. Comparable as an audience-facing channel in the same endurance running ecosystem that Run the East serves with timing services.

Emerging players

• BibRave: Running-focused community and event promotion platform connecting race directors with runner ambassadors. Comparable as a runner-audience marketing channel that competes for the same race director wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/run-the-east-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run the East LLC